Transforming the adoption of Product-Service Systems through innovations in applied gaming technology
Lead Research Organisation:
University of Sheffield
Department Name: Advanced Manufacturing Res Centre Boeing
Abstract
Abstracts are not currently available in GtR for all funded research. This is normally because the abstract was not required at the time of proposal submission, but may be because it included sensitive information such as personal details.
People |
ORCID iD |
| Keith Ridgway (Principal Investigator) | |
| Rab Scott (Co-Investigator) |
Publications
Ali Ziaee Bigdeli
(2015)
Measuring the Adoption of Servitization in Manufacturing Firms
Andreas Schroeder
(2020)
'Digital twin for Advanced Service delivery system: Opportunities and challenges'
Andreas Schroeder
Delivering heat-as-a-service (HaaS): The role of the digital twin
Andrews D
(2017)
Gamification to Engage Manufacturers with Servitization
Baines T
(2017)
Servitization: revisiting the state-of-the-art and research priorities
in International Journal of Operations & Production Management
Baines T
(2015)
A Delphi study to explore the adoption of servitization in UK companies
in Production Planning & Control
BAINES, T
(2014)
Servitization adoption: A Delphi study to gain insights into the transformation of manufacturing
in Operations Management in an Innovation Economy
Baines, T
(2014)
Servitization transformation: drivers, benefit and barriers
in Growth through servitization: drivers, enablers, processes and impact
Bigdeli A
(2016)
Measuring the adoption of advanced services in manufacturing context
Clark Luo
(2020)
Perspectives on power dynamics of logistics service providers (LSPs) in triad relationships"
in International Journal of Physical Distribution & Logistics Management
Petridis P
(2015)
State-of-the-art in Business Games
in International Journal of Serious Games
Petridis, P
(2014)
Gamification: using gaming mechanics to promote a business
in Growth through servitization: drivers, enablers, processes and impact
Petridis, P
(2014)
iServe: a serious game for servitization
in International Conference on Interactive Mobile Communication Technologies and Learning
Schroeder A
(2020)
Digitally enabled advanced services: a socio-technical perspective on the role of the internet of things (IoT)
in International Journal of Operations & Production Management
Shi V
(2017)
Using gamification to transform the adoption of servitization
in Industrial Marketing Management
Shi Victor Guang
(2021)
Digital servitization for sustainable value creation
Shi Victor Guang
(2021)
Digital servitization for sustainable value creation
Shi Victor Guang
(2021)
Developing a generic manufacturing circular economy assessment framework
in International Journal of Production Research
Shi, V
(2014)
Gamification for servitization
in Growth through servitization: drivers, enablers, processes and impact
SHI, V
(2014)
Servitization for business games
in Global Business Conference
SHI, V
(2013)
Gamification for Servitization A Conceptual Paper
in Servitization
SHI, V
(2014)
Gamification for servitization
in Operations Management in an Innovation Economy
SHI, V
(2014)
Gamification to unlock service paradox in manufacturing
in Global Business Conference
Sun Chao
(2022)
PhysiNet: A combination of physics-based model and neural network model for digital twins
in International Journal of Intelligent Systems
Victor Guang Shi
(2020)
Visulising design decisions in modular housing supply network
YOROZU, C
(2014)
SERVITIZATION AND JAPAN'S KEIRETSU ORGANIZATION
in Growth through servitization: drivers, enablers, processes and impact
Ziaee Bigdeli A
(2018)
Measuring servitization progress and outcome: the case of 'advanced services'
in Production Planning & Control
Ziaee Bigdeli A
(2017)
Organisational change towards servitization: a theoretical framework
in Competitiveness Review: An International Business Journal
Ziaee Bigdeli A
(2017)
Network positioning and risk perception in servitization: evidence from the UK road transport industry
in International Journal of Production Research
| Description | This ICT cluster grant has enabled discoveries in servitization, gamification, and the development of complementary communities in research and practice. About Servitization: Analysis of earlier findings indicated a significant opportunity for manufacturers to grow and become financially sustainable through the development and delivery of advanced services. To set the agenda from a more theoretical perspective, we initially developed an extensive research framework based on the analysis of 232 journal publications on servitization (published between 1988 and 2015). This framework demonstrates (i) the developed topics, which identify relatively established knowledge relevant to the topic of servitization, (ii) the developing topics which identify the growing concentrations and opportunities, and (iii) the undeveloped topics which identify significant opportunities for further exploratory studies. Based on this primary research, we identified two key gaps in literature and practice related to the topic: (i) what is the vision for advanced services and how these offerings could be defined? And (ii) what stages of organisational transformation does a manufacturer follow when servitizing to compete through advanced services? To address the first gap, we conducted research that drew evidence from prior literature and industry practices to synthesise a set of foundational propositions that collectively describe how a manufacturing firm can compete through advanced service as a new business model. To address the second gap, we developed a holistic and integrative framework that guides the transformation process that takes place as a product-centric manufacturer servitizes in order to compete through advanced services. This framework shows that the transformation process can be explained as four principal stages