Manchester Voices: A community-oriented project on language use, language attitudes, and regional and social identities

Lead Research Organisation: Manchester Metropolitan University
Department Name: Information, Communications & Languages

Abstract

Greater Manchester (GM), far from being a historically unified whole, is made up of ten boroughs, each with its own unique character. The Manchester Voices project investigates the ways in which people in the city-region position themselves locally, regionally and nationally, and the role of language in enacting social and regional identities.

The project is structurally organised around three core strands: language use, language attitudes, and regional and social identities. It addresses a number of issues relating to the academic and non-academic treatment of regional and social varieties of language in the UK, and the role of such language varieties in the construction of identity:

1. Lack of detailed linguistic descriptions of regional variation across GM.

Previous research has tended to view 'Manchester English' as a monolithic entity or has focused on specific areas within GM, thus not acknowledging the wide linguistic variation that exists. This project provides a rich and full description of language use across the region's ten boroughs, thus ensuring an accurate contemporary record of developing and changing regional varieties of language.

2. Societal and institutional disregard for regional accents and dialects.

'Regional' language varieties are often perceived in a negative way, with speakers being stigmatised. This project explores and challenges those perceptions by promoting and celebrating the linguistic and cultural heritage of GM, thereby advancing our understanding of the social, cultural, and historical factors that continue to shape the language, places, and people of the region.

3. Lack of attention to attitudes as factors mediating the relationship between language and identity.

By exploring people's feelings towards their own speech and towards that of others, the project seeks to uncover deeply embedded and widely held beliefs regarding the status and value of regional accents and dialects. This attitudinal data will serve to challenge perceptions of regional accents and dialects and to promote linguistic equality and diversity as a means of nurturing a sense of social and regional pride.

4. Lack of sociolinguistic insight into existing cultural, historical, and literary resources relating to regional identity.

GM, like many regions across the UK, has a wealth of resources relating to past and present society, much of which is collected by Manchester Libraries. However, the extent to which this material has been explored from a sociolinguistic perspective is minimal, despite language being at the heart of the available resources. By partnering with librarians, poets, literary specialists and cultural historians, the project will reach a fuller understanding of the linguistic context, contributing to a fuller understanding of the historical and literary landscape of GM.

5. Lack of community access and engagement in sociolinguistic research.

Sociolinguistic data tends to be collected during pre-arranged meetings in neutral locations and formal contexts. To counter this, we will take our research into the community in the form of a mobile interview booth, allowing us to access groups who might otherwise be unaware of, or unwilling to be involved in, the project. In addition to majority populations, we will seek the voices of specific groups, such as young people and GM's multilingual/multicultural communities.

The primary spoken data will be collected in the Accent Van, which will travel the ten boroughs of GM gathering speech and insights from people across the region. In addition, creative poetry and history workshops will gather further data and explore themes around regional identities. Dialect maps will be collected online, and attitude tests will take place online and at the University. Finally, existing audio recordings being digitised as part of the Save Our Sounds project will be housed with our data in a Voices resource area at Manchester Central Library.

Planned Impact

Manchester Voices will directly, and most greatly, benefit the people and communities of Greater Manchester. It will encourage them to celebrate social and regional diversity and identities, and truly give them a voice on the national and international stage.

Creative poetry workshops, participatory action research, and oral history methodologies will be used to empower all communities, but especially marginalised and minority groups. Perspectives will be changed, stereotypes challenged, and identities strengthened in the process of engaging members of the public in meaningful reflection with the help and support of expert practitioners. Outreach workshops in schools, youth groups, and heritage centres will also provide an opportunity for the researchers to share their knowledge and experiences of issues surrounding language and identity, which will support curriculum requirements and initiatives within secondary education.

In addition to the above, we will engage with non-academic audiences in various ways. These will include a travelling exhibition, which will take place in community settings in each of Greater Manchester's ten boroughs. The content and the accompanying performances will be tailored to each of the boroughs, ensuring that each region is fully represented and that its unique character is celebrated. Visitors will be invited to contribute to the project.

