Transforming the adoption of Product-Service Systems through innovations in applied gaming technology
Lead Research Organisation:
Aston University
Department Name: Aston Business School
Abstract
Servitization is the process of transforming manufacturers to compete through Product-Service Systems (PSS) rather than products alone. The commercial and environmental benefits of PSSs are compelling and well documented (Rolls-Royce earning over 50% of their revenue from services is cited to exhaustion). The opportunities are immense (three quarters of wealth world-wide is now created through performing services) and so politically PSSs are seen as key to industrial success in the 21st Century.
Adoption of PSS is frustratingly slow in mainstream manufacturing. Superficially the concepts find appeal but fail to gain traction as the potential implications to a business are complex. In the meantime, China is catching up (Chinese manufacturing companies offering services have grown from 2 - 20% since 2006). In the UK, we need to get better at informing, educating and training, our senior manufacturing managers about PSS and servitization, giving them the means to visualize the potential impact upon their business.
Gamification offers a radical solution. Gamification bridges video-gaming technologies and computer simulations to offer three-dimensional virtual worlds, dynamic and content-rich, which can be used to entertain, educate and inform. This is especially innovative for user engagement, supporting behavior and attitudinal change, and the design of advanced human and computer interfaces for representing and handling complex data systems. This programme will therefore develop applied game technologies, design principles and protocols, to transform the adoption of PSSs within mainstream manufacturing companies and so accelerate the foothold of gamifiaction in strategic business analysis.
Adoption of PSS is frustratingly slow in mainstream manufacturing. Superficially the concepts find appeal but fail to gain traction as the potential implications to a business are complex. In the meantime, China is catching up (Chinese manufacturing companies offering services have grown from 2 - 20% since 2006). In the UK, we need to get better at informing, educating and training, our senior manufacturing managers about PSS and servitization, giving them the means to visualize the potential impact upon their business.
Gamification offers a radical solution. Gamification bridges video-gaming technologies and computer simulations to offer three-dimensional virtual worlds, dynamic and content-rich, which can be used to entertain, educate and inform. This is especially innovative for user engagement, supporting behavior and attitudinal change, and the design of advanced human and computer interfaces for representing and handling complex data systems. This programme will therefore develop applied game technologies, design principles and protocols, to transform the adoption of PSSs within mainstream manufacturing companies and so accelerate the foothold of gamifiaction in strategic business analysis.
Planned Impact
This programme will impact:
(1) Our manufacturing partners who are SMEs (Technicut, Maher, Footprint, AMRC Ltd, Teks) as they will directly understand the form of a commercially successful PSS and so help them to immediately exploit servitization.
(2) Our large and cross-sectoral OEMs (Ford Motor Company, MAN Truck and Bus, Alstom Train-life Services, FinningCat and Xerox) represent a real market-pull for gamification. This immediate opportunity to exploit gaming technologies will directly impact their adoption of servitization within these organisations, customers and supply chains.
(3) Our gaming partners will directly understand a commercial applications for gamification in business decisions and so can immediately set out to exploit this knowledge in their own organisations. The gaming networks (BSPA, GALA) will extend our reach to gaming companies, and help to demonstrate to these opportunities for further exploitation of gamification in business decision making..
(4) We will also impact manufacturers nationally. We have engaged (UKCEB, Manufacturing Advisory Service (MAS)) will enable the roll-out of gaming technologies for servitization nationally. Has supported over 135,000 SMEs over the past ten years, and expects to impact a similar group in the future. SEMTA and the National Skills Academy for Manufacturing will further impact businesses through training programmes.
These outcomes represent a win-win for the manufacturing and ICT communities. Manufacturing companies will gain a clear understanding of PSS and pathways towards servitization. To illustrate, we estimate that in the West Midlands alone there are some 4000 companies, employing 10-250 people, which are likely to have some interest in servitization. If only a very small portion of these adopt servitization strategies, the potential is for our project to generate a GVA of around £3 - £5.5 million per year in this region alone.
(1) Our manufacturing partners who are SMEs (Technicut, Maher, Footprint, AMRC Ltd, Teks) as they will directly understand the form of a commercially successful PSS and so help them to immediately exploit servitization.
(2) Our large and cross-sectoral OEMs (Ford Motor Company, MAN Truck and Bus, Alstom Train-life Services, FinningCat and Xerox) represent a real market-pull for gamification. This immediate opportunity to exploit gaming technologies will directly impact their adoption of servitization within these organisations, customers and supply chains.
(3) Our gaming partners will directly understand a commercial applications for gamification in business decisions and so can immediately set out to exploit this knowledge in their own organisations. The gaming networks (BSPA, GALA) will extend our reach to gaming companies, and help to demonstrate to these opportunities for further exploitation of gamification in business decision making..
(4) We will also impact manufacturers nationally. We have engaged (UKCEB, Manufacturing Advisory Service (MAS)) will enable the roll-out of gaming technologies for servitization nationally. Has supported over 135,000 SMEs over the past ten years, and expects to impact a similar group in the future. SEMTA and the National Skills Academy for Manufacturing will further impact businesses through training programmes.
These outcomes represent a win-win for the manufacturing and ICT communities. Manufacturing companies will gain a clear understanding of PSS and pathways towards servitization. To illustrate, we estimate that in the West Midlands alone there are some 4000 companies, employing 10-250 people, which are likely to have some interest in servitization. If only a very small portion of these adopt servitization strategies, the potential is for our project to generate a GVA of around £3 - £5.5 million per year in this region alone.
Organisations
- Aston University (Lead Research Organisation)
- University of Bergamo (Collaboration)
- Timken Company (Collaboration)
- University of Granada (Collaboration)
- LOUGHBOROUGH UNIVERSITY (Collaboration)
- Ali Group (Collaboration)
- UNIVERSITY OF READING (Collaboration)
- Norwegian University of Science and Technology (NTNU) (Collaboration)
- Microlise (Collaboration)
- Fowler Welch (Collaboration)
- UNIVERSITY OF BIRMINGHAM (Collaboration)
- Federal University of Rio de Janeiro (Collaboration)
- Intelligent Energy (United Kingdom) (Collaboration)
- Air France KLM (Collaboration)
- TROWERS & HAMLINS LLP (Collaboration)
- Lancaster University (Collaboration)
- ERSI (Collaboration)
- UNIVERSITY OF CAMBRIDGE (Collaboration)
- UNIVERSITY OF EXETER (Collaboration)
- Cambridge Service Alliance (Collaboration)
- Ishida Europe (Collaboration)
- Wincanton (Collaboration)
- MAN Truck and Bus UK (Collaboration)
- Goodyear Tire & Rubber Company (Collaboration)
- UNIVERSITY OF LIVERPOOL (Collaboration)
- Bullhorn Inc (Collaboration)
- UNIVERSITY OF STRATHCLYDE (Collaboration)
- British Academy of Management (BAM) (Collaboration)
- University of Brescia (Collaboration)
- PTC Parametric Technology Corporation (Collaboration)
- University of the West of England (Collaboration)
- University of Vaasa (Collaboration)
- University of Cincinnati (Collaboration)
- Lloyds Bank (Collaboration)
- BAE Systems (United Kingdom) (Collaboration)
- Linkoping University (Collaboration)
- Swiss Federal Institute of Aquatic Science and Technology (Collaboration)
- Texas Christian University (Collaboration)
- GLASGOW CALEDONIAN UNIVERSITY (Collaboration)
- University of Warwick (Collaboration)
- Rolls Royce Group Plc (Collaboration)
- JCB (Collaboration)
- The Open University (Collaboration)
- University of Sheffield (Collaboration)
- CRANFIELD UNIVERSITY (Collaboration)
- AB SCIEX (Collaboration)
- Noventum (Collaboration)
- University of Florence (Collaboration)
- Domino Printing UK (Collaboration)
- UNIVERSITY OF SOUTHAMPTON (Collaboration)
- Kia Oval (Collaboration)
- University of Dundee (Collaboration)
- Metso Corporation (Collaboration)
- Copenhagen Business School (Collaboration)
- Machan Consulting (Collaboration)
- Hanken School of Economics (Collaboration)
- Lucerne University of Applied Sciences and Arts (Collaboration)
- General Electric Power (Collaboration)
- University of Rome Tor Vergata (Collaboration)
- Moog Inc. (Collaboration)
- Trackunit A/S (Collaboration)
- Daimler AG (Collaboration)
- Tokyo Institute of Technology (Collaboration)
- EU Business School (Collaboration)
- Leiden University (Collaboration)
- Siemens Healthcare (Collaboration)
- SAVortex Ltd (Collaboration)
- University of Manchester (Collaboration)
