Community-Appropriated Research Model (CARM): from Connectivity to Impact through Making and Media

Lead Research Organisation: Northumbria University
Department Name: Fac of Arts, Design and Social Sciences

Abstract

This project is to identify a viable community-led research process for building and sharing knowledge about capacity building and cohesion as service provision devolves to community level. It draws on the practical experience of two action research Connected Community projects and the methodological discussions of a third. It uses creative practice to inspire, organize and share community-generated research as radio/podcasts. The academic team will monitor three diverse regional groups devising this content and test the effectiveness of knowledge exchange over a wider geographic and social spread. Each case study area will choose and research a topic and make a radio pod/broadcast to share.

Of the many AHRC Connected Community projects funded this year, two stand out for their radical methodology, successfully bringing together community groups to conduct research and learn from each other. The project proposed here combines these exemplars, Participants Utd and Stimulating Participation in the Informal Creative Economy (SPICE), with a research network into craft practices, Connecting Craft and Communities (CCC) where the focus was on novel forms of expression through making, to extract the DNA of the processes that culminated in community researching and sharing (Light et al 2011). The CARM project focuses on the methods and methodology that exemplified these three Connected Community research activities to demonstrate how they support communities in creating identity and cohesion. It builds on insights into how using action methods, community media and creative production techniques, such as recording drama and narrative for reflection and sharing, could enable community groups to collect and share know-how and to communicate what makes them special. In constructing a model of 'community-appropriated research', CARM will provide a reproducible means for groups to share their perspectives and identify cohesive and identity-making practices, be that virtuous behaviour cycles, social entrepreneurship, significant events or engagement in local activities, considering issues such as the nature of rigour in analysing and reporting on experiential learning and how to engage diverse communities. In this way, CARM will offer a development of theories of community engagement while equipping communities as both research producers and research users to spread best practice and build capacity in a period of transition from centrally provided to locally provided services. It will also produce an archive of community podcasts for use on community radio and other forms of community, inter-community and inter-generational activity.

Light, A, Wakeford, T, Egglestone, P and Rogers, J (2011) Research on an Equal Footing? A UK Collaborative Inquiry into Community and Academic Knowledge, Indigenous Knowledge Technology Conference 2011, Nov 2011.

Planned Impact

The interdisciplinary nature of the research means that the impact will be broad ranging. This research has the potential to contribute to the nation's health, wealth and culture by:
* Increasing the effectiveness of public policy through community appropriated research methods
* Enhancing quality of life, health and creative output for the individuals involved, and beyond to other communities that use the media produced as a catalyst for their own projects
* Developing peer support networks of active communities around the UK that can share learning and collaborate
* Improving the richness and diversity of the nation's cultural resources through the production of engaging community radio performances.

The key to the impact of this research lies in the development of research techniques for research by (rather than on) communities. Immediately this generates impact within the community organizations directly involved in the project - developing their creative and reflective skills and their knowledge, while fostering community resilience. With broader application of the process, this effect can be multiplied countrywide and benefit from the effects of critical mass.

The Department for Communities and Local Government says it is 'working to help citizens and communities take action to solve their own problems' (www.communities.gov.uk/communities/). The CARM project acknowledges this agenda and provides a grassroots model tested in three communities across the UK to inform how knowledge can be shared in this new context and as service provision is devolved. We will target policy makers, local authorities and third sector/community leaders through our dissemination process, presenting at third sector policy events in late 2012.

An integral part of the project design is that communities share their learning on public platforms to facilitate cross-fertilisation of ideas and develop a network of peer support between communities around the UK (and potentially overseas). The outcomes of this project will include community media artefacts with the express purpose of communicating learning to other community organisations via internet/community radio. In addition to the content shared, this will demonstrate how other groups can use making and media as a means to understand and work towards meeting their own needs and interests and offer a platform for their. work in this area. Thus, the methodology produced will generate community cohesion and capacity building where it is implemented, acting as a catalyst for economic, social and cultural regeneration.

For those working in creative practice (from individual artists to community arts charities, through to The Arts Council and other strategic organisations) it will evidence the impact of the use of creative practice as a transformative tool for communities.

For policy makers, at local and national level, it will provide a model for community based participatory research that can be used to examine agendas such as the Big Society.

The project will provide a model for community radio stations and other community media to develop community reportage as a transformative tool for development. The potential of community media is underutilised as a means to share productive discussion and learning, and is primarily used for entertainment. The public nature of community radio, and the existing listener base means that the media produced within these projects will be available to a wider public audience and will help to build knowledgeable, skilled, agentic, resilient communities.

