Overview and mapping of the Creative Industries in India
Lead Research Organisation:
Loughborough University
Department Name: Loughborough University in London
Abstract
This study aims to capture and present a comprehensive overview of the Creative Industries sector in India, the research and innovation ecosystem which supports it, and the policy frameworks within which it operates.
This study will:
-Map areas of strength and growth in the Indian Creative Industries and the wider creative economy, mapping these against existing studies which capture UK strengths in Creative Industries research and innovation
-Map the national and, where appropriate, regional policy landscape within which Creative Industries research and innovation operates
-Review the tax and regulatory regime, to test whether, for example, the UK's tax regime for the Creative Industries could be applied onto India's sectors
-Provide an overview of current levels of connectivity between Creative Industries research and innovation systems in the UK and India, including barriers to collaboration
-Identify areas within the Creative Industries where there may be the greatest potential to grow or develop India-UK research and innovation collaboration
-Undertake deep-dives into key opportunity areas, identified through the mapping work.
This study will:
-Map areas of strength and growth in the Indian Creative Industries and the wider creative economy, mapping these against existing studies which capture UK strengths in Creative Industries research and innovation
-Map the national and, where appropriate, regional policy landscape within which Creative Industries research and innovation operates
-Review the tax and regulatory regime, to test whether, for example, the UK's tax regime for the Creative Industries could be applied onto India's sectors
-Provide an overview of current levels of connectivity between Creative Industries research and innovation systems in the UK and India, including barriers to collaboration
-Identify areas within the Creative Industries where there may be the greatest potential to grow or develop India-UK research and innovation collaboration
-Undertake deep-dives into key opportunity areas, identified through the mapping work.
Publications
Hitchen G.
(2023)
Creative Industries in India Mapping Study
Jordan J
(2023)
Mapping innovation in India's creative industries: an ecosystem framework
in Cultural Trends
| Description | The award objectives were met: * To map the size and character of the Creative Industries in India * To map the policy landscape * To make recommendations on future research and innovation collaboration opportunities between UK and India. In particular I would highlight the following outcomes: • Significant new data and insights into a major sector that has not been mapped in this way before • New understanding of the size of the Creative Industries in India; and • Innovation challenges of the sector • New understanding of the Structural strengths and weaknesses of key sectors; and • Policy context, and key policy interventions. |
| Exploitation Route | We have begun collecting data to assess the impact of the report on a range of groups - specifically: researchers, policy-makers and practitioners. We are now working with UKRI India, AHRC in the UK, the IPO and other partners to explore how the insights might be developed into further research and industry collaborations. |
| Sectors | Creative Economy Leisure Activities including Sports Recreation and Tourism Culture Heritage Museums and Collections |
| URL | https://www.lboro.ac.uk/news-events/news/2023/january/india-creative-industries-report/ |
| Description | The research undertaken has started to galvanise a range of governmental and related organisations to engage in and around the Creative Industries in a new way. • The work was cited by the IPO at an event on Branding, and key partners in the Advertising sector are discussing how to take forward insights • Senior leaders in the Fashion and Textiles sector in India took part in a Round Table debate to discuss implications and opportunities for the sector * A leading Games developer in the UK spoke at the UK Launch and talked about how the research is helping him with new investment strategies • UKRI India has stated that they are making use of the report to make the case for Creative Industries to be on the agenda of the UK-India Trade Summit in April. * ICRIER, an independent consultancy organisation, has been using the research to lobby the Indian Government for improved Creative Industries policy. * The Permanent Secretary for the Ministry of Culture in India spoke at the report launch and is now using the research to shape Government policy. • The report is now being used to inform future funding calls by AHRC * We are in discussion with a publishing house for the development of a book for academic and non-academic audiences. |
| First Year Of Impact | 2023 |
| Sector | Creative Economy,Leisure Activities, including Sports, Recreation and Tourism,Government, Democracy and Justice,Culture, Heritage, Museums and Collections |
| Impact Types | Cultural Economic Policy & public services |
| Description | Indian Inward Investment |
| Geographic Reach | National |
| Policy Influence Type | Contribution to a national consultation/review |
| Impact | Greater emphasis on Creative Industries as a key area of FDI for Indian Government, which is also reflected in the India UK 2030 Roadmap: Culture and creative economy are explicitly referenced in the India-UK Roadmap 2030 agreed between the two governments in May 2021 (section five of the India-UK Roadmap) as a means of enhancing people to people connections and generating livelihoods. |
| Description | UKRI future funding |
| Geographic Reach | Multiple continents/international |
| Policy Influence Type | Participation in a guidance/advisory committee |
| Description | AHRC Impact Award |
| Amount | £5,000 (GBP) |
| Organisation | University of Glasgow |
| Sector | Academic/University |
| Country | United Kingdom |
| Start | 01/2023 |
| End | 04/2023 |
| Description | DBT Trade Mission |
| Organisation | Department for International Trade |
| Country | United Kingdom |
| Sector | Public |
| PI Contribution | Graham Hitchen took part in a DBT Trade Mission to India in November 2023, as part of a Creative Technologies mission to Mumbai and Hyderabad. This enabled links with siginficant Creative Tech businesses and governmental representatives. |
| Collaborator Contribution | Partners were involved in facilitating connections with business and other partners, which are leading to new research and innovation collaborations. |
| Impact | The partnership is still in development but is expected to lead to new research and innovation projects. |
| Start Year | 2023 |
| Description | Parliamentary discussion |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Policymakers/politicians |
| Results and Impact | This was an event in a House of Commons Committee Room, hosted by the Shadow Minister for Foreign Affairs, and attended by c.45 people - with follow-up activity with a further 8-10 people. It included a presentation and debate. 45 people attended, including 5 MPs or Peers, various civil servants and/or government representatives. A press release was issued to co-incide with the launch event, and a survey was undertaken to capture the learning and impact. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.eventbrite.com/e/indian-creative-industries-report-launch-tickets-475907420907 |
| Description | Report launch |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Other audiences |
| Results and Impact | Report launch event in Delhi, India. Hosted by UKRI India, and including the Permanent Secretary for the Ministry of Culture in India. Participants were largely academic and business colleagues in India. This event, together with the earlier UK event, demonstrated a strong partnership between the researchers and policy-makers. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.eventbrite.co.uk/e/indian-creative-industries-mapping-report-launch-tickets-536771206127 |