Investigating automatic detection of emotion in biometrically identified pig faces using machine learning

Lead Research Organisation: Scotland's Rural College
Department Name: Research

Abstract

Abstracts are not currently available in GtR for all funded research. This is normally because the abstract was not required at the time of proposal submission, but may be because it included sensitive information such as personal details.

Technical Summary

We propose a highly novel approach of using advances in machine vision and machine learning to automatically detect and monitor key affective states in individually identified pigs and measure performance traits using only the face. The basis for this project is our successful proof-of-concept work showing pig' faces are reliable biometrics.

Our project is phased: Phase 1 involves a series of controlled experimental studies to ground-truth the technology by generating facial images of animals in negative and positive affective states. Images will optimise our existing animal identification algorithms and establish and validate specific facial characteristics relating to affective states. Phase 2 applies this knowledge in a commercial context and investigates facial correlates of animal performance (i.e. weight). Negative affect will be investigated by using established models of pain (naturally occurring lameness) and stress (social defeat). Positive affect will be induced by temporary amelioration of chronic hunger (i.e. removal of a negative state). We have shown that deep learning achieves 97% accuracy in identifying pigs using conventional 2D images. The dataset size and composition will significantly increase to establish scalability limits and quantify the benefits of adding 2.5D and 3D features for more robust biometric recognition. Changes in facial expression can be subtle so 2D, 2.5D, 3D and infrared data will all be explored for automated expression recognition. To detect deviations in individual facial expressions and recognise emotional valence different machine learning techniques will be used (x2 established feature-based approaches, x1 novel, state-of-the-art Convolutional Neural Network). Finally a refined prototype system will be tested on a large commercial farm and additional data taken to investigate facial correlates of weight. This phase determines the feasibility of our innovative, animal-centric welfare assessment tool for the end-user.

Planned Impact

Welfare of managed animals: Machine vision and machine learning offer potential to realise low-cost, non-intrusive and practical means to both biometrically identify individual animals and assess and record their condition daily using only the face. This would facilitate on-going learning about individuals and allows for early detection of altered health/welfare, personalised thresholds for intervention, and tailored treatment. Whilst the absence of negative affective state is and should be a priority such technology provides further opportunities to identify positive affective state thus moving closer to the ultimate goal of measuring whether animals experience "a good life".

Pig Producers, veterinarians, breeding companies: Our consortium has strong industry links, with academic partners demonstrating track records in engaging with industry to develop precision livestock technology for commercial uptake. Our industry veterinary partners say tools that can identify animals requiring attention "earlier than the most skilled stockperson" would be highly valued especially in larger operations with increased mechanisation where the ratio of pigs to stockpersons is increasing. Breeding companies are interested in technology that could help incorporate new traits into breeding programmes and select the most robust animals for clients. An ability to detect animals that might be particularly pain and/or stress susceptible at a pre-selection phase would be highly valued.

Welfare accreditation schemes, retailers, supply chain: Welfare assessment measures undertaken on farm for assurance schemes (RSPCA Assured, Red Tractor, Retailer-specific - e.g. "Taste the Difference") rely heavily on systems-based approaches by inspectors observing the farm intermittently at a group level. This project offers a highly animal-centric health and welfare assessment tool that would operate continuously to assess the affective state of individual animals on-farm.

Environmental: Benefits accrue from a more efficient, sustainable pig industry. Higher health and welfare status for breeding animals will lead to longevity in herds, will reduce environmental impact and economic losses for the industry and help improve feed conversion efficiency per kg of meat produced, boosting food security. The individualised data recording in our automated system can also be used in a wider precision farming context by association with other measurable parameters, eg individual food and water intake, treatment history, growth/weight gain, to better optimise farm production efficiency.

Society: Consumers are increasingly aware of and concerned for farm animal welfare. They have historically stimulated legislation to protect animal welfare and recent heated discussions between policy makers and citizens over animal sentience confirms the public's significant and enduring demand that welfare of farmed animals is assured by government. The potential for improved health, welfare and quality standards in the pig sector that this technology presents will lead to an enhanced public perception of industry as well as, via improved animal health and reduced pig farming costs, providing consumers with greater access to lower-cost, higher quality pork products.