Workers on the project will include academic researchers, project partners, freelance facilitators and artists, and community volunteers all of whom will gain in skills and experience. The RA, in particular, while already very knowledgeable in community practices will gain in experience of methodological analysis and the research tools needed to enable her to take the next career step.

Publications

10 25 50
 
Title Entry into Creative Citizens 
Description Short introduction to the role of reflection in working creatively as and with a community.Included in artefacts circulated as a community output for the Creative Citizens project and final conference. 
Type Of Art Artefact (including digital) 
Year Produced 2014 
Impact only just released 
 
Title Three radio broadcasts 
Description Three radio broadcasts were made, played on community radio and uploaded as sound files on the project website. This inspired the Connected Community Media Collection, to increase visibility for media outputs from the programme. Problems making these are documented in the related paper. 
Type Of Art Artefact (including digital) 
Year Produced 2012 
Impact This led to the many partnerships that have produced the Connected Communities Media Collection, including Northumbria University and the Community Media Association, but many others as people pitch in to make the archive work. 
URL http://howwemadeithappen.org/the-radio-documentaries/
 
Description The CARM project asked how community groups might use podcasts and community internet radio to reflect on their own and others' achievements and learn from each other.

Set in the context of the UK Government's intentions to devolve social care and community affairs to the third and voluntary sectors, we addressed how knowledge might be made and shared using new forms of media to compensate for the shift from a centralized administrative network to a less integrated, grassroots approach. Although networks and their power to connect have been observed as an outcome of the information age, much analysis has centred on new communities of interest gathering across space and how this changes the relations between individuals, or at a broad political level. CARM tackled questions of education and communication across different types of community-based organization, finding that the act of bringing people together locally to reflect on how they care and share can also be the means of involving others facing similar issues. Three groups made media to share with those sharing similar concerns. In each case, the act led to great reflection within the group and worked to stimulate reflection with others. However, there seemed limited interest in widespread sharing of knowledge in this way.
Exploitation Route The project explored the potential that groups have to learn about themselves and others through the reflective practice of media-making, producing a new structure of programme and some guidance about what was found to work. Follow up questions include:
- How is listening together a different experience to listening individually and alone? Our advisory group of practitioners and media specialists could see great value in community listening around shared topics.
- How might community groups establish tighter relations with community media organisations to swap expertise, producing more participatory programming by equipping local organisations to share their experiences?
- What might be the resultant media genres of value to communities? Recommendations for these new practices can be found at http://howwemadeithappen.org/research-results/ but follow-up research on format, approach and audience is required. Methodology and methods are needed to define a genre of value to groups.
- How far would groups use this methodology on their own without the prompt of academic interest and funding? For instance, few showed interest in learning about the recording and editing process. Will running training sessions for older people in Cornwall encourage them to get involved in this work?
- What are the ethics of group consent to broadcast, since group identity is not synonymous with multiple individual identities? Can the people of the group in the broadcast speak for absent others? How might anonymisation come into play?
- How far can issues of power and protocol be managed, between community groups working with media professionals, or indeed academics?
- How might such issues be partially solved by a new role for individuals who emerge from the 'making groups' with self-identified expertise to drive the generation of community sharing, reflecting and doing?
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Further work in progress:
CC "CARE " (2013-14) used skill exchanges and the potential of podcasts to promote reflection and reflexivity through shared interests in crafting as a tool for working with makers on co-design.

CC "Conserving and Sharing Community Media" (2013-14) has created media guidance and an archive to store the digital media outputs of the Connected Communities programme. It arose as a result of making the podcasts in CARM in collaboration with the Community Media Association.
Sectors Communities and Social Services/Policy,Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Culture, Heritage, Museums and Collections

URL http://howwemadeithappen.org/
 
Description The CARM community partners have been very active in disseminating the findings of this project, at regional and international talks and on the radio. It has changed their practice, leading to more work on skills exchange and promoting different methods of group reflection in community groups. The work has fed into the policy and practice of the Community Media Association, who was an advisor to CARM, and led to the subsequent close working partnership of AH/K006630/1, which has led to media guidance for the Conneected Communities Programme and a storage for media (the Connected Communities Media Collection), both of which have the potential to benefit communities and how they are represented, raising such issues as the nature of group consent. The folow-up project CARE has seen skills exchange taken forward across a broader cross-section and explored culturally for impact as well as creating a custom software platform.
First Year Of Impact 2013
Sector Creative Economy,Digital/Communication/Information Technologies (including Software),Education
Impact Types Cultural,Societal

 
Description Community member partipants interviewed on radio 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact Refugee community group Shelanu, who were participants, were interviewed on BBC Radio WM Midlands Marsala show hosted by Arshia Riaz. An excerpt of the pod cast they made for the project was played.

