Clwstwr Creadigol: Research and Development for a high performing creative cluster in Wales
Lead Research Organisation:
Cardiff University
Department Name: Journalism Media and Cultural Studies
Abstract
The Cardiff region of South Wales was a screen industries pace-setter when the UK adopted its creative industries mission in the late 1990s. Success was built upon the supply chains of a strong independent television sector, anchored by three Cardiff-based public service broadcasters. In the last five years the screen marketplace has been disrupted and enlarged by internet-based on-demand distribution platforms. Both anchor broadcasters and the broader screen industry know that without sustained and shrewd innovation, they will struggle.
Today, screen industries reach far beyond television, taking in gaming and global markets for all kinds of on-demand storytelling on screens which range in size from wrist-watch to IMAX. Today's direct competition for broadcasters includes Amazon, Google, Netflix and Apple. Cardiff's screen industries must innovate rapidly if they are to challenge for leadership in new market segments.
Clwstwr Creadigol brings together the broadcasters (BBC, ITV, S4C) with a rich array of over 60 companies: independent TV producers, writers, games designers, software writers, marketing agents, drone-fliers, tech startups, data scientists and storytellers. Our missionis is to create and deliver - through a Screen Innovation System (SIS) and a News Innovation Lab (NIL) - an R&D programme that will enable Cardiff to move from being a media production centre and location to a high value screen cluster. Based on six months of intense conversation with our business partners and other collaborators, these initiatives will be equipped and designed to respond to external opportunities, changing technologies (e.g. emergence of 5G mobile infrastructure) and shifting patterns of consumption.
Both the SIS and NIL will house R&D leading to new products, services and experiences at three levels:
- Sectoral interventions designed to have a tangible and broad economic benefit. These will be aimed the screen sector in the cluster (e.g. work with S4C to develop new platforms for data analytics, which will benefit the cluster's many screen independents producing bilingual content), or at businesses across the UK (e.g. the development of networks systems designed to monetise the UK community news sector).
- Business interventions designed to boost short-form screen content supply, range, experimentation and richness - a staple requirement for on-demand screen services in entertainment and news, as well as in routine B2B and B2C communication - and enhance ambition for IP creation and ownership beyond core screen products e.g. product extension options in games, publishing and merchandise.
- Collaborative interventions to capitalise on the creative energy that emerges from collabriations between micro-businesses and freelancers and on the emerging strength of the city's creative hubs.
These are ambitious ideas, but they are grounded in the ambitions of businesses in our cluster, as reflected in the sample Letters of Support. This level of ambition is matched by this proposal's unprecedented collaboration of Cardiff's three universities. University of South Wales' offer includes a new Film & TV School and the award-winning Royal Welsh College of Music & Drama. Cardiff Metropolitan University excels in product and service design, serving business customers across the UK and in a number of international markets. Cardiff University has the UK's top journalism school and is home to Creative Cardiff, established in 2015 to enhance the university's contribution to success in the regional creative economy. Creative Cardiff's reputation underpins our confidence in delivering this proposal to the very highest of standards.
What would success look like? Over a five-year span, we show that enhanced R&D collaboration spurs innovation and increases the pace and quality of growth in the screen industries. This results in decisions to build on Clwstwr Creadigol's success across the creative industries in Wales.
Today, screen industries reach far beyond television, taking in gaming and global markets for all kinds of on-demand storytelling on screens which range in size from wrist-watch to IMAX. Today's direct competition for broadcasters includes Amazon, Google, Netflix and Apple. Cardiff's screen industries must innovate rapidly if they are to challenge for leadership in new market segments.
Clwstwr Creadigol brings together the broadcasters (BBC, ITV, S4C) with a rich array of over 60 companies: independent TV producers, writers, games designers, software writers, marketing agents, drone-fliers, tech startups, data scientists and storytellers. Our missionis is to create and deliver - through a Screen Innovation System (SIS) and a News Innovation Lab (NIL) - an R&D programme that will enable Cardiff to move from being a media production centre and location to a high value screen cluster. Based on six months of intense conversation with our business partners and other collaborators, these initiatives will be equipped and designed to respond to external opportunities, changing technologies (e.g. emergence of 5G mobile infrastructure) and shifting patterns of consumption.
Both the SIS and NIL will house R&D leading to new products, services and experiences at three levels:
- Sectoral interventions designed to have a tangible and broad economic benefit. These will be aimed the screen sector in the cluster (e.g. work with S4C to develop new platforms for data analytics, which will benefit the cluster's many screen independents producing bilingual content), or at businesses across the UK (e.g. the development of networks systems designed to monetise the UK community news sector).
- Business interventions designed to boost short-form screen content supply, range, experimentation and richness - a staple requirement for on-demand screen services in entertainment and news, as well as in routine B2B and B2C communication - and enhance ambition for IP creation and ownership beyond core screen products e.g. product extension options in games, publishing and merchandise.
- Collaborative interventions to capitalise on the creative energy that emerges from collabriations between micro-businesses and freelancers and on the emerging strength of the city's creative hubs.
These are ambitious ideas, but they are grounded in the ambitions of businesses in our cluster, as reflected in the sample Letters of Support. This level of ambition is matched by this proposal's unprecedented collaboration of Cardiff's three universities. University of South Wales' offer includes a new Film & TV School and the award-winning Royal Welsh College of Music & Drama. Cardiff Metropolitan University excels in product and service design, serving business customers across the UK and in a number of international markets. Cardiff University has the UK's top journalism school and is home to Creative Cardiff, established in 2015 to enhance the university's contribution to success in the regional creative economy. Creative Cardiff's reputation underpins our confidence in delivering this proposal to the very highest of standards.
What would success look like? Over a five-year span, we show that enhanced R&D collaboration spurs innovation and increases the pace and quality of growth in the screen industries. This results in decisions to build on Clwstwr Creadigol's success across the creative industries in Wales.
Planned Impact
Clwstwr Creadigol's proposal is to execute a series of R&D programmes tailored to creating new products, services and experiences in the screen sector in South Wales. These will be based in the Screen Innovation System (SIS) and the News Innovation Lab (NIL). This summary draws upon Letters of Support to illustrate some of the ways in which our partners will work with us to deliver two broad levels of impact.
First, to embed a culture of innovation into the cluster's screen sector, so that success can be sustained in a fast-moving digital word. Senior BBC executives "strongly believe that creating such a cluster, using a mix of public and private endeavours, will allow the BBC and the creative sector in the UK to understand and exploit new opportunities in television and digital production", while independent production company Wildflame write that "access to a 'high-level' R&D powerhouse" in the cluster would be "hugely beneficial to the health and creative evolution of the sector".
Second, to generate an increase in economic activity within the cluster and beyond - achieved in three ways.
1. New technology and new platforms: R&D that benefits the cluster
The sector wide programmes will have broader economic benefit for the 60 screen companies in the cluster, in terms of understanding audiences, access to infrastructure and expanding markets. For example, S4C's R&D priorities include data analytics, personalisation and content visibility: for them, "R&D with the partner universities of this bid...could offer a unique insight into the younger audience, which partnered with the technical expertise in the cluster, would allow us to develop a system that enhances our ability to promote our content and understand audiences across platforms". Gorilla (post-production - part of ITV Studios) is similarly keen to use R&D in the programme to "develop new processes and systems to...expand business in Wales in order to compete in a Global Market".
2. Growing business by developing new forms of content
Our R&D programmes are designed to lead to new forms of digital content, which will create new business, employment and economic activity. For example, Rondo Media is a large independent producer selling to broadcasters around the world. Gareth Williams, Rondo's CEO, frames the R&D challenge as "how to innovate in delivery of new forms of content across a growing range of digital platforms as well as linear TV" - a core theme for this R&D programme. Plimsoll Productions is a factual programme maker, headquartered in Bristol but with a growing Cardiff presence. Plimsoll want to pursue R&D aimed at developing genres of live programming - a key element of contemporary broadcasting. Plimsoll are also keen to exploit the cluster's user testing methods to explore hybrid genres for on-demand audiences. Boom Cymru is one of Wales's largest indigenous production groups, with annual revenues of £23m. Boom has a close interest in using R&D "to project changes in content consumption...to deliver great storytelling in the form that it is sought." ITV similarly see the NIL as a way to "explore and identify news technologies...for gathering, organising and distributing video news content to consumers in ways they would want."
3. Broadening IP and new markets in the cluster
Our business R&D programmes are designed to convert this desire into a range of intellectual property broadening initiatives. For Hinterland co-creator Ed Talfan, the drama series - broadcast in Welsh and English and sold to over 100 countries - was a missed opportunity: "it was a source of great frustration that we were not able to fully exploit the IP despite offers from publishers and computer game developers to do so." For Talfan, Creative Director of Severn Screen, the SIS is key to maximising IP across the cluster: "We are at an exciting stage in our development and keen to take the next step. We believe the same is true of the sector in South Wales".
First, to embed a culture of innovation into the cluster's screen sector, so that success can be sustained in a fast-moving digital word. Senior BBC executives "strongly believe that creating such a cluster, using a mix of public and private endeavours, will allow the BBC and the creative sector in the UK to understand and exploit new opportunities in television and digital production", while independent production company Wildflame write that "access to a 'high-level' R&D powerhouse" in the cluster would be "hugely beneficial to the health and creative evolution of the sector".
Second, to generate an increase in economic activity within the cluster and beyond - achieved in three ways.
1. New technology and new platforms: R&D that benefits the cluster
The sector wide programmes will have broader economic benefit for the 60 screen companies in the cluster, in terms of understanding audiences, access to infrastructure and expanding markets. For example, S4C's R&D priorities include data analytics, personalisation and content visibility: for them, "R&D with the partner universities of this bid...could offer a unique insight into the younger audience, which partnered with the technical expertise in the cluster, would allow us to develop a system that enhances our ability to promote our content and understand audiences across platforms". Gorilla (post-production - part of ITV Studios) is similarly keen to use R&D in the programme to "develop new processes and systems to...expand business in Wales in order to compete in a Global Market".
