What's Up With Alex (WUWA)? Animated Storytelling for Mental Health Literacy Among Young People
Lead Research Organisation:
University of Nottingham
Department Name: School of Health Sciences
Abstract
This collaborative study will examine whether animated stories produced by Aardman Animations can assist young people in building awareness of and responding to mental health challenges. Typically, young people face multiple and significant barriers regarding their mental health. They may be unaware that they need help in the first place or where to access support. While such an audience may be emotionally intelligent, they can lack both the mental health literacy and finances to access timely help - something highly valued when facing very stressful periods, for example, around examination times. It is at such points that young people struggle to allocate time to seek support.
Our central question is: Can co-created, animated stories and companion app increase young people's mental health literacy?
This study adds a new dimension to the portfolio of health humanities projects supported by the AHRC, aligning strongly with and bridging two streams in its new Strategic Development Plan: a) in supporting research on mental health as an interdisciplinary contemporary challenge; and b) addressing how arts and humanities research can support creativity and the creative economy. In so doing, it brings together expertise in world-beating animation, health and the arts and humanities alongside a scientific, social and behavioural evaluative layer that seeks to advance transformative impacts in policy, provision and practice relevant to statutory and third sector organisations supporting mental health literacy among young people.
Our chief partner, Aardman, have a stellar history in film animation, winning numerous major awards and nominations including Academy Awards, Golden Globes, BAFTA Awards, Annie Awards and many others. Aardman has prided itself on creating short films on mental health to advance literacy, not least 'Share the Orange' (Alzheimers Research UK), 'Bristol Ageing Better' (Isolation and Loneliness) and, most recently, 'New Mindset', narrated by Stephen Fry. This proposed programme of work will strengthen a grand ambition at Aardman for advancing mental health literacy through animated storytelling.
Telling stories are as much part of us as breathing air. Indeed we are storytelling animals. Stories are key in helping us understand our environment, our experiences and relationships. They help us build and convey our identities, the building blocks of our selves. Furthermore, in a complex, uncertain, changing and seemingly contradictory world, stories are uniquely suited for helping us to navigate our way through it. There is growing interest in how stories and metaphor are core to life and can help people negotiate mental health. Importantly, stories can also interrogate, challenge and transform existing power relationships, including those that predominate within healthcare contexts.
Creative practices in the arts and humanities have the potential for transforming people's mental health. In fact, we can view creative resources from the arts and humanities as constituting a kind of additional or shadow health service. However, there is little in the way of research evidence for animated stories and mental health literacy. We need much clearer and robust evidence of potential impact on young people. With a growing burden of mental distress on young people combined with rising costs for the delivery of services, it is timely to investigate how animated stories could play their part in advancing mental health literacy among young people and helping them find ways to deal with life's challenges.
Our central question is: Can co-created, animated stories and companion app increase young people's mental health literacy?
This study adds a new dimension to the portfolio of health humanities projects supported by the AHRC, aligning strongly with and bridging two streams in its new Strategic Development Plan: a) in supporting research on mental health as an interdisciplinary contemporary challenge; and b) addressing how arts and humanities research can support creativity and the creative economy. In so doing, it brings together expertise in world-beating animation, health and the arts and humanities alongside a scientific, social and behavioural evaluative layer that seeks to advance transformative impacts in policy, provision and practice relevant to statutory and third sector organisations supporting mental health literacy among young people.
Our chief partner, Aardman, have a stellar history in film animation, winning numerous major awards and nominations including Academy Awards, Golden Globes, BAFTA Awards, Annie Awards and many others. Aardman has prided itself on creating short films on mental health to advance literacy, not least 'Share the Orange' (Alzheimers Research UK), 'Bristol Ageing Better' (Isolation and Loneliness) and, most recently, 'New Mindset', narrated by Stephen Fry. This proposed programme of work will strengthen a grand ambition at Aardman for advancing mental health literacy through animated storytelling.
Telling stories are as much part of us as breathing air. Indeed we are storytelling animals. Stories are key in helping us understand our environment, our experiences and relationships. They help us build and convey our identities, the building blocks of our selves. Furthermore, in a complex, uncertain, changing and seemingly contradictory world, stories are uniquely suited for helping us to navigate our way through it. There is growing interest in how stories and metaphor are core to life and can help people negotiate mental health. Importantly, stories can also interrogate, challenge and transform existing power relationships, including those that predominate within healthcare contexts.
Creative practices in the arts and humanities have the potential for transforming people's mental health. In fact, we can view creative resources from the arts and humanities as constituting a kind of additional or shadow health service. However, there is little in the way of research evidence for animated stories and mental health literacy. We need much clearer and robust evidence of potential impact on young people. With a growing burden of mental distress on young people combined with rising costs for the delivery of services, it is timely to investigate how animated stories could play their part in advancing mental health literacy among young people and helping them find ways to deal with life's challenges.
Planned Impact
This project has a potentially wide impact on public engagement and academic research. The principal beneficiaries of these impacts may be divided into three key groups:
1. Policy-makers: The project is designed to bring together a major animation company (Aardman), arts and humanities scholars, young people, service user/ PPI representatives, health, social care and education personnel, to respond to contemporary anxieties about mental health literacy among young people in the UK. As such, it is anticipated that research findings generated by the project may stimulate and inform mental health debate, particularly as it relates to the development of policies advancing less-centralised resources for enhancing mental health literacy and the maintenance and recovery of mental health and well-being. The inquiry will contribute to debates about broader questions concerning the role of creative approaches to public mental health.
2. Health, social care and education personnel: The project will also be of interest to health, social care, education, community arts personnel involved in mental health work with young people and the promotion of mental health literacy. The interdisciplinary subject matter and methodology of the project aligns it with the emergent field of health humanities, in this case through a combination of film animation, storytelling/narrative, psychology, language and public health. In particular, it will afford knowledge dissemination benefits with regard to the ways in which these fields inter-animate one another. It is hoped that the research findings may ultimately inform mental health literacy practices for young people relevant to Public Health England, NHS, private health, social care, education and community-based initiatives and, potentially, suggest increased effectiveness of public health approaches to reducing mental health difficulties and advancing peer education and support for young people adjusting to life's challenges.
3. The public: We envisage potential social benefits for young people with mental health difficulties most of whom will not be receiving statutory help or support during the period of funding, these emanating primarily from its impacts on public awareness and understanding of issues pertaining to mental health literacy. In particular, it is envisaged that the project will stimulate and inform wider societal discussions of topics including the respective responsibilities of different communities for the preservation of health and treatment of mental health; the benefits of shared creative activity among young people working on the project; generate public contribution to debate about ways to tackle the challenges faced by young people; informing attitudes to and/or beliefs about the feasibility of creative public health as a possible solution to the failure of biomedical and psychiatric approaches to date to address the mental health of young people; and empowering young people individually and collectively to deploy greater agency in their own mental health and well-being.
In addition, by engaging arts and humanities scholars and the creative personnel of Aardman with issues of contemporary mental health literacy among young people the project will stimulate discussion and debate about new kinds of creative public health enterprise in the future. In so doing it is hoped that the project will produce important social benefits in enhancing public understanding of new approaches to young people and their mental health and well-being needs, effecting positive changes in policy, organisational, practitioner, public behaviour.