More awareness of community partner Craftspace's work, the needs and opportunities of refugees, shown in follow-up inquiries.
Year(s) Of Engagement Activity 2012
 
Description Community partner on BBC Radio Sheffield 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact Community partner says 'BBC Radio Sheffield had a mother and daughter pair, Judith and Rhi Watkins, plus myself on an afternoon programme in March 2013 when Mother's Day and International Women's Day were only a day apart. Rhi wrote and sang the song on the CD and played a few verses of it live on Radio Sheffield that day. All of us were in tears.' This was to talk about the material made as part of the project.

Lots of interest expressed back to the community partner.
Year(s) Of Engagement Activity 2013
 
Description Community partner presents at two conferences 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact One community partner (left Luggage, a community organisation) says 'I spoke at two international conferences in Dublin,Ireland and Iseo,Italy, all in 2013 and with copies of the podcast available for the hundreds of people who attended the events.'

Reach of project extended internationally. Community partners taking on experience of being involved in project and gaining confidence in presenting their ideas developed in it.
Year(s) Of Engagement Activity 2013
 
Description Community partner runs Int Womens Day workshops 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? Yes
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Community partner says: 'In terms of dissemination, I ran two workshops for an international women's day at Sheffield Town Hall with the most diverse group of women ever'

Reach of ideas and ways of working from project extended into community - difficult to gauge what then became of them, but clearly the community partner has been moved to use materials made and reflected upon in the project.
Year(s) Of Engagement Activity 2013
 
Description Community partner uses case study of project in womens workshops 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Community partner says 'As I frequently deliver workshops for women, I use the project and offer the CDs to the participants on courses aimed at improving confidence and at the various women's centres where these course are held: Together Women Project, Key Changes:Unlocking Women's Potential and Sheffield Women's Counselling and Therapy Service.'

Spread of methodology and ideas from project into local professional circles
Year(s) Of Engagement Activity 2013,2014
 
Description Craftspace talk at Making It conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact 45min Keynote speech by community partner which used CARM mini case study within wider talk Initiated by the Centre of Real World Learning, uni of Winchester. Targeted at makers, curators, educators.



Increased interest in skills exchanges as means of learning
Year(s) Of Engagement Activity 2012
URL http://www.makingitproject.com
 
Description Craftspace talk at SOAS 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Undergraduate students
Results and Impact 12th Dec 12, Community partner Craftspace and project researcher give talk at SOAS (school of African and Oriental Studies) for the Media Course, which is a 1.5 hr lecture on CARM radio project.

No evident impact
Year(s) Of Engagement Activity 2012
 
Description Craftspace talk at university review day 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Community partner Craftspace speaks at the 2012 De Montfort Uni course review away day, giving a 1 hour talk on current trends in craft practice and presentation & suggestions for areas of study & focus, using CARM as the case study.


Course adopted more craft examples and considered its community-focussed strategy
Year(s) Of Engagement Activity 2012
 
Description Craftspace workshop with PhD students 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact 19th June 13, Community Partner Craftspace worked with the University of Birmingham Cultural internships training programme to provide structured talk and training session for 2.5hrs on strategies for engaging with communities, refugees in particular, using CARM as a case study. This was attended by PHD students as part of cultural internships programme training.

Great knowledge and awareness of refugee issues.
Year(s) Of Engagement Activity 2013
 
Description New community linkages in Birmingham 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Arshia Riaz, the radio producer on the project introduced Shelanu (community participants) and Craftspace (community partner) to Migrant Voice, a voluntary organisation supporting migrants to get their voices heard in the media & improve media representation around issues of migration. This has developed into a long standing relationship. Shelanu members regularly attend Migrant Voice network meetings and national conferences. They attended media training sessions, spoke at meetings, had stalls at events.


The connections formed during the project has led to Shelanu members broadening their networks, becoming 'activists' and advocates for promoting positive views on the contribution of migrants.
Year(s) Of Engagement Activity 2013
 
Description Women's group in Sheffield 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Community partner running group says: 'We managed to keep the women's group going after the funding period ended because the Centre for HIV and Sexual Health donated the space. We did move from a weekly format to a monthly one as it was difficult for people to get there so often. We also carried on with the recording devices we used - the length of wall lining paper and photos. It was fun to roll it out each session and for new women to peruse and wonder and question.' The group was formed to do the research in CARM and persisted because it filled a vacuum in Sheffield.

Again, this continuation is the impact (but it is hard to report impact on community and partners the way that this section is configured). We also know that it impacted on the lives of the participant women, many of whom have attended on and off for nearly two years.
Year(s) Of Engagement Activity 2012,2013,2014