2. Growing business by developing new forms of content
Our R&D programmes are designed to lead to new forms of digital content, which will create new business, employment and economic activity. For example, Rondo Media is a large independent producer selling to broadcasters around the world. Gareth Williams, Rondo's CEO, frames the R&D challenge as "how to innovate in delivery of new forms of content across a growing range of digital platforms as well as linear TV" - a core theme for this R&D programme. Plimsoll Productions is a factual programme maker, headquartered in Bristol but with a growing Cardiff presence. Plimsoll want to pursue R&D aimed at developing genres of live programming - a key element of contemporary broadcasting. Plimsoll are also keen to exploit the cluster's user testing methods to explore hybrid genres for on-demand audiences. Boom Cymru is one of Wales's largest indigenous production groups, with annual revenues of £23m. Boom has a close interest in using R&D "to project changes in content consumption...to deliver great storytelling in the form that it is sought." ITV similarly see the NIL as a way to "explore and identify news technologies...for gathering, organising and distributing video news content to consumers in ways they would want."
3. Broadening IP and new markets in the cluster
Our business R&D programmes are designed to convert this desire into a range of intellectual property broadening initiatives. For Hinterland co-creator Ed Talfan, the drama series - broadcast in Welsh and English and sold to over 100 countries - was a missed opportunity: "it was a source of great frustration that we were not able to fully exploit the IP despite offers from publishers and computer game developers to do so." For Talfan, Creative Director of Severn Screen, the SIS is key to maximising IP across the cluster: "We are at an exciting stage in our development and keen to take the next step. We believe the same is true of the sector in South Wales".
Organisations
- Cardiff University (Lead Research Organisation)
- London School of Economics and Political Science (University of London) (Collaboration)
- British Film Institute (BFI) (Collaboration)
- Centre for Investigative Journalism (Collaboration)
- British Broadcasting Corporation (BBC) (Collaboration)
- Medien- und Filmgesellschaft Baden-Württemberg (Collaboration)
- National Museum Wales (Collaboration)
- British Association of Film and Television Arts (Collaboration)
- S4C (Project Partner)
- British Broadcasting Corporation (United Kingdom) (Project Partner)
- Welsh Government (Project Partner)
Publications
Lupu R
(2023)
Greening the Audiovisual Sector: Towards a New Understanding through Innovation Practices in Wales and Beyond
in Sustainability
Komorowski M
(2021)
Joining the Dots-Understanding the Value Generation of Creative Networks for Sustainability in Local Creative Ecosystems
in Sustainability
Komorowski M
(2019)
Brexit and the media industry - How Europe's capitals attract UK's businesses
in Regions
Komorowski M
(2020)
Identifying industry clusters: a critical analysis of the most commonly used methods
in Regional Studies, Regional Science
Kulkarni S
(2022)
Innovating Online Journalism: New Ways of Storytelling
in Journalism Practice
Komorowski M
(2020)
The economic drivers of media clusters
in International Journal of Media & Cultural Politics
| Title | 360 degree film for Immersive Theatre |
| Description | Working with the 360 dome at CULTVR in Cardiff, the project explores new forms of audience experience, integrating the live performer within the digital space to produce powerful, poignant and pioneering forms of performance. |
| Type Of Art | Film/Video/Animation |
| Year Produced | 2020 |
| Impact | By exploring new ways of telling stories for theater, through the use of 360 degree film, the project had an important contribution to widening the audiences for theatre. |
| URL | https://clwstwr.org.uk/projects/360-degree-film-immersive-theatre |
| Title | 73 degree films - vertical video |
| Description | The platform explores the potential multifunctional uses of vertical video. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2021 |
| Impact | By enabling filmmakers and organisations to tell stories in new and exciting ways, both online and offline, the solution fosters innovation across the creative sector. |
| URL | https://clwstwr.org.uk/projects/making-vertical-video-multifunctional |
| Title | AI in the Newsroom digital solution |
| Description | A highly bespoke product designed specifically with journalists in mind, enabling them to channel their skills and time more effectively. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2021 |
| Impact | The solution enhances AMPLYFI's existing AI functionality by developing deep-web capability that can provide journalists with greater clarity, deeper source information and higher accuracy of data than traditional research methods. The project worked with journalists to deliver a fast, accurate, auditable information interface. |
| URL | https://clwstwr.org.uk/projects/ai-newsroom |
| Title | AR Murder Mystery solution |
| Description | Prototype app that uses AR for a more immersive experience of 'murder mystery' events. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2020 |
| Impact | The app shifts interaction possibilities with live events, by adding an interactive/digital layer to experiences and transforming the entertainment industry through innovative uses of technology. |
| URL | https://clwstwr.org.uk/white-tent-company-using-ai-add-realism-murder-mystery-events |
| Title | Aomame online art experience |
| Description | Online, virtual art experience that interacts more provocatively and mysteriously with lived, physical reality. Solution was tested on two art/exhibition concepts. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2022 |
| Impact | The solution utilised existing technologies more imaginatively and avoided simply replicating the physical gallery experience. The result is a unique, cutting-edge experience fitting into the metaverse. |
| URL | https://clwstwr.org.uk/projects/aomame |
| Title | Bomper Studio - Realtime 3D Configurator |
| Description | Real-time product configurator aimed at the advertising and retail sectors, that integrates storytelling and visualisation with gaming. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2020 |
| Impact | The solution elevates the industry benchmark for creative content and the customer experience, creating a world-leading online platform. |
| URL | https://clwstwr.org.uk/projects/real-time-3d-configurator |
| Title | Brittle with Relics - interactive exhibition |
| Description | Multimedia installation combining audio visual installations, large canvas projections and audio sculptures to present Richard King's work in a new way. The project explores new forms of storytelling - alongside his publishing ventures - that reaches beyond the book-buying audience. |
| Type Of Art | Artistic/Creative Exhibition |
| Year Produced | 2022 |
| Impact | The project generated 3 working prototypes which explore narrative, tech and engagement and which were tested in January 2022, managing to engage new and diverse audiences, using, for example, audio visual installations, large canvas projections and audio sculptures. |
| URL | https://clwstwr.org.uk/projects/brittle-relics-peoples-history-wales-1965-1995 |
| Title | Caru Hwn - |
| Description | Platform neutral search engine to discover new content. The solution offers a bespoke, comprehensive and data-driven experience to curate the viewing experience and accurately reflect individual tastes, while creating a community on which to share recommendations. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2021 |
| Impact | By inspiring viewers as they navigate an increasingly crowded TV marketplace to find the content that best reflects their tastes and interests, the solution has an important impact on developing media consumption habits. |
| URL | https://clwstwr.org.uk/projects/caru-hwn-love |
| Title | Cloth Cat - animation rendering solution |
| Description | Animation that was rendered using game engine technology. |
| Type Of Art | Film/Video/Animation |
| Year Produced | 2020 |
| Impact | The solution reduces considerably the rendering time for animations, making work more efficient (animators can see their shots live and lit while they are working on them, which saves them from having to do as much editing post-render.) |
| URL | https://clwstwr.org.uk/cloth-cat-animation-using-game-engines-cut-rendering-times |
| Title | Connect to Care - solution for accessing health and care services |
| Description | Connect to Care explores the opportunities for new screen-based technology to improve the quality of and access to health and care services. In doing so it integrates animation and screen content to address barriers in healthcare. |
| Type Of Art | Performance (Music, Dance, Drama, etc) |
| Year Produced | 2021 |
| Impact | The solution has an important impact on health/wellbeing - it connects isolated residents with loved ones; provides animated content for symptom and treatment description functionality and immersive reminiscence experiences for people living with dementia and their carers. |
| URL | https://clwstwr.org.uk/projects/connect-care |
| Title | Cultural Portal - platform for music and poetry festivals |
| Description | Cultural Portal seeks new ways of using technology to bring the Eisteddfod, the largest celebration of Welsh language culture in the world, and the largest festival of competitive music and poetry in Europe, to life for new audiences around the world. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2021 |
| Impact | The innovative online platform showcases the best of Welsh poetry, music, literature and art, while providing new ways of bringing communities together to enjoy Welsh culture. |
| URL | https://clwstwr.org.uk/projects/cultural-portal |
| Title | From Here - platform for experiencing artwork |
| Description | The platform transposes the live experience of artwork using digital means. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2021 |
| Impact | The cultural and social impact of the solution lies in the possibility of personalizing the experience of artworks, connecting to artists and positing new perspectives. |
| URL | https://clwstwr.org.uk/projects/here |
| Title | GALWAD |
| Description | Galwad is a 60-min. drama produced by Mad as Birds films, in which Efa, the main character encounters the future world of 2052 and meets some of the characters behind the messages from the future. The story was told in real-time, over seven days, online, on TV, live from Wales. The project is a result of the People's Newsroom, an initiative supported by Clwstwr. |
| Type Of Art | Film/Video/Animation |
| Year Produced | 2022 |
| Impact | The project registered over 5.1 million online viewers from 149 countries, with 2.6 million of these being unique views. Over 50k people watched the live finale online and on Sky Arts. The project has brought together 485 creative freelancers and individuals (84% are residents of Wales), through an inclusive casting & recruitment process (25% from black, asian backgrounds, 26% LGBTQ, 27% disabled communities). |
| URL | https://www.galwad.cymru |
| Title | GALWAD creative report |
| Description | GALWAD is an initiative of People's Newsroom, of which Clwstwr is a founding partner. The final report of the project resulted in a video and a creative report. The report highlights the story of Galwad combining creative writing with visual elements in an effective and innovative way. |
| Type Of Art | Creative Writing |
| Year Produced | 2022 |
