Creating a virtual pilgrimage trail in the Isle of Man: faithscape, landscape and heritage

Lead Research Organisation: University of the West of England
Department Name: Faculty of Environment and Technology

Abstract

This follow on project 's key aim is to identify one or more pilgrimage trail in the Isle of Man and in collaboration with stakeholder groups, trails will be supported by low-impact digital interpretation resources which will facilitate individuals and groups' exploration of the Island's faith heritage, with the potential to attract new and returning cultural and faith-based tourists.

This builds on the original research project on Pilgrimage and Landscape. The Isle of Man was one of three case studies for this project, when annual prayer walks to the remains of medieval chapels known as keeills were studied as there is no designated pilgrimage route on the Island. This original research project evidenced the demand for and appreciation of current occasional opportunities for residents and visitors to engage with the faith heritage of the Island, as well as a significant potential audience and appetite for: i) accessible resource-based interpretation material which would allow year round self-led engagement with the keeills; ii) a desire to identify one or more permanent pilgrimage routes on the Island; and iii) that these could provide a foundation for developing faith-based heritage tourism.

Working with an established network of collaborating groups on the Island, such as Manx National Heritage, Cathedral Isle of Man and Praying the Keeills, this project will identify one or more pilgrimage routes, utilising existing footpaths and heritage sites, including the keeills; and will create a guide to these pilgrimage trails, with links to maps and historic interpretation material. These resources will be available online via a dedicated website and smartphone apps (hence it being described as a virtual trail) with minimal low-impact signposting. Print copies of resources and an audio guide will also be available via Manx National Heritage for those without internet access.

Building on previous research project findings, existing heritage resources and recent church-led initiatives, this project will provide a resource for locals and tourists to explore the intertwined faith heritage and landscape of the island, primarily through the activity of walking, with alternative route information provided for those of limited mobility who may need to travel by vehicle. It is also hoped that the trail/s will act as a catalyst for the Isle of Man's recent cross-organisation initiative to develop faith-heritage tourism as well as attracting other long-distance walkers.

Planned Impact

a) Who will benefit from this research?

The key non-academic beneficiaries of this project will be three broad constituencies:

1. Faith communities on the Isle of Man, notably: the Diocese of Sodor and Mann, Praying the Keeills Group, the Island Spirituality Network, and those interested in other sacred spaces on the Island e.g. Neo-Pagans

2. Residents and tourists interested in Celtic and ecclesiastical cultural heritage, including the wider international community of Christian pilgrimage practitioners, cultural heritage tourists and long-distance trail walkers.

3. Tourism service providers on the Isle of Man

b) How will they benefit from this research?

1. The churches and ecumenical groups such as Praying the Keeills Group and the Island Spirituality Network seek to encourage wider engagement for IoM residents with the keeills and other faith heritage sites on the Isle of Man; this project will provide easily accessible guides and information on the keeills, filling in the 'missing links' between the larger scale and well-developed faith heritage sites such as Rushen Abbey. These resources would allow individuals and groups to be aware of, find, visit and interpret the keeills as suited their purposes (ranging from a half day walk to 5-7 day long-distance trek).

2. The same applies for those travelling to the Island seeking Celtic cultural heritage, pilgrimage routes or for walking holidays (e.g. those tourists attending the IoM Walking Festival could extend their visit/ return to take a self-guided holiday based on the pilgrimage route resources).

3. The Celtic faith heritage of the Island has already attracted modest numbers of UK, European and North American visitors (e.g. as part of a Celtic West tour). A designated pilgrimage route would provide a platform to publicise that heritage more widely and thereby attract more visitors, bringing increased numbers and a more diverse visitor-base, providing income for tourism service providers such as cottage-rental, hotel and B&B owners, car hire etc.. It is anticipated it will take a 3-5 year period to establish and evidence this growth in visitors. Stakeholders in the project planning group have also identified potential retreat centres for development in the medium term.