- UNIVERSITY OF NOTTINGHAM (Collaboration)
- Karlstad University (Collaboration)
- Delft University of Technology (TU Delft) (Collaboration)
- Hennik Group Limited (Collaboration)
- Elsevier (Collaboration)
- Catholic University of Portugal (Collaboration)
- Siemens AG (Collaboration)
- Texas A&M University-Central Texas (Collaboration)
- Playgen Ltd (Collaboration)
- Department for Business, Energy and Industrial Strategy (Project Partner)
- Sector Skills Council for Science, Engineering and Manufacturing Technologies (Project Partner)
- Virtualware Labs (Project Partner)
- Teks (France) (Project Partner)
- HCL Technologies (United States) (Project Partner)
- Serious Games International (Project Partner)
- Volkswagen Group (United Kingdom) (Project Partner)
- Pera (United Kingdom) (Project Partner)
- Footprint Sheffield Limited (Project Partner)
- MAHER Limited (Project Partner)
- Ford Motor Company (United Kingdom) (Project Partner)
- Total Eclipse (Project Partner)
- Birmingham Science Park (Project Partner)
- PlayGen (United Kingdom) (Project Partner)
- Finning (United Kingdom) (Project Partner)
- Technicut (Project Partner)
- Team Defence Information (United Kingdom) (Project Partner)
- Xerox (United Kingdom) (Project Partner)
- Second Places Limited (Project Partner)
- Advanced Manufacturing Research Centre (Project Partner)
- Alstom (United Kingdom) (Project Partner)
Publications
Naik P
(2019)
Behind the Scenes of Digital Servitization: Actualizing IOT-Enabled Affordances
in Academy of Management Proceedings
Kapoor K
(2020)
A Platform Ecosystem View of Servitization in Manufacturing
in Academy of Management Proceedings
Schroeder A
(2020)
A Socio-Technical Perspective on the Internet of Things: The Case of Advanced Services
in Academy of Management Proceedings
Schroeder A
(2018)
Capturing the Benefits of Digitalization and Service Innovation: A Business Network Perspective
in Academy of Management Proceedings
Ziaee Bigdeli A
(2020)
Advanced Services: A New Dominant Logic for Manufacturers
in Academy of Management Proceedings
Andrews D
(2019)
The Stakeholder's Journey: Employing the Hero's Journey to Analyze and Generate Organizational Myths
in Academy of Management Proceedings
Ziaee Bigdeli A
(2016)
Measuring the Adoption of Servitization in Manufacturing Firms
in Academy of Management Proceedings
Ziaee Bigdeli A
(2017)
Organisational change towards servitization: a theoretical framework
in Competitiveness Review: An International Business Journal
Shi V
(2017)
Using gamification to transform the adoption of servitization
in Industrial Marketing Management
Dmitrijeva J
(2022)
Paradoxes in servitization: A processual perspective
in Industrial Marketing Management
| Title | Servitization Bingo |
| Description | A workshop activity based on the classic game bingo that helps participants understand, define and compare their interpretations of their competitive strategies in relation to servitization |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2016 |
| Impact | The game has been used in workshops with businesses seeking to understand or develop a servitization strategy. |
| Title | The Advanced Services Transformation Roadmap |
| Description | Manufacturers increasingly see services as a core component of their competitive strategy. Of particular interest are 'advanced' services, such as outcome and availability contracts, that can deliver longer term relationships with regular cash-flow from customers. But transforming a product-focused organisation to deliver services effectively is fraught with challenges. Our Roadmap is the result of an in-depth investigation into these challenges, and how these have been overcome by manufacturers who are successfully competing through advanced services. It is a tool for executives to prepare for service transformation and helps to navigate and overcome the obstacles on the journey to servitization. |
| Type Of Art | Image |
| Year Produced | 2020 |
| Impact | The roadmap has been used by more than 20 large multinational manufacturers as well as more than 100 SMEs in West Midlands, all involved in servitization, and in order to understand and examine (i) the stages that they might go through as they progresses towards servitization, (ii) the critical decisions and activities that occur in each stage, (iii) the principal factors and forces that affect progression through these stages, and (iv) the ways in which these stages and forces interplay as a model to demonstrate pathways towards servitization. |
| URL | https://www.advancedservicesgroup.co.uk/as-transformation-roadmap |
| Title | The Service Transformation Game (Board game version) |
| Description | A board game based on the classic game snakes and ladders that facilitates the understanding of, and engagement with, the advanced services transformation roadmap, and the inhibitors and enablers of servitization. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2018 |
| Impact | The board game has been used in workshops with businesses large and small to help executives understand the potential benefits and risks of undertaking a servitization. |
| URL | http://www.servicetransformationgame.co.uk |
| Title | What is Servitization Animation |
| Description | A short animation to explain the complex concept of servitization to those with no knowledge. This will be used with business leaders and students to help them understand the features and benefits of a servitization business model. |
| Type Of Art | Film/Video/Animation |
| Year Produced | 2015 |
| Impact | The animation is still new. However, in the period 9 December to date (29 February 2016) it has had 567 views. |
| URL | https://www.youtube.com/watch?v=i9VBS8D56Gk |
| Description | This ICT cluster grant has enabled discoveries in servitization, gamification, and the development of complementary communities in research and practice. About Servitization: Analysis of earlier findings indicated a significant opportunity for manufacturers to grow and become financially sustainable through the development and delivery of advanced services. To set the agenda from a more theoretical perspective, we initially developed an extensive research framework based on the analysis of 232 journal publications on servitization (published between 1988 and 2015). This framework demonstrates (i) the developed topics, which identify relatively established knowledge relevant to the topic of servitization, (ii) the developing topics which identify the growing concentrations and opportunities, and (iii) the undeveloped topics which identify significant opportunities for further exploratory studies. Based on this primary research, we identified two key gaps in literature and practice related to the topic: (i) what is the vision for advanced services and how these offerings could be defined? And (ii) what stages of organisational transformation does a manufacturer follow when servitizing to compete through advanced services? To address the first gap, we conducted research that drew evidence from prior literature and industry practices to synthesise a set of foundational propositions that collectively describe how a manufacturing firm can compete through advanced service as a new business model. To address the second gap, we developed a holistic and integrative framework that guides the transformation process that takes place as a product-centric manufacturer servitizes in order to compete through advanced services. This framework shows that the transformation process can be explained as four principal stages of maturity, which the manufacturer proceeds through according to the pressures of five principal forces. These scientific insights into servitization have both contributed to the body of knowledge, have been core to the gamification research, and have been foundational in forming the broader community around this topic. About Gamification: Our research into games and gamification has been undertaken in parallel to the servitization research to support engagement with advanced services. At the outset of this project we found that the field of gamification research is much more recent and far broader than that of servitization. Our findings from the servitization research, and working alongside both manufacturing and games development organizations, served to demonstrate that previously established theories, methods and models of games and gamification are insufficient for engaging manufacturing organizations with business model transformation. By aligning servitization research with established approaches to simulations, game-based learning and gamification, we were able to thoroughly understand the limitations of existing methods and techniques for applying gamification to business model innovation within manufacturing. We were then able to develop a process which overcomes these limitations by taking into account the requirements and constraints of different participants in gamification projects. This process was refined through the development of games and gamified applications, co-created with manufacturing and/or game development organizations. The process was then evaluated in practice, and this illustrated (i) low tech games and gamified activities can be both captivating while supplying rich sources of qualitative data, and (ii) games and gamified applications that are disseminated digitally are more appropriate for obtaining quantitative data and engaging organizations at scale. Iterations of the gamification process, informed by these findings, can facilitate the development of various activities and applications that serve a range of purposes. About Communities: In addition to the scientific findings, this ICT