Other initiatives include talks and lectures based at Manchester Metropolitan University and organised through the university's RAH! (Research in Arts and Humanities) public engagement programme. These will be complemented by a programme of local dialect poetry performances, using our network of contacts within and beyond the university. Participants will be invited to all of these events, enabling them to have an ongoing contribution to the dialogue surrounding Greater Manchester accents, dialects and identities.

The project's most permanent and long-lasting impact will be found at the very heart of Manchester, in Manchester Central Library. In collaboration with the Archives+ team at the library, we will install a 'Voices' resource area that will provide access to audio and video recordings of speakers from across the city-region, interactive dialect maps, creative outputs, and key data and findings from the project. Along with contemporary data, visitors will be able to access historical recordings of Greater Manchester voices, digitised as part of the British Library's Save Our Sounds project. The 'Voices' area will sit alongside the existing Archives+ resource areas of 'Places', 'Radical Manchester', 'Industry and Innovation', and 'Health and Living Conditions'.

The data held in the Archives+ area of the library will also be accessible via the project website. This will allow interested parties - such as members of the wider public with links to or a strong affinity with the city-region - access to this information resource both nationally and internationally. In this way, the project is expected to have lasting impact beyond the North West of England.

A selection of written and spoken data collected during the project, along with historical and contemporary dialect poetry from Greater Manchester, will be archived in the Manchester Poetry Library, which is due to open in 2020. This will create another space in which local accents, dialects, and identities can be appreciated and celebrated by the public and will ensure the long-term legacy of the project.
 
Title Manchester Voices interactive resource 
Description A permanent interactive installation at Manchester Central Library, allowing people to explore the project's data and findings. 
Type Of Art Artefact (including digital) 
Year Produced 2022 
Impact We are collecting feedback which evidences a change in people's attitudes and behaviour towards language diversity. 
 
Description The research has achieved its objectives in terms of methodically investigating the accents and dialects of the ten boroughs of Greater Manchester, and exploring the ways in which they link to people's sense of personal and social identity. Crucially, the research has been carried it in a public-facing community-engaged way, despite the serious challenges poses by the Covid-19 pandemic.

We now have the data to be able to accurately describe the sociolinguistic variety that exists between and across the ten boroughs. This aspect of the project findings will be written up and published in due course, as a result of re-prioritising outputs due to the constraints of Covid.

Much of the data was gathered through innovative research methods, which have proved to be successful. The Accent Van - a way of gathering spoken language data in a community-engaged way proved to be extremely effective, and our experiences of adopting this approach have been published to help others. Clearly, Covid was an obstacle in this type of data collection, but the creation of a 'Virtual Van' mitigated this extremely well.
The challenges of Covid also led us to an unexpected and unplanned aspect of the research - the Podcasting strand, where we provided online training for school students to create their own podcasts on the subject of language and identity.

Our innovative online 'draw-a-map' data collection tool was as successful as anticipated, and a write-up of the approach is currently under review. This strand of the research has produced some extremely detailed, insightful and visually attractive maps that allow us to communicate our perception findings effectively.

Our use of archive recordings from the North West Sound Heritage project, a strand of the project that was expanded due to the impact of Covid on other strands, resulted in two publications showcasing our application of sophisticated phonetic analysis to historical recordings. We were able to show how the variable use of specific linguistic features could be interpreted as speakers taking a particular stance in relation to the topic of the conversation.

However, our most important achievement is the creation of the permanent interactive installation at Manchester Central Library and the accompanying online version. This innovative resource allows visitors to explore the data from the project in an extremely accessible way. Video clips, audio clips, archive recordings, pronunciation maps, perception maps, poems and podcasts are all linked geographically and thematically, with many of the examples accompanied by accessible expert analysis guiding users to specific features to look out for.
Exploitation Route The project has provided a rich data set that will be available to any other sociolinguistic researchers, enabling targeted and specific investigations into accent features across Greater Manchester. Our own analysis has been deliberately descriptive in nature, but the opportunity is there to use the data to enable further investigation into theories of language change.

We hope that some of our methodological innovations will be taken forward and developed in future research, particularly the use of the Accent Van, and the online draw-a-map technique. We feel the former is one of the main reasons our research fulfilled its public-facing, community-engaged remit, certainly in relatopn to data collection.