of maturity, which the manufacturer proceeds through according to the pressures of five principal forces. These scientific insights into servitization have both contributed to the body of knowledge, have been core to the gamification research, and have been foundational in forming the broader community around this topic. About Gamification: Our research into games and gamification has been undertaken in parallel to the servitization research to support engagement with advanced services. At the outset of this project we found that the field of gamification research is much more recent and far broader than that of servitization. Our findings from the servitization research, and working alongside both manufacturing and games development organizations, served to demonstrate that previously established theories, methods and models of games and gamification are insufficient for engaging manufacturing organizations with business model transformation. By aligning servitization research with established approaches to simulations, game-based learning and gamification, we were able to thoroughly understand the limitations of existing methods and techniques for applying gamification to business model innovation within manufacturing. We were then able to develop a process which overcomes these limitations by taking into account the requirements and constraints of different participants in gamification projects. This process was refined through the development of games and gamified applications, co-created with manufacturing and/or game development organizations. The process was then evaluated in practice, and this illustrated (i) low tech games and gamified activities can be both captivating while supplying rich sources of qualitative data, and (ii) games and gamified applications that are disseminated digitally are more appropriate for obtaining quantitative data and engaging organizations at scale. Iterations of the gamification process, informed by these findings, can facilitate the development of various activities and applications that serve a range of purposes. About Communities: In addition to the scientific findings, this ICT cluster grant also set out to form communities of relevant researchers and practitioners. In particular, we have enabled the development of close relationships with both large and small (SMEs) manufacturing firms to understand their organisational change towards servitization and advanced services. To facilitate this, we have formed our Advanced Services Partnership, which enables our researchers to engage in a mutually beneficial partnership allowing manufacturers to better understand the servitization business model. The goal of the partnership is defined as "To accelerate the adoption of advanced services across a range of manufacturing businesses." The partnership consists of members from significant multinational manufacturing, each competing in a different business sector, each on a journey to develop and deploy advanced services, and each engaged at an executive level. Our workshops have covered a range of topics on servitization, for example the first workshop was held in October 2015 at KLM-Air France facilities in Amsterdam to cover the understanding the journey towards the adoption of advanced services, and the second workshop was held in January 2016 a partner manufacturing company in Luxembourg to analyse the business model design and customer value proposition for advanced services. Subsequent round tables have been held in Birmingham, Amsterdam, Atlanta and have engaged a range of companies including GE Power, Rolls Royce, Yanmar, Ishida. These round tables regularly occur every four months and are a strong platform for industrial collaboration. |
| Exploitation Route | Our findings can be taken forwards by both the industrial and academic communities. In the research community our concepts and frameworks have formed cornerstones for researchers seeking to advance servitization. For example, the concept of advanced services, introduced through our work, is now a growing topic in the literature. This is, however, currently focussed on manufacturing, and there are considerable opportunities to expand this into other sectors, such as transport and finance. For industry, our work is enabling manufacturers to frame their service transformation, and there are now over 100 firms collaborating with our group. To ensure these findings continue to be taken forward, we have established a number of pathways to impact for example, (i) Since 2013, we have organised the annual Spring Servitization Conference to bring a variety of academics in the field and manufacturing businesses with an interest in servitization together. Attendance is generally between 80 and 110 delegates. Conference papers are published in the conference proceedings which are printed and available online; (ii) our spinout company, The Advanced Services Group, was incorporated in October 2015, and focusses on advanced services consultancy. This company is facilitating and enabling practitioners to directly access the practical applications of our research; (iii) gamification workshops and conferences have engaged both enthusiasts and industry practitioners, some of whom have developed their own gamification companies and technological platforms based upon engagement with our research. We anticipate that these individuals and organizations will continue to experience growth following our continued engagement, and (iv) our gamification techniques have informed teaching and learning at our respective institutions, with the development of a centre for games in education being explored at Aston University. |
| Sectors | Aerospace, Defence and Marine,Agriculture, Food and Drink,Chemicals,Communities and Social Services/Policy,Construction,Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Electronics,Energy,Environment,Financial Services, and Management Consultancy,Healthcare,Leisure Activities, including Sports, Recreation and Tourism,Manufacturing, including Industrial Biotechology,Pharmaceuticals and Medical Biotechnology,Retail,Security and Diplomacy,Transport |