1. Policy-makers: The project is designed to bring together a major animation company (Aardman), arts and humanities scholars, young people, service user/ PPI representatives, health, social care and education personnel, to respond to contemporary anxieties about mental health literacy among young people in the UK. As such, it is anticipated that research findings generated by the project may stimulate and inform mental health debate, particularly as it relates to the development of policies advancing less-centralised resources for enhancing mental health literacy and the maintenance and recovery of mental health and well-being. The inquiry will contribute to debates about broader questions concerning the role of creative approaches to public mental health.
2. Health, social care and education personnel: The project will also be of interest to health, social care, education, community arts personnel involved in mental health work with young people and the promotion of mental health literacy. The interdisciplinary subject matter and methodology of the project aligns it with the emergent field of health humanities, in this case through a combination of film animation, storytelling/narrative, psychology, language and public health. In particular, it will afford knowledge dissemination benefits with regard to the ways in which these fields inter-animate one another. It is hoped that the research findings may ultimately inform mental health literacy practices for young people relevant to Public Health England, NHS, private health, social care, education and community-based initiatives and, potentially, suggest increased effectiveness of public health approaches to reducing mental health difficulties and advancing peer education and support for young people adjusting to life's challenges.
3. The public: We envisage potential social benefits for young people with mental health difficulties most of whom will not be receiving statutory help or support during the period of funding, these emanating primarily from its impacts on public awareness and understanding of issues pertaining to mental health literacy. In particular, it is envisaged that the project will stimulate and inform wider societal discussions of topics including the respective responsibilities of different communities for the preservation of health and treatment of mental health; the benefits of shared creative activity among young people working on the project; generate public contribution to debate about ways to tackle the challenges faced by young people; informing attitudes to and/or beliefs about the feasibility of creative public health as a possible solution to the failure of biomedical and psychiatric approaches to date to address the mental health of young people; and empowering young people individually and collectively to deploy greater agency in their own mental health and well-being.
In addition, by engaging arts and humanities scholars and the creative personnel of Aardman with issues of contemporary mental health literacy among young people the project will stimulate discussion and debate about new kinds of creative public health enterprise in the future. In so doing it is hoped that the project will produce important social benefits in enhancing public understanding of new approaches to young people and their mental health and well-being needs, effecting positive changes in policy, organisational, practitioner, public behaviour.
Publications
Crawford P
(2022)
Arts Based Health Care Research: A Multidisciplinary Perspective
Crawford P
(2020)
Arts for Health Series, ed. Paul Crawford
Crawford P
(2021)
Cabin Fever - Surviving Lockdown in the Coronavirus Pandemic
Crawford P
(2020)
Coronavirus: An outbreak of creativity
in Arts and Minds. AHRC
Dowthwaite L
(2020)
Developing a measure of online wellbeing and user trust
Ito-Jaeger S
(2022)
Digital video interventions and mental health literacy among young people: a scoping review.
in Journal of mental health (Abingdon, England)
Inkster B
(2020)
Early Warning Signs of a Mental Health Tsunami: A Coordinated Response to Gather Initial Data Insights From Multiple Digital Services Providers.
in Frontiers in digital health
Paul
(2021)
Editorial Perspective: Cabin Fever - The Impact of Lockdown on Children and Young People
in Child and Adolescent Mental Health
Crawford P
(2021)
Editorial Perspective: Cabin fever - the impact of lockdown on children and young people.
in Child and adolescent mental health
| Title | 5 short animations by Aardman What's Up With Everyone? |
| Description | 5 short original animations to support mental health literacy among young people, targeted at 17-24 year olds, addressing five co-created themes of loneliness, perfectionism, competitiveness, independence and social media, available and embedded in the platform whatsupwitheveryone.com and on Youtube, TikTok and Instagram. The videos will also be available on Aardman's YouTube Kids Channel, MeeToo and through Universities UK. |
| Type Of Art | Film/Video/Animation |
| Year Produced | 2021 |
| Impact | As of 26/02/2021 • We have a following of 2900+ across the channels, and should hit over 3k by Monday. • We have a reach of 3.1 million people across the accounts as it stands today, with over 264k engagements - made up of video plays, likes, comments, shares, saves, RT's etc. • We have had some lovely free social media support from Tom Read Wilson (332k followers) this week and we are still awaiting Michael from Bake Off to post too. • Site traffic now has reached 17k, with videos reaching 280k views across YouTube and Social activity. • As before, the most visited site page is the loneliness and isolation one, followed by perfectionism In the first week of launch 8-12 February the films and their creatively designed platform reached more than 3.1m people. Full data on these metrics will be updated in due course. |
| URL | https://whatsupwitheveryone.com/ |
| Title | WUWE - Collection of Digital Stories |
| Description | A collection of 21 digital stories, co-created with young people in online workshops, due to COVID restrictions, concerning their thoughts, feelings and awareness of mental health issues. |
| Type Of Art | Film/Video/Animation |
| Year Produced | 2021 |
| Impact | The stories provided additional input for the production of the five animations by Aardman and will form part of the Digital Showcase for the project. |
| Title | whatsupwitheveryone.com |
| Description | This platform was developed to advance upstream conversation among young people viewing the 5 animated short films for What's Up With Everyone. It includes substantial additional advice and guidelines authored as follows: Paul Crawford (Loneliness and Isolation), Tom Curran (Perfectionism), Elvira Perez Vallejos (Social Media), David Crepaz-Keay (Independence) and Sachiyo Ito-Jaeger (Competitiveness). The website platform also includes a help seeking page. The platform has been design wrapped by Aardman using the original characters. The platform is jointly copyrighted 2021 as follows: University of Nottingham, Loughborough University, London School of Economics and Politics, Aardman Animations Ltd, Mental Health Foundation. All Rights Reserved. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2021 |
| Impact | As of 26/02/2021 • We have a following of 2900+ across the channels, and should hit over 3k by Monday. • We have a reach of 3.1 million people across the accounts as it stands today, with over 264k engagements - made up of video plays, likes, comments, shares, saves, RT's etc. • We have had some lovely free social media support from Tom Read Wilson (332k followers) this week and we are still awaiting Michael from Bake Off to post too. • Site traffic now has reached 17k, with videos reaching 280k views across YouTube and Social activity. • As before, the most visited site page is the loneliness and isolation one, followed by perfectionism |
| URL | http://whatsupwitheveryone.com |
