Promoting Media Freedom in a Time of Crisis

Lead Research Organisation: City, University of London
Department Name: School of Arts

Abstract

Media freedom and access to information are fundamental rights at the heart of open societies. They are also important enablers of sustainable development: media freedom helps to reduce corruption, hold governments to account, and increase social inclusion. In 2020, these crucial rights are under attack. Governments around the world are harassing and attacking journalists, attempting to discredit their work and intimidate them into silence. There has been a sharp, global decline in press freedom since 2016. The COVID-19 pandemic has only compounded the situation, with many states using the crisis as an excuse to crack down on journalism and free speech.

This research project is an urgent, real-time study of a major new international campaign that is working to reverse these trends, prevent attacks on journalists and promote media freedom. In 2019, the UK government announced that media freedom would become its number one foreign policy issue. Then Foreign Secretary, Jeremy Hunt, launched the Media Freedom Campaign (MFC) and appointed Amal Clooney as the UK's Special Envoy on Media Freedom. The MFC includes:
1. A coalition of 35 member states that have pledged to lobby against those who harm journalists. The coalition is co-chaired by Canada and the UK.
2. A High-Level Panel of Legal Experts developing tools to promote media freedom.
3. An annual Global Media Freedom conference.
4. A task force that helps countries develop National Action Plans to promote Media Freedom.
5. A Global Media Defence Fund administered by UNESCO.

The MFC is an important departure from previous work to support media freedom because it is state-led. This raises a number of immediate and important questions. Will the MFC duplicate the existing work of the wide range of NGOs and multilateral organisations, which have been working on media freedom issues for decades? Given that MFC's current co-chairs, UK and Canada, have major trading partners that attack and harass journalists, will this create tensions that constrain the work of the MFC? How is the campaign perceived by those it seeks to help? Historical attempts to support media freedom have been embedded in wider ideological struggles, and closely tied to the self-interest of the states that initiate them. Therefore, we also ask; do Global South stakeholders perceive the MFC as a form of media imperialism?

This research project evaluates the work of the MFC using semi-structured interviews with all of its key members; ethnographic observations; and document analysis. This research is conducted by an international research team spanning the UK, Sudan and the Philippines. Its primary objective is to support the work of the MFC and enhance the inclusiveness and effectiveness of its actions. Specifically, it explores the extent to which the MFC includes and prioritises the needs of Global South stakeholders. It then feeds these insights back to the MFC to help the Coalition develop their future programming. Its second, related goal, is to identify best practice for media freedom initiatives more generally. Finally, it contributes to academic knowledge about foreign policy and media imperialism.

The project will directly benefit a range of aid-recipient countries that are grappling with Media Freedom issues. 'Ensuring public access to information and protecting fundamental freedoms' through media freedom is a development outcome itself (UN Sustainable Development Goal 16:10), but it also directly contributes to other development outcomes. Indeed, a free and independent media correlates in most countries with lower corruption, stronger civil society, more accountable politicians, better provision of public services, and societies which are more inclusive of women and minorities.
 
Description In this project, we conducted more than 100 interviews with relevant stakeholders of the Media Freedom Coalition (MFC); we analysed news coverage, social media commentary and public statements about and by the MFC; and we completed a survey of media freedom campaigners. We also conducted two detailed case studies in Sudan and the Philippines.

We used the data from this research to complete a major evaluation of the MFC, examining its strengths and weaknesses in the first two years of its operation (2019-2021).
We evaluated the MFC's by its own objectives. These were to: 1) promote accountability by 'raising the cost' to those who abuse or violate media freedom; 2) hold its own members to account over media freedom violations; 3) work together as a coalition, expand the membership and collaborate with partners; 4) 'shine a spotlight' on the issue of media freedom by raising awareness of it; and 5) to develop and defend the media by providing practical support to independent media around the world.

We found that, after two years, the MFC was only partially achieving these objectives. It has taken some positive steps - attracting a relatively large membership and establishing collegiate ways of working. And several states - such as the Maldives and Sierra Leone - have made positive improvements domestically, as a direct result of joining the MFC .