Away from linguistics, our outcomes can be used and developed by a range of interested parties, primarily those working with communities and heritage, and those working in regional social policy. The project has produced a wealth of insights into people's relationship to their own sense of place and community, and the extent to which they feel a sense of belonging to Greater Manchester and their local area.
Sectors Communities and Social Services/Policy,Digital/Communication/Information Technologies (including Software),Culture, Heritage, Museums and Collections

URL https://www.manchestervoices.org/
 
Title Digital, web-based perceptual dialectology maps 
Description Perceptual dialectology maps are usually hand-drawn by research participants. Previous attempts at digitising the process have tended to reply on these manually-created maps then being scanned and digitised. Our approach has been to create software which allows the participant to draw the map digitally in the first place. This is done by allowing the user to create shapes using a cursor over a digitised map of the region being explored, and attaching labels to those shapes. We then use Geographic Information Systems (GIS) software to collate the maps and help us carry out or analyses. We can then explore patterns and generate heat maps associated with particular characteristics. 
Type Of Material Improvements to research infrastructure 
Year Produced 2021 
Provided To Others? No  
Impact This will immediately make our findings more accessible in that we will have far more options available to us in terms of presenting patterns. This then gives visitors to the interactive installation far more flexibilty in exploring the aspects of the research that matter to them. It also provides other researchers with evidence as to the effectiveness of this approach. 
 
Title Interactive vowel analysis 
Description Developed by Dr Holly Dann, one of the project Research Associates, this web-based tool allows people to explore our measurements of the vowels from our data, thus enabling their own analysis. 
Type Of Material Improvements to research infrastructure 
Year Produced 2021 
Provided To Others? No  
Impact This has made our own analysis far easier. But more importantly, it is available to other researchers, allowing them to carry out their own analyses of spoken English in Greater Manchester using our data 
 
Title Manchester Voices - Accent Van interview data 
Description These are the recordings made in the Accent Van (and Virtual Van) as part of Manchester Voices. They include people's responses to the prompt questions, as well as some responses to the map task. 
Type Of Material Database/Collection of data 
Year Produced 2023 
Provided To Others? Yes  
Impact Too early to say 
URL https://e-space.mmu.ac.uk/id/eprint/630878
 
Description Manchester Central Library 
Organisation Manchester City Council
Department Manchester Central Library
Country United Kingdom 
Sector Public 
PI Contribution We have provided the data and analysis that is displayed in a permanent interactive installation in the Archives+ area of Manchester Central Library. This innovative screen-based resource allows visitors to explore the data from the project in an extremely accessible way. Video clips, audio clips, archive recordings, pronunciation maps, perception maps, poems and podcasts are all linked geographically and thematically, with many of the examples accompanied by accessible expert analysis guiding users to specific features to look out for.
Collaborator Contribution Manchester Central Library are providing the space for the installation, along with data storage and IT support.
Impact The installation of a permanent Voices resource area in the Archives+ section of the library.
Start Year 2019
 
Description BBC Radio 3 New Thinking Episode 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact The PI and Co-I were interviewed at length for a programme whose sole topic was the Manchester Voices project.
Year(s) Of Engagement Activity 2019
URL https://www.bbc.co.uk/programmes/p07h30hm
 
Description BBC Radio 3 New Thinking episode 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact The PI was interviewed at length as part of an episode on accents more generally.
Year(s) Of Engagement Activity 2022
 
Description BBC Radio 4 PM 
Form Of Engagement Activity Participation in an open day or visit at my research institution
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact interview and coverage of The Accent Van on BBC Radio 4's PM programme.
Year(s) Of Engagement Activity 2021
 
Description BBC TV Northwest Tonight 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact Coverage of The Accent Van. This included a camera crew coming out with us on the van, and interviews.
Year(s) Of Engagement Activity 2021
 
Description BBC TV Northwest Tonight 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact Coverage of the project in general, with promotion of the installation at Manchester Central Library
Year(s) Of Engagement Activity 2022
 
Description Channel 5 news 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact National TV news coverage of The Accent Van - a central part of the project. This involved a camera crew coming out with us for a morning,
Year(s) Of Engagement Activity 2021
URL https://twitter.com/5_News/status/1445442382577684480
 