| Description | The research phase to the campaign is still active and further findings and final publication outputs will be updated on the forthcoming digital showcase hosted on the Mental Health Foundation website (June 2022 onwards). There are five sets of discoveries or findings from this project as well as additional books and a peer-reviewed high profile commentary respectively on the value of storytelling to mental health and wellbeing and mental health literacy and young people. Findings 1: A scoping review on digital video interventions We conducted a scoping review to map existing research in the area of digital video interventions for mental health literacy among young people. Digital video interventions represent effective tools for enhancing mental health literacy. However, there is a need for active involvement of end-users in co-creation and to attend to the production quality so that the digital video intervention is as relevant, informed, and effective as possible. Published Article: Ito-Jaeger, S., Perez Vallejos, E., Curran, T., Spors, V., Long, Y., Liguori, A., Warwick, M., Wilson, M., Crawford, P. (2021) Digital video interventions and mental health literacy among young people: a scoping review. Journal of Mental Health. https://www.tandfonline.com/doi/full/10.1080/09638237.2021.1922642 Findings 2: A collection of Digital Stories created by young people As part of the creative research process, we conducted sets of Digital Storytelling workshops both before and after the release of the short animations. Reflections on workshop participation suggest that the storytelling/creative process enabled young people to engage fully in mental health issues, reflect more deeply on their own levels of mental health literacy and to learn from each other's mental health stories to improve their own literacy. Furthermore, the Digital Storytelling approach had currency with the young people as a tool for engagement and could be deployed in other contexts to promote mental health and other health literacies more widely. Outputs: A collection of Digital Stories available online. Findings 3: A quantitative study of the effectiveness of the campaign animations This study examines the impact of the campaign animations on mental health literacy. Seventy-one (19 males, 51 females, M age = 19.20 years, SD = 1.66, range = 17-22) young people completed a one-sample, pre-post experiment to measure changes in knowledge, attitudes, confidence, and stigma of mental health struggles, as well as help-seeking for mental ill-health before and following exposure to animations. Results revealed that knowledge, attitudes, confidence, and willingness to seek support improved at post-test. There were also significant reductions in mental health stigma following the animations. Continued long-term investment in campaigns such as 'What's up With Everyone?' seems warranted given the impact on mental health awareness, help-seeking, and stigma. Article under submission: Curran, T., Ito-Jaeger, S., Perez Vallejos, E., & Crawford, P. What's Up With Everyone?: The Effectiveness of a Digital Media Mental Health Literacy Campaign for Young People. Journal of Mental Health. Findings 4: A qualitative study on young people's perceptions of a series of co-created youth mental health animations We conducted seven Youth Juries to explore young people's perceptions of co-created youth mental health animations. In general, the films were favourably received by participants who provided constructive comments (both positive and negative) about them. The data suggests that the animations contributed to their understanding of mental health issues and reducing the stigma. Article under submission: Ito-Jaeger, S., Perez Vallejos, E., Curran, T., & Crawford, P. (2021) What's Up with Everyone?: Co-created online animations to promote mental health literacy among young people. Health Expectations. Findings 5: A qualitative study of trust in the campaign's online resources We conducted six TrustScapes focus groups to explore young people's trust-related concerns about and recommendations for co-created youth online resources to promote mental health literacy. The website contains elements perceived to be both trustworthy (e.g., relatable, high-quality design) and untrustworthy (e.g., privacy policy, cookies setting). Article in preparation: Perez Vallejos, E., Ito-Jaeger, S., Curran, T., & Crawford, P. (2021). What's Up With Everyone? Young people's concerns about and recommendations for trust in co-produced online resources to promote mental health literacy. Other Project-Related Publications: Crawford, P. (2022) Mental Health Literacy and Young People. Emerald: Bingley. Crawford, P. (2021) Editorial Perspective: Cabin fever - the impact of lockdown on children and young people. Journal of Child and Adolescent Mental Health. https://acamh.onlinelibrary.wiley.com/doi/10.1111/camh.12458 [In top 10 downloaded CAMH Journal papers of 2021! https://www.acamh.org/blog/2021-most-downloaded-papers/.] Wilson, M. (2002) Storytelling. Emerald: Bingley. |
| Exploitation Route | This will be reported on towards the close of the project. |
| Sectors | Communities and Social Services/Policy,Creative Economy,Education,Healthcare |
| URL | http://www.whatsupwitheveryone.com |
| Description | These impacts for the 5 new films and companion platform at www.whatsupwitheveryone.com and on Aardman Youtube were released on 8 February 2021. The metrics are limited to the formal campaign period up to 4th June 2021. Additional highlights of impacts up to and including 10/02/2022 are added: WUWE CORE IMPACT OBJECTIVES Raise awareness of mental health issues amongst young people • Encourage a shift towards positive sentiment surrounding mental health • Encourage young people to view the WUWE? videos • Encourage young people to access and engage with the website • Encourage social sharing to spread the word • Engage with influencers to build authority • Raise awareness of the campaign as a resource for adults And our audience... • Young people aged 17-21, as well as those in 6th form / college • Slanting towards, but not limited to, students • Tech savvy, and likely to engage • Emotionally intelligent, but lacking mental health literacy NUMBERS The What's Up With Everyone? campaign was delivered in early 2021, in the midst of a global pandemic. Here's what we achieved: Total combined reach: Over 17 million young people Total coverage: 302 pieces across consumer and trade Coverage highlights: BBC News, Sky News, ITV News, MSN.com, ITN, Channel 5 News, BBC East Midlands Today, Bristol Live, Skwigly, Creative Boom, RSPH, Agility PR, Little Black Book Online; BBC News (Bristol), BBC Radio Leicester, BBC West Online, BBC Radio Wiltshire, BBC Ulster, BBC Radio Leicester, BBC Radio Notts, BBC Points West; The Telegraph, The Express, The College, The Daily Mail, The Metro, The Independent, Daily Mirror, Bristol Post, Unliad, LadBible; BBC Bitesize, Tes.com, Futurum, Parentkind; University News HQ ,Universities UK, The Student Room; Festival of Science (2021, 2022). Total links secured: 977 Total video views: 638,000 Total website page views: 294K Combined social media reach: 17,086,000 Messages received: 1,347 Influencers supported: Ovie Soko, Stephen Fry, Chris Hughes, Malin Andersson, Tom Read Wilson, Influencer reach: 8,248,148 Highly engaged themes throughout the campaign: Loneliness and perfectionism. WEB & VIDEO PERFORMANCE Site users 33.1k Site sessions 44k Unique page views 101k Total page views 294k Returning users 4.5k Video views 638k Summary: • Biggest spike in traffic was on February the 8th, launch day and Ovie Soko's posts. • Most engaged pages were perfectionism and loneliness throughout the campaign. • The most traffic was driven through referrals - news outlet links and influencer activity - followed by paid activity on Instagram and Snapchat. SOCIAL MEDIA ACTIVITY Owned reach 8,837,855 Earned reach 8, 248, 145 Combined reach 17,086,000 Total clicks/swipe-ups 27, 873 Total earned engagements 715, 596 Followers gained 4,937 Messages received 1,347 Cost per engagement £0.02 Cost per click £0.21 COMMENTARY Multiple commentary on social media, currently under investigation through data scraping and evaluation. AUDIENCE GAINED BY AGE 13-17 8.2% 18-24 42% 25-34 31.6% 35-44 12.3% 55-64 1.1% 65+ 0.5% AUDIENCE BY GENDER Men 20% Women 69% Nonbinary/ Unspecified 11% INFLUENCER ACTIVITY Reach: 8,248,148 Ovie Soko - Instagram Stories + Grid Jamie Windust - Instagram Stories + Grid Teddy Edwardes - Instagram Stories + Grid Malin Andersson - Instagram Stories Chris Hughes - Instagram Stories James Buckley - Twitch MarleyThirteen - YouTube Tom Read Wilson x 2 - Instagram Stories Stephen Fry - Twitter Harry Toffolo - Instagram Stories Monty - TikTok Sebb- TikTok EmandLoz - TikTok PR COVERAGE TOTAL Total pieces of coverage achieved: 302 pieces of coverage Total audience reach from coverage: 11,799,829 Total links secured: 977 Total follow links secured: 928 Updated YouTube only stats for WUWE project (as of January 2023) Compilation of 5 videos: 30.8k views, 604.6 hours watch time Perfectionism video: 13.6k views, 109.9 hours watch time Social media video: 12.2k views, 88.2 hours watch time Competitiveness video: 8.6k views, 70.5 hours watch time Independence video: 7.6k views, 62.3 hours watch time Isolation & loneliness video: 10.8k, 85.1 hours watch time Total 83,000 views, 1020.6 hours watch time. POLICY IMPACTS 2021 Crawford as named contributor with What's Up With Everyone campaign featured as good practice in Mind/Andthen's Supporting young people - with a focus on trauma. Insight and Recommendations Report. August. On Mind's website from April/May 2022. 