However, partly because of the Covid-19 pandemic, the actions of the MFC have not been as rapid, bold or visible as was initially promised. So far, its working methods have been slow and lacking transparency, its communications poor, its financial commitments small, and its political impacts have been minimal. Overall, the MFC requires a re-set and re-injection of energy and funds in the next two-three years if it is to achieve its original aims.

Based on these findings, we made six specific recommendations to the MFC. These were:
• The MFC should formally agree and implement a clear and transparent process for determining which 'situations of concern' it chooses to highlight in its joint statements.
• The MFC should provide a substantive response to each of the advisory reports published by the High Level Panel of Legal Experts on Media Freedom, detailing how and when MFC members intend to implement their recommendations.
• The minimum requirement for retaining membership of the MFC should be strengthened to include, for example: adopting a National Action Plan for the Safety of Journalists, contributing to the UNESCO Global Media Defence Fund, adopting a certain number of recommendations from the High Level Panel, and signing a significant proportion of the MFC's joint statements. Members that do not respect the principles contained in the Global Pledge should be monitored closely leading to swif suspension or expulsion.
• The MFC should implement a communications strategy which improves its online presence and pro-actively raises the profile of the Coalition and its work (especially its joint statements and the work of the High Level Panel), and facilitate more frequent communications with the Consultative Network and other relevant stakeholders.
• The MFC's current 'diplomacy-heavy, grant-light' approach should be re-set to include a much stronger emphasis on providing financial support for media sustainability.
• The MFC should clarify the theory of change underpinning its activities and institute a system of monitoring, evaluation and learning to improve the coherence and effectiveness of its work. In particular, the MFC must ensure that its actions are informed by an understanding of the complex, dynamic and diverse priorities of the journalists and media workers around the world.

These findings were published in an evaluation report by the Foreign Policy Centre, and we ran impact meetings and presentations to share the finding the MFC leadership, including: the UK Foreign, Commonwealth and Development Office, and Foreign Affairs Canada.

In addition to this evaluation report, our research explored more academic and theoretical questions, and we have findings related to these. Specifically, we used the MFC as a case study for examining how international advocacy campaigns approach and define media freedom, and whose views are privileged in these debates. We found that the Coalition adopted a negative, state-centric, and accountability-focussed understanding of media freedom, which supports its stigmatising approach, and offers members a favourable identity of 'democracy defenders'. However, this discourse also legitimises a narrow, reactive and 'resource-light' approach to supporting media freedom, focussed on 'other' countries. It also marginalises views from the Global South, which often urge more development focused response to media freedom support.
Exploitation Route The MFC continues its operations promoting media freedom. Further research can (and should!) explore and evaluate the impact of the MFC in future years. Our findings will form an important base line for this work. In addition, as a study of the biggest ever, state-led media freedom campaign, the findings will be useful for other researchers interested in how to promote media freedom.
Sectors Digital/Communication/Information Technologies (including Software),Government, Democracy and Justice

 
Description This research is helping to inform the design and decision-making of the Media Freedom Coalition, an inter-state coalition supported by 50 governments, at the highest levels. Specifically, it is helping to ensure that the MFC's public statements are more visible and strongly supported, their diplomatic support is backed-up by grant funding and that countries advocating for media freedom also support journalists 'at home'. The Dutch Human Rights Ambassador said that the 'extremely valuable insights' from our research will 'help us in our efforts to strengthen the activities of Media Freedom Coalition and achieve concrete, sustainable results in support of media freedom'. This research is also providing an evidence base for civil society actors to pressure governments to increase the strength and speed of their support for journalists. As the Director of the Center for International Media Assistance (CIMA) described our research as "having a big influence on the discussions shaping the Media Freedom Coalition. In doing so, this research it ultimately helping to better protect journalists, enabling them to play their role in supporting democracy and human rights". Similarly, The Director of International Campaigns for Reporters Without Borders said, 'we are so grateful for this research - its very needed and... can serve as a useful guideline in terms of identifying areas where things have worked and where things haven't and how we can move forward together more robustly".
First Year Of Impact 2020
Sector Government, Democracy and Justice
Impact Types Policy & public services

 
Description Advising the Shadow Secretary of State for Foreign, Commonwealth and Development Affairs of United Kingdom
Geographic Reach National 
Policy Influence Type Participation in a guidance/advisory committee
 
Description Influencing MFC policy
Geographic Reach Multiple continents/international 
Policy Influence Type Participation in a guidance/advisory committee
 