| Impact | The report is an effective way of conveying the results of a research project, insofar as it speaks to the general public (not only researchers) and strongly integrates elements of visual identity to connect to the brand image of the company. |
| URL | https://www.galwad.cymru/_files/ugd/32098b_3a0e198ca04146e882a7a41afab39834.pdf |
| Title | Goggleminds - VR training for healthcare (2022) |
| Description | Goggleminds is on a mission to create innovative training solutions for the healthcare sector that are fun and backed by science. To create fun learning experiences, we will explore gamification in virtual reality and its role in immersing and engaging learners. To support our evidence-based approach, we'll utilise the latest research and development practices to gain deep insights into user behaviours and preferences, helping us to design training content around learners needs. We aim to give organisations better access to high-quality training content, improved efficiencies, and greater flexibility. For learners, we aim to deliver enjoyable learning experiences that are realistic and repeatable in safe learning environments. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2022 |
| Impact | Already closed two partnerships with NHS to deliver training services based on the new VR solution that Goggleminds has created. |
| URL | https://www.goggleminds.co.uk |
| Title | Goggleminds - immersive experiences for healthcare |
| Description | Solution exploring how immersive technology-based training content can be efficiently deployed and effectively delivered using multiple channels and into multiple clinical settings. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2021 |
| Impact | The solution provides organisations better access to high-quality training content, improved efficiencies, and greater flexibility. In addition, it addresses learners with enjoyable learning experiences that are realistic and repeatable in safe learning environments. |
| URL | https://clwstwr.org.uk/projects/exploring-utility-immersive-technology-deliver-training-healthcare-s... |
| Title | Golwg - multimedia content on politics in Wales |
| Description | Dedicated Instagram channel (www.instagram.com/fotioamfory) where young people can access simple, striking and appealing content on politics in Wales with Ellis Lloyd Jones acting as ambassador for the project. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2021 |
| Impact | The output had a strong impact on the local community of young people, as it empowers them to use their own voice to express their own political views. |
| URL | https://clwstwr.org.uk/perspective-no-voice-no-impact |
| Title | Good Gate Media -trailer for interactive film Deathtrap Dungeon |
| Description | Trailer & demo for the interactive film Deathtrap Dungeon: The Golden Room. The trailer was produced using real-time rendering CGI technology. |
| Type Of Art | Film/Video/Animation |
| Year Produced | 2020 |
| Impact | The experimentation with interactive storytelling and visual effects (VFX) has contributed to advancing film production techniques. |
| URL | https://clwstwr.org.uk/good-gate-media-launch-trailer-interactive-film-deathtrap-dungeon |
| Title | Heritage Walkers demo video - 2022 |
| Description | The demo showcases the way of working of the 'Heritage Walkers' solution. Heritage walkers is a digital learning experience using 'in-phone projection' to take visitors on a journey of discovery of local cultural heritage. |
| Type Of Art | Film/Video/Animation |
| Year Produced | 2022 |
| Impact | The mock solution was tested with a group of potential clients. Results showed the desire for such experiences from end users. |
| URL | https://clwstwr.org.uk/projects/heritage-walkers |
| Title | Hidden Narratives - interactive documentary |
| Description | New interactive documentary format focusing on two themes: healthy living and the impact of global warming. |
| Type Of Art | Film/Video/Animation |
| Year Produced | 2020 |
| Impact | Documentary plays an important role in social, cultural and environmental impact: theyinvite audiencesto engage withsubjects that are otherwise incomprehensible. What interactive can do, that broadcast cannot, is advance the dialogue between user/audience and the subject at hand, or take the audience to places that broadcast cameras or budgets cannot. |
| URL | https://clwstwr.org.uk/projects/interactive-documentary |
| Title | Hissing currents - album & concert experience |
| Description | Develop a sequel album of music that will be released in tandem with an out of festival show to be developed with Manchester International Festival for 2022 by creating a truly unique, unimaginable concert experience. |
| Type Of Art | Performance (Music, Dance, Drama, etc) |
| Year Produced | 2022 |
| Impact | Hissing Currents is an attempt at reimagining the music concert experience, and album release cycle - getting away from the static staging of conventional touring by creating an immersive story telling experience through new technology in flexible spaces, while challenging recording industry norms about the album form. |
| URL | https://clwstwr.org.uk/projects/hissing-currents |
| Title | Invisible Light - new models of engagement with performance |
| Description | Yn y Golau explored how access for blind and visually impaired people can be built into the creation process of live performance and creative digital work and contribute to the experience of all audiences. The team co-created with blind and visually impaired audiences to test and develop new models of accessible digital engagement, prioritising the experience of the audience and embedding accessibility into the creative process, rather than delivered in post-production. |
| Type Of Art | Performance (Music, Dance, Drama, etc) |
| Year Produced | 2021 |
| Impact | The solution had a considerable impact on rendering performance more accessible to minority groups (e.g. people with disabilities). |
| URL | https://clwstwr.org.uk/projects/yn-y-golau-invisible-light |
| Title | Life Lab - trauma-informed game |
| Description | Life Lab merges live performance, academic research and cutting-edge technology to develop a socially transformative story-based game that addresses the impact of Adverse Childhood Experiences (ACEs). |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2022 |
| Impact | By tackling a series of trauma-informed challenges that explore online what a trauma informed, resilient community could look like, Life Lab has an important impact on the wellbeing of communities. |
| URL | https://clwstwr.org.uk/projects/life-lab |
| Title | Modular Journalism - Innovative News storytelling formats |
| Description | Monnow Media created a novel structure of presenting news, by creating something like a branching, non-linear way of telling stories. The project explored the fundamental purpose of journalism and how to reach younger audiences and created 7 prototypes (novel structures of news stories) following a different narrative structure that aimed to be more engaging and present news under a new light. |
| Type Of Art | Creative Writing |
| Year Produced | 2020 |
| Impact | The 'narrative accordion' and the construction of 'orientation' are both doing things that are fairly obvious, but they're causing a stir. They both ask questions and pull apart the traditional inverted pyramid, forcing us to take a step back from how we write things. They also push us to reconsider what we in the industry think we know about audience attention spans. |
| URL | https://clwstwr.org.uk/monnow-media-reimagining-news-journalism |
| Title | Moving Layers - new solution for experiencing live dance |
| Description | The project explored new ways to make and experience dance using layered-reality technologies. The resulting creative solution facilitates for audiences an intimate, playful experience that inspires a sense of 'awe and wonder'. |
| Type Of Art | Performance (Music, Dance, Drama, etc) |
| Year Produced | 2020 |
| Impact | The solution is a powerful instrument for addressing diversity and queer identity in dance. This was enabled by the co-creative process which enabled producers to work with queer dancers. |
| URL | https://clwstwr.org.uk/perspective-meshing-technology-and-dance-moving-layers |
| Title | ParadropVR (Frontgrid) |
| Description | Immersive VR experience consisting in a journey flying over the Welsh mountains. The experience combines immersive and educational elements to offer a unique perspective from which to explore environments. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2022 |
| Impact | The type of experience offered has a high potential for replication to other areas or themes. |
| URL | https://www.frontgrid.co.uk |
| Title | Placemakers - Re-engaging with our urban environments |
| Description | Digital platform enabling and empowering ill-served audiences to engage with placemaking through screen-based multimedia storytelling as a means of sharing local knowledge. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2022 |
| Impact | The solution has a positive environmental impact, it reaches new/underserved audiences and improves people's quality of life. |
| URL | https://clwstwr.org.uk/projects/re-engaging-our-urban-environments |
| Title | Poli - platform providing arts and educational content for primary schools |
| Description | Bombastic and Proper Design have developed Poli - a new platform for creating and sharing interactive sessions with a focus on providing arts and educational content for primary schools. The aim is to fuse technology, creativity and education in a digital system that helps teachers run classes that can support creative learning objectives for the introduction of the new curriculum in 2022. The sessions will help teachers meet objectives required by the upcoming changes and which requires lessons across the whole curriculum to include an expressive art component. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2020 |
| Impact | The solution was already tested with numerous schools across Wales and is expected to have an major impact on developing the new curriculum, through the integration of creativity. |
| URL | https://clwstwr.org.uk/bombastic-creating-new-platform-digital-arts-and-learning-schools |
| Title | Presenting Individual Identities - new ways of sharing stories |
| Description | Presenting Individual Identities proposes new formats for sharing stories across the screen and news sector, by developing new tools developed directly with people from minority cultures. |
| Type Of Art | Creative Writing |
| Year Produced | 2021 |
| Impact | By exploring and creating new tools developed directly with people from minority cultures and representatives of the screen and news sector, 'Presenting Individual Identities' equips the media to share authentic, accessible and relevant stories to engage currently under-served and under-represented audiences. |
| URL | https://clwstwr.org.uk/projects/presenting-individual-identities-0 |
| Title | Reel Reality - immersive film/TV location App |
| Description | Reel Reality is an entertaining and engaging app for sharing screen content and mapping film and TV locations. This new app combines augmented reality, immersive interactivity, location information and screen content so you can create your own film/TV location experience and collect and curate content which matters to you. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2021 |
| Impact | The App impacts on both the film and tourism sectors by celebrating film and TV, through the sharing of information, experiences and interactions which feed into our inner passions and love of this type of culture. |
| URL | https://clwstwr.org.uk/perspective-fandom-reel-reality |
| Title | Rescape - Immersive experiences for parents-to-be |