2021: Email from Health and Social Care Committee Secretariat, stating that policy briefing case study on WUWE has been passed to the Chair as well as the inquiry manager 2021: Invited members of Department for Culture, Media and Sport (DCMS): Cultural and Creative Industries and Covid-19 Fourth Symposium: Culture, Health and Wellbeing (Paul Crawford and Lorna Probert) 2021: Crawford as named contributor: AHRC/ DCMS (2021) Policy Paper: Boundless Creativity Report. 23 July. Gov.uk. https://www.gov.uk/government/publications/boundless-creativity-report/boundless-creativity-report 2021: WUWE shared with Vicky Ford, Minister for Children by Alex Norris, Shadow Minister for Prevention, Public Health and Primary Care 2021: Professor Siobhan O'Neill - Interim Mental Health Champion for Northern Ireland received briefing on WUWE. 2021: Professor Chris Taylor, Professor of Education Policy, Academic Director, SPARK, Cardiff University shared with the ESRC International Public Policy Observatory 2021: Steve Appleton. Managing Director, International Initiative for Mental Health Leadership (IIMHL) shared WUWE with its 5,000 members. 2020: Invited briefing to Royal College of General Practitioners: Crawford, P. 'Creative public health: Culture as a shadow health service. 2020: Briefing to Michele Donelan, Minister of Universities. Letter from Private Secretary to Michelle Donelan (Minister for Universities). 2020: Crawford submitted briefing to Children's Commissioner for Wales' office. Received. Email Eleri Bingham. 2020: Crawford made contact Rt Hon Lord Jim Knight of Weymouth at jim@suklaa.org which led to support through their partnership lead at TES to support: shade@tes.com 2020: Sarah Caton, Chief Officer of ADCS - The Association of Directors of Children's Services Ltd circulated WUWE to all heads of children's services 2020: Matthew Brazier, Her Majesty's Inspector, Specialist Adviser (Children in Care), shared WUWE resources to his OFSTED networks 2020: Supported by NUS C/O Larissa Kennedy/ Ricky Chotai who comments 'I have spoken to Larissa and she thinks this is fantastic and will be promoted via NUS Channels.' This has now been tweeted here: https://twitter.com/nusuk/status/1376495793234923527 2020: Campaign supported by Dean Jonstone, https://mindsahead.org.uk/ 2019: Named contributor to Independent Review of the Mental Health Act 1983 (Paul Crawford) Multiple MP/Minister Tweets about WUWE: Lisa Cameron MP; Simon Fell MP; Will Quince MP; Liz Twist MP; Tracy Brabin MP; Sir David Amess; Craig Whittaker MP; Tommy Sheppard MP, Alex Norris MP (Shadow Health Minister) , Selanie Saxby MP, Robert Buckland MP, Michelle Donelan (Minister for Universities). Arlene Foster MLA, Other email responses: Heather Wheeler MP (South Derbyshire) [direct response and dissemination to schools]; Lilian Greenwood (Nottingham South): 'Thanks for alerting me to this work. I think it's wonderful and so much needed. Immediately shared on Twitter and with my own young people!'; Lisa Cameron MP; Greg Clarke MP; Dr Rosena Allin-Khan MP Shadow Cabinet Member for Mental Health; Gisela Stewart MP; The Lord Mendoza Provost, Oriel College, Oxford; Michelle Funk at WHO. We have been supported by and linked to multiple major organisations internationally and nationally, not least, WHO, Public Health England, Royal Society for Public Health, Universities UK, NUS, The Student Room, McPin Foundation, First Steps, Student Minds, Young Minds, Think2Speak, MindsAhead, Beat, Students Against Depression, The Breakdown, Association of Directors of Children's Services, Parentkind, McPin Young People's Network, Ofsted, eMHIC, tes.com, BBC Teach/Bitesize, Education Endowment Foundation, United Learning, Futurum, Clay Center, The Association of Directors of Children's Services Ltd, Stonewall, International Institute of Mental Health Leadership (shared with its 5000 members). We have been reaching into Higher education and schools through support from Universities UK, The Student Room, NUS, LeftLion, and multiple schools/ education leaders, for example, Becky Francis CEO Education Endowment Foundation. We have also formalised impact trajectory through Futurum and through Mental Health Foundation's mental health education into universities and schools initiatives (see below). We have various regional and local reports of inclusion of WUWE resources within individual universities and schools. For example, in 2021, Dr Thompson presented on WUWE to: 705 university students and 170 university staff (Sheffield Hallam, Kings College London, Wadham College Oxford, University of Bristol, University of Exeter), 300 commonwealth students, and 310 parents at City of London School, John of Gaunt School, Birley Academy Sheffield. We have linked the our resources to schools and academies at local level (e.g. Trinity School in Apsley Nottingham, for example, with all Year 8 (100+ kids) and to be shared with other year groups (total school c1000), etc.) and at regional levels (e.g. multiple academy leading Astrea Academy Trust). Other individuals such as Professor Chris Taylor, Professor of Education Policy, Academic Director, SPARK. Cardiff University shared the resources with the ESRC International Public Policy Observatory. FUTURUM PUBLIC ENGAGEMENT REPORT WHAT'S UP WITH EVERYONE? CAN ANIMATED STORIES HELP YOU TO BETTER UNDERSTAND YOUR MENTALHEALTH NEEDS? https://futurumcareers.com/can-animated-stories-help-you-to-better-understand-your-mental-health-needs Date of publication 12 July 2021 Date of this report 14 January 2021 YOUR ARTICLE FEATURED IN ISSUE 10 OF FUTURUM, PUBLISHED ON 15 SEPTEMBER, 2021 Public engagement stats: 8,309 people reached, 1,054 engagements, 655 likes, 70 link clicks, 7 shares 48,818 impressions, 1456 engagements, 475 likes, 31 retweets 14,541 impressions, 56 clicks From the Futurum website: 95 PDF downloads WHAT ARE THE STATS FOR OUR FUTURUM WEBPAGE? • 319 page views • 01:47 minutes' dwell time on page • 19 article downloads • 14 activity sheet downloads • 8 PowerPoint downloads HOW MUCH SOCIAL MEDIA ENGAGEMENT DID THE RESOURCE GAIN? 13,159 impressions, 394 engagements, 12 likes 7,322 people reached, 876 engagements, 836 likes, 40 link clicks 216 impressions, 5.09% engagement rate, 10 likes, 1 click 4,895 impressions, 47 clicks WHERE ELSE DOES THE RESOURCE FEATURE? TES www.tes.com/teaching-resource/resource-12554400 140 views, 192 downloads Teachers pay Teachers www.teacherspayteachers.com/Product/Explore-the-use-of-animation-for-mental-health-and-well-being- 7032058?st=7025c863e01e0c39bdc0fb36115ba042 54 downloads BBC Children's and Education have offered to feature the films across their Bitesize and BBC Teach platforms over Mental Health Awareness week as well as a promo to this on the BBC home page which will be a huge boost to our reach. BBC Teach Metrics URL: https://www.bbc.co.uk/teach/class-clips-video/ks4-pshe-whats-up-with-everyone/zbjcbqt Across 2022 the page had 913 visitors and 1,202 page views [To note, the information is confidential and for internal use only]. The WUWE resources featured on Mentally Healthy Schools website and has been viewed 1,169 times and the 'go to resource' link has been clicked 564 times. URL: https://mentallyhealthyschools.org.uk/resources/what-s-up-with-everyone-animated-videos-and-website/ WUWE resources feature in: Student Disability & Wellbeing resources at Southampton University. https://www.southampton.ac.uk/edusupport/mental_health_and_wellbeing/personal_problems/loneliness.page Ann Craft Trust, a leading authority on safeguarding adults and young people at risk. URL: https://www.anncrafttrust.org/whats-up-with-everyone-fighting-loneliness-and-poor-mental-health/ Bristol CBT Clinic. https://bristolcbtclinic.co.uk/articles/whats-up-with-everyone/index.php Nottinghamshire Healthcare NHS Foundation Trust https://www.nottinghamshirehealthcare.nhs.uk/latest-news/nottingham-mental-health-experts-join-forces-with-aardman-3960 Treacle (social prescribing website) [314 views] https://www.treacle.me/social-prescribing/whats-up-with-everyone/ Our project has now been presented as a digital showcase with our partner as host, Mental Health Foundation. See: https://stories.mentalhealth.org.uk/whats-up-with-everyone/index.html. Mental Health Foundation is the leading site in the UK for mental health information and the What's Up With Everyone film on loneliness and isolation was included in their Loneliness School Pack which has been downloaded 7,000 times as of June 2022. See: https://www.mentalhealth.org.uk/projects/peer-education-project-pep/schools-resources/loneliness-finding-our-connections-feel-less-lonely-school-pack On 21 December 2022, PI Crawford received a letter from Executive Producer Lorna Probert at Aardman setting out the transformational impact that the project had on this creative company as follows: I am writing to outline the transformative nature the 'What's Up With Everyone" project had on our company. Co creation At Aardman we