4. The Island's economy has been adversely affected by the recession and would benefit from even a modest increase in tourism income, especially sustainable shoulder season environmentally-friendly non-motorsport related tourism.

Publications

10 25 50
 
Description Developing digital interpretation materials to create a 'virtual' pilgrimage has shown how varied interest groups, religious, broadly spiritual and secular, are highly interested in and engaged by faith heritage in the Isle of Man. The opportunity to use both website and app-hosted material is engaging groups who would be less likely to access 'pilgrimage' in tradition forms.
Exploitation Route The initiative is being taken forward and developed by community partners; the mixed mode of delivery which reaches different audiences/ users may be replicable.
Sectors Communities and Social Services/Policy,Creative Economy,Digital/Communication/Information Technologies (including Software),Environment,Culture, Heritage, Museums and Collections

URL http://www.pilgrimageisleofman.im
 
Description This follow on funding has facilitated the identification of permanent pilgrimage trails in the Isle of Man using existing footpaths and through the creation of accessible digital interpretation materials for these faith heritage trails. This work has been undertaken in partnership with Manx National Heritage, Cathedral Isle of Man and the Praying the Keeills group, including numerous volunteers. Two initial trails were developed, one linking the key ecclesiastical sites of Maughold, St German's Cathedral and Rushen Abbey; the second is focusing on the medieval keeills (remains of chapels and cells) and carved stone crosses found on or near the Raad ny Foillan (Way of the Gull) coastal path - which celebrated its 30th anniversary on 2016. The launch of the trails and resources took place 9-11th September 2016. This included a service with the Bishop, a Manx gaelic gig by Ruth Keggin and band, art exhibition and short pilgrimage walk; a dedicated website and franchised section of a walking app provides digital materials for 'virtual' pilgrimage on the Isle of Man. The partner group was led by Dr Kirsty Neate of Manx National Heritage in 2017, in March 2018 leadership of the partner group has rotated to Rev James McGowan, representing the Church of England; in July 2019, Phil Craine, representing the Keeills group becam Chair. The first road-based trail has been developed for car users and cyclists (sere http://www.pilgrimageisleofman.im/crossroads), this will increase accessibility for those with limited mobility, or preference to drive or cycle. An annual pilgrimage walk is organised along the Triskelion Way (2017, 2018, 2019 and May 2020- currently modest participation), other groups and individuals are using the interpretation materials when walking/ driving/ cycling the trail or visiting the sites. The Pilgrimage Isle of Man website has had 3079 visits with 2026 unique visitors (as of December 2019). The partner group have secured £300 form Culture Vannin to repair signage on the Triskelion Way and are planning events in 2021 to mark five years of Pilgrimage Isle of Man.
First Year Of Impact 2016
Sector Digital/Communication/Information Technologies (including Software),Leisure Activities, including Sports, Recreation and Tourism,Culture, Heritage, Museums and Collections,Other
Impact Types Cultural,Societal,Policy & public services

 
Description Virtual Pilgrimage Trail Partners 
Organisation Cathedral Isle of Man
Country Isle of Man 
Sector Charity/Non Profit 
PI Contribution PI is acting as co-ordinator and facilitator for development of Virtual Pilgrimage Trail and interpretation resources e.g. chairing partner meetings, co-developing and trialing trail information, editing documents etc..
Collaborator Contribution i) Participating in management group of Pilgrimage Trails and providing heritage interpretation expertise (MNH, CIoM, PTK) ii) hosting regular partnership meetings including room and hospitality (MNH) iii) facilitating any planning-related issues for signage etc. on trails (MNH) iv) providing access to image library, waiving copyright for images etc.(MNH) v) hosting launch workshop/events (MNH, CIoM) vi) Expert input on suitable trails, guided walk expertise (e.g. from Blue Badge Gudies), local history, liaison with Footpaths Officer etc. (PTK) vii) volunteer input on local footpaths, services (e.g. accommodation), transport etc. (PTK, CIoM) viii) sourcing poems, prayers, photos (PTK, CIoM)
Impact Trails, interpretation resources etc. under development for September 2016 launch.
Start Year 2015
 