| Description | Maternity and hypnobirthing VR product that explores how VR and biofeedback can work harmoniously to better patients. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2021 |
| Impact | The solution has an important impact on health/wellbeing, as it can be used throughout pregnancy, not just at the birth (e.g. for at-home hypnobirthing experiences). |
| URL | https://clwstwr.org.uk/rescape-giving-birth-new-healthcare-opportunities-virtual-reality |
| Title | The Democracy Box - prototype of public and educational information campaign |
| Description | The Democracy Box (developed by Omidaze) co-created and co-curated new forms of engagement with democracy. The Democracy Box© is about young people finding new creative ways to share The Story of our UK Democracy That Every Citizen Should Know In Seven Short Chapters© so that all young people, old people and everyone in between can understand our UK democracy and can take part in it. The Democracy Box© works with young people aged 16-26, born or based in Wales, as paid co-creators and seeks to increase democratic participation and provide information about the UK's democratic system and structures. |
| Type Of Art | Creative Writing |
| Year Produced | 2021 |
| Impact | The solution had an important echo within the local community, as well as retrieved strong support at policy level: - Omidaze are now the Electoral Commission's Youth Voice partner in Wales - Omidaze further developed The Democracy Box (TDB) Creative Cascade© model for schools - The Democracy Box was installed inside of the Talking Shop and will remain open for at least 12 months and trial multiple others in a range of locations to create a 'blueprint' for the model which seeks to increase both democratic and cultural participation. |
| URL | https://clwstwr.org.uk/perspective-what-democracy-box |
| Title | The Journey - fundraising platform |
| Description | The world's first cause-agnostic, mobile, charity fundraising platform in a game style, supporting refugee, homelessness, health and mental health charities, initially in the UK. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2022 |
| Impact | The Journey enables partner charities to tell the real life stories of the people they seek to help, in an interactive way that immerses the players in the game and makes it possible for them to take immediate action to assist those in the real life situations through in-app purchases |
| URL | https://clwstwr.org.uk/projects/journey |
| Title | Tiny Tour - filming at miniature scale |
| Description | The solution develops a package to film a life-sized person in a real tiny-scale world. This involves the camera moving together with the person, following them, capturing what they see and picking up detail as they move around/interact with their tiny locations. |
| Type Of Art | Film/Video/Animation |
| Year Produced | 2021 |
| Impact | By providing a new filming experience, Tiny Tour pushes the boundaries of filming at miniature scale. |
| URL | https://clwstwr.org.uk/projects/tiny-tour |
| Title | Trailblaze - Geo-Located Fragmented Storytellling |
| Description | The project produced a hybrid solution between film, television, theatre and alternate reality gaming. It involved using pervasive and intelligent technologies, bringing in data to create a richer narrative. In doing so, it combined new technologies with live elements to enrich user experience. |
| Type Of Art | Performance (Music, Dance, Drama, etc) |
| Year Produced | 2022 |
| Impact | The solution facilitates a sense of connection with audiences and allows audiences to have some kind of agency within an experience. |
| URL | https://clwstwr.org.uk/yello-brick-imagining-new-realities-digi-physical-games |
| Title | Tunnel Vision - new experiences for public transport passengers |
| Description | Tunnel Vision explores how new and emerging technologies can enhance the public transport passenger experience, through the delivery of audio, video and text content that is geospatially and contextually aware of passengers' needs. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2021 |
| Impact | The solution transforms public transport experiences for passengers, by addressing their travel needs through new technologies. In doing so they have an important impact on the wellbeing of passengers. |
| URL | https://clwstwr.org.uk/projects/tunnel-vision |
| Title | Voice.Wales - |
| Description | Platform that allows media outlets to purchase and license authentic news images from Wales. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2022 |
| Impact | The platform provides news outlets and the public with easy access to high-quality images that illustrates their story. In doing so it impacts on the quality of photojournalism, as well as on the quality of outputs from the news and media sector. |
| URL | https://clwstwr.org.uk/cy/prosiectau/voice-wales-photo-agency |
| Title | Women's Football Content Hub |
| Description | The world's first digital and social hub for women's football content: a platform to promote, discuss and drive this exponentially growing community. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2020 |
| Impact | The solution tackles an important gap in the market by addressing minority groups in sports. |
| URL | https://clwstwr.org.uk/projects/global-womens-football-hub-hub |
| Description | We will discover the most effective ways to do Research and Development to create innovation in the media and creative industries. We will create an ecosystem that support R&D in the media/creative sectors, leading to both economic growth and sustainability, allowing a . We will have a more comrpehensive picture of the media/screen sector in Wales. |
| Exploitation Route | It will allow us to test the most effective ways to drive R&D (which is not widely understood in the creative sectors) and stimulate innovation in a regional creatve industries cluster, thereby provide a model for public investment and partnerships. |
| Sectors | Creative Economy,Digital/Communication/Information Technologies (including Software),Leisure Activities, including Sports, Recreation and Tourism,Culture, Heritage, Museums and Collections |
| URL | https://clwstwr.org.uk |
| Description | We have curated 120 R&D innovation projects with Welsh creative companies, amd informed Welsh government and Cardiff Caoital Region policy on creative industries. |
| First Year Of Impact | 2019 |
| Sector | Creative Economy,Healthcare,Government, Democracy and Justice,Culture, Heritage, Museums and Collections |
| Impact Types | Cultural,Societal,Economic,Policy & public services |
| Description | Article about New Ways of Storytelling shifting editorial practices |
| Geographic Reach | Multiple continents/international |
| Policy Influence Type | Contribution to new or improved professional practice |
| Impact | The research has had an international impact and role of shifting public attitudes and educating in the light of editorial innovation. Publications like The Times of India and the Financial Times, are using the results of the research to inform and shape their real world output. |
| Description | Clwstwr project presented at Life Sciences Hub Wales |
| Geographic Reach | National |
| Policy Influence Type | Contribution to new or Improved professional practice |
| Impact | Goggleminds has been presented as a base study for innovation that improves healthcare practice by creating innovative training solutions for the healthcare sector that are fun and backed by science. Goggleminds explores gamification in virtual reality and its role in immersing and engaging learners. To support their evidence-based approach, Goggleminds utilise the latest research and development practices to gain deep insights into user behaviour and preferences, helping to design training content around learners needs. The solution offers organisations better access to high-quality training content, improved efficiencies, and greater flexibility. |
| URL | https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwjTjpemgYL2A... |
| Description | Compendium of Diverse Welsh Journalism |
| Geographic Reach | Local/Municipal/Regional |
| Policy Influence Type | Contribution to new or improved professional practice |
| Description | Conwy Local Authority shared the Democracy Box story with every secondary school student |
| Geographic Reach | Local/Municipal/Regional |
| Policy Influence Type | Contribution to new or Improved professional practice |
| Impact | The Democracy Box© is about young people finding new creative ways to share The Story of our UK Democracy That Every Citizen Should Know In Seven Short Chapters so that all young people, old people and everyone in between can understand our UK democracy and can take part in it. Sharing the Democracy Box story with every secondary school student from Conwy Borough (~ 6000) contributed to students' education with regard to UK's democratic system and structures, as well as to the awareness regarding participation to public decision-making. |
| Description | Creating a Development Lab for diverse journalists |
| Geographic Reach | Local/Municipal/Regional |
| Policy Influence Type | Contribution to new or improved professional practice |
| Description | Membership in an expert panel on the devolution of broadcasting |
| Geographic Reach | Local/Municipal/Regional |
| Policy Influence Type | Membership of a guideline committee |
| URL | https://gov.wales/expert-panel-devolution-broadcasting-announced |
| Description | Providing a response to the public consultation of the Priorities for the Sixth Senedd |
| Geographic Reach | Local/Municipal/Regional |
| Policy Influence Type | Contribution to a national consultation/review |
| Impact | Through the Clwstwr engagement with the Culture, Communications, Welsh Language, Sport, and International Relations Committee and the Economy, Trade and Rural Affairs Committee, the programme influenced public programmes and decisions for the creative industries in Wales. |
| Description | Providing evidence at the Creative Coalition Festival with Minister Lopez |
| Geographic Reach | Local/Municipal/Regional |
| Policy Influence Type | Contribution to a national consultation/review |
| Impact | Through the Clwstwr engagement with the Creative Coalition Festival, the programme raised awareness about the importance of clusters as hubs for excellency and specialized knowledge, which have important spill over effects on the local creative economy as well as on international competitiveness. |
| Description | Providing evidence on the devolution of Broadcasting at the Culture, Welsh Language and Communications Committee |
| Geographic Reach | Local/Municipal/Regional |
| Policy Influence Type | Contribution to a national consultation/review |
| Impact | Through the Clwstwr engagement with the Culture, Welsh Language and Communications Committee, the programme had an impact on shaping the regulatory model of the broadcasting sector. |
| URL | https://research.senedd.wales/research-articles/exploring-the-devolution-of-broadcasting/ |
| Description | Providing evidence on the devolution of broadcasting at the Culture, Welsh Language and Communications Committee |
| Geographic Reach | Local/Municipal/Regional |
| Policy Influence Type | Contribution to a national consultation/review |
| Impact | The evidence resulted in a report that looked at the supply of content for Wales, the funding of broadcasting in Wales and whether there was a need for any regulatory change. |
| URL | https://senedd.wales/media/vjpf0fi4/cr-ld14207-e.pdf |
| Description | Providing evidence on the impact of Brexit to the Welsh Government |
| Geographic Reach | Local/Municipal/Regional |
| Policy Influence Type | Contribution to a national consultation/review |