| URL | http://www.aston-servitization.com/ |
| Description | Please see the impact description provided for EP/K014072/1 |
| First Year Of Impact | 2015 |
| Sector | Aerospace, Defence and Marine,Agriculture, Food and Drink,Chemicals,Communities and Social Services/Policy,Construction,Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Electronics,Energy,Environment,Financial Services, and Management Consultancy,Healthcare,Leisure Activities, including Sports, Recreation and Tourism,Manufacturing, including Industrial Biotechology,Pharmaceuticals and Medical Biotechnology,Transport |
| Impact Types | Cultural,Societal,Economic |
| Description | Digital Enabled Advanced Services Network Plus |
| Amount | £100,000 (GBP) |
| Organisation | Engineering and Physical Sciences Research Council (EPSRC) |
| Sector | Public |
| Country | United Kingdom |
| Start | 07/2019 |
| End | 04/2020 |
| Description | Simulating value creation opportunities at inspection processes using digital twins |
| Amount | £70,398 (GBP) |
| Funding ID | ST/V001450/1 |
| Organisation | Science and Technologies Facilities Council (STFC) |
| Sector | Public |
| Country | United Kingdom |
| Start | 07/2020 |
| End | 06/2021 |
| Description | Digital Enabled Advanced Services |
| Organisation | Aston University |
| Department | Operations and Information Management Group |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | The project applies digital twin technology to the advanced services delivery system enabling manufacturers to model and evaluate the interrelated actors, products and services that together deliver DEAS. The project focus on the case company (a heating system manufacturer) and its ability to assess whether providing 'heat as a service' for its corporate customers is feasible. The case company's ability to assess the feasibility of offering 'heat as a service' and which specific agreements to include in the offer necessitates a detailed understanding of its value delivery system - the processes and resources and external partners to deliver this advanced service to the customer. Identified potential current and future opportunities of applying digital twin technology and simulations to support the case company in assessing the feasibility of its advanced service offerings. Specifically, involve following tasks. • Develop the digital twin requirements and a prototype of advanced service delivery system • Simulate different advanced services and delivery system configurations to assess their implications |
| Collaborator Contribution | Establish the scope of the value delivery system in terms of the assets, actors, processes and data that combine to deliver 'heat as a service'. Identified and prioritize the Case Company's advanced service value propositions and define the criteria for the evaluation using expertise in advanced service value propositions and information system development. Define the information required (incl. currently available and potentially required data sources) to represent the advanced service delivery system. Identified the parameters and KPIs for measurement, the sources of data for measuring them and the interdependencies between them in a dynamic model. Development work on the information architecture, workshops with the case company, validate and further refine the work. The finalised information requirement architecture defined the specification for the development of proof of concept digital twin. |
| Impact | This is a multi-disciplinary project, involving business expertise at Aston Business Schoo in operations and information management in advanced service value proposistions, engineering and computuer science expertise in Advanced Manufacturing Research Centre (AMRC), University of Sheffield and Engineering School, Univeristy of Exester. |
| Start Year | 2019 |
| Description | Digital Enabled Advanced Services |
| Organisation | Baxi |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | The project applies digital twin technology to the advanced services delivery system enabling manufacturers to model and evaluate the interrelated actors, products and services that together deliver DEAS. The project focus on the case company (a heating system manufacturer) and its ability to assess whether providing 'heat as a service' for its corporate customers is feasible. The case company's ability to assess the feasibility of offering 'heat as a service' and which specific agreements to include in the offer necessitates a detailed understanding of its value delivery system - the processes and resources and external partners to deliver this advanced service to the customer. Identified potential current and future opportunities of applying digital twin technology and simulations to support the case company in assessing the feasibility of its advanced service offerings. Specifically, involve following tasks. • Develop the digital twin requirements and a prototype of advanced service delivery system • Simulate different advanced services and delivery system configurations to assess their implications |
| Collaborator Contribution | Establish the scope of the value delivery system in terms of the assets, actors, processes and data that combine to deliver 'heat as a service'. Identified and prioritize the Case Company's advanced service value propositions and define the criteria for the evaluation using expertise in advanced service value propositions and information system development. Define the information required (incl. currently available and potentially required data sources) to represent the advanced service delivery system. Identified the parameters and KPIs for measurement, the sources of data for measuring them and the interdependencies between them in a dynamic model. Development work on the information architecture, workshops with the case company, validate and further refine the work. The finalised information requirement architecture defined the specification for the development of proof of concept digital twin. |
