Reading Post-Postmodernist Fictions of the Digital: Narrative, Technology, and Cognition in the Twenty-First Century
Lead Research Organisation:
Sheffield Hallam University
Department Name: College of Social Sciences and Arts
Abstract
Within contemporary cultural studies, theorists increasingly detect a movement away from postmodernism's playful self-reflexivity to a more sincere, ethically conscious, and politically engaged form of post postmodernist metafictional play. In the gap left by postmodernism's apparent departure, "digimodernism", "metamodernism", "cosmodernism", and "post-postmodernism" have all been proposed as successors. While these perspectives each rest on a slightly different argument, the common idea behind them all is that the ironic self-reflexive devices associated with postmodernist art are no longer used to alienate the reader/viewer by exposing the artificiality of all narratives. Rather, post-postmodernist culture emotionally engages the audience with very specific moral, ethical, and political issues that are relevant to the real world. Within literary studies, scholarship on fiction after postmodernism has tended to focus on text-based literary fiction published in print. However, what is missing from that context is a thorough investigation into how digital media - as a manifestation of the current technological epoch and thus a prime locus of contemporary culture - are explored in and exploited by post-postmodernist forms of art. Moreover, while research often speculates about the effect of post-postmodernist fiction on readers, claims about reader responses to post-postmodernist fictions have not been thoroughly empirically tested.
In seeking to fill these gaps in research, this project will investigate the prevalence, distinctiveness, and audience reception of what we define as "Post-Postmodernist Fictions of the Digital" (PPFDs), i.e., contemporary print fictions that imitate, incorporate, and/or utilise digital media, and display a thematic concern with the ethical implications of digital technology for society. In this project we limited our investigation to PPFDs written in English. Some PPFDs, such as Maria Semple's Where'd You Go, Bernadette (2012) and Herman Wouk's The Lawgiver (2012) combine prose text with other semiotic modes such as visually represented e-mails, text messages, Skype transcripts, memos, online forums, tweets, and blogs. Other PPFDs, such as Amaranth Borsuk and Brad Bouse's Between Page and Screen (2012) and Marisha Pessl's Night Film (2013), take the reader beyond the printed novel to additional material on related websites, apps, or social media platforms.
The project will propose the new category of PPFD, create a catalogue of PPFDs, develop of a new typology of PPFDs, and examine the distinct and congruent ways that digital media is utilised semiotically, structurally, ontologically, and thematically PPFDs. The moral and ethical implications of PPFDs will also be investigated via a reader response research program which combines close readings of PPFDs with the analysis of associated reader data. Three empirical studies will be designed and delivered to assess the effects of post-postmodernist self-reflexivity with data gathered from online review sites, reading group discussions, and individual questionnaire responses. Overall, the project is thus designed to understand the self-reflexive ethics of PPFDs and to determine how the use of digital media impacts cognition. Project outputs include: a website, social media account, an open access catalogue of PPFDs, conference papers, journal articles, workshops, public lectures, and reader response datasets.
In seeking to fill these gaps in research, this project will investigate the prevalence, distinctiveness, and audience reception of what we define as "Post-Postmodernist Fictions of the Digital" (PPFDs), i.e., contemporary print fictions that imitate, incorporate, and/or utilise digital media, and display a thematic concern with the ethical implications of digital technology for society. In this project we limited our investigation to PPFDs written in English. Some PPFDs, such as Maria Semple's Where'd You Go, Bernadette (2012) and Herman Wouk's The Lawgiver (2012) combine prose text with other semiotic modes such as visually represented e-mails, text messages, Skype transcripts, memos, online forums, tweets, and blogs. Other PPFDs, such as Amaranth Borsuk and Brad Bouse's Between Page and Screen (2012) and Marisha Pessl's Night Film (2013), take the reader beyond the printed novel to additional material on related websites, apps, or social media platforms.