| Impact | Through the Clwstwr engagement with the Senedd Culture, Communications, Welsh Language, Sport, and International Relations Committee the programme had an impact on shaping a more inclusive policy style, that takes into account the needs of the creative sector. |
| Description | Providing evidence on the impact of the COVID-19 at the Culture, Welsh Language and Communications Committee |
| Geographic Reach | Local/Municipal/Regional |
| Policy Influence Type | Participation in a guidance/advisory committee |
| Impact | Through the Clwstwr engagement with the Culture, Welsh Language and Communications Committee, the report raised awareness about the impact of COVID on the creative economy, as well as the immediate measures needed. |
| URL | https://senedd.wales/media/poibdvyl/cr-ld13352-e.pdf |
| Description | Providing evidence/advice at the Creative Industries Leadership Group of the Scottish Government |
| Geographic Reach | National |
| Policy Influence Type | Contribution to a national consultation/review |
| Impact | Through the Clwstwr engagement with the Creative Industries Leadership Group of the Scottish Government, the programme raised awareness of the types of value that creative networks generate as well as on the spill over effects on the creative economy. |
| Description | Response re: Cardiff Council's Economy & Culture Scrutiny Committee 'Shaping Cardiff's Post Pandemic Economic Recovery' Inquiry |
| Geographic Reach | Local/Municipal/Regional |
| Policy Influence Type | Implementation circular/rapid advice/letter to e.g. Ministry of Health |
| Impact | A series of follow-up actions were agreed upon: 1. To forward examples of best practice SPGs covering e.g. S.106 and affordability, and make connections with relevant Local Authority representatives to discuss and learn more. Referenced examples were from Lambeth, Hackney, Haringey and Westminster specifically. 2. to link in with contacts at Lewisham Council to discuss infrastructure mapping and risk registers for cultural infrastructure, to discuss where Cardiff can learn from this. 3. to link in with contacts from Cultural Infrastructure Team at Greater London Authority to discuss operations and processes for the GLA Space Registry and understand how Cardiff could operate a similar system to unlock potential of meanwhile spaces, development sites and new developments. 4. to forward on further information on 'London Made Me' with a view to discussing possible Cardiff iterations. |
| URL | https://www.cardiff.gov.uk/ENG/Your-Council/Councillors-and-meetings/Scrutiny/economy-culture/Pages/... |
| Description | Response to the Senedd enquiry on the challenges faced by the creative workforce in Wales |
| Geographic Reach | Local/Municipal/Regional |
| Policy Influence Type | Contribution to a national consultation/review |
| URL | https://business.senedd.wales/mgConsultationDisplay.aspx?ID=480 |
| Description | Sennedd call for consultations building on the Clwstwr CWF report |
| Geographic Reach | Local/Municipal/Regional |
| Policy Influence Type | Contribution to a national consultation/review |
| Impact | The report has directly informed the Sennedd's call for consultation, that aims to create an improved regulatory environment for the creative workforce in Wales. |
| URL | https://business.senedd.wales/mgConsultationDisplay.aspx?ID=480 |
| Description | Submitted a response to the Welsh Affairs Committee's inquiry into Broadcasting in Wales |
| Geographic Reach | Local/Municipal/Regional |
| Policy Influence Type | Contribution to a national consultation/review |
| Impact | The written response raised issues on several topics of interest for the Welsh Committee: - the sustainability of current models of funding for public service broadcasting in Wales - the impact of the privatisation of Channel 4 have on the broadcasting sector in Wales - the future of public service broadcasting in Wales - necessary steps from the Government to ensure the survival of free-to-air broadcasting - the potential of free-to-air sports broadcasting to ensure more investment in grassroots sport in Wales |
| URL | https://committees.parliament.uk/committee/162/welsh-affairs-committee/news/172218/what-is-the-futur... |
| Description | Capital Uplift Fund |
| Amount | £250,000 (GBP) |
| Organisation | Arts & Humanities Research Council (AHRC) |
| Sector | Public |
| Country | United Kingdom |
| Start | 03/2023 |
| End | 04/2027 |
| Description | Connect for creativity |
| Amount | £22,313 (GBP) |
| Organisation | British Council |
| Sector | Charity/Non Profit |
| Country | United Kingdom |
| Start | 07/2019 |
| End | 01/2020 |
| Description | Creative Hubs |
| Amount | £5,000 (GBP) |
| Organisation | British Council |
| Sector | Charity/Non Profit |
| Country | United Kingdom |
| Start | 02/2022 |
| End | 07/2022 |
| Description | DCMS Demonstrator |
| Amount | £200,000 (GBP) |
| Organisation | Arts & Humanities Research Council (AHRC) |
| Sector | Public |
| Country | United Kingdom |
| Start | 03/2023 |
| End | 12/2023 |
| Description | In-kind funding for Clwstwr |
| Amount | £300,000 (GBP) |
| Organisation | Cardiff Council |
| Sector | Public |
| Country | United Kingdom |
| Start | 03/2018 |
| End | 04/2023 |
| Description | In-kind funding for Clwstwr |
| Amount | £126,890 (GBP) |
| Organisation | British Broadcasting Corporation (BBC) |
| Sector | Public |
| Country | United Kingdom |
| Start | 03/2018 |
| End | 03/2023 |
| Description | In-kind funding for Clwstwr |
| Amount | £32,400 (GBP) |
| Organisation | The Arts Council for Wales |
| Sector | Public |
| Country | United Kingdom |
| Start | 03/2018 |
| End | 03/2023 |
| Description | Match funding for Clwstwr |
| Amount | £2,600,000 (GBP) |
| Organisation | Government of Wales |
| Sector | Public |
| Country | United Kingdom |
| Start | 03/2018 |
| End | 04/2023 |
| Description | Media Cymru |
| Amount | £50,262,960 (GBP) |
| Organisation | United Kingdom Research and Innovation |
| Sector | Public |
| Country | United Kingdom |
| Start | 01/2022 |
| End | 12/2026 |
| Description | Work on Skills |
| Amount | £69,212 (GBP) |
| Organisation | Arts & Humanities Research Council (AHRC) |
| Sector | Public |
| Country | United Kingdom |
| Start | 02/2020 |
| End | 06/2020 |
| Title | Graphic elicitation method |
| Description | Development of an alternative framework for assessing impact, that draws on phenomenological and visual models. The new method integrates in the interview process graphic elicitation tools and creative exercises to map the R&D process of the Clwstwr-funded projects. |
| Type Of Material | Improvements to research infrastructure |
| Year Produced | 2021 |
| Provided To Others? | No |
| Impact | The methodology will be rolled-out with all Clwstwr-funded projects. The findings using this new method will be presented in a final report which will inform the impact-measurement processes of the Clwstwr project. |
| Title | Using CRM to track Clwstwr stakeholders' involvement |
| Description | Using state-of-the-art CRM software to track Clwstwr stakeholders' involvement. Using centralized, agile and collaborative data analysis and survey tools to increase the speed of survey data treatment. |
| Type Of Material | Improvements to research infrastructure |
| Year Produced | 2021 |
| Provided To Others? | No |
| Impact | Improvement of the speed and accuracy of data treatment, contributing directly to an improved research infrastructure. |
| Title | Data on the impact of COVID-19 on Welsh creative companies |
| Description | Firm-level data on the impact of Covid-19 - survey data on the challenges that Welsh creative firms have faced amidst the Covid-19 crisis. |
| Type Of Material | Database/Collection of data |
| Year Produced | 2021 |
| Provided To Others? | Yes |
| Impact | The dataset provides a deeper insight into the challenges faced by Welsh creative companies as a result of the COVID-19 crisis and fed into a range of Clwstwr publications. |
| URL | https://clwstwr.org.uk/publications |
| Title | Data on the impact of COVID-19 on creative freelancers |
| Description | Survey on the challenges that Welsh creative freelancers (not firms) have faced amidst the Covid-19 crisis. The dataset also provides an overview of the effectiveness of various centralised support measures. |
| Type Of Material | Database/Collection of data |
| Year Produced | 2022 |
| Provided To Others? | No |
| Impact | The results were published in a Report: Road to Recovery (Steffan Donnelly, Marlen Komorowski) |
| URL | https://cfw.wales/recovery |
| Title | Inferring local gross value added from revenue |
| Description | Inferring local gross value added from revenue - using local input usage multipliers to obtain the indirect and induced employment and output impacts of locally spent revenues (net of non-reinvested profits). |
| Type Of Material | Data analysis technique |
| Year Produced | 2021 |
| Provided To Others? | No |
| Impact | Enabled a more accurate analysis of the profitability of the Welsh creative sector, which was reflected in Clwstwr reports. |
| URL | https://clwstwr.org.uk/publications |
| Title | Modular journalism framework & model |
| Description | The framework was developed for the journalism sector. The model it proposes works with new ways of narrative storytelling that point the way to more effective forms of sharing news. The framework builds on the seven building blocks of reflective journalism. |
| Type Of Material | Data handling & control |
| Year Produced | 2022 |
| Provided To Others? | Yes |
| Impact | The paper on modular journalism that presents the new model and was published by Shirish Kulkarni and Clwstwr team has directly informed the design of factsheet template used in the Newscards model deployed by The Times of India (https://tech.timesinternet.in/newcards-d49562d4fc6a). |
| URL | https://clwstwr.org.uk/clwstwr-policy-brief-no-2-journalism-quo-vadis-new-ways-storytelling |
| Title | The Clwstwr baseline dataset |
| Description | An in-depth overview of the innovative capabilities and the aims of the projects that Clwstwr supports. The dataset contains roughly 200 entries. Its collection was based on surveys. |
| Type Of Material | Database/Collection of data |
| Year Produced | 2021 |
| Provided To Others? | Yes |
| Impact | The datasets provide a deep insight into the innovation capacity of the Welsh screen and media sector and have fed into a series of publications released by Clwstwr. |
| URL | https://clwstwr.org.uk/publications |
| Description | Amgueddfa Cymru Challenge Fund |
| Organisation | National Museum Wales |
| Country | United Kingdom |
| Sector | Public |
| PI Contribution | Throughout 2021 and 2022, Clwstwr aims to provide a number of opportunities for SME's to work on targeted research and development (R&D) projects in collaboration with Challenge Partners (Film Cymru, Bureau, EYST and Lankelly Chase, National Museum Wales). the Amgueddfa Cymru Challenge Fund has awarded two projects to rethink the museum experience. Clwstwr rolls out the projects funded under the Challenge Fund, providing tailored R&D support and mentoring. |
| Collaborator Contribution | Partner provides financial support to selected projects. |
| Impact | 2 concrete solutions that rethink the museum experience. |
| Start Year | 2021 |
| Description | Baden-Württemberg and South Wales Connect |
| Organisation | Medien- und Filmgesellschaft Baden-Württemberg |
| Country | Germany |
| Sector | Public |
| PI Contribution | The partnership encourages collaboration between creative individuals, businesses and organisations across Wales and Germany. Clwstwr made use of its network to foster the connection and collaboration between Welsh creative individuals, businesses and organisations and German businesses. |
| Collaborator Contribution | Medien und Filmgesellschaft Baden-Württemberg made use of its network to foster the connection and collaboration between creative individuals, businesses and organisations across Wales and Germany |