Description Virtual Pilgrimage Trail Partners 
Organisation Manx National Heritage
Country Isle of Man 
Sector Public 
PI Contribution PI is acting as co-ordinator and facilitator for development of Virtual Pilgrimage Trail and interpretation resources e.g. chairing partner meetings, co-developing and trialing trail information, editing documents etc..
Collaborator Contribution i) Participating in management group of Pilgrimage Trails and providing heritage interpretation expertise (MNH, CIoM, PTK) ii) hosting regular partnership meetings including room and hospitality (MNH) iii) facilitating any planning-related issues for signage etc. on trails (MNH) iv) providing access to image library, waiving copyright for images etc.(MNH) v) hosting launch workshop/events (MNH, CIoM) vi) Expert input on suitable trails, guided walk expertise (e.g. from Blue Badge Gudies), local history, liaison with Footpaths Officer etc. (PTK) vii) volunteer input on local footpaths, services (e.g. accommodation), transport etc. (PTK, CIoM) viii) sourcing poems, prayers, photos (PTK, CIoM)
Impact Trails, interpretation resources etc. under development for September 2016 launch.
Start Year 2015
 
Description Virtual Pilgrimage Trail Partners 
Organisation Praying the Keeills
Country Isle of Man 
Sector Charity/Non Profit 
PI Contribution PI is acting as co-ordinator and facilitator for development of Virtual Pilgrimage Trail and interpretation resources e.g. chairing partner meetings, co-developing and trialing trail information, editing documents etc..
Collaborator Contribution i) Participating in management group of Pilgrimage Trails and providing heritage interpretation expertise (MNH, CIoM, PTK) ii) hosting regular partnership meetings including room and hospitality (MNH) iii) facilitating any planning-related issues for signage etc. on trails (MNH) iv) providing access to image library, waiving copyright for images etc.(MNH) v) hosting launch workshop/events (MNH, CIoM) vi) Expert input on suitable trails, guided walk expertise (e.g. from Blue Badge Gudies), local history, liaison with Footpaths Officer etc. (PTK) vii) volunteer input on local footpaths, services (e.g. accommodation), transport etc. (PTK, CIoM) viii) sourcing poems, prayers, photos (PTK, CIoM)
Impact Trails, interpretation resources etc. under development for September 2016 launch.
Start Year 2015
 
Description Art Exhibition 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact 'Journey of Discovery' art exhibition at St Gerrman's Cathedral, Peel opened by Margret Hallgrimsdottir (Director, National Museum of Iceland), included work by 8 local artists and had 100+ visitors September to October 2016.
Year(s) Of Engagement Activity 2016
 
Description Diversity in the Heritage Sector workshop, University of Reading and English Heritage 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Third sector organisations
Results and Impact Workshop exploring diversity issues in the heritage sector - displays, curation, visitors, audiencing, employment strategy and volunteer base, as well as grassroots exhibitions.

This workshop included academic researchers, Heritage sector professionals from English Heritage, Welsh Heritage, Manx National Heritage and the National Museum of Iceland, museum professionals and third sector participants.
The programme and discussions focused on diversifying exhibitions, visitors and staff/ volunteers.
40 people attended and there was wide spread agreement to apply examples of good practice e.g.: i) including migrants and refugees in exhibition design, ii) interactive elements allowing visitors to respond to exhibits, and iii) more varied methods of volunteer recruitment.