Economic: The UK farm industry has a global reputation for livestock production under high welfare standards and transparency of such a reputation will enhance the integrity of the UK pig industry and provide a USP for pig meat produced in this way, giving the UK an added advantage and economic competitiveness. Such an endeavour is particularly timely as the UK agricultural sector aims to position itself in trade negotiations for a post-Brexit era. There will be more immediate economic impacts via exploitation by project commercial partners and pig farmers who will be provided with a precision tool for automatically and objectively monitoring individual pig health and wellbeing, thus improving herd efficiency.

Publications

10 25 50
 
Description We have trained a Convolutional Neural Network (CNN) that is able to discriminate between stressed and unstressed pigs with an accuracy of >90% in unseen animals using frontal images (i.e. facial expressions) acquired in a real-world farm setting. To the best of our knowledge this is the first time this has been achieved. This model was less successful in identifying animals in pain (via images of sows experiencing naturally occurring lameness or not) and detecting 'happiness' (via images of pigs experiencing a feeding reward) remains challenging and highlights the need for more fundamental work on detecting animal emotion.

We have optimised biometric recognition by extending to over-head camera angles, as well as successfully identifying pigs over time without the need for model retraining as they age and grow. Using images from the same pigs at grower and then later at finisher stages of production, the original facial biometric work has been replicated with a new network architecture (a Siamese CNN network architecture was deployed as an alternative in order to learn embeddings rather than features) and has given a very similar accuracy (97.6%).

We also successfully estimated animal weight using frontal images of pig faces using a deep learning model - another first. This was achieved on a small cohort of sows followed over time with weight data and facial images collected. A deep learning approach was able to predict even small weight changes with an error rate of only 4.2kg (or ~5%). Further work in this area is warranted as the results were highly promising.
Exploitation Route It could be used to develop an on-farm monitoring system for animal welfare.
Sectors Agriculture, Food and Drink,Digital/Communication/Information Technologies (including Software),Electronics,Government, Democracy and Justice,Retail

 
Description FARM interventions to Control Antimicrobial ResistancE (FARM-CARE)
Amount £400,453 (GBP)
Funding ID MR/W031264/1 
Organisation Medical Research Council (MRC) 
Sector Public
Country United Kingdom
Start 02/2022 
End 02/2025
 
Description Pig ID: developing a deep learning machine vision system to track pigs using individual biometrics
Amount £612,000 (GBP)
Funding ID BB/X001385/1 
Organisation Biotechnology and Biological Sciences Research Council (BBSRC) 
Sector Public
Country United Kingdom
Start 02/2023 
End 01/2025
 
Description the GCRF Agri-tech Catalyst Seeding Award competition.
Amount £142,000 (GBP)
Funding ID GCRF-SA-2020-UWE 
Organisation Biotechnology and Biological Sciences Research Council (BBSRC) 
Sector Public
Country United Kingdom
Start 03/2020 
End 07/2021
 
Description LINK partners 
Organisation Agsenze Ltd
Country United Kingdom 
Sector Private 
PI Contribution Ethical approval, experimental planning and data collection to provide images of animals experiencing different emotional states. These are then labelled and provided to UWE for machine vision and learning aspects of project. Press release and response to multiple press requests for interviews, site visits, filming etc. Talks to industry and internal talks for collaborative partners and their interested stakeholders.
Collaborator Contribution Veterinary consultation for experimental protocol for experiment one looking at lameness. Further veterinary and technical support for commercial phase. Promise of financial contribution to help "ruggidize" camera equipment for commercial data collection and some in-kind support. Farms access, equipment and travel. More specifically JSR costs include: access to multiplication and nucleus herds for extensive data collection over the course of the project; assistance with on-farm logistics and data collection from our farm managers, animal and ICT technicians. To support eventual goal of realising genetic applications we will provide a geneticist who will inform data collection and will extract data suitable for analysis.
Impact Multi-disciplinary: genetics, agricultural and veterinary, technical
Start Year 2019
 