have always prided ourselves in being able to understand and connect with our audiences We are very used to working closely with our audiences in developing our content, user testing is always an essential part of any of our projects but co creation took this one step further. We found that engaging young people in the creative process had the power to unlock greater understanding of the issues they face and the help they feel is needed letting them be a part of a solution rather than telling them what they need. The project has shown us how vital it is to closely involve audiences in the discussion and creation around resources to support them and not to make any assumptions about how what they need, like and feel. It has highlighted that by doing this we can achieve greater connect ion and therefore greater impact in the content we create. Collaboration with the medical and academic sectors We found it very enlightening to work with such a wide and multidisciplinary group of partners on the project. Having access to the wealth of expertise around mental health meant that we could validate the suggestions of the young people who were only really experts in their own mental health to ensure we were considering the bigger picture of young people's mental health and that the messages an d content we were providing was backed up by accurate research. Through the project we have established a valuable network of contacts in the health and academic sectors which we hope will continue to be mutually beneficial for future endeavours to support public health. Contribution creative industries can have to public health The project has demonstrated to us the power our creative industries can have in translating and communicating important messages around public health into engaging content which genuinely connects with people and has real positive impact. Mental health understanding And last but no means least, the WUWE project has given the whole team here a much better understanding of the public mental health challenges we face and the current infrastructure that supports it, as well as more specifically the needs and concerns of young people in this area. So we hope armed with this knowledge we cannot only provide better resources for our own staff and audiences, but also be alert to future opportunities to support initiatives around this. On 10th March 2023, we received the following impact assessment from Gene Beresin, MD, MA, Executive Director and Sara Rattigan, MS, Communications Director, The Clay Center for Young Healthy Minds, Massachusetts General Hospital, US: Dear Paul, It is with great pleasure that we are sending you an update on the performance, metrics, and impact of What's Up With Everyone? (WUWE) based on our posting your material on the website of the Clay Center for Young Healthy Minds at Massachusetts General Hospital. As you will see below, the impact has been impressive and synergizes beautifully with our multi-media posts. We are delighted that we can collaborate with your wonderful work! Please note our commentary is followed by two attachments demonstrating webpage traffic and google search results. In July of 2021, The Clay Center for Young Healthy Minds in the United States joined numerous organizations and groups to support the promotion of the What's Up With Everyone? (WUWE) campaign aimed at increasing mental health literacy among young people. The mission of The Clay Center, which sits within the Department of Psychiatry's Division of Public and Professional Education at Massachusetts General Hospital, is to prevent, reduce, and de-stigmatize youth mental health conditions and illness through education. Further, the Clay Center has a mission to promote the social, emotional, cognitive, and behavioral well-being of children and young people. Given The Clay Center's narrative, multi-media approach to delivering its high-quality educational content, embracing WUWE as part of its outreach seemed a natural fit to support each the campaign and its own audience. It should be noted that the domains addressed by WUWE: Perfectionism, Loneliness and Isolation, Independence, Social Media, Competitiveness, as well as seeking help, are brilliantly done, highly accessible to youth as well as their caregivers, are educational and entertaining, and evidence based. These features synchronize well with many of the same issues and challenges we see as very important for the healthy development of young people. The use of animation, capturing cognitive distortions, emotional dysregulation, and providing a means of coping - of taking these issues on as well as building resilience are all done with great care and, in our view, are highly appealing to the audience. We think the brevity of the animations, the quality of the characters, and the seminal issues young people face are executed with great care and clarity. In short, we applaud the extraordinary quality of WUWE. Working closely with WUWE campaign lead Professor Paul Crawford of the University of Nottingham, The Clay Center published a blog post on its website guest authored by Professor Crawford highlighting key elements of the campaign. The post embeds the feature WUWE campaign video, feeding in from Aardman Animations official YouTube page, and includes a call to action to engage with the campaign through social media, and learn more at the WUWE official website. Following publication of the blog post, The Clay Center promoted WUWE through its own social media channels, linking back to each The Clay Center blog post, and various WUWE videos and resources. While we cannot measure the user traffic our marketing efforts directed to official WUWE channels and platforms, we can gauge the engagement of the campaign through our website. And the ongoing impact is noticeable. The WUWE Clay Center webpage has seen continually increasing traffic since first launching July 2021, with the most prominent increase taking place between July 2022-February 2023 (see Figure 1, attached). This 8-month period has seen more than 4x the web traffic to the post when compared to the previous 12-month period (July 2021-June 2022). Some highlights include: • Despite social media marketing of the WUWE Clay Center post early on, most visits to the webpage (86%) are from organic search traffic, followed by traffic from third-party sites (12%), including education platforms like Google Classroom and UMass Medical School. • Webpage visitors from organic search traffic spent an average of 1 minute 54 seconds on the page, compared to a 55 second average across industries, in the United States; even more striking, visitors from third-party sites spent an average of 3 minutes 58 seconds on the page. • The page has had visitors from more than 30 countries worldwide, including high engagement with the page from more than half of those countries - particularly the United States, the United Kingdom, Australia, the Philippines, Canada, and Ireland. • As of March 2023, in the United States, The Clay Center's WUWE post appears as the number three result when entering the search term "what's up with everyone campaign" into Google's search engine - preceding the Mental Health Foundation's WUWE post of a similar nature. Further, when entering the more generic search term "youth mental health campaign", The Clay Center's WUWE post appears at the top of the search results list (see Figure 2, attached). All of this says to us that - similar to the Clay Center's most popular educational web content: 1) Individuals have found the WUWE Clay Center webpage, by searching, due to a need for this kind of information. 2) Individuals have found value in this information once they arrived at the page, demonstrated by the amount of time spent on the page, and the inclusion of the page on third party websites, including education-based websites for student communities. In addition, The Clay Center's WUWE post continues to help raise awareness for the campaign overall as a top-ranking source of information through Google Search for those seeking to learn more about the specific WUWE campaign, and more notably those seeking to learn more about youth mental health campaigns, in general. The Clay Center plans keep the WUWE post up on our website indefinitely. The goals and approach of the campaign align with our own, and the information provided continues to serve those in need. We look forward to watching engagement increase over the coming months and years. We would be delighted to collaborate with you in future episodes of WUWE! Many thanks for your valuable contribution to the mental health of young people. |
| First Year Of Impact | 2022 |
| Sector | Communities and Social Services/Policy,Creative Economy,Education,Healthcare |
| Impact Types | Cultural,Societal,Policy & public services |
| Description | Briefing to Universities Minister, Michelle Donelan |