The project will propose the new category of PPFD, create a catalogue of PPFDs, develop of a new typology of PPFDs, and examine the distinct and congruent ways that digital media is utilised semiotically, structurally, ontologically, and thematically PPFDs. The moral and ethical implications of PPFDs will also be investigated via a reader response research program which combines close readings of PPFDs with the analysis of associated reader data. Three empirical studies will be designed and delivered to assess the effects of post-postmodernist self-reflexivity with data gathered from online review sites, reading group discussions, and individual questionnaire responses. Overall, the project is thus designed to understand the self-reflexive ethics of PPFDs and to determine how the use of digital media impacts cognition. Project outputs include: a website, social media account, an open access catalogue of PPFDs, conference papers, journal articles, workshops, public lectures, and reader response datasets.
Organisations
People |
ORCID iD |
| Alice Bell (Principal Investigator) | |
| Jan Alber (Co-Investigator) |
Publications
Alber, J.
(2024)
The Politics of Ben Lerner's 10: 04
Wong, D.
(2025)
Toward a Typology of Post-Postmodernist Fictions of the Digital
Wong, D.
(2024)
Intermediality in the Post-Digital Novel
| Description | The award is ongoing but, so far we have: - established the existence of a new type of fiction, namely "post-postmodernist fictions of the digital" (PPFDs) which we define as contemporary print fictions that imitate, incorporate and/or utilise digital media, and also display a thematic concern with the ethical implications of the digitally mediated worlds in which they are set; - developed a new way of categorising different types of PPFD that reflects the ways in which novels of this kind visually represent digital media in print (what is known as multimodal representation) and/or materially incorporate digital media by having a digital form of storytelling alongside the printed novel (what is known as transmediality); - designed and undertaken 6 new empirical studies which investigate how readers respond to and cognitively process PPFDs; - assessed the relationship between PPFDs and theory that seeks to periodise contemporary life and culture as post-postmodern. |
| Exploitation Route | - Use of theoretical conclusions and empirical findings by scholars working on contemporary fiction; - Use of definition and typology by cultural institutions (e.g. libraries) in creating themed collections; - Use by digital media/culture studies in understanding how digital technology is represented in ficiton; - Use by reading groups in choosing and engaging with contemporary fiction. |
| Sectors | Digital/Communication/Information Technologies (including Software) Culture Heritage Museums and Collections |
| Description | To date, we have worked with 14 reading groups which comprise a total of 67 members of the public. This has involved introducing them to contemporary novels and structuring discussions of these novels according to guiding questions we have developed. We are still analysing the feedback from these events. Initial feedback suggests that many participants enjoyed the opportunity to widen their reading experiences and discuss a novel with a particular focus and structure. Examples include "the process made us prepare better for the group and the discussion was longer than normal" and "I was glad of the opportunity to read this particular book which it would not have occurred to me to choose, I enormously enjoyed many aspects of this book". We will hold pubic events in 2026 in which project findings will be fed back to participants as well as the wider public. |
| First Year Of Impact | 2025 |
| Impact Types | Cultural Societal |
| Description | Training Bursaries |
| Amount | £75 (GBP) |
| Organisation | University of Southampton |
| Department | ESRC National Centre for Research Methods |
| Sector | Charity/Non Profit |
| Country | United Kingdom |
| Start | 02/2024 |
| End | 02/2024 |
| Title | Reader-response methodology for PPFDs (experimental study) |
| Description | We designed a study to capture the impact of multimodality and transmediality (i.e., noticeable deviations from standard prose) (= independent variable) on readerly responses (=dependent variable). We used five items from the "Storyworld Absorption Scale" (Kuijpers et al. 2014) and devised five new questions that explored defamiliarization. We also used an open question that asked participants: "Did you notice any striking and/or unexpected textual, visual, and/or narrative features in the story that you just read? How did they affect your reading experience?". |
| Type Of Material | Improvements to research infrastructure |
| Year Produced | 2025 |
| Provided To Others? | No |
| Impact | None to date (Feb 2025) but we expect to see this in future. |
| Title | Reader-response methodology for PPFDs (naturalistic study - online reviews) |