cluster grant also set out to form communities of relevant researchers and practitioners. In particular, we have enabled the development of close relationships with both large and small (SMEs) manufacturing firms to understand their organisational change towards servitization and advanced services. To facilitate this, we have formed our Advanced Services Partnership, which enables our researchers to engage in a mutually beneficial partnership allowing manufacturers to better understand the servitization business model. The goal of the partnership is defined as "To accelerate the adoption of advanced services across a range of manufacturing businesses." The partnership consists of members from significant multinational manufacturing, each competing in a different business sector, each on a journey to develop and deploy advanced services, and each engaged at an executive level. Our workshops have covered a range of topics on servitization, for example the first workshop was held in October 2015 at KLM-Air France facilities in Amsterdam to cover the understanding the journey towards the adoption of advanced services, and the second workshop was held in January 2016 a partner manufacturing company in Luxembourg to analyse the business model design and customer value proposition for advanced services. Subsequent round tables have been held in Birmingham, Amsterdam, Atlanta, Derby, Rugby, Milford Massachussetts, London and Washington DC and have been hosted by and engaged with a range of companies including GE Power, Rolls Royce, JCB, Cisco, Caterpillar, GE Power and Volvo . These round tables regularly occur every four months and are a strong platform for industrial collaboration. Companies that have been members of the partnership are Goodyear, Yanmar, Ishida, Cisco, Emerson, Waters, Nederman, Crown, Domino Printing Sciences, Baxi, and Legrand. We held the 17th Advanced Services Partnership round table virtually on 8-10th February 2021 with Russell Masters , VP Digital at Rolls Royce giving the main presentation. Games developed as part of this project are routinely used during our workshops with industry and we are currently in the early stages of working with a company to co-develop our Boardroom Game further. A Whitepaper on Performance Advisory Services has been published. Produced in conjunction with senior executives from manufacturing companies, including Siemens, Ishida Europe and GE Power, the Whitepaper focuses on ways to create value through digital technologies and servitization and provides insights on using digital technologies to improve productivity in a manufacturing context. A number of mini-guides have also been produced, developed in collaboration with businesses that provide insight and guide on topics of interest to executives facing the challenges of developing Advanced Services such as business models, performance advisory, service visioning, customer value proposition and contracts & financing. these guides tackle the complexities that most servitizing managers are familiar with and use the language and examples that best resonate with an industry audience. |
| Exploitation Route | Our findings can be taken forwards by both the industrial and academic communities. In the research community our concepts and frameworks have formed cornerstones for researchers seeking to advance servitization. For example, the concept of advanced services, introduced through our work, is now a growing topic in the literature. This is, however, currently focussed on manufacturing, and there are considerable opportunities to expand this into other sectors, such as transport and finance. For industry, our work is enabling manufacturers to frame their service transformation, and there are now over 100 firms collaborating with our group. To ensure these findings continue to be taken forward, we have established a number of pathways to impact for example, (i) Since 2013, we have organised the annual Spring Servitization Conference to bring a variety of academics in the field and manufacturing businesses with an interest in servitization together. Attendance is generally between 80 and 110 delegates. Conference papers are published in the conference proceedings which are printed and available online; (ii) in October 2020 we combined the Spring Servitization Conference for academics with the inaugural World Servitization Convention for industry leaders; iii) our spin-out company, The Advanced Services Group, was incorporated in October 2015, and focuses on advanced services consultancy. This company is facilitating and enabling practitioners to directly access the practical applications of our research; (iv) gamification workshops and conferences have engaged both enthusiasts and industry practitioners, some of whom have developed their own gamification companies and technological platforms based upon engagement with our research. We anticipate that these individuals and organizations will continue to experience growth following our continued engagement, and (v) our gamification techniques have informed teaching and learning at our respective institutions, with the development of a centre for games in education being explored at Aston University. |
| Sectors | Aerospace, Defence and Marine,Agriculture, Food and Drink,Construction,Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Electronics,Financial Services, and Management Consultancy,Healthcare,Manufacturing, including Industrial Biotechology,Pharmaceuticals and Medical Biotechnology,Transport |
| URL | http://www.advancedservicesgroup.co.uk |
| Description | The overall aim of this project was to transform the adoption of Product-Service Systems and servitization within mainstream manufacturing and accelerate the development of gamification (technologies, design principles & protocols) in strategic business decision making. The adoption of Product-Service Systems has been driven by formalising our knowledge of the barriers, risks, paths and contingencies that enable manufacturers to adopt such new concepts. There have been a high number of outputs from the programme, for example: Developed 7 apps/games to aid engagement with industry: 'Servitization Bingo', 'Unlock your insight', 'Drilling for Success', 'The Boardroom Game' and 'The Servitization Game: Snakes & Ladders to Advanced Services', Engineering Design for Services', 'Business Model Blueprint' with another 'Storytelling Game' currently in production. These have been used to help engage business leaders in our partnership programme, as well as workshops, conference sessions and executive education Published over 79 scholarly journal and conference papers Published 11industry whitepapers on servitization Participated in 232 (from Feb 2013 to March 2019) business engagement activities, such as keynotes and presentations at industry conferences or workshops. Produced 'What is Servitization?' animation. Organised eight Spring Servitization Conferences that have resulted in delivery of over 259 academic papers. Developed advanced services transformation roadmap. Engaged 4,000 undergraduate students with gamification through long course programmes. Six PhD/DBA candidates completed studies and recruited two more PhD candidates studying servitization. Hosted "Product-Service Systems and the Servitization of Manufacturing" as part of an ESRC Business Model Seminar Series. Invited to attend 10 Downing Street to discuss value of servitization to the UK economy. Produced workbook on gamification systems development Facilitated further funding for a partner games company (Eyesparks) for the development of a gamified learning platform. In terms of specific industrial impact, the knowledge created through this EPSRC funding has informed our work with Advanced Services Group published a book of thirty case studies which demonstrated impact 157 SME's which, as a direct result, has delivered £32.85m impact on GVA. In December 2018 the of £9.9m of new revenue and 89 new jobs created. These 30 case studies came from our work with 80 manufacturing or technology innovating SMEs across the West Midlands and the 30 selected came from a variety of sectors and of different sized organisations to reinforce the benefits of servitization to small and medium sized enterprises. Our work with SMEs was commended in the 'Project of the Year' category in the Impact Awards for Knowledge Exchange and Commercialisation (KEC) professionals, organised by PraxisUnico and supported by Research Councils UK. http://www.aston.ac.uk/news/releases/2017/june/aston-praised-for-advanced-services-support-to-smes/ In addition, we have established an exclusive network of likeminded business executives applying leading practices. The partnership is for larger manufacturing organisations traditionally production- focused, and now in the earlier stages of exploring, developing and deploying advanced services. Our work with large businesses, such as Goodyear, has formed the basis of an EPSRC Impact report. https://www.epsrc.ac.uk/files/newsevents/publications/case-studies/2016/key-advantage/ ASG continue to build on the foundations laid by this project and further impact is continuously being created in several ways. The games and research findings from the project will continue to inform large companies that are part of the Advanced Services Partnership and also be used with SMEs via a new grant on our Small Business Programme. We have secured £1.45m for a three-year project to support 95 manufacturing and technology-innovating, firms to identify new revenues streams by adding services to support their product(s). This follows from the successful delivery of the £1.2m TRAN-SIP programme in the Greater