| Impact | This is a multi-disciplinary project, involving business expertise at Aston Business Schoo in operations and information management in advanced service value proposistions, engineering and computuer science expertise in Advanced Manufacturing Research Centre (AMRC), University of Sheffield and Engineering School, Univeristy of Exester. |
| Start Year | 2019 |
| Description | Digital Enabled Advanced Services |
| Organisation | University of Exeter |
| Department | College of Engineering, Mathematics & Physical Sciences |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | The project applies digital twin technology to the advanced services delivery system enabling manufacturers to model and evaluate the interrelated actors, products and services that together deliver DEAS. The project focus on the case company (a heating system manufacturer) and its ability to assess whether providing 'heat as a service' for its corporate customers is feasible. The case company's ability to assess the feasibility of offering 'heat as a service' and which specific agreements to include in the offer necessitates a detailed understanding of its value delivery system - the processes and resources and external partners to deliver this advanced service to the customer. Identified potential current and future opportunities of applying digital twin technology and simulations to support the case company in assessing the feasibility of its advanced service offerings. Specifically, involve following tasks. • Develop the digital twin requirements and a prototype of advanced service delivery system • Simulate different advanced services and delivery system configurations to assess their implications |
| Collaborator Contribution | Establish the scope of the value delivery system in terms of the assets, actors, processes and data that combine to deliver 'heat as a service'. Identified and prioritize the Case Company's advanced service value propositions and define the criteria for the evaluation using expertise in advanced service value propositions and information system development. Define the information required (incl. currently available and potentially required data sources) to represent the advanced service delivery system. Identified the parameters and KPIs for measurement, the sources of data for measuring them and the interdependencies between them in a dynamic model. Development work on the information architecture, workshops with the case company, validate and further refine the work. The finalised information requirement architecture defined the specification for the development of proof of concept digital twin. |
| Impact | This is a multi-disciplinary project, involving business expertise at Aston Business Schoo in operations and information management in advanced service value proposistions, engineering and computuer science expertise in Advanced Manufacturing Research Centre (AMRC), University of Sheffield and Engineering School, Univeristy of Exester. |
| Start Year | 2019 |
| Description | Simulation capability development using Anylogic |
| Organisation | DSE Consulting |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | Development of joint technology roadmap for simulation and digital twin development. Identify joint opportunities for future industrial and academic collaborations. |
| Collaborator Contribution | Staff training using AnyLogic Software In kind software license to access to AnyLogic professional. In kind technical support for using AnyLogic and Anylogistix software. |
| Impact | This is multi disciplinary partnership, involving AMRC's capability in engineering simulation and engineering servitization capabilities. DSE Consulting in software development, machine learning and simulation capabilities. |
| Start Year | 2020 |
| Description | 13th International Conference on Manufacturing Research (ICMR 2015), University of Bath |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | Over 100 people attended this conference, sparked interesting discussions and interests in using games to overcome servitization barriers. |
| Year(s) Of Engagement Activity | 2015 |
| Description | 23rd EurOMA conference, At Trondheim |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | We had a special session related to servitization performance measurement, sparked interesting questions relates to measurement in co-creation of value with customers. A large diverse group of academic audiences discussed their views from applying balanced scorecard approach to enhance servitization performance evaluations. |
| Year(s) Of Engagement Activity | 2016 |
| Description | Advanced Resource Efficiency Centre (AREC) Workshop 7th Dec, 2017 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Professional Practitioners |
| Results and Impact | This workshop is organized by AREC for understanding latest techniques for resource efficiency and industrial dematerialization. Our discussion on adoption of gamification approach to engage industries to adopt eco-efficient operations has sparked interesting discussion. Further meetings has been arranged to discuss potential gamification opportunities. |
| Year(s) Of Engagement Activity | 2017 |
| Description | CAPS Research workshop CASS Business School 5th-6th June |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | This is an round-table discussion organized by CAPS Research for bench-marking supply chain practices with leading industrial leaders. The discussion around uncertainties for the servitization provider and their supply chain skills improvement has sparked questions and discussion afterwards. The outcome also include potential future joint project with Prof Tom Choi from Arizona State University to study the impact of digital technologies on servitization operations. |