| Geographic Reach | National |
| Policy Influence Type | Implementation circular/rapid advice/letter to e.g. Ministry of Health |
| Impact | Briefing on WUWE to universities minister resulting in Universities Minister Minister Donelan tweeted support for 'whatsupwitheveryone'. Michelle Donelan MP #handsfacespace on Twitter: "Speaking out and asking for help can be really hard. Today on #UniMentalHealthDay I urge all students struggling to reach out and start a conversation. Take a look at these resources for some top tips on how to do this: https://t.co/4a75xhKggf" / Twitter Also received a letter on this from Gareth Lavan, Private Secretary to Michelle Donelan MP, Minister of State for Universities Department for Education, 7th Floor, Sanctuary Buildings, Great Smith Street, London, SW1P 3BT, stating 'Great animations by the way! ' |
| Description | Named contributor to Mind/Andthen's Supporting young people report |
| Geographic Reach | National |
| Policy Influence Type | Contribution to new or Improved professional practice |
| Description | Named contributor to report to DCMS Gov.uk. |
| Geographic Reach | National |
| Policy Influence Type | Citation in other policy documents |
| URL | https://www.gov.uk/government/publications/boundless-creativity-report/boundless-creativity-report |
| Description | Policy Briefing |
| Geographic Reach | National |
| Policy Influence Type | Contribution to a national consultation/review |
| Description | Happy Space |
| Organisation | Happy Space |
| Country | United Kingdom |
| Sector | Charity/Non Profit |
| PI Contribution | Professor Paul Crawford, Trustee for this upstream educational charity supporting young people's mental health in schools. Due to workload, Professor Crawford has transferred at Advisory Board Member. |
| Collaborator Contribution | Happy Space joined the WUWE project close to launch to assist with social media disseminations and to provide congruent educational content and messaging as part of the Instagram campaign. |
| Impact | Collaborative dissemination of materials supporting young people's mental health via the WUWE instagram campaign. |
| Start Year | 2021 |
| Description | ' What's Up with Everyone' Panel Presentation |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | Panel presentation with the research team (Professor M Wilson, Professor P Crawford and Dr A Liguori) and Dan Binns from Aardman, discussing What's Up With Alex? and showcasing the animations made as part of the work and the digital stories. The event was part of the Interface Festival hosted by LU Arts and aimed at a general public audience, as well as the university community. |
| Year(s) Of Engagement Activity | 2021 |
| Description | 'Storytelling with a Social Purpose, or how we are trying to change the world, one story at a time', Leicester Literary and Philosophical Society |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | An invited lecture/talk to the Leicester Literary and Philosophical Society, delivered online, due to COVID restrictions. It led to a lively discussion and set of questions with positive feedback from the Society's Committee. |
| Year(s) Of Engagement Activity | 2021 |
| Description | Aardman launches campaign to tackle growing mental health concerns among young people. |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Aardman press release |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.aardman.com/aardman-campaign-mental-health-young-people/ |
| Description | BBC East MIdlands News Interview |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | • BBC East Midlands. Breakfast Show. Interview every half hour half an hour between 6.25 - 9.05am. 9 February. Interview with Paul Crawford and animation play |
| Year(s) Of Engagement Activity | 2021 |
| Description | BBC News (2021) Bristol Aardman youth campaign tackles mental health fears |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | BBC News article |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.bbc.co.uk/news/uk-england-bristol-55999558 |
| Description | BBC Radio Nottingham Interview |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | • BBC Radio Nottingham. Andy Whittaker Show. 10 February. 16:20ff. On What's Up With Everyone? campaign. Interview with Paul Crawford |
| Year(s) Of Engagement Activity | 2021 |
| Description | BBC Wiltshire interview |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | • BBC Wiltshire. Interviewed by James Thomas on WUWE and Festival of Tomorrow 2022. Broadcast 24/02/22. |
| Year(s) Of Engagement Activity | 2022 |
| Description | BEHIND THE CRAFT: WHAT'S UP WITH EVERYONE? |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Binns, D. (2021) BEHIND THE CRAFT: WHAT'S UP WITH EVERYONE? A behind-the-scenes insight into the development of the WUWE animations. 11th February, 2021. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.aardman.com/blog/behind-craft-whats-up-with-everyone/ |
| Description | Baynes, M. (2021) Wallace and Gromit makers and university academics launch mental health campaign. The Independent. |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Online newspaper article |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.independent.ie/world-news/and-finally/wallace-and-gromit-makers-and-university-academics... |
| Description | Blog to mental health practitioners, Institute of Mental Health |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Professional Practitioners |
| Results and Impact | University of Nottingham (2021) Nottingham experts join forces with Aardman to tackle mental health crisis. 8 February. |
| Year(s) Of Engagement Activity | 2020 |
| URL | https://www.nottingham.ac.uk/news/whats-up-with-everyone |
| Description | Building a Better Future One Story at a Time |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Other audiences |
| Results and Impact | Neil Pymer (Aardman Animation Studio) and Antonia Liguori (Loughborough University) presented the project outputs (animations and digital stories) as part of a panel discussion, included in the Techne Congress in July, with speakers from the Smithsonian Institution (US) and Patient Voices (UK). Early career researchers and PhD student were the primary audience. More information on the event here: https://www.lborolondon.ac.uk/news-events/news/2021/techne-congress-2021/ |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.lborolondon.ac.uk/news-events/news/2021/techne-congress-2021/ |
| Description | Crawford, P. (2021) What's up with everyone? New Aardman films to support young people's mental health. February 9. AHRC, Arts and Minds. Research Spotlight. |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Blog for acdemics/ researchers UKRI Crawford, P. (2021) What's up with everyone? New Aardman films to support young people's mental health. February 9. AHRC, Arts and Minds. Research Spotlight. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://ahrc-blog.com/2021/02/09/whats-up-with-everyone-new-aardman-films-to-support-young-peoples-m... |
| Description | DST Conference 2021: "Storytelling for a Just Future": Exploring mental health through animation, design, art, and role-playing |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Panel discussion included in the programme of the Online digital storytelling "marathon". Chair: Dr Sachiyo Ito-Jaeger, University of Nottingham (UK) Sarah Gordon: Exploring mental health and Black student experiences through design Lucy Mclaughlin: Mental Health: Frame by Frame Exploring the potential benefits of stop-motion animation in improving the mental wellbeing and mental health literacy of both the animator and audience Ngozi Oparah: Arts-based companion manuals to DSM: reapproaching the content of the Diagnostic and Statistical Manual of Mental Disorders with the Humanities Joe Stevens: Can co-created storytelling through role-playing within a gamified system increase mental health literacy? |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.wevideo.com/view/2240179174 |
| Description | Feature with Ann Craft Trust |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Patients, carers and/or patient groups |
| Results and Impact | Featured on Ann Craft Trust which supports young people with disabilities/ safeguarding. New posting on WUWE |
| Year(s) Of Engagement Activity | 2022 |
| URL | https://www.anncrafttrust.org/whats-up-with-everyone-fighting-loneliness-and-poor-mental-health/ |
| Description | Five original animations on Aardman Animations YouTube Kids Channel |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | The five original animations with Aardman, What's Up With Everyone? included on Aardman's YouTube Kids Channel. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.youtube.com/channel/UCNtOgTAORZDgXE2U6XJAFYQ |
| Description | Futurumcareers.com for engagement with teachers |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Schools |