Birmingham and Solihull area which ran during 2016-18 and supported 80 firms to improve their revenues and employ more staff. Further research funding awarded from the Newton Fund - UK China Agri-Tech Challenge, Innovate UK and the BBSRC in November 2018 will fund a project titled 'Next generation rice processing'. The £2.067 million project will be delivered in collaboration with Sheffield Hallam University (project lead), Siemens, Koolmill, Cox & Plant, and New-Food Innovations. Koolmill's Managing Director Alec Anderson, who is one of Aston Business School's Visiting Industrial Fellows, is a key partner in the project. The global milling machine market potential is worth £11.25bn p/a and Koolmill holds patents for its grain separation technology covering 75% of the global rice market. As part of the project, ASG has been awarded £250k to focus on business models, revenue models and contractual arrangements for the delivery of advanced services in this area - particularly for SMEs. Further EPSRC funding, (EP/R044937/1 Digitally Enhanced Advanced Services Network+), has also been awarded to create a cohesive community of researchers and practitioners, working collectively across disciplines (eg computer science, engineering and business) and industry sectors (eg manufacturing, transport and financial services, to accelerate the innovation of Digitally Enhanced Advanced Services. The Digitally Enhanced Advanced Services NetworkPlus is managed in collaboration with Universities of Exeter, Greenwich, Nottingham and Cranfield University. Academics and business leaders have worked together at workshops facilitated by the DEAS+ networkplus to help identify the research agendas for the Manufacturing; Transport and Mobility; Finance and Charity/Voluntary Themes. Four research agendas have been published and impact achieved by the provision of DEAS+ networkplus grants for multidisciplinary academics working with industry on research projects to address real world problems. Twenty-nine academic papers were presented at the virtual Spring Servitization Conference 2021: Servitization: A Pathway Towards A Resilient, Productive And Sustainable Future. Following the inaugural World Servitization Convention, the industry track that hosted more than 19 keynote talks, 6 roundtables, 3 panel discussions and 28 exhibition booths from leading manufacturing companies engaged with advanced services in 2020.Taking place over three days in September 2021, both in person at the ICC Birmingham and live streamed online, our Servitization Live event brought together the global servitization community to discuss how as-a-service business models are presenting innovative solutions to challenges facing the world and society. Over twenty speakers explored four themes: Industry as a Service, Healthy Living and Aging, Food and Food Production, and Comfort as a Service, as well as a day celebrating service-innovating SMEs. Servitization Live attracted 600 registrations from senior business executives around the globe. The conference recordings are available on demand at https://www.advancedservicesgroup.co.uk/servitizationlive . |
| First Year Of Impact | 2013 |
| Sector | Aerospace, Defence and Marine,Construction,Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Energy,Financial Services, and Management Consultancy,Healthcare,Manufacturing, including Industrial Biotechology,Transport |
| Impact Types | Economic |
| Description | Nederman Insight development |
| Geographic Reach | Multiple continents/international |
| Policy Influence Type | Participation in a guidance/advisory committee |
| Impact | A multi-national company, headquartered in the EU and specialising in industrial air filtration is a member of our Advanced Services Partnership and has worked with our experts to understand customer pains, develop new business models and identify the organisational change needed to support advanced services. Its aim is to help their customers to protect their employees, production and the wider environment from harmful dust, smoke and fumes. The company is 70 years old and has 1900 employees in 25 countries, distributors in an additional 30 countries and 12 production facilities on five continents. Whilst clean air is a necessity for the company's customers in terms of the safety of their employees, their obligation to limit emissions into the environment and the integrity of their processes, air filtration is in many cases an inconvenience and something that is certainly not part of their core business expertise. As a result of their membership of the Advanced Services Partnership, the company recognised that the trend of digitalisation, encompassing connected services, the Internet of Things and use of mobile devices provided an opportunity to develop and improve their customer offering. This offering is intended to both reduce inconvenience and help customers to operate their air filtration, and their business, as successfully as possible. In order to develop a complete ecosystem of services for new and existing installations of its products the company has now set up a new division to deliver this improved customer offering.Using sensors and monitors installed on their filtration equipment in the customer's operations they are able to gather data which is shared via the cloud and accessed by both their customers and their own engineers by downloading the information to an app on their iOS devices. In addition to addressing their customer pain points and inconveniences, this also enables the customer to evidence , by the visibility of its energy consumption, emissions and safety, how seriously it takes environmental sustainability and its corporate responsibility. |
| Description | Through Life Engineering Services (TES) Council |
| Geographic Reach | National |
| Policy Influence Type | Membership of a guideline committee |
| Impact | The TES Council are lobbying Government to make the case for a national focus on Through-life Engineering Services (TES), as part of the UK Industrial Strategy. It is proposed by the TES Council, an interest group formed at end 2016 of leading industrial, academic and government practitioners and stakeholders, which complements the Digital4Manufacturing Leadership Group led by the High Value Manufacturing Catapult. TES link the need for new engineering skills and capabilities with the needs of new business models such as servitization and sustainable manufacture within the developing digital economy. |
| Description | Visit to 10 Downing St to speak to Daniel Korski, Deputy Head of Policy 10 Downing Street and Tom Nixon No 10 Policy Unit. |
| Geographic Reach | National |
| Policy Influence Type | Participation in a guidance/advisory committee |
| Description | Dr Ali Ziaee Bigdeli (PI) and Professor Tim Baines (CI), Pathways towards Servitization: A trans-national study of Organisational Transformation, , ESRC, 1 November 2017, |
| Amount | £252,500 (GBP) |
| Funding ID | ES/P010148/1 |
| Organisation | Economic and Social Research Council |
| Sector | Public |
| Country | United Kingdom |
| Start | 02/2018 |
| End | 01/2021 |
| Description | European Structural Investment Fund (ESIF) |
| Amount | £1,168,092 (GBP) |
| Organisation | European Commission |
| Sector | Public |
| Country | European Union (EU) |
| Start | 01/2016 |
| End | 12/2018 |
| Description | Newton Fund |
| Amount | £2,020,000 (GBP) |
| Funding ID | BB/S020993/1 |
| Organisation | Biotechnology and Biological Sciences Research Council (BBSRC) |
| Sector | Public |
| Country | United Kingdom |
| Start | 03/2019 |
| End | 03/2021 |
| Description | Next generation rice processing |
| Amount | £544,435 (GBP) |
| Funding ID | BB/S020993/1 |
| Organisation | Biotechnology and Biological Sciences Research Council (BBSRC) |
| Sector | Public |
| Country | United Kingdom |
| Start | 04/2019 |
| End | 03/2021 |
| Description | Proposal acronym: CircEuit; Proposal number: 721909; Type of action: MSCA-ITN-ETN; (European Training Networks); Topic: MSCA-ITN-2016; Call: H2020-MSCA-ITN-2016; (Marie Sklodowska-Curie Innovative Training Networks) |
| Amount | € 2,996,732 (EUR) |
| Funding ID | 721909 |
| Organisation | European Commission |
| Sector | Public |
| Country | European Union (EU) |
| Start | 09/2016 |
| End | 08/2019 |
| Description | Understanding how servitization can impact UK economic productivity and environmental performance |
| Amount | £1,512,864 (GBP) |
| Organisation | Economic and Social Research Council |
| Sector | Public |
| Country | United Kingdom |
| Start | 06/2022 |
| End | 06/2025 |
| Description | Understanding how servitization can impact UK economic productivity and environmental performance |
| Amount | £1,512,865 (GBP) |
| Funding ID | ES/W010194/1 |
| Organisation | Economic and Social Research Council |
| Sector | Public |
| Country | United Kingdom |
| Start | 07/2022 |
| End | 06/2025 |
| Description | 2018 Spring Servitization Conference |
| Organisation | Copenhagen Business School |
| Country | Denmark |
| Sector | Academic/University |
| PI Contribution | I was one of the co-chairs of the 2018 Spring Servitization Conference in Copenhagen Business School (14,15 & 16 May 2018). As part of my duties, I was in charge of (i) selecting and assessing the quality of the venue, (ii) identifying the right industrial and academic keynote speakers, (iii) developing the call for papers and the theme of the conference, (iv) promoting the conference in social media and other networks, (v) managing the review process both at the abstract and full submission stages, and (vi) helping the organising committee during the conference. |