Description English and Media Centre A Level English Language Student Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Schools
Results and Impact Invited talk (Pi) at a conference for 700+ student and teachers. The topic of language diversity is an important part of the A Level curriculum, and events of this kind help cement Manchester Voices as a key example of important work in the area.
Year(s) Of Engagement Activity 2022
 
Description English and Media Centre A Level English Language Student Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Schools
Results and Impact Invited talk (Pi) at a conference for 400+ student and teachers. The event took place in Macclesfield. The topic of language diversity is an important part of the A Level curriculum, and events of this kind help cement Manchester Voices as a key example of important work in the area.
Year(s) Of Engagement Activity 2023
 
Description In Our Words 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Other audiences
Results and Impact Members of our teem ran a workshop for Odd Arts, an organisation working with youth groups across the city. The workshop encouraged young people to reflect on the way they speak and how it links to who they are.
Year(s) Of Engagement Activity 2021
URL https://twitter.com/archivesplus/status/1471583294902968334
 
Description Installation launch event 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Supporters
Results and Impact This was the official launch event for the permanent interactive installation at Manchester Central Library. Over 50 people attended the event which included information about the project, performances, and the opportunity to explore the research findings via the interactive resource.
Year(s) Of Engagement Activity 2022
 
Description Interview with All FM radio station 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact A prolonged interview and discussion with two members of the research team around issues to do with accents, identity, and accent attitudes/prejudice.
Year(s) Of Engagement Activity 2020
URL https://www.mixcloud.com/mike-bath/24th-november-2020-interview-with-sadie-and-holly-about-local-acc...
 
Description Interview with BBC Radio Manchester 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact One member of the team was interviewed about the project, during which she made a call for more participants.
Year(s) Of Engagement Activity 2020
 
Description Interview with BBC Radio Manchester 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact Promoting the permanent instalation at Manchester Central Librray
Year(s) Of Engagement Activity 2022
 
Description Manchester Literary and Philosophical Society 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact PI invited to speak to this prestigious organisation about the project and its findings
Year(s) Of Engagement Activity 2022
URL https://www.manlitphil.ac.uk/events/manchester-voices/
 
Description Manchester Literary and Philosophical Society 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact PI invited to repeat his talk to this prestigious society, but this time to a more community-focused audience at a local library.
Year(s) Of Engagement Activity 2022
 
Description Newspaper article - Manchester Evening News 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact Coverage of the project and information about the installation at Manchester Central Library and the web resource.
Year(s) Of Engagement Activity 2022
URL https://www.manchestereveningnews.co.uk/news/greater-manchester-news/mancunian-way-dyou-know-what-25...
 
Description Newspaper article - Manchester World 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Coverage of the project and information about the installation at Manchester Central Library and the web resource.
Year(s) Of Engagement Activity 2022
URL https://www.manchesterworld.uk/lifestyle/manchester-voices-new-central-library-installation-celebrat...
 
Description Newspaper article - The Manc 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Coverage of the project and information about the installation at Manchester Central Library and the web resource.
Year(s) Of Engagement Activity 2022
URL https://themanc.com/trending/new-study-claims-proper-mancs-live-in-the-city-centre-and-people-in-the...
 
Description Podcast for Language in Society article 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact We created a podcast as an accompaniment to the journal article published in Language in Society. This explains the research in a more accessible way, with accompanying audio clips and interviews
Year(s) Of Engagement Activity 2022
 
Description Talking About Voices - Podcast resource and competition 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Schools
Results and Impact Talking About Voices is an opportunity for secondary school pupils in Greater Manchester to learn about audio production while also reflecting on issues around language and identity. The objective is for pupils to make a short podcast episode about language and identity. If they choose to, pupils can enter their podcast into our competition and potentially win prizes!
Year(s) Of Engagement Activity 2021
URL http://talkingaboutvoices.org/
 
Description The Guardian 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Coverage of The Accent Van
Year(s) Of Engagement Activity 2021
URL https://www.theguardian.com/uk-news/2021/oct/01/ya-cheekeh-monkeh-recording-manchester-accent-divers...
 
Description The Manchester Voices online resource 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact This is the online version of the interactive installation at Manchester Centra Library. It allows people to explore the data and findings from across the project.
Year(s) Of Engagement Activity 2022
URL https://explore.manchestervoices.org/