| Results and Impact | A further dissemination of our project and resources to teachers and young people in schools |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://futurumcareers.com/can-animated-stories-help-you-to-better-understand-your-mental-health-nee... |
| Description | Getting out of our cabins. Guest blog. |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | Interview on the impact of lockdown and value of What's Up With Everyone campaign. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.nottingham.ac.uk/news/getting-out-of-our-cabins |
| Description | Getting the Green Light: What's Up With Everyone? Guest blog, The Student Room. |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Undergraduate students |
| Results and Impact | This guest blog presented on the value of What's Up With Everyone and creativity as an antidote to the pandemic impacts from lockdown. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://tsrmatters.com/blog/getting-the-green-light-whats-up-with-everyone/ |
| Description | Green Light for the Mind. Guest blog, Mental Health Awareness Week, Royal Society for Public Health |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | This guest blog flagged up What's Up With Everyone in the context of the pandemic and nature's contribution to psychosocial survival during lockdown. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.rsph.org.uk/about-us/news/green-light-for-the-mind.html |
| Description | Humanities and Health. Interview with Prof Ian Sabroe and and Dr Dieter Declercq: Conversations about Arts, Humanities and Health |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | This interview focused in on the contribution of What's Up With Everyone in the context of health humanities research and its clinical importance. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://anchor.fm/convoartshealth/episodes/Episode-9---In-Conversation-with-Prof-Paul-Crawford-e19lc... |
| Description | Institute of Mental Health (2021) Award-winning Aardman to partner in a new mental health project for young people. |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Press release from Institute of Mental Health |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.institutemh.org.uk/news/576-award-winning-aardman-to-partner-in-a-new-mental-health-proj... |
| Description | Interview BBC Radio Berkshire |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | Interview of Paul Crawford on the project and mental health • BBC Radio Wiltshire. James Thomas Show. 17 February, 2021. 16:10-16:14 |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.bbc.co.uk/sounds/play/live:bbc_radio_wiltshire |
| Description | Interview BBC Radio Berkshire |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | Interview of Paul Crawford on mental health and impact on young people. BBC Radio Berkshire, Sarah Walker, 30 March, 2021. 1145-1152 |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.bbc.co.uk/sounds/play/live:bbc_radio_berkshire |
| Description | Interview BBC Radio Nottingham |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | Interview of Paul Crawford • BBC Radio Nottingham. Andy Whittaker Show. 10 February, 2021. 16:20-1627. On What's Up With Everyone? campaign. |
| Year(s) Of Engagement Activity | 2021 |
| Description | Interview BBC Radio Ulster |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | Interview on BBC Radio Ulster. Interview by Chris Buckler on Northern Ireland Assembly mental health report and cabin fever, with mention of supporting the mental health of young people/ project 15/04/2021. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.bbc.co.uk/sounds/play/m000v35m |
| Description | Interview in The Daily Mirror |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Interview on project with Stoppard, Miriam (2021) Aardman short films encouraging lonely children to reach out for mental health help. Daily Mirror. 23 August. |
| Year(s) Of Engagement Activity | 2020 |
| URL | https://www.mirror.co.uk/lifestyle/health/aardman-short-films-encouraging-lonely-24818719 |
| Description | Interview in the Guardian |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Interview about Florence Nightingale at Home featured in the Guardian: Dalya Alberge, Florence Nightingale: how the lady with the lamp was guided by father's advice. |
| Year(s) Of Engagement Activity | 2020 |
| URL | https://www.theguardian.com/society/2020/sep/06/florence-nightingale-how-the-lady-with-the-lamp-was-... |
| Description | Interview on BBC Radio Hereford and Worcester |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | Interview of Paul Crawford on mental health and young people on BBC Radio Hereford and Worcester, Andrew Easton Show, 24 March, 2021. 15.21: |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.bbc.co.uk/sounds/play/live:bbc_radio_hereford_worcester |
| Description | Interview on BBC Wiltshire |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | Speaking about the project for Festival of Tomorrow 2022: • BBC Wiltshire. Interviewed by James Thomas on WUWE and Festival of Tomorrow 2022. Broadcast 24/02/22. |
| Year(s) Of Engagement Activity | 2022 |
| URL | https://www.bbc.co.uk/sounds/play/p0blb2yy |
| Description | Interview on Gem Radio |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | Interview with Paul Crawford on Gem Radio, multiple play excerpts. Interview by Maddy Bull on mental health impacts of Christmas isolation due to Omicron with mention of project. 23/12/2021. |
| Year(s) Of Engagement Activity | 2021 |
| Description | Interview with The Breakdown |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Interview with The Breakdown (2021) Loneliness And Perfectionism Two Most Prominent Issues Affecting Young People. |
| Year(s) Of Engagement Activity | 2020 |
| URL | https://the-breakdown.co.uk/loneliness-and-perfectionism-wo-most-prominent-issues-affecting-young-pe... |
| Description | Interview with The Daily Mail |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Interview and project details: Wallace and Gromit makers and university academics launch mental health campaign. Daily Mail. https://www.dailymail.co.uk/wires/pa/article-9249701/Wallace-And-Gromit-makers-university-academics-launch-mental-health-campaign.html |
| Year(s) Of Engagement Activity | 2020 |
| URL | https://www.dailymail.co.uk/wires/pa/article-9249701/Wallace-And-Gromit-makers-university-academics-... |
| Description | Interview with The Psychologist |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Interview and project description in Rhodes, E. (2021) What's up with everyone? The Psychologist. |
| Year(s) Of Engagement Activity | 2020 |
| URL | https://thepsychologist.bps.org.uk/volume-34/april-2021/whats-everyone |
| Description | Invited blog for Universities UK |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Undergraduate students |
| Results and Impact | Invited blog about What's Up With Everyone? to support university student mental health nationally, through Universities UK |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.universitiesuk.ac.uk/blog/Pages/starting-a-conversation-about-students-mental-health.asp... |
| Description | London School of Economics and Politics (2021) Aardman Animations collaborate with LSE on mental health campaign for young people. |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | London School of Economics and Politics Press relase |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.lse.ac.uk/News/Latest-news-from-LSE/2021/b-Feb-21/Aardman-Animations-collaborates-with-L... |
| Description | Media piece for creative industry |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | This piece appeared in Skwigly on 09 February. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.skwigly.co.uk/aardman-whats-up-with-everyone/ |
| Description | Mental health campaign with Aardman reaches over 5m young people |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Patients, carers and/or patient groups |
| Results and Impact | A report on the progress of What's Up With Everyone project and reach to young people |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.institutemh.org.uk/news/950-mental-health-campaign-with-aardman-reaches-over-5m-young-pe... |
| Description | Mitchell, B. (2021) Aardman launches mental health campaign "What's Up With Everyone?" 09 February. Skwigly. |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Animations magazine entry/ feature |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.skwigly.co.uk/aardman-whats-up-with-everyone/ |
| Description | Murray, R. (2021) Aardman launches new mental health campaign aimed at young people. The Bristol Post. 13:24, 9 FEB 2021. |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | Featured in The Bristol Post |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.bristolpost.co.uk/whats-on/whats-on-news/aardman-launches-new-mental-health-4982971 |