| Collaborator Contribution | Dr Thomas Frandsen and Dr Jawwad Raja of Copenhagen Business School were two of the co-chairs of conference. They were also in charge of organising the conference, and similar activities mentioned above. |
| Impact | The key output of the conference was the conference proceedings which was co-edited by the conference chairs. |
| Start Year | 2018 |
| Description | 2019 Spring Servitization Conference |
| Organisation | Linkoping University |
| Country | Sweden |
| Sector | Academic/University |
| PI Contribution | Similar to last year, I am one of the co-chairs of the 2018 Spring Servitization Conference to be held at Linkoping University in Sweden (13,14 & 15 May 2019). As part of my duties, I am collaborating with the host co-chairs in (i) selecting and assessing the quality of the venue, (ii) identifying the right industrial and academic keynote speakers, (iii) developing the call for papers and the theme of the conference, (iv) promoting the conference in social media and other networks, (v) managing the review process both at the abstract and full submission stages, and (vi) helping the organising committee during the conference. |
| Collaborator Contribution | Professors Christian Kowalkowski and Daniel Kindström are two of the co-chairs of conference. They were also in charge of organising the conference, and similar activities mentioned above. |
| Impact | No output as of yet. |
| Start Year | 2019 |
| Description | 2022 Spring Servitization Conference |
| Organisation | University of Brescia |
| Country | Italy |
| Sector | Academic/University |
| PI Contribution | Similar to previous years, I am one of the co-chairs of the 2022 Spring Servitization Conference to be held Florence, Italy (9-11 May). As part of my duties, I am collaborating with the host co-chairs in (i) selecting and assessing the quality of the venue, (ii) identifying the right industrial and academic keynote speakers, (iii) developing the call for papers and the theme of the conference, (iv) promoting the conference in social media and other networks, (v) managing the review process both at the abstract and full submission stages, and (vi) helping the organising committee during the conference. |
| Collaborator Contribution | I collaborate with four other co-chairs including: Prof Tim Baines (Aston University), Prof Mario Rapaccini (Florence University), Prof Nicola Saccani and Dr Federico Adrodegari (University of Brescia) who were also in charge of organising the conference, and similar activities mentioned above. |
| Impact | There will be a conference proceeding that will be published in May 2022. |
| Start Year | 2021 |
| Description | 2022 Spring Servitization Conference |
| Organisation | University of Florence |
| Country | Italy |
| Sector | Academic/University |
| PI Contribution | Similar to previous years, I am one of the co-chairs of the 2022 Spring Servitization Conference to be held Florence, Italy (9-11 May). As part of my duties, I am collaborating with the host co-chairs in (i) selecting and assessing the quality of the venue, (ii) identifying the right industrial and academic keynote speakers, (iii) developing the call for papers and the theme of the conference, (iv) promoting the conference in social media and other networks, (v) managing the review process both at the abstract and full submission stages, and (vi) helping the organising committee during the conference. |
| Collaborator Contribution | I collaborate with four other co-chairs including: Prof Tim Baines (Aston University), Prof Mario Rapaccini (Florence University), Prof Nicola Saccani and Dr Federico Adrodegari (University of Brescia) who were also in charge of organising the conference, and similar activities mentioned above. |
| Impact | There will be a conference proceeding that will be published in May 2022. |
| Start Year | 2021 |
| Description | ABS/Des Evans |
| Organisation | AB SCIEX |
| Country | United States |
| Sector | Private |
| PI Contribution | The research team work with Des benefitting from his knowledge/experience contacts built up over many years in industry to develop relations with large manufacturers. The team have worked with Des in a number of ways: Des works in partnership with our researchers to support our activities and help the understanding of the transformational journey of large OEMs and promote the advantages of a servitization strategy to an industrial audience. |
| Collaborator Contribution | As a former practitioner when he was CEO of MAN Truck and Bus Limited in UK, Des is a 'servitization evangelist' a subject specialist able to demonstrate from experience the company growth and financial benefits that a suitable servitization strategy can deliver. He has been made an Honorary Professor at Aston University . Providing knowledge/experience exchange and his many contacts built up over many years in industry.Des works in partnership with the research team to help the understanding of the transformational journey of large OEMs and promote the advantages of a servitization strategy to an industrial audience. Made presentation at the Business Model Seminar : 'Product-Service Systems and the Servitization of Manufacturing' at Aston on 7 October 2015 |
| Impact | Many outcomes include: - contribution to research for academic papers and articles - facilitation of research with companies in Transport Round Table - presentations at conferences - contact with industry executives to inform them about servitization eg presentation at Microlise Conference - contributions to The Advanced Service Partnership workshops - publicity materials to promote servitization |
| Start Year | 2013 |
| Description | Andrew Harrison RR |
| Organisation | Rolls Royce Group Plc |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | Research into gamification of servitization - organization of Games Jam Saturday 19/Sunday 20 September 2015 General relationship building with key industry players. |
| Collaborator Contribution | Andrew Harrison has now retired from Rolls Royce but still makes contributions to our research as a Visiting Practitioner Professor. Andrew Harrison, Rolls Royce attended the Games Jam to make a short presentation to participants and be on hand to advise during the game development process.to represent the experience of Rolls Royce /large manufacturing companies views and needs. In November 2016, Aston Business School appointed Andrew Harrison, Honorary Professor from industry. He is a Life Cycle Engineering Associate Fellow at Rolls-Royce and has been pivotal in the engine manufacturer's globally-leading practices of engineering for service. Professor Harrison will work with the Advanced Services Research Group's partners in manufacturing businesses to accelerate their adoption of advanced services. |
| Impact | The Games Jam resulted in participants developing games concepts to explain a servitization business model. |
| Start Year | 2015 |
| Description | Armando Calabrese, University of Rome |
| Organisation | University of Rome Tor Vergata |
| Country | Italy |
| Sector | Academic/University |
| PI Contribution | Appointment of Prof Armando Calabrese, University of Rome Tor Vergata, as Visiting research Fellow at Aston Businesss School from 1 July 2016 to 31 January 2019. Hosting and research collaboration with University of Rome Tor Vergata PhD student. |
| Collaborator Contribution | Dr Calabrese's interests lie in service management and economics, corporate sustainability, health management and public management. His research with the Advanced Services Research Group will focus on the measurement of degree and performance of servitization strategies and involve his PhD student Luigi Tiburza working intensively with ASG researchers for a period of 6 months May - October 2016 at Aston University. His affiliation will support and complement the research work of the EPSRC funded Transforming the adoption of Product-Service Systems through innovations in applied gaming technologies project and other servitization research undertaken by the ASG. He is a well published academic and acts as a referee for a number of well-respected academic journals. Armando is an Assistant Professor in Management Engineering at the University of Rome 'Tor Vergata'. He received his PhD in Economic and Management Engineering from the University of Rome 'Tor Vergata'. |
| Impact | University of Rome PhD student, Luigi Tiburza, visited ASG for 6 months - October 2016 and worked with us on data collection from a variety of different companies. A research paper was developed as a result of this work which, at the date of writing is currently under review. |
| Start Year | 2016 |
| Description | Bullhorn/ Cindy Elliot |
| Organisation | Bullhorn Inc |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | Visit to USA to work with Cindy; the VP of Global Innovation for a large multi-national company and other USA based OEMs informed our research and the development of and incorporation of our spin out company in Octobrer 2015, The Advanced Services Group. |
| Collaborator Contribution | Advice via regular Skype calls and organisation of a visit to the USA to tour a number of companies interested in becoming involved in our servitization research and building a relationship with The Advanced Services Group. Also input knowledge and ideas to help inform the development of Servwire (www.servwire.com) our on line members platform for the Servitization community. |
| Impact | Close collaboration with Cindy Elliott has helped guide the development and formation of The Advanced Group and subsequently resulted in her joining the Advanced Services Group to develop the Industrial community at an International level. |