| Year(s) Of Engagement Activity | 2017 |
| Description | EPSRC Future ICT enabled Project Workshop at Manufacturing Futures Conference |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | Yes |
| Geographic Reach | National |
| Primary Audience | Other academic audiences (collaborators, peers etc.) |
| Results and Impact | Presentations sparked discussions about future direction and possible collaboration of projects. n/a |
| Year(s) Of Engagement Activity | 2013 |
| Description | ESRC Business Model Seminar Series |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Increased industrial contacts for possible future collaboration. |
| Year(s) Of Engagement Activity | 2015,2016 |
| Description | Ellen Macarthur Foundation Disruptive Innovation Festival |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Stimulate thinking and debate in applying gamification technologies for circular economy. Talk sparked interest, discussion and questions |
| Year(s) Of Engagement Activity | 2015 |
| URL | https://www.thinkdif.co |
| Description | EurOMA Conference |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Geographic Reach | International |
| Primary Audience | Other academic audiences (collaborators, peers etc.) |
| Results and Impact | Increased contacts/ understanding of Business Community for Business Club Plans made for future related activity |
| Year(s) Of Engagement Activity | 2014 |
| Description | Global Business Conference |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Geographic Reach | International |
| Primary Audience | Other academic audiences (collaborators, peers etc.) |
| Results and Impact | Spark interesting discussions. Developed relationship |
| Year(s) Of Engagement Activity | 2014 |
| Description | Hosting group of 16 senior professors from Ministry of Industry and Information Technology, organized by Sino UK Link 4th Sep, 2017 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | We have hosted a group made of 16 professors from Ministry of Industry and Information Technology organized by the Sino UK. We have presented our latest research on servitization and application of digital technologies. The industrial leaders from China are very keen to join the discussion relating to potential manufacturing service opportunities in their country. |
| Year(s) Of Engagement Activity | 2017 |
| Description | Introducng gamification for resource efficiency and outreach for impact |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Professional Practitioners |
| Results and Impact | Gamification development workshop organized by Designing Alloys for Resource Efficiency (DARE) and Advanced Resource Efficiency Centre (AREC), 10 academics within the University of Sheffield has attended the workshop, Victor has introduced the gamification mechanics and its roles in business application. The result of the presentation has sparked questions on gamification development processes, a prototypes of applying gamification to simplify advanced resource efficiency modelling software for school children has been proposed and future grant capture activities organized. |
| Year(s) Of Engagement Activity | 2018 |
| URL | http://darealloys.org/about-dare-alloy-design/ |
| Description | Keynote Speaker at the 2nd Doctoral Academic Workshop at Sichuan University, hosted by Business School of Sichuan University |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Postgraduate students |
| Results and Impact | Over 200 postgrads, PhD students and academics attended the workshop, working in a panel of 8 international leading scholars, which sparked discussions relates to digital technologies applied in service design and supply network delivery configurations to enable susccessful servitization journey. Students are very keen to learn how organisational innovations are aligned with technological innovation for manufacturing services. |
| Year(s) Of Engagement Activity | 2019 |
| URL | http://www.scu.edu.cn/management/info/1003/1203.htm |
| Description | Newton Fund research trip to Brazil 22nd May- 27th May 2017 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | This is Newton Fund research visit to discuss sustainability and industrial ecology with colleagues in Brazil. More than 50 scholars from both UK and Brazil have attended the discussion. The intention is to form new collaborations and partnerships with Brazilian colleagues. Our presentation on servitization and industrial sustainability has sparked strong interests from both UK scholars and Brazilian scholars, we have discussed the potential opportunities for joint publications on servitization and circular economy. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.britishcouncil.org/education/science/newton |
| Description | Spring Servitization Conference 2016, Manchester |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Great debate about role of game mechanics, sparked interesting questions and increased engagement practitioners to apply game mechanics. |
| Year(s) Of Engagement Activity | 2016 |
| Description | Spring Servitization Conferences |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Increased industrial contacts for possible future collaboration sparked lively workshop sessions |
| Year(s) Of Engagement Activity | 2013,2014 |
| Description | The International Gamification for Business Conference 2015 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Sparked interests, questions and discussions. Interest from a number of delegates following the presentation. |
| Year(s) Of Engagement Activity | 2015 |
| URL | http://www.aston.ac.uk/aston-business-school/research/events/the-international-gamification-for-busi... |