| Description | PA Media (2021) Wallace and Gromit makers and university academics launch mental health campaign. Daily Mail. |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Daily Mail feature |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.dailymail.co.uk/wires/pa/article-9249701/Wallace-And-Gromit-makers-university-academics-... |
| Description | Platform for What's UP With Everyone? campaign |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Our high profile set of 5 short Aardman animations, co-created with young people for young people was launched within this supporting information platform on key mental health literacy themes and with major, partnered support for seeking help page. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://whatsupwitheveryone.com/ |
| Description | RSPH (2021) University of Nottingham and Aardman launch campaign ti tackle the mental health crisis. General blog. 9 February. |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Feature by Royal Society for Public Health |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.rsph.org.uk/about-us/news/university-of-nottingham-and-aardman-launch-campaign-to-the-ta... |
| Description | Second interview with Gem Radio |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | Interview relevant to project on Gem Radio, hourly news. Interview by Alex Meakin. On mental report in The Lancet/ cabin fever. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://planetradio.co.uk/gem-106/player/ |
| Description | Supporting your child with their mental health: starting positive conversations. Parentkind. |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | This was a featured guest blog on the relevance of What's Up With Everyone to parents and what they could do to assist with the mental health needs of young people. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.parentkind.org.uk/blog/12030/Supporting-your-child-with-their-mental-health-starting-pos... |
| Description | TES.com Teaching engagement and resources for mental health and young people |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Schools |
| Results and Impact | This was a repository of resources relating to What's Up With Everyone for teachers and young people sited on tes.com |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.tes.com/teaching-resource/resource-12554400 |
| Description | TV interview on BBC East Midlands |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | Interview of Paul Crawford• BBC East Midlands. Breakfast Show. Interview every half hour half an hour between 6.25 - 9.05am. 9 February, 2021. |
| Year(s) Of Engagement Activity | 2021 |
| Description | Talks at Festival of Tomorrow 2022 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Schools |
| Results and Impact | Festival of Tomorrow 2022 - talks as part of UKRI showcasing. |
| Year(s) Of Engagement Activity | 2022 |
| URL | https://www.facebook.com/FestivalOfTomorrow/ |
| Description | Teacherspayteachers.com Explore the use of animation for mental health and well-being |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Schools |
| Results and Impact | Resources and information in engagement with teachers and young people through teacherspayteachers.com |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.teacherspayteachers.com/Product/Explore-the-use-of-animation-for-mental-health-and-well-... |
| Description | UKRI (2021) Academics join forces with Aardman to tackle mental health crisis. 8 February. |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | UKRI feature press release |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.ukri.org/news/academics-join-forces-with-aardman-to-tackle-mental-health-crisis/ |
| Description | University of Loughborough (2021) Loughborough academics join forces with Aardman to tackle mental health crisis. |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Press release |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.lboro.ac.uk/news-events/news/2021/february/whats-up-with-everyone-aardman-campaign-launc... |
| Description | University of Nottingham (2021) Nottingham experts join forces with Aardman to tackle mental health crisis. 8 February. |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Press release |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.nottingham.ac.uk/news/whats-up-with-everyone |
| Description | University of Nottingham and Aardman launch campaign to tackle the mental health crisis. General blog Royal Society of Public Health |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | A General blog on the project with the Royal Society for Public Health. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.rsph.org.uk/about-us/news/university-of-nottingham-and-aardman-launch-campaign-to-the-ta... |
| Description | University of Nottingham's Mental Health Expert Paul Crawford Gives Advice to New Students. |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Undergraduate students |
| Results and Impact | A short piece on the mental health of students, introducing What's Up With Everyone |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.leftlion.co.uk/read/2021/september/mental-health-expert/ |
| Description | What's Up With Everyone Animated Stories included in the Smithsonian Learning Lab Collection |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Other audiences |
| Results and Impact | The project website, animations and stories were showcased at the International Digital Storytelling Conference 2021 and included in the Smithsonian Learning Lab as resource for educators. The Smithsonian Learning Lab was recently awarded a prize as the best Education website in the world. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://learninglab.si.edu/q/ll-c/tLGZOyx3b4vsUP9i#r/53605 |
| Description | What's Up With Everyone. Furturum. For teachers |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Schools |
| Results and Impact | This was a piece created with Futurum to reach school teachers and young people: Can animated stories help you to better understand your mental health needs? |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://futurumcareers.com/can-animated-stories-help-you-to-better-understand-your-mental-health-nee... |
| Description | What's Up With Everyone? A Youth Mental Health Campaign With Academy-Award Winning Aardman. Guest blog. Clay Center, US |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | This engagement was with the prestigious Clay Center at Massachusetts General/ Harvard University in the US and disseminated to a large distribution of US mental health practitioners and carer/patient networks/ groups concerned with young people's mental health. This led to a keynote invitation at the American College of Psychiatrists forthcoming in 2022. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.mghclaycenter.org/multimedia/whats-up-with-everyone-a-youth-mental-health-campaign-with-... |
| Description | What's Up With Everyone? Starting a conversation about students' mental health. 4 March 2021. Universities UK. |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Undergraduate students |
| Results and Impact | Guest blog with Universities UK about the project for students |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.universitiesuk.ac.uk/latest/insights-and-analysis/whats-everyone-starting-conversation |
| Description | What's Up With Everyone? Talks at Festival of Tomorrow 2021 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Schools |
| Results and Impact | A talk at Festival of Tomorrow 2020 (Crawford, P., Binns, D. & Wilson, M) on What's Up With Everyone |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.youtube.com/watch?v=U-LQABoNNdE |
| Description | What's up with everyone? Aardman talks about mental health Long read. Case Study. |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | What's up with everyone? Aardman talks about mental health Long read. Case Study. Feb 23. Animation studio Aardman have just launched a campaign that aims to open up the conversation around mental health issues with young people called 'What's up with everyone?'. Bekki Stovell chats to director Dan Binns. Design With Soul. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.designwithsoul.co/all-stories/whats-up-with-everyone-aardman-talks-mental-health |
| Description | What's up with everyone? New Aardman films to support young people's mental health. |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Policymakers/politicians |
| Results and Impact | This featured in February 9. AHRC, Arts and Minds. Research Spotlight. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://webarchive.nationalarchives.gov.uk/ukgwa/20210802101653/https://ahrc-blog.com/2021/02/09/wha... |