| Start Year | 2014 |
| Description | COPPEAD - Federal University of Rio de Janeiro |
| Organisation | Federal University of Rio de Janeiro |
| Country | Brazil |
| Sector | Academic/University |
| PI Contribution | This was a visit to the CESS - Centro de Estudos em Gestão de Serviços de Saúde (Centre of Studies of Health Services Management) - within COPPEAD, at Federal University of Rio de Janeiro The visit had the purpose to develop the community around gamification for servitization. Part of the visit was to take part in a workshop in which academics at COPPEAD presented the ongoing research projects in their institution followed by a presentation of the research developments at Aston Centre for Servitization Research and Practice (ACSRP) and discussions of synergies between the two centres and how gamification could be applied in their context of research. The first outcome was the possible application of gamification aiming at increased patient adherence to prescribed treatment - along the lines of gamification as a way to influence behaviour. Investigated opportunities for the possible application of gamification aiming at increased patient adherence to prescribed treatment - along the lines of gamification as a way to influence behaviour. |
| Collaborator Contribution | Organised workshop and presentation of their research and discussed possibilities for the development of future joint projects. |
| Impact | Possible projects for future collaboration are still at an early stage of investion. |
| Start Year | 2015 |
| Description | Company K |
| Organisation | Noventum |
| Country | Cyprus |
| Sector | Private |
| PI Contribution | We are actively collaborating with Noventum on research on servitization and advanced services. Together, we are analysing the organisational transformation towards servitization in different industries. |
| Collaborator Contribution | Noventum has openly shared their techniques and tools employed in facilitating workshops on organisational change towards servitization. |
| Impact | Two white papers, one on Internet of Things and one on Mega Trends and Servitization are under development. |
| Start Year | 2015 |
| Description | Dr Jamie Burton et al Paper collaboration (SSC2014) |
| Organisation | University of Liverpool |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised and participated in meetings to develop academic paper for Spring Servitization Conference 2014. |
| Collaborator Contribution | Participated in discussions and wrote paper to submit to SSC2014. Presented paper at SSC2014 |
| Impact | 'Servitization capabilities for advanced services: a multi-actor perspective' conference paper |
| Start Year | 2013 |
| Description | Dr Jamie Burton et al Paper collaboration (SSC2014) |
| Organisation | University of Manchester |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised and participated in meetings to develop academic paper for Spring Servitization Conference 2014. |
| Collaborator Contribution | Participated in discussions and wrote paper to submit to SSC2014. Presented paper at SSC2014 |
| Impact | 'Servitization capabilities for advanced services: a multi-actor perspective' conference paper |
| Start Year | 2013 |
| Description | Dr Jamie Burton et al Paper collaboration (SSC2014) |
| Organisation | University of Nottingham |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised and participated in meetings to develop academic paper for Spring Servitization Conference 2014. |
| Collaborator Contribution | Participated in discussions and wrote paper to submit to SSC2014. Presented paper at SSC2014 |
| Impact | 'Servitization capabilities for advanced services: a multi-actor perspective' conference paper |
| Start Year | 2013 |
| Description | ESRC Seminar Series - Business Models: Fasttracking Competitive Advantage (ES/L000520/1) |
| Organisation | British Academy of Management (BAM) |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Publicity, support and participation in seminar series; organising and hosting meeting of project group at Aston University. Hosted and organised Seminar on Servitization at Aston University on 7 October 2015. |
| Collaborator Contribution | Each institution is to organise and host a seminar on the subject of their business model specialism. |
| Impact | Seminar 1 Business Models: Rationale, applications and interorganisationality; 7th February 2014; British Library London Seminar 2 Business models and re-source configuration; 22 July 2014; Henley Seminar 3 Business model design,prototyping and testing; 18 November 2014 Strathclyde Seminar 4 Business models and structural choices March 2014 Bristol Seminar 5 Business Models: An Activity System Perspective, June 2015 Exeter Seminar 6 Business Models: Product-Service Systems and the Servitization of Manufacturing 7 October 2015 Aston Seminar 7 Business Models: From Servitization to the Service of Things:New Business & Economic Models of the Internet-of-Things from a Service-Dominant Logic Approach; February 2nd, 2016, WMG, University of Warwick Seminar 8 Seminar 8 Business Models: Shaping Organisations and markets to complete the series June 2016 Lancaster |
| Start Year | 2014 |
| Description | ESRC Seminar Series - Business Models: Fasttracking Competitive Advantage (ES/L000520/1) |
| Organisation | Lancaster University |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Publicity, support and participation in seminar series; organising and hosting meeting of project group at Aston University. Hosted and organised Seminar on Servitization at Aston University on 7 October 2015. |
| Collaborator Contribution | Each institution is to organise and host a seminar on the subject of their business model specialism. |
| Impact | Seminar 1 Business Models: Rationale, applications and interorganisationality; 7th February 2014; British Library London Seminar 2 Business models and re-source configuration; 22 July 2014; Henley Seminar 3 Business model design,prototyping and testing; 18 November 2014 Strathclyde Seminar 4 Business models and structural choices March 2014 Bristol Seminar 5 Business Models: An Activity System Perspective, June 2015 Exeter Seminar 6 Business Models: Product-Service Systems and the Servitization of Manufacturing 7 October 2015 Aston Seminar 7 Business Models: From Servitization to the Service of Things:New Business & Economic Models of the Internet-of-Things from a Service-Dominant Logic Approach; February 2nd, 2016, WMG, University of Warwick Seminar 8 Seminar 8 Business Models: Shaping Organisations and markets to complete the series June 2016 Lancaster |
| Start Year | 2014 |
| Description | ESRC Seminar Series - Business Models: Fasttracking Competitive Advantage (ES/L000520/1) |
| Organisation | University of Exeter |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Publicity, support and participation in seminar series; organising and hosting meeting of project group at Aston University. Hosted and organised Seminar on Servitization at Aston University on 7 October 2015. |
| Collaborator Contribution | Each institution is to organise and host a seminar on the subject of their business model specialism. |
| Impact | Seminar 1 Business Models: Rationale, applications and interorganisationality; 7th February 2014; British Library London Seminar 2 Business models and re-source configuration; 22 July 2014; Henley Seminar 3 Business model design,prototyping and testing; 18 November 2014 Strathclyde Seminar 4 Business models and structural choices March 2014 Bristol Seminar 5 Business Models: An Activity System Perspective, June 2015 Exeter Seminar 6 Business Models: Product-Service Systems and the Servitization of Manufacturing 7 October 2015 Aston Seminar 7 Business Models: From Servitization to the Service of Things:New Business & Economic Models of the Internet-of-Things from a Service-Dominant Logic Approach; February 2nd, 2016, WMG, University of Warwick Seminar 8 Seminar 8 Business Models: Shaping Organisations and markets to complete the series June 2016 Lancaster |
| Start Year | 2014 |
| Description | ESRC Seminar Series - Business Models: Fasttracking Competitive Advantage (ES/L000520/1) |
| Organisation | University of Reading |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Publicity, support and participation in seminar series; organising and hosting meeting of project group at Aston University. Hosted and organised Seminar on Servitization at Aston University on 7 October 2015. |
| Collaborator Contribution | Each institution is to organise and host a seminar on the subject of their business model specialism. |
| Impact | Seminar 1 Business Models: Rationale, applications and interorganisationality; 7th February 2014; British Library London Seminar 2 Business models and re-source configuration; 22 July 2014; Henley Seminar 3 Business model design,prototyping and testing; 18 November 2014 Strathclyde Seminar 4 Business models and structural choices March 2014 Bristol Seminar 5 Business Models: An Activity System Perspective, June 2015 Exeter Seminar 6 Business Models: Product-Service Systems and the Servitization of Manufacturing 7 October 2015 Aston Seminar 7 Business Models: From Servitization to the Service of Things:New Business & Economic Models of the Internet-of-Things from a Service-Dominant Logic Approach; February 2nd, 2016, WMG, University of Warwick Seminar 8 Seminar 8 Business Models: Shaping Organisations and markets to complete the series June 2016 Lancaster |
| Start Year | 2014 |
| Description | ESRC Seminar Series - Business Models: Fasttracking Competitive Advantage (ES/L000520/1) |