Description LINK partners 
Organisation Garth Partnership
Country United Kingdom 
Sector Private 
PI Contribution Ethical approval, experimental planning and data collection to provide images of animals experiencing different emotional states. These are then labelled and provided to UWE for machine vision and learning aspects of project. Press release and response to multiple press requests for interviews, site visits, filming etc. Talks to industry and internal talks for collaborative partners and their interested stakeholders.
Collaborator Contribution Veterinary consultation for experimental protocol for experiment one looking at lameness. Further veterinary and technical support for commercial phase. Promise of financial contribution to help "ruggidize" camera equipment for commercial data collection and some in-kind support. Farms access, equipment and travel. More specifically JSR costs include: access to multiplication and nucleus herds for extensive data collection over the course of the project; assistance with on-farm logistics and data collection from our farm managers, animal and ICT technicians. To support eventual goal of realising genetic applications we will provide a geneticist who will inform data collection and will extract data suitable for analysis.
Impact Multi-disciplinary: genetics, agricultural and veterinary, technical
Start Year 2019
 
Description LINK partners 
Organisation JSR Genetics
Country United Kingdom 
Sector Private 
PI Contribution Ethical approval, experimental planning and data collection to provide images of animals experiencing different emotional states. These are then labelled and provided to UWE for machine vision and learning aspects of project. Press release and response to multiple press requests for interviews, site visits, filming etc. Talks to industry and internal talks for collaborative partners and their interested stakeholders.
Collaborator Contribution Veterinary consultation for experimental protocol for experiment one looking at lameness. Further veterinary and technical support for commercial phase. Promise of financial contribution to help "ruggidize" camera equipment for commercial data collection and some in-kind support. Farms access, equipment and travel. More specifically JSR costs include: access to multiplication and nucleus herds for extensive data collection over the course of the project; assistance with on-farm logistics and data collection from our farm managers, animal and ICT technicians. To support eventual goal of realising genetic applications we will provide a geneticist who will inform data collection and will extract data suitable for analysis.
Impact Multi-disciplinary: genetics, agricultural and veterinary, technical
Start Year 2019
 
Description "Applied Machine Vision for the Real World", Invited speaker at The 38th Research and Academic Conference Research and Technology 2020. December 2020 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Mark Hansen gave an invited talk entitled "Applied Machine Vision for the Real World" at The 38th Research and Academic Conference Research and Technology 2020. December 2020
Year(s) Of Engagement Activity 2020
 
Description "Computer vision and deep learning for on-farm welfare assessments of dairy cows and pigs", Invited speaker at The 7th International Conference on Animal Computer Interaction 2020. November 2020 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Mark Hansen gave an invited talk on our work in "Computer vision and deep learning for on-farm welfare assessments of dairy cows and pigs", at The 7th International Conference on Animal Computer Interaction 2020.
Year(s) Of Engagement Activity 2020
URL http://www.aciconf.org/aci2020/program
 
Description Article for Slate magazine on facial recognition technology 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Interview for social commentary web-based magazine about facial recognition technology.
Year(s) Of Engagement Activity 2019
URL https://slate.com/technology/2019/03/facial-recognition-pigs-precision-farming-china.html
 
Description BBC News website article 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact "Facial recognition tool 'could help boost pigs' well-being" - BBC news website wrote article based on original press release and follow up interview questions. Requests for BBC film crew to attend farm visit and see technology at SRUC and UWE.
Year(s) Of Engagement Activity 2019
URL https://www.bbc.co.uk/news/uk-scotland-edinburgh-east-fife-47614890
 
Description BBC Scotland TV broadcast (news) 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact BBC Scotland and Bristol news crews came to film at SRUC (facial recognition software and cameras set-up and pigs filmed) and UWE (facial recognition algorithms and deep learning capabilities shown and explained) respectively. Filming involved a "dummy" run of the animals walking up to the 3D cameras and talking about the project and potential impacts. Please note the project is non-invasive and pigs were simply walked up to a 3D camera and given a food reward. This was done for the purposes of filming and not for data collection. Piece was broadcast in BBC evening news slot (1800 and 2200) and was posted on the BBC website (see link).