| Impact | Series of meetings and joint events that connect the mambers of the two clusters. |
| Start Year | 2021 |
| Description | Green Cymru Challenge Fund |
| Organisation | British Broadcasting Corporation (BBC) |
| Department | BBC Cymru Wales |
| Country | United Kingdom |
| Sector | Charity/Non Profit |
| PI Contribution | Clwstwr rolls out the projects funded under the Challenge Fund, providing tailored R&D support and mentoring. |
| Collaborator Contribution | Partner provides financial support to selected projects. |
| Impact | 3 concrete solutions that tackle environmental sustainability in the screen and media sector. |
| Start Year | 2021 |
| Description | JournalismAI Collab Challenges EMEA |
| Organisation | London School of Economics and Political Science (University of London) |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Clwstwr joined JournalismAI, a global initiative that aims to inform media organisations about the potential offered by AI-powered technologies. Clwstwr has co-run the challenge, supporting the experimentation of new solutions for journalism. |
| Collaborator Contribution | JournalismAI provided mentorship and support for the co-hosts of the challenges. |
| Impact | The partnership co-hosted the EMEA challenge that has resulted in concrete outputs: prototyped solutions (partners worked on producing innovative coverage of news stories via the application of AI-powered technologies); capacity building (Development of key players who are ready to drive AI strategy and accelerate AI adoption and implementation processes in participating organisations). |
| Start Year | 2021 |
| Description | People's Newsroom Initiative |
| Organisation | Centre for Investigative Journalism |
| Country | United Kingdom |
| Sector | Charity/Non Profit |
| PI Contribution | Throughout 2021 and 2022, Clwstwr aims to provide a number of opportunities for SME's to work on targeted research and development (R&D) projects in collaboration with Challenge Partners (Film Cymru, Bureau, EYST and Lankelly Chase, National Museum Wales). The Newsroom initiative will research, design and build a new community journalism project in Swansea and this process will inform the development of the full initiative as it rolls out across the UK in 2022. Clwstwr rolls out the projects funded under the Challenge Fund, providing tailored R&D support and mentoring. |
| Collaborator Contribution | Partner provides financial support to selected projects. |
| Impact | The partnership is still rolling out, but the final aim is to support a series of community projects that reimagine journalism. |
| Start Year | 2021 |
| Description | Screen New Deal |
| Organisation | British Association of Film and Television Arts |
| Country | United Kingdom |
| Sector | Charity/Non Profit |
| PI Contribution | An 18-month transformation plan aiming to create a production sustainability plan for the Welsh Screen and Media sector. Partners will conduct localised data collection and mapping. This will identify film and HETV-related services which already exist in the area, highlight service gaps and advance the creation of a location-based transformation plan to decarbonise TV and film production. "As one of the delivery patners, Clwstwr is:-Drafting the application -Adding to a stakeholder list and an RFI, -Attending training demos and events. - part of the working group as well as the Screen New Deal Wales Forum meetings." |
| Collaborator Contribution | Partners will draw on their specific skills and expertise to implement a series of activities: asking productions to measure their carbon footprints; encouraging suppliers to share their data on energy and travel; stimulating the creation of new products and services such as reuse networks. map shareable resources across sectors (e.g. reuse networks which may be useful to theatres, galleries and the hospitality and events sector). " |
| Impact | The project will result in a dataset (measuring carbon footprint across the screen industry in Wales) and a detailed transformation plan. |
| Start Year | 2022 |
| Description | Screen New Deal |
| Organisation | British Film Institute (BFI) |
| Country | United Kingdom |
| Sector | Charity/Non Profit |
| PI Contribution | An 18-month transformation plan aiming to create a production sustainability plan for the Welsh Screen and Media sector. Partners will conduct localised data collection and mapping. This will identify film and HETV-related services which already exist in the area, highlight service gaps and advance the creation of a location-based transformation plan to decarbonise TV and film production. "As one of the delivery patners, Clwstwr is:-Drafting the application -Adding to a stakeholder list and an RFI, -Attending training demos and events. - part of the working group as well as the Screen New Deal Wales Forum meetings." |
| Collaborator Contribution | Partners will draw on their specific skills and expertise to implement a series of activities: asking productions to measure their carbon footprints; encouraging suppliers to share their data on energy and travel; stimulating the creation of new products and services such as reuse networks. map shareable resources across sectors (e.g. reuse networks which may be useful to theatres, galleries and the hospitality and events sector). " |
| Impact | The project will result in a dataset (measuring carbon footprint across the screen industry in Wales) and a detailed transformation plan. |
| Start Year | 2022 |
| Title | Clwstwr Atlas |
| Description | Clwstwr Atlas - an interactive, browser-based discovery tool and database, mapping creative firms and freelancers to their narrow geographical regions, displaying local economic data on creative industries, such as employment, sectoral composition and output. |
| Type Of Technology | Webtool/Application |
| Year Produced | 2020 |
| Impact | The Clwstwr Atlas is a useful for both researchers and companies who need to conduct research/analysis on the economic situation of the Welsh creative industry sector. The Atlas was showcased in various conferences and festivals, gaining an increasing interest from the public. |
| URL | https://clwstwr.org.uk/creative-economy-atlas-cymru |
| Title | Data extractor for court lists and registers |
| Description | Software that extracts information from court lists and registers and stores it in a searchable format. |
| Type Of Technology | Webtool/Application |
| Year Produced | 2022 |
| Impact | It enables journalists to look up court information easily and allow them to plan ahead more effectively. |
| URL | https://clwstwr.org.uk/projects/casefinder |
| Title | Healthcare monitoring |
| Description | Prototype app-based platform for healthcare. The app collects info on patients' daily comfort score, images of joints when flexed or extended and then records a patient's range of motion via the Pose Estimation technology. The project experimented with gamification and coaching methods to innovate the monitoring process of patients. |
| Type Of Technology | Webtool/Application |
| Year Produced | 2021 |
| Impact | The solution has an important impact on healthcare (improving patients' care services) as well as on the environment (drastically reduces the need of patients to travel to clinics). |
| URL | https://clwstwr.org.uk/agile-kinetic-improving-nations-musculoskeletal-health-through-ai |
| Title | Iungo - careers management platform |
| Description | Digital platform offering an integrated solution for managing career prospectives (including training) |
| Type Of Technology | Webtool/Application |
| Year Produced | 2021 |
| Impact | The solution has an important impact on the creative freelancer sector, by providing easier access to work and thus providing more stability for a sector in which work is precarious. By focusing on graduates, early career workers, and parent/carers, the platform is a good example of diversifying the creative workforce by offering tailored support. |
| URL | https://clwstwr.org.uk/projects/careers-management-platform-aspiring-creative-freelancers |
| Title | Live Drama app (Bright Branch) |
| Description | The app enables an interactive experience with live content. The solution was tested through a live streaming, starring The Disappearance of Jayden Jones. The audience were able to participate in this live scripted experience across Facebook and YouTube in a meaningful and engaging way. Uisng their super-sleuth skills to play a vital part in solving the mystery. |
| Type Of Technology | Webtool/Application |
| Year Produced | 2022 |
| Impact | The solutions enables a more immersive experience of live fictional drama. |
| URL | https://clwstwr.org.uk/projects/live-drama-project |
| Title | Plan V (Painting Practice) |
| Description | Plan V is a virtual reality bespoke studio environment which can be used directly through a local and/or remote framework, allowing the user to experiment with lenses, storyboards, pre-visualisation and many other options. |
| Type Of Technology | Webtool/Application |
| Year Produced | 2022 |
| Impact | Plan V enables to create and improve worlds, sets and scenes for the film, television or game industry - creating a new step between the script writing and the physical set building - and reducing costs while increasing production efficiency. |
| URL | https://clwstwr.org.uk/projects/planv |
| Title | Platform for film festivals using blockchain (73 Degrees Film) |
| Description | The research & development process looked into making vertical video multifunctional, by developing a new platform. The project investigated the use of blockchain smart contract technology to create a transformative application. |
| Type Of Technology | Webtool/Application |
| Year Produced | 2022 |
| Impact | The platform empowers creators and deploys the use of blockchain tech in a transformative way. |
| URL | https://clwstwr.org.uk/clwstwrverse-companies |
| Title | Post-production editing toolkit (Gorilla TV) |
| Description | Remote editing toolkit that provides a new way of working. |
| Type Of Technology | Software |
| Year Produced | 2022 |
| Impact | The toolkit enabled to retain jobs throughout the pandemic and after. It has facilitated jobs that would otherwise have been cancelled or impossible to do. The tool has raised a lot of interest from the industry, to do remote editing work. |
| URL | https://clwstwr.org.uk/gorilla-making-post-production-editing-toolkit-fit-remote-work |
| Title | Remote creative editing facility (My Gorilla) |
| Description | System for remote editing that allows regional growth in post production. |
| Type Of Technology | Systems, Materials & Instrumental Engineering |
| Year Produced | 2022 |
| Impact | The system has an important impact on the industry, as it eliminates geographical boundaries and created new ways of working. |
| URL | https://clwstwr.org.uk/projects/remote-creative-editing-facility |
| Title | Rendering system using game engine (Cloth Cat) |
| Description | System that enables rendering animations through game engines. |
| Type Of Technology | Systems, Materials & Instrumental Engineering |
| Year Produced | 2022 |
| Impact | The system cuts rendering time, to enable workflows to run smoother. |
| URL | https://clwstwr.org.uk/cloth-cat-animation-using-game-engines-cut-rendering-times |
| Title | Spatial Design App |
| Description | Spatial design app and workspace for set decorators, production designers, cinematographers and architects that helps organising collaborative visual thinking. |
| Type Of Technology | Software |
| Year Produced | 2022 |
| Impact | The app has an overall impact on the work efficiency of set decorators, production designers, cinematographers and architects, as well as on the delivery of new creative formats/outputs. |