| Organisation | University of Strathclyde |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Publicity, support and participation in seminar series; organising and hosting meeting of project group at Aston University. Hosted and organised Seminar on Servitization at Aston University on 7 October 2015. |
| Collaborator Contribution | Each institution is to organise and host a seminar on the subject of their business model specialism. |
| Impact | Seminar 1 Business Models: Rationale, applications and interorganisationality; 7th February 2014; British Library London Seminar 2 Business models and re-source configuration; 22 July 2014; Henley Seminar 3 Business model design,prototyping and testing; 18 November 2014 Strathclyde Seminar 4 Business models and structural choices March 2014 Bristol Seminar 5 Business Models: An Activity System Perspective, June 2015 Exeter Seminar 6 Business Models: Product-Service Systems and the Servitization of Manufacturing 7 October 2015 Aston Seminar 7 Business Models: From Servitization to the Service of Things:New Business & Economic Models of the Internet-of-Things from a Service-Dominant Logic Approach; February 2nd, 2016, WMG, University of Warwick Seminar 8 Seminar 8 Business Models: Shaping Organisations and markets to complete the series June 2016 Lancaster |
| Start Year | 2014 |
| Description | ESRC Seminar Series - Business Models: Fasttracking Competitive Advantage (ES/L000520/1) |
| Organisation | University of Warwick |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Publicity, support and participation in seminar series; organising and hosting meeting of project group at Aston University. Hosted and organised Seminar on Servitization at Aston University on 7 October 2015. |
| Collaborator Contribution | Each institution is to organise and host a seminar on the subject of their business model specialism. |
| Impact | Seminar 1 Business Models: Rationale, applications and interorganisationality; 7th February 2014; British Library London Seminar 2 Business models and re-source configuration; 22 July 2014; Henley Seminar 3 Business model design,prototyping and testing; 18 November 2014 Strathclyde Seminar 4 Business models and structural choices March 2014 Bristol Seminar 5 Business Models: An Activity System Perspective, June 2015 Exeter Seminar 6 Business Models: Product-Service Systems and the Servitization of Manufacturing 7 October 2015 Aston Seminar 7 Business Models: From Servitization to the Service of Things:New Business & Economic Models of the Internet-of-Things from a Service-Dominant Logic Approach; February 2nd, 2016, WMG, University of Warwick Seminar 8 Seminar 8 Business Models: Shaping Organisations and markets to complete the series June 2016 Lancaster |
| Start Year | 2014 |
| Description | ESRC Seminar Series - Business Models: Fasttracking Competitive Advantage (ES/L000520/1) |
| Organisation | University of the West of England |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Publicity, support and participation in seminar series; organising and hosting meeting of project group at Aston University. Hosted and organised Seminar on Servitization at Aston University on 7 October 2015. |
| Collaborator Contribution | Each institution is to organise and host a seminar on the subject of their business model specialism. |
| Impact | Seminar 1 Business Models: Rationale, applications and interorganisationality; 7th February 2014; British Library London Seminar 2 Business models and re-source configuration; 22 July 2014; Henley Seminar 3 Business model design,prototyping and testing; 18 November 2014 Strathclyde Seminar 4 Business models and structural choices March 2014 Bristol Seminar 5 Business Models: An Activity System Perspective, June 2015 Exeter Seminar 6 Business Models: Product-Service Systems and the Servitization of Manufacturing 7 October 2015 Aston Seminar 7 Business Models: From Servitization to the Service of Things:New Business & Economic Models of the Internet-of-Things from a Service-Dominant Logic Approach; February 2nd, 2016, WMG, University of Warwick Seminar 8 Seminar 8 Business Models: Shaping Organisations and markets to complete the series June 2016 Lancaster |
| Start Year | 2014 |
| Description | ESRC/ Heiko Gebauer |
| Organisation | Karlstad University |
| Country | Sweden |
| Sector | Academic/University |
| PI Contribution | Organised Research Seminar on 'Product-Service Systems and the Servitization of Manufacturing' for the ESRC Business Models Series. |
| Collaborator Contribution | Made presentation at the Business Model Seminar : 'Product-Service Systems and the Servitization of Manufacturing' at Aston on 7 October 2015 |
| Impact | Successful research seminar delivered 7 October 2015. |
| Start Year | 2015 |
| Description | ESRC/Chris Raddats |
| Organisation | University of Liverpool |
| Department | School of Management |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised Research Seminar on 'Product-Service Systems and the Servitization of Manufacturing' for the ESRC Business Models Series. |
| Collaborator Contribution | Made presentation at the Business Model Seminar : 'Product-Service Systems and the Servitization of Manufacturing' at Aston on 7 October 2015 |
| Impact | Successfully delivered research seminar on 7 October. |
| Start Year | 2014 |
| Description | ESRC/Matthew Cook |
| Organisation | Open University |
| Department | Business School |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised Research Seminar on 'Product-Service Systems and the Servitization of Manufacturing' for the ESRC Business Models Series. |
| Collaborator Contribution | Made presentation at the Business Model Seminar : 'Product-Service Systems and the Servitization of Manufacturing' at Aston on 7 October 2015 |
| Impact | http://www.aston.ac.uk/aston-business-school/research/events/esrc-seminar-product-service-systems-and-the-servitization-of-manufacturing/ |
| Start Year | 2014 |
| Description | ESRC/Vicky Story |
| Organisation | Loughborough University |
| Department | School of Business and Economics |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised Research Seminar on 'Product-Service Systems and the Servitization of Manufacturing' for the ESRC Business Models Series. |
| Collaborator Contribution | Made presentation at the Business Model Seminar : 'Product-Service Systems and the Servitization of Manufacturing' at Aston on 7 October 2015 |
| Impact | Successful research seminar delivered 7 October 2015. |
| Start Year | 2014 |
| Description | Esri/ Cindy Elliot |
| Organisation | ERSI |
| Country | United States |
| Sector | Private |
| PI Contribution | Collaboration on servitization research and Advanced Services Partnership development. |
| Collaborator Contribution | Collaboration on servitization research and Advanced Services Partnership development. |
| Impact | Collaboration on servitization research and Advanced Services Partnership development and currently investigating commissioning a Whitepaper. |
| Start Year | 2017 |
| Description | Esri/ Cindy Elliott |
| Organisation | ERSI |
| Country | United States |
| Sector | Private |
| PI Contribution | Development of a network of companies interested in Advanced Services and Servitization. |
| Collaborator Contribution | Help to develop and widen the Industrial community at an International level, particularly North America. |
| Impact | Close collaboration with Cindy Elliott has helped guide the development and formation of The Advanced Group and subsequently resulted in her joining the Advanced Services Group to help develop the Industrial community at an International level. |
| Start Year | 2015 |
| Description | IJPE Special Issue |
| Organisation | Elsevier |
| Department | Elsevier UK |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | Developed the idea for and Guest Editors to publish for a special issue on servitization in the International journal of Production Economics. Call for papers sent out and also publicised at the ESRC Business Model seminar. |
| Collaborator Contribution | Elseiver - publishers Dr Oscar Bustinza and Dr Ferran Vendrell- Ferrero collaborators and supporting Prof Baines as guest editors . The special issue is currently in production. |
| Impact | The special issue is currently in production and will be published later in 2016. |
| Start Year | 2015 |
| Description | IJPE Special Issue |
| Organisation | University of Birmingham |
| Department | Birmingham Business School |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Developed the idea for and Guest Editors to publish for a special issue on servitization in the International journal of Production Economics. Call for papers sent out and also publicised at the ESRC Business Model seminar. |
| Collaborator Contribution | Elseiver - publishers Dr Oscar Bustinza and Dr Ferran Vendrell- Ferrero collaborators and supporting Prof Baines as guest editors . The special issue is currently in production. |
| Impact | The special issue is currently in production and will be published later in 2016. |
| Start Year | 2015 |
| Description | IJPE Special Issue |
| Organisation | University of Granada |
| Department | Faculty of Economic and Business Sciences |
| Country | Spain |
| Sector | Academic/University |
| PI Contribution | Developed the idea for and Guest Editors to publish for a special issue on servitization in the International journal of Production Economics. Call for papers sent out and also publicised at the ESRC Business Model seminar. |
| Collaborator Contribution | Elseiver - publishers Dr Oscar Bustinza and Dr Ferran Vendrell- Ferrero collaborators and supporting Prof Baines as guest editors . The special issue is currently in production. |