The intended purposes was to respond to multiple media interest and talk about what we plan to do and the wider applications of the technology for animal welfare. The outcomes involved wider conversations about monitoring animal welfare on-farm and requests for further information and revisits once project complete.
Year(s) Of Engagement Activity 2019
URL https://www.bbc.co.uk/news/science-environment-49376506
 
Description BBC4 Farming Today radio interview 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Radio Interview about BB/S002138/1 Investigating automatic detection of emotion in bio-metrically identified pig faces using machine learning.
Year(s) Of Engagement Activity 2019
URL https://www.bbc.co.uk/programmes/m0003cx9
 
Description Demonstration of facial recognition and facial expression work to MSPs 
Form Of Engagement Activity Participation in an open day or visit at my research institution
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Policymakers/politicians
Results and Impact Tour of pig unit and display of research capabilities and image capture for BBSRC project
Year(s) Of Engagement Activity 2019
 
Description Filming for Netflix series on big data 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Netflix series producers requested interviews and filming in relation to project as part of an intended big data series looking at positive applications of surveillance technology.

Outcomes: wide and diverse audience for outreach of positive collaboration between technology and agriculture to tackle animal welfare issues. Highlights ground-breaking research by both UK academic institutes in collaboration with industry and supported by Research Councils.
Year(s) Of Engagement Activity 2019
 
Description Interview and photo shoot with National Geographic magazine 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Interview with National Geographic journalist as part of Animal Minds extended magazine piece (October 2022) and a photo shoot at our pig research facility photographing one of the experimental set-ups to detect facial expressions of emotion in pigs.
Year(s) Of Engagement Activity 2022
URL https://www.nationalgeographic.com/magazine/article/what-are-animals-thinking-feature
 
Description Interview and site visit for Netflix series CONNECTED 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Netflix filmmakers developing a documentary series (Connected - the Hidden Science of Everything) attended the SRUC research farm to film interviews with PIs (Baxter and Smith) and mock data collection for BBSRC project investigating automatic detection of emotion in pig facial expression and on our work looking at individual facial recognition in pigs. Once the series started streaming (August 2nd 2020) there was international interest in the project outcomes.
Year(s) Of Engagement Activity 2020
URL https://www.youtube.com/watch?v=B-aZrftUPlk
 
Description Interview for Swedish agriculture publication - Landlantbruk 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Interview for Swedish agriculture magazine after picking up press release
Year(s) Of Engagement Activity 2019
URL https://www.landlantbruk.se/lantbruk/koll-pa-grisarnas-kanslor-med-hjalp-av-3d-teknik/
 
Description Interview with New Scientist 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Gave an interview to a science journalist specialising in animal health and behaviour, Christa Lesté-Lasserre, from which an article appeared on 20 September 2022 in New Scientist, entitled "Face recognition technology for pigs could improve welfare on farms".
Year(s) Of Engagement Activity 2022
URL https://www.newscientist.com/article/2338447-face-recognition-technology-for-pigs-could-improve-welf...
 
Description Invited presentation at Swedish Veterinary Conference on PLF and ethics 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation at the Swedish Veterinary Conference 2021 who invited me to talk about PLF opportunities and challenges for animal welfare. The presentation and seminar was online and was made live as well as kept on conference website to allow later viewing. Difficult to know how many participants.
Year(s) Of Engagement Activity 2021
URL https://www.svf.se/veterinarmedicin/veterinarkongressen/kongressen-2021/
 
Description Items appeared on our work with pigs and dairy cattle as part of the' future of farming' on BBC Six and Ten o'clock news, digital (online video) and Newsround. 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Television interviews recorded on both our work in pig face and emotion recognition, jointly with SRUC, and also our on-going work in condition monitoring of dairy cattle.
Follow-up interest occurred both from media organisations and others (academic and commercial) interested in potential collaboration.
Other media interest included:

Item recorded for Netflix series "Connected" in September 2019 to be broadcast summer 2020.