| URL | https://clwstwr.org.uk/projects/crit-spec |
| Title | Sustainability app for film production |
| Description | The app enables carbon measurement across the entire media supply chain. |
| Type Of Technology | Webtool/Application |
| Year Produced | 2022 |
| Impact | The app targets carbon at both ends of the production system and provides an accessible way for keeping track of the impact on the environment. |
| URL | https://clwstwr.org.uk/projects/green-wing |
| Title | System for streaming interactive films (Interactive Wales) |
| Description | Prototype system for streaming interactive movies relying on Amazon Fire stick. |
| Type Of Technology | Systems, Materials & Instrumental Engineering |
| Year Produced | 2022 |
| Impact | The future potential of systems streaming interactive movies is huge, as interactivity is expected to be at the forefront of audiovisual media. Further testing of the system will enable to improve it and build a large-enough customer base. |
| URL | https://clwstwr.org.uk/wales-interactive-using-streaming-bring-interactive-movies-masses |
| Title | TV format for children (Galactig) |
| Description | A novel VR-based kids TV format. |
| Type Of Technology | Systems, Materials & Instrumental Engineering |
| Year Produced | 2022 |
| Impact | The solution provides new educational approaches for children using VR technology. |
| URL | https://clwstwr.org.uk/projects/space-scavengers |
| Title | Toolkit for streamlining AV production (SR Immersive) |
| Description | A kit composed of hardware and software which works with dynamic distribution of video content to streaming production. |
| Type Of Technology | Physical Model/Kit |
| Year Produced | 2022 |
| Impact | The solution reduces in average 30-40% timescale and budgets for productions. |
| URL | https://clwstwr.org.uk/projects/sr-immersive |
| Title | Ypod - podcast service |
| Description | Minority Language Audio Journalism and Podcast Service |
| Type Of Technology | Webtool/Application |
| Year Produced | 2022 |
| Impact | It improves podcast discoverability and provides users with a single place to listen to all Welsh language podcasts. |
| URL | https://clwstwr.org.uk/y-pod-providing-home-welsh-language-podcasts |
| Company Name | SET THE STORY LTD |
| Description | Business and domestic software development |
| Year Established | 2022 |
| Impact | Set the Story was set up as a result of the Clwstwr-funded project Crit+Spec, that created a digital solution for Production Design Management for Film and Television. |
| Company Name | Dragon Digital Solutions Limited |
| Description | Dragon Digital has established itself as an industry leader in audio visual services, film restoration and film digital delivery working for clients such as the Imperial War Museum and the British Film Institute as well as a whole host of UK and international producers and distributors. Following its recent integration into Edicis, Dragon Digital is now in the centre of a creative and entertainment industry group, with a strong team of technicians, designers, directors, editors, writers, planners and strategic thinkers, social media managers, developers and animators. The company works collaboratively in the development and realization of powerful creative ideas offering a fully integrated 360' service - a one stop shop for all of your visual media needs - from the creation of commercials, promos and web films through to post-production on full length features. |
| Year Established | 2020 |
| Impact | The core solution that Dragon DI offers, the ASC headphones, has an important impact on the Welsh creative economy insofar as it brings audio innovation to the next level: the next generation of smart devices that are better tailored to specific audience needs. |
| Website | http://www.dragondi.co.uk/about/ |
| Company Name | EDGE21 STUDIO LTD |
| Description | Edge21 Studio Limited was founded by filmmaker Rebecca Hardy, one of the recipient of the Clwstwr funding. The studio is a creative space where multi-platform projects are being developed. This includes the creation of apps, films and immersive experiences which bring stories to life in new and refreshing ways. Edge21 actively supports the screen industries in addressing the lack of LGBTQ+ equality, diversity and inclusion. |
| Year Established | 2020 |
| Impact | The company has 4 running innovation projects which bring stories to life in new ways, through the creative use of technology. These solutions have an important spill over effect on the Welsh creative economy, through the added value they bring for Welsh culture as well as local communities (in specific LGBTQ+). |
| Website | https://www.edge21studio.co.uk |
| Company Name | Empathi Ltd. |
| Description | Empathi Ltd. was established as a joint venture between Martha Stone Production and e-Coach, following the Clwstwr partnership on the development of the LifeLab prototype. |
| Year Established | 2022 |
| Impact | The role of the new company is to adapt the LifeLab prototype developed as part of the Clwstwr programme to other sectors such as recruiting. |
| Company Name | INTERTELLER LTD |
| Description | Interteller Ltd. was founded as a result of the Clwstwr-funded project called 'The Journey'. The company is active in the field of: publishing of computer games, Video production activities and ready-made interactive leisure and entertainment software development. |
| Year Established | 2020 |
| Impact | The impact of the company, through its main solution, The Journey, has a strong economic, social and cultural impact on society at large. The Journey is the world first cause-agnostic, mobile, charity fundraising platform in a game style, supporting refugee, homelessness, health and mental health charities, initially in the UK. It enables partner charities to tell the real life stories of the people they seek to help, in an interactive way that immerses the players in the game and makes it possible for them to take immediate action to assist those in the real life situations through in-app purchases |
| Company Name | SCREEN STREAMER LTD |
| Description | Screen Streamer was created in response to the Clwstwr-funded project with the same name. The company represents the legal frame around the 'Screen Streamer' product which is available on the market in its beta version. Behind Screen Streamer is a team of 4 software engineers and web developers, working remotely in Wales. |
| Year Established | 2020 |
| Impact | Screen Streamer offers an integrated service for anyone wanting to record and share their screen. The free version offers access to screen recording service to anyone, while the paid plan offers additional functionalities and services. The solution has an important impact on the way users engage online and also on the openness of the digital world to creative activities, in a time heavily impacted the the COVID crisis. |
| Website | https://screenstreamer.com/about |
| Description | Attending and speaking at the Green Growth in the Western Gateway |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Industry/Business |
| Results and Impact | Gregory Mothersdale, producer at Clwstw presented in the frame of the the Green Growth in the Western Gateway conference. This intervention was included in the Plenary Session: A green energy super-cluster. |
| Year(s) Of Engagement Activity | 2022 |
| URL | https://western-gateway.co.uk/green-growth-western-gateway-powerhouse-conference |
| Description | Attending and speaking at the Minalogic Business Meetings event in Grenoble, France. 22nd May 2022 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Our objective was to develop relationships and collaborations between the Minalogic and Clwstwr Innovation Eco Systems, developing future partnerships. It was also to share the work Clwstwr is doing on an international platform. Clwstwr were a partner of the Minalogic Business Meetings- International Business Meetings for digital technologies. Alongside the business meetings there was a conference where Gregory Mothersdale (Clwstwr team) gave a talk about Clwstwr and sustainable innovation within the media cluster in South Wales. Further information here: https://www.minalogicbusinessmeetings.com/conferences.php# I shared the presentation with Cedric Lejeune from Workflowers. Gregory Mothersdale accompanied a Clwstwr project Director (Alec Spiteri, Triongl) who held one to one business meetings to profile their digital concept and business. |
| Year(s) Of Engagement Activity | 2022 |
| URL | https://www.minalogicbusinessmeetings.com/ |
| Description | Blog coverage through Clwstwr-funded projects |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Clwstwr has funded over 100 innovation projects, many of which have regularly shared their Clwstwr journey on social media as well as through their blogs. Some of the companies that talked about their Clwstwr projects on their blog are: National Dance Company: http://www.fearghus.net/moving-layers-clwstwr-rd-ndcwales/ Monnow Media: https://www.journalism.co.uk/news-commentary/-we-need-to-tell-our-stories-better-/s6/a751300/ Bwlb: https://ybwlb.weebly.com/blog Painting Practice: https://www.unrealengine.com/en-US/spotlights/designing-sets-and-action-sequences-on-his-dark-materials-with-virtual-production" |
| Year(s) Of Engagement Activity | 2020,2021,2022,2023 |
| Description | Clwstwr broadcast presence |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Clwstwr team mebers were invited as guest speakers in 3 podcasts (Google podcast, In the Edit podcast, Business News Wales) and 1 radio interview (Prof. Ruth McElroy speaking about Green Cymru at BBC Radio Wales) . In addition, Clwstwr was mentioned in the BAFTA Cymru Awards 2021 (https://www.youtube.com/watch?v=1OM2w59S-60) |
| Year(s) Of Engagement Activity | 2020,2021,2022,2023 |
| Description | Clwstwr cohort - talks and presentations |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Industry/Business |
| Results and Impact | Clwstwr organised 35 talks and presentations, among which: inspiring talks from Clwstwr-funded projects (Cipolygon), expert talks (Clwstwr sessions on research methods, investors, virtual production, turning data into insight for innovation, games for film and TV, innovation during the pandemic etc), news-related talks (e.g. News and misinformation, How do we provide news for the 21 century). |
| Year(s) Of Engagement Activity | 2019,2020,2021,2022 |
| Description | Clwstwr cohort working groups and expert panels |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Industry/Business |
| Results and Impact | Clwstwr has organised 4 thematic working groups for the businesses funded through its programme: 1. Clwstwr meets Creative Informatics - 34 Clwstwr-funded project representatives met Creative Informatics to further explore Data Driven Innovation for the Creative Industries; 2. PDR Sessions-Ideas Lab - 62 Clwstwr-funded project representatives attended the ideas lab organised by PDR (Cardiff Met) working groups for bringing their ideas to the next stage of R&D 3. PDR Session-OC Seed - 35 Welsh businesses participated in the PDR (Cardiff Met) working groups for turning their ideas into fundable innovation projects 4. Unconscious bias with Karen Harvey Cooke - 11 Clwstwr-funded project representatives worked on developing a more inclusive strategy for their projects by eliminating unconscious bias." |
| Year(s) Of Engagement Activity | 2019,2020,2021,2022 |
| Description | Clwstwr events and workshops |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Industry/Business |
| Results and Impact | Clwstwr organised around 140 events and workshops, dedicated to the cohort of funded projects. Events included among others 1-to-1 workshop sessions but also group workshops with PDR around topics such as policy expertise, challenges & ideas, partnerships, stakeholder mapping, ideation, prototyping, inclusion, IP etc. |