This event also brought representatives from the National Museum of Iceland and Manx National Heritage into dialogue for a second time, developing plans for future collaboration, as well as these partners with representatives of English and Welsh Heritage.
Year(s) Of Engagement Activity 2018
 
Description European Researchers Brightnight Event, @Brsistol Science Museum 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact The PI and student helpers hosted an information and activity stall at Bristol's European Researchers' Bright night at @Bristol Science Museum (September 2015), activities included a map of places visitors had been on pilgrimage, what pilgrimage means to them, and range of labyrinth-related activities (symbolic of virtual pilgrimage/ journey of reflection). Over 100 children and adults walked the 3m x 3m labyrinth mat; labyrinth games attracted children children of 10+ years and adults; c 25 adults discussed the research project/ planned trails/ pilgrimage/ labyrinths/ partnerships. Visitors reported having a new perspective on what pilgrimage means.
Year(s) Of Engagement Activity 2015
 
Description Launch of Pilgrimage Isle of Man 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Launch events for Pilgrimage Isle of Man (September 10-12th 2016) with partners, international guests of honour and general public.

Pre-launch meeting between Margret Hallgrimsdottir (Director National Museum of Iceland) and Director and other staff from Manx Museum.

1. 'Journey of Reflection' walking service at points around Peel Castle and old cathedral, St Patrick's Isle with Bishop Robert; Rev Nigel Godfrey, Dean Cathedral IoM; Rev Margaret Burrows; Rev Steinar Bjerkestrand (Nidaros Cathedral, St Olav's Way, Trondheim) followed by pilgrim procession to Cathedral (50 participants)

2. Journey of Discovery gig with Gaelic singer Ruth Keggin and Band at St German's Cathedral; interval included, refreshments, celebratory cake and launch guest Margret Hallgrimsdottir (Director, National Museum of Iceland) opening the 'Journey of Discovery' art exhibition by (100+ participants)

3. Short pilgrimage walk,led by lay member, c 20 participants (12th September)

The international guests were noted as enriching the launch and future links to be developed:
i). with St Olav's Way through Pilgrimage IoM being nominated as part of 'family' of St Olav's network - European Recognised Cultural Route)
ii) Staff development exchanges between National Museum of Iceland and Manx Museum.

Visitor feedback emphasized a) enjoyment of the music and wider launch event and b) interest in and enthusiasm for Pilgrimage Isle of Man trails and wider initiative
Year(s) Of Engagement Activity 2016
 
Description Tynwald (Manx national day) Fair stall with public engagement activities 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact The project leader and members of the Pilgrimage Isle of Man Partner group had a stall at the Tynwald Day Fair (July 5TH 2016, Manx national day and open air parliament); the stall included promotional material on the proposed virtual pilgrimage trails, advertised the September 2016 launch events, started a sign up mailing list and provided activities such as 'walk the labyrinth' mat and 'identify your favourite keeill [medieval chapel ruins]' map; pilgrimage game and wordsearch provided for children (developed for previous AHRC project on Pilgrimage and Landscape).
Over 70 children walked the labyrinth mat, also giving opportunities to talk to accompanying parents; c 50 sets of games and wordsearches were taken and 30 'favourite keeills' identified; c 100 adults engaged with the stall, talked about the proposed pilgrimage routes etc., including IoM government representatives, clergy, walkers, Third Sector groups, tourist service providers and other interested parties. Examples of engagement include: two teachers asked to use pilgrimage activity sheets in school; a charity discussed using the pilgrimage trail for a fund-raising sponsored walk; a family planning to walk the whole coastal path in stages indicated they would use the Raad ny Foillan Pilgrimage Trail interpretation materials to organize and provide a focus for their walks.
Partners also ran the publicity stall at the Royal Manx Agricultural show (August 2016), with similar results.
Year(s) Of Engagement Activity 2016
 
Description Website and app section 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Website outlining Pilgrimage Isle of Man trails ( http://www.pilgrimageisleofman.im/ ), the initiative, visit counter and comments section, plus link to section of Rushen Heritage Trust's iomWalks smartphone app ( www.rushenheritage.org/new-interactive-walking-app-for-rushen/ )
which provides site interpretation materials for pilgrimage trails.
Year(s) Of Engagement Activity 2016
URL http://www.pilgrimageisleofman.im