Daily Mail: https://www.dailymail.co.uk/wires/pa/article-6821859/Facial-recognition-technology-used-discover-emotional-state-pigs.html

New Food Magazine: https://www.newfoodmagazine.com/article/92909/researchers-develop-machine-vision-technology-to-detect-a-pigs-emotional-state/

Imaging and Machine Vision Europe: https://www.imveurope.com/news/pig-expressions-studied-face-recognition

SPIE - Optics - https://optics.org/news/10/3/35
Year(s) Of Engagement Activity 2019
URL https://www.bbc.co.uk/news/av/science-environment-49362428/pigs-emotions-could-be-read-by-new-farmin...
 
Description KTN Case study: How happy is your pig? 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Melvyn Smith gave an interview to KTN for a case study and an item to appear in their newsletter. The article was also blogged by UWE.
Year(s) Of Engagement Activity 2020
URL http://blogs.uwe.ac.uk/research-business-innovation/case-study-how-happy-is-your-pig/
 
Description Magazine article for CountryLife 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Magazine article following requests for interview after initial press release.
Outcome = highlights research activity to general public
Year(s) Of Engagement Activity 2019
URL https://www.countrylife.co.uk/news/happy-pig-mud-feeling-sow-er-new-technology-read-animals-emotions...
 
Description Magazine article on project for Farming UK 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Article based on initial press release highlighting project intentions and reasons for trial.
Outcome = advertising work in national farming press.
Year(s) Of Engagement Activity 2019
URL https://www.farminguk.com/news/3d-tech-which-detects-emotional-state-of-pigs-could-benefit-farmers_5...
 
Description News article for The Metro 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Metro article "Pigs have feelings too? scientists used facial recognition to understand them" picking up on initial press release.
Generated more interest and requests for interviews and more information.
Year(s) Of Engagement Activity 2019
URL https://metro.co.uk/2019/03/19/pigs-feelings-scientists-used-facial-recognition-understand-8936163/
 
Description Newspaper and web article for Scottish Agricultural Press 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Article based on initial press release.
Outcome = Dissemination of project intentions to Scottish farming industry.
Year(s) Of Engagement Activity 2019
URL https://www.thescottishfarmer.co.uk/opinion/17597050.finding-out-if-your-pig-is-happy/
 
Description Newspaper and web-based article for The Times 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Newspaper and web-based article on project based on initial press release and follow up interview.
Outcomes include outreach to non-scientific audience and requests for more information.
Year(s) Of Engagement Activity 2019
URL https://www.thetimes.co.uk/article/mood-recognition-technology-will-see-whether-pigs-really-are-happ...
 
Description Newspaper press article on 3D tech and pig welfare - The Daily Mail 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Newspaper article based on original press release with additional material as a result of request for interview.
Outcomes include outreach to audience not typically reached.
Year(s) Of Engagement Activity 2019
URL https://www.dailymail.co.uk/wires/pa/article-6821859/Facial-recognition-technology-used-discover-emo...
 
Description Plenary talk at BSAS on technology and animal welfare 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Other audiences
Results and Impact Invited presentation at British Society for Animal Science's 75th Anniversary Congress. Talk in Research into Practice and use of technology in animal welfare.
Outcomes = demonstrate potential for cross-collaboration and multi-disciplinary approach to tackle long-standing challenges in animal production.
Year(s) Of Engagement Activity 2019
 
Description Presentation at "The Bristol AI and Nature Week" 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Postgraduate students
Results and Impact Talk given as part of 'The Bristol AI and Nature Week' at University of Bristol entitled "Early detection of stress in pig faces using machine vision to reduce anti-microbial use for diseases".
Year(s) Of Engagement Activity 2023
URL https://camtrapai.github.io/ai_nature_week.html
 
Description Presentation at AWRN PLF workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Invited presentation on positive animal welfare and precision livestock farming at AWRN's virtual workshop/seminar on PLF concepts and developments (100 attendees on the day and recordings open to AWRN members thereafter). Talk was mainly aimed at the academic community and sparked much debate about the opportunities and risks of PLF in animal welfare science and the overall ethics of their use.
Year(s) Of Engagement Activity 2020
URL https://awrn.co.uk/event/awrn-funded-workshop-on-current-developments-in-precision-livestock-farming...
 