| Year(s) Of Engagement Activity | 2019,2020,2021,2022 |
| Description | Clwstwr international - talks and presentations |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Clwstwr co-organised 7 international talks and presentations in collaboration with Bremen University, Media City Bergen, British Council Ukraine, and Baden Wurttemberg (Dance Digital event). |
| Year(s) Of Engagement Activity | 2019,2020,2021 |
| Description | Clwstwr open days and visits |
| Form Of Engagement Activity | Participation in an open day or visit at my research institution |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Industry/Business |
| Results and Impact | Clwstwr organised 10 open days ('Come together', 'Clwstwr programme: where ideas thrive') and visits (Croesoi'rClwstwrAbergavenny Croesoi'rClwstwrBridgend, Croesoi'rClwstwrCaerphilly, Croesoi'rClwstwrCardiff, Croesoi'rClwstwrMerthyr, Croesoi'rClwstwrNewport)" |
| Year(s) Of Engagement Activity | 2019,2020,2021,2022,2023 |
| Description | Clwstwr quarterly newsletter |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Professional Practitioners |
| Results and Impact | The quarterly Clwstwr newsletter includes the latest news stories, events, ideas, information and funding opportunities from Clwstwr and the wider cluster. |
| Year(s) Of Engagement Activity | 2020,2021,2022,2023 |
| URL | https://mailchi.mp/53b4fbae04b2/clwstwr-cohort-3-announced-15734215?e=5b82c90c63 |
| Description | Clwstwr team attended the ISE 2022 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Gavin Johnson and two of the Clwstwr-funded projects representatives - Jasmine Najime and Andy Taylor - attended a series of conferences, events and experiences organised in the frame of Integrated Systems Europe 2022 (Barcelona). The team's involvement in the Dutch cluster event as well as the participation in the Future planning session at the Catalonia AV forum stand out as important occasions for creating new links to European clusters as well as promoting Clwstwr's activity internationally. |
| Year(s) Of Engagement Activity | 2022 |
| Description | Clwstwr website |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | The Clwstwr website is the core digital, audience-facing tool of the proogramme centralising all the information about the Clwstwr-funded projects (case-studies), reports and publications about the Welsh screen and media sector, as well as news and events organised by the Clwstwr team. |
| Year(s) Of Engagement Activity | 2019,2020,2021,2022,2023 |
| URL | https://clwstwr.org.uk |
| Description | Clwstwr- social media engagement |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | The social media strategy for Clwstwr is multi-layered, utilising a wide variety of channels (Facebook, Instagram, Twitter and LinkedIn) in order to target participants and stakeholders where they are already active online to ensure authentic engagement. Twitter has been our key channel to date though we are also operational on Facebook, LinkedIn and Instagram. |
| Year(s) Of Engagement Activity | 2019,2020,2021,2022,2023 |
| Description | ClwstwrVerse event |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Industry/Business |
| Results and Impact | ClwstwrVerse took place on Monday 4 July 2022 and shone the spotlight on media innovations made in Wales - celebrating the projects, connections and advances made throughout the programme. Held in City Hall, Cardiff, we invited attendees to learn more about and experience groundbreaking research and development (R&D) in the screen and news sector. |
| Year(s) Of Engagement Activity | 2022 |
| URL | https://clwstwr.org.uk/clwstwrverse |
| Description | Democracy Box project leader speaking on BBC Radio Wales |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Media (as a channel to the public) |
| Results and Impact | The leader of the Democracy Box (Clwstwr-funded project) was invited as a member of a panel on BBC Radio Wales. The event celebrates 100 years of broadcasting in Wales and explored how mass communication has changed the world in the 100 years since the BBC started broadcasting in Wales. Presenter Catrin Nye brought together a panel of three people who each gave a short talk in front of an audience, giving their take on our chosen theme. This was followed by an open discussion where the audience had a chance to make comments and ask questions. The panel looked at the role of social media, as well as traditional media and considered their impact on how we find out about the world and how we express our views. It also reflected on the way we communicate can be exclusive or inclusive. |
| Year(s) Of Engagement Activity | 2023 |
| Description | Future Week Bergen |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The Clwstwr team staff and project cohort businesses gave presentations at the Future Week in Bergen. New connections were made for Clwstwr cohort businesses - Goggleminds, AMPLYFI, Lewnah and Richard King following presentation of their projects to the audience at Future Week. Shirish Kulkarni also presented a day of the conference and spoke about his Clwstwr work with other journalists. Participation fostered many new connections for Clwstwr-funded projects and developing / cementing next activity with Media City Bergen team. |
| Year(s) Of Engagement Activity | 2022 |
| URL | https://futureweek2022.sched.com/event/12Q9n?iframe=no |
| Description | Media interviews with Clwstwr Director |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Justin Lewis, Director of Clwstwr, released three media interviews, where he explored how Clwstwr is the key to a more prosperous future by becoming home to innovation, the type of support that Clwstwr has put in place to support innovation and about creating an R&D system that works for small creative companies. Each media interview can be accessed using the following links: Can Cardiff deliver on its creative promise?: https://gw4.ac.uk/opinion/can-cardiff-deliver-on-its-creative-promise/; It's very easy to have our imaginations limited by our professional practices and routines: https://www.pact.co.uk/latest-updates/news/detail.html?id=it-s-very-easy-to-have-our-imaginations-limited-by-our-professional-practices-and-routines' Clwstwr reimagines R&D for creative industries : https://blogs.cardiff.ac.uk/innovation/2021/03/29/clwstwr-re-imagines-rd-for-the-creative-industries/ |
| Year(s) Of Engagement Activity | 2019,2021 |
| Description | Presentation at the Smart Media Meetup (Brussels) |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Marlen Komorowski (impact analyst), Robert Moore (innovation specialist) and Robert Corcoran (Clwstwr-funded project) presented some of the projects and insights of Clwstwr at the Smart Media Meetup: "Blockchain: Revolutionizing the media sector? webinar. The event invited international academic and industry speakers to offer a guide on the sense or nonsense of using Distributed Ledger Technologies for the media industry. |
| Year(s) Of Engagement Activity | 2022 |
| URL | https://smit.vub.ac.be/event/smart-media-meetup-blockchain-revolutionizing-the-media-sector |
| Description | Presentation for JOMEC media and film students |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Postgraduate students |
| Results and Impact | Gregory Mothersdale, producer at Clwstw was invited to told a talk to TV and Film production / challenges and creativity for the UG Cultural and Creative Industries students @JOMEC. |
| Year(s) Of Engagement Activity | 2022 |
| Description | Press releases - Clwstwr Launch |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The launch of the Clwstwr programme was covered in 17 online press articles released by universities (Cardiff University, Cardiff Metropolitan University, University of South Wales), public bodies (Office of the Secretary of State for Wales, Ffilm Cymru Wales, Cardiff Council, Arts Council of Wales) and media/research entities (Western mail front page Business News, Business Leader , Be the Spark,Cardiff Life magazine, My Science, Wales Online/Western Mail feature, Challenge Cardiff, Tech Dragons). This wide range of publishing bodies ensured a broad national and international coverage as well as targeting multiple audiences (practitioners, businesses, academia and policymakers). |
| Year(s) Of Engagement Activity | 2018,2019 |
| Description | Press releases - Clwstwr mentions |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Clwstwr was mentioned in a broad range of media outlets which covered visits (e.g. Sir Mark Walport visiting Cardiff Uni; Media City Bergen visiting Clwstwr), events (e.g. presentation given by the Creative Economy team at Cardiff Uni; forthcoming participation of Clwstwr-funded projects at Festival UK 2022 ), but also partnerships of which Clwstwr is part of (JournalismAI, Screen New Deal). This news coverage appeared among others in the Guardian, Screen Daily, BFI, Gov.uk and Cardiff University Blog. |
| Year(s) Of Engagement Activity | 2019,2020,2021,2022,2023 |
| Description | Press releases - Clwstwr research impact |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Other audiences |
| Results and Impact | Clwstwr research was covered by different media outlets such as Wales Business Insider, Cardiff University, Cardiff Life, The conversation, Yahoo News, Business Live, DPS Western Mail, Film Cymru, myscience.uk, Insider Media, University of South Wales and Business News Wales. Media coverage has addressed overall programme impact updates (updates on the number of funded projects and the type of innovation projects), as well as specific updates on research reports/studies/papers released by Clwstwr (Screen work 2020 report, Driving economic growth through audiovisual activity report, audience survey about media providers conducted during COVID restrictions report on the impact of Brexit on the creative industries in Wales) |
| Year(s) Of Engagement Activity | 2019,2020,2021,2022,2023 |
| Description | Press releases - Clwstwr-funded projects |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The Clwstwr-funded projects have been showcased across a wide range of media outlets such as: Mograph, Business Leader, Business Monday, Journalism.co.uk, Hold the front page, Life Science Industry Magazine, National Archives, Museum Wales, Nation Cymru and BFI. |
| Year(s) Of Engagement Activity | 2020,2021,2022 |
| Description | Speaker at COP a Load of This | RTS Cymru Wales |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Gregory Mothersdale, producer at Clwstw was invited to speak at the COP a Load of This | RTS Cymru Wales, a live panel seminar to coincide with COP26. The panel invited other 3 key leaders in sustainable production to speak about their work. |
| Year(s) Of Engagement Activity | 2022 |
| Description | Workshop organisation - CKC2023 Conference |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Professional Practitioners |
| Results and Impact | The workshop titled "Creatively innovating towards a wellbeing economy: Mapping a pathway for research, development and innovation in the creative industries that supports the wellbeing of future generations" has been organised by Clwstwr team members in the frame of the CKC 2023 conference: New futures for creative economies. The workshop is aimed at 25 participants and aimed to co-create a shared vision of how the creative industries could develop in a way that is fair, environmentally sustainable and ethical and supports the wellbeing of our future generations. The tools and methods deployed in the workshop have been used as part of Media Cymru and Clwstwr projects. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://creativeeconomies.co.uk/ckc-2023/ |