Description Advising the Foreign, Commonwealth and Development Office 
Organisation Foreign Commonwealth and Development Office (FCDO)
Country United Kingdom 
Sector Public 
PI Contribution We regularly presented our findings to the FCDO, playing a role as independent evaluators of their media freedom programme- to help them reflect on the work of the MFC and revise their develop their interventions.
Collaborator Contribution The FCDO facilitated our access to all the key stakeholders in the MFC, opening doors for our interview and ethnography..
Impact The partnership resulted in the evaluation report "Reset required?" listed in the publication section.
Start Year 2020
 
Description Advising the Secretariat of the Media Freedom Coalition 
Organisation Thomson Reuters Foundation
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution We have regular meetings and email exchanges with the MFC Secretariat, particularly its director Derek Thorne. We share our findings with Derek, who is working to support and improve the efficacy and impact of the Media Freedom Coalition. Derek was very interested in, and responsive to, our evaluation of the MFCs first years of work. And he is actively engaging with the MFC to improve its work in many of the areas we identified. He updates us on this work, and we share our latest research.
Collaborator Contribution the MFC Secretariat invite our research and seek our opinion on various aspects of the MFC. They are also facilitating our involvement in media freedom summits, so we can meet other stakeholders and share our findings more widely.
Impact Several ongoing discussions about the work of the MFC. Including acknowledging that our research has shaped the thinking and activities of the Secretariat.
Start Year 2022
 
Description Foreign Policy Centre 
Organisation Foreign Policy Centre
Country United Kingdom 
Sector Private 
PI Contribution We researched and wrote a substantive evaluation of UK foreign policy, relating to media freedom, for publication by the FPC.
Collaborator Contribution The FPC edited and produced our final evaluation report. This included editing, and layout. They also helped to arrange a panel event launching the report at the Global Media Freedom Conference in Estonia.
Impact The evaluation report published by the FPC "Rest required" listed in the publications.
Start Year 2021
 
Description Nieman Lab - "The global effort to defend journalism needs a reset - here's how to do better" 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact The Nieman Lab is a website that follows the journalism industry, publishing articles that are read by a wide variety of media and policy actors. The website republished our Conversation article. It was also tweeted it to their 304,000 followers.
Year(s) Of Engagement Activity 2022
URL https://www.niemanlab.org/2022/02/the-global-effort-to-defend-journalism-needs-a-reset-heres-how-to-...
 
Description Project website: "Researching Media Freedom in a Time of Crisis" 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Our project website contains all the details of our project and its key findings, including accessible summaries written to be appealing for the layperson. We shared this with media freedom practitioners, journalists, diplomats, and civil servants associated with the MFC.
Year(s) Of Engagement Activity 2020
URL http://www.pressfreedom.co.uk
 
Description Regular meetings with MFC leaders 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact We routinely presented the findings of our research back to the policy makers leading the MFC. This included regular (approx once per two months) meetings with the FCDO media freedom leads in London; Senior UK diplomats in the Philippines who were overseeing the media freedom work; and the media freedom leads at Global Affairs Canada.
Year(s) Of Engagement Activity 2020,2021,2022
 
Description The Conversation: "Global effort to defend journalism needs a reset - here's how to do better" 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Public facing article, summarising our findings. And urging the Media Freedom Coalition to improve its efforts to defend media freedom. This article was ready by 6,800 readers (as of 15 March 2022). It was also republished by the Nieman Lab, Yahoo News. After its publication, we were contacted by the website of the Foundation for Excellent Journalism Award based in Taiwan, who translated the article into Chinese and published it.
Year(s) Of Engagement Activity 2022
URL https://theconversation.com/global-effort-to-defend-journalism-needs-a-reset-heres-how-to-do-better-...
 
Description The Global Conference for Media Freedom 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact We presented our final evaluation report at the Global Conference for Media Freedom in Estonia in February 2022. This is the annual gathering associated with the MFC. Our panel was the launch of this event, and our recommendations directly fed into the remainder of the conference discussions, about how the MFC should work going forward. The panel was live streamed online and recorded.
Year(s) Of Engagement Activity 2022
URL https://www.youtube.com/watch?v=QJXKQouY3zI