Description Presentation at New Scientist Live event 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Virtual presentation given as part of "New Scientist Live's Future of Food and Agriculture". Aimed at inspiring children and young adults into a science career by demonstrating applications of technology in agriculture to improve animal welfare.
Year(s) Of Engagement Activity 2020
URL https://www.newscientist.com/science-events/future-food-agriculture/
 
Description Presentation to MSP 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Policymakers/politicians
Results and Impact Presentation to MSP on facial recognition and detecting emotional expression using machine vision approaches
Year(s) Of Engagement Activity 2019
 
Description Press Release 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Joint press release by both academic institutions to advertise the project and its intended outcomes. Expected to be picked up by various media outlets to reach multiple and diverse audiences. There was unprecedented interest in the press release leading to over 200 "pick-ups" by media outlets and multiple requests for interviews by radio, written press, web-based and television.
Year(s) Of Engagement Activity 2019
URL https://www.sruc.ac.uk/news/article/2352/facial_recognition_technology_aims_to_detect_emotional_stat...
 
Description Press interview in agricultural press (Press and Journal) 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Press article by agricultural press based on initial press release.
Year(s) Of Engagement Activity 2019
URL https://www.pressandjournal.co.uk/fp/business/farming/1703832/trials-use-facial-recognition-to-test-...
 
Description TV feature with Hannah Fry for series Bloomberg 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Showcased the research on machine learning to detect facial expression of emotion in pigs and general discussion about measuring emotion in animals and its importance
Year(s) Of Engagement Activity 2023
URL https://www.bloomberg.com/originals/series/the-future-hannah-fry
 
Description The Spie - Article on 3D technology in technology-based journal 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Magazine article based on initial press release. Main outcome is interest in animal welfare in a predominantly machine vision audience.
Year(s) Of Engagement Activity 2019
URL https://spie.org/news/facial-recognition-spots-happy-pigs?SSO=1
 
Description Virtual presentation to UK-RAS Strategic Task group in Agri-Robotics 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Melvyn Smith to give a virtual presentation to UK-RAS Strategic Task group in Agri-Robotics that included our work on automated weed detection, cattle condition monitoring and pig face recognition and expression detection on 29th Sept.
Year(s) Of Engagement Activity 2020
 
Description Web article for Pig Progress 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Web article on project following up from initial press release and interviews for further information. Large international pig audience reached.
Outcomes include interest within the pig sector and links to proof-of-concept work on facial recognition and on facial expression.
Year(s) Of Engagement Activity 2019
URL https://www.pigprogress.net/Sows/Articles/2019/3/Facial-recognition-for-detecting-pig-emotions-40644...
 
Description Web article in Pig World 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Web article based on initial press release. Outcomes = highlights project intentions and brings awareness to potential to detect emotional state in pigs.
Year(s) Of Engagement Activity 2019
URL http://www.pig-world.co.uk/news/facial-recognition-technology-aims-to-detect-emotional-state-in-pigs...
 
Description Web article on project and interview published in Global Meat News 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Interview for Global Meat News based on initial press release.
Outcomes include highlighting animal welfare monitoring globally and the importance of welfare indicators of positive and negative emotional states. Highlighting tech capabilities.
Year(s) Of Engagement Activity 2019
URL https://www.globalmeatnews.com/Article/2019/04/08/Pig-facial-recognition-technology?utm_source=copyr...
 
Description Web article on project for IMV Europe 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Article based on original press release and follow up interview requests.
Outcomes = highlights animal welfare to a tech audience and the potential of technology to enhance animal well-being.
Year(s) Of Engagement Activity 2019
URL https://www.imveurope.com/news/pig-expressions-studied-face-recognition
 
Description Web article on project for TechRadar 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Article written based on original press release. Aimed at a tech audience.
Outcome = highlights animal welfare issues to a non-agricultural audience
Year(s) Of Engagement Activity 2019
URL https://www.techregister.co.uk/scientists-used-facial-recognition-technology-to-find-pigs-feelings/
 
Description White paper - Agricultural Robotics: The Future of Robotic Agriculture 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact UK-RAS Network White Papers, ISSN 2398-4414
Year(s) Of Engagement Activity 2018
URL https://arxiv.org/abs/1806.06762