| Description | We have adopted a reader response methodology in which we collect reviews from an online book review site. The reviews were harvested according to the following conditions: we used the filter function to select reviews written in English; we sorted the reviews by newest first in order to capture responses to the novels that occurred as close to the data collection date as possible; we used a keyword search function to capture reviews that focussed on the multimodal and/or transmedial elements in the texts. |
| Type Of Material | Improvements to research infrastructure |
| Year Produced | 2025 |
| Provided To Others? | Yes |
| Impact | We will present our methodology and related results at conferences (e.g. PALA 2025). The methodology and associated data set will be available open access and we hope both will be used by other researchers. |
| Title | Reader-response methodology for PPFDs (naturalistic study - reading groups) |
| Description | We have adopted a reading group-style methodology to study Post Postmodernist Fiction of the Digital (PPFD). We invite previously existing reading groups to read one of five PPFDs and come together in their usual meeting place to discuss it. There is no researchers present at the final discussion, but a 'group leader' is appointed who audio-records the session and sets out the general topics as provided by the researchers. Participants are invited to reflect on the inclusion/representation of digital media in the novel, ethical issues that the novel raises about digital media, ways in which digital media might have contributed to the themes in the novel, and anything else that is of interest. |
| Type Of Material | Improvements to research infrastructure |
| Year Produced | 2025 |
| Provided To Others? | Yes |
| Impact | We will present our methodology and related results at conferences (e.g. Aston SRG Seminar 2025) and in forthcoming publications. The methodology and associated dataset will be available open access and we hope both will be used by other researchers. The research methodology has had impact on participants in the study and in particular their desire to read different kinds of fiction. We report on this impact in the 'Engagement Activities' section of Research Fish in detail. |
| Title | Reading habits and media usage questionnaire |
| Description | We devised this questionnaire for use in the naturalistic reader response study with reading groups and the experimental study. It aims to capture their reading habits and digital media usage and experience. It was developed using Qualtrics which is questionnaire design software. |
| Type Of Material | Improvements to research infrastructure |
| Year Produced | 2025 |
| Provided To Others? | Yes |
| Impact | We will present our methodology and related results at conferences (e.g. PALA 2025) and in forthcoming publications. We hope the tool will be used by other researchers |
| URL | https://shusls.eu.qualtrics.com/jfe/preview/previewId/db47eed7-afce-4403-8600-ee82308f9410/SV_0wBBEc... |
| Description | Coordination of Reading Groups |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Study participants or study members |
| Results and Impact | We have worked with 14 reading groups which comprise a total of 67 members of the public. This involved introducing them to contemporary novels and providing structuring questions to (partially) guide the discussions of the novels. |
| Year(s) Of Engagement Activity | 2025 |
| Description | Engagement with book clubs/reading groups |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | XXXX members of XXX book clubs/reading groups in Sheffield, Derby, Manchester, XXXXXXXX were invited to read one of five PPFDs as a group. They subsequently met to discuss the novel using prompts from the research team which were based on their research on generic traits of PPFDs. The discussion included their responses to the way in which digital media was represented in the novel, the impact of digital media on themes in the novel, and any ethical issues the themes raised. In addition to discussing the novel, participants were also asked to evaluate the experience. They reported that XXXXXXX. Results of this will be reported on in future reporting periods. |
| Year(s) Of Engagement Activity | 2024,2025 |
| Description | PPFD project Bluesky accout |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Other audiences |
| Results and Impact | This social media channel publicises project findings and events. |
| Year(s) Of Engagement Activity | 2025 |
| Description | PPFD project X accout |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Other audiences |
| Results and Impact | This social media channel publicises project findings and events. |
| Year(s) Of Engagement Activity | 2025 |
| Description | PPFD project website |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | The project website contains information about the project and project team and will also include a Catalogue of PPFDs that can be used by members of the public, libraries, and other scholars to explore the quantity and diverse range of PPFD texts. |
| Year(s) Of Engagement Activity | 2024,2025 |
| URL | https://ppfdproject.com/ |