| Impact | The special issue is currently in production and will be published later in 2016. |
| Start Year | 2015 |
| Description | Machan Consultancy |
| Organisation | Machan Consulting |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | Development of The Advanced Services Group to disseminate servitization research |
| Collaborator Contribution | Ian has advised us on the development of The Advanced Services Group and plans for commercialisation using the spin out company. |
| Impact | Professor Tim Baines was invited to meet with policy advisors at No 10 Downing Street. development of The Advanced Services Group Business Plan and plans for commercialisation . |
| Start Year | 2014 |
| Description | Manufacturing Services Thought Leadership Network (MSTLN) |
| Organisation | Hennik Group Limited |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | We are working to promote the awareness and adoption of Servitization and advanced services within UK manufacturing businesses and the wider academic community. In doing so, Professor Tim Baines is the academic lead for servitization within the MSTLN network and presents keynote speeches at MSTLN-related events.We also write blogs and article on servitization that MSTLN can share with industry members. |
| Collaborator Contribution | Organises events for the Manufacturing Services Thought Leadership Network (MSTLN) that provides us with an opportunity to disseminate the results of our research and publicise and communicate the features and benefits of the servitization business model to manufacturing companies. |
| Impact | We are working mutually to promote the awareness and adoption of Servitization and advanced services within UK manufacturing businesses and have agreed to run a joint-event in October 2016 where we will support each other's activities to advance awareness and adoption of servitization. This will form the basis of the MSTLN annual conference. We have supported the Manufacturing Services Thought Leadership Network (MSTLN), managed by The Manufacturer, by being Board Members and contributing newsworthy articles to the members of the MSTLN network. There have been 5 blogs and 6 articles published by Aston on the MSTLN site in the last 12-months. |
| Start Year | 2015 |
| Description | PTC/Cindy Elliott |
| Organisation | PTC Parametric Technology Corporation |
| Country | United States |
| Sector | Private |
| PI Contribution | Discussion around potential development and activity for a Business Club around servitization including ICT Cluster. |
| Collaborator Contribution | Discussion around potential development activity for a Business Club around servitization including ICT Cluster. |
| Impact | Work currently in progress and therefore no outcomes to report at this stage. |
| Start Year | 2013 |
| Description | Playgen |
| Organisation | Playgen Ltd |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | We worked with Playgen to facilitate a 'Games Jam' in London at end Feb/ Beginning of March 2015. Collaboration so far has taken the form of participation video conference meetings. |
| Collaborator Contribution | We are currently working with Playgen to facilitate a 'Games Jam' in London at end Feb/ Beginning of March 2015. Collaboration took the form of participation in an advisory capacity in video conference meetings. |
| Impact | No output. Following problems with the supplier Playgen it was decided to postpone the Games Jam and organise it ourselves at a later date. |
| Start Year | 2014 |
| Description | Road Transport Industry Round Table |
| Organisation | Fowler Welch |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc. |
| Collaborator Contribution | They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry. |
| Impact | There are two academic papers currently under review based on the analysis of the data gathered from the round table. |
| Start Year | 2015 |
| Description | Road Transport Industry Round Table |
| Organisation | Fowler Welch |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc. |
| Collaborator Contribution | They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry. |
| Impact | There are two academic papers currently under review based on the analysis of the data gathered from the round table. |
| Start Year | 2015 |
| Description | Road Transport Industry Round Table |
| Organisation | Goodyear Tire & Rubber Company |
| Country | United States |
| Sector | Private |
| PI Contribution | We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc. |
| Collaborator Contribution | They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry. |
| Impact | There are two academic papers currently under review based on the analysis of the data gathered from the round table. |
| Start Year | 2015 |
| Description | Road Transport Industry Round Table |
| Organisation | Goodyear Tire & Rubber Company |
| Country | United States |
| Sector | Private |
| PI Contribution | We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc. |
| Collaborator Contribution | They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry. |
| Impact | There are two academic papers currently under review based on the analysis of the data gathered from the round table. |
| Start Year | 2015 |
| Description | Road Transport Industry Round Table |
| Organisation | Kia Oval |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc. |
| Collaborator Contribution | They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry. |
| Impact | There are two academic papers currently under review based on the analysis of the data gathered from the round table. |
| Start Year | 2015 |
| Description | Road Transport Industry Round Table |
| Organisation | Kia Oval |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc. |
| Collaborator Contribution | They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry. |
| Impact | There are two academic papers currently under review based on the analysis of the data gathered from the round table. |
| Start Year | 2015 |
| Description | Road Transport Industry Round Table |
| Organisation | MAN Truck and Bus UK |
| Country | United Kingdom |
| Sector | Public |
| PI Contribution | We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc. |
| Collaborator Contribution | They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry. |
| Impact | There are two academic papers currently under review based on the analysis of the data gathered from the round table. |
| Start Year | 2015 |
| Description | Road Transport Industry Round Table |
| Organisation | MAN Truck and Bus UK |
| Country | United Kingdom |
| Sector | Public |
| PI Contribution | We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc. |
| Collaborator Contribution | They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry. |
| Impact | There are two academic papers currently under review based on the analysis of the data gathered from the round table. |
| Start Year | 2015 |
| Description | Road Transport Industry Round Table |
| Organisation | Microlise |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc. |
| Collaborator Contribution | They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry. |
| Impact | There are two academic papers currently under review based on the analysis of the data gathered from the round table. |
| Start Year | 2015 |
| Description | Road Transport Industry Round Table |
| Organisation | Microlise |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc. |
| Collaborator Contribution | They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry. |
| Impact | There are two academic papers currently under review based on the analysis of the data gathered from the round table. |
| Start Year | 2015 |
| Description | Road Transport Industry Round Table |
| Organisation | University of Dundee |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc. |
| Collaborator Contribution | They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry. |
| Impact | There are two academic papers currently under review based on the analysis of the data gathered from the round table. |
| Start Year | 2015 |
| Description | Road Transport Industry Round Table |
| Organisation | University of Dundee |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc. |
| Collaborator Contribution | They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry. |
| Impact | There are two academic papers currently under review based on the analysis of the data gathered from the round table. |
| Start Year | 2015 |
| Description | Road Transport Industry Round Table |
| Organisation | Wincanton |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc. |
| Collaborator Contribution | They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry. |
| Impact | There are two academic papers currently under review based on the analysis of the data gathered from the round table. |
| Start Year | 2015 |
| Description | Road Transport Industry Round Table |
| Organisation | Wincanton |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc. |
| Collaborator Contribution | They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry. |
| Impact | There are two academic papers currently under review based on the analysis of the data gathered from the round table. |
| Start Year | 2015 |
| Description | SSC 2016 Co- chairs |
| Organisation | Glasgow Caledonian University |
| Department | School of Engineering GCU |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organisation of Spring Servitization Conference; reviewing papers, participation at event. Chairing Conference. |
| Collaborator Contribution | Co- Chairing conference and contributing to conference organisiation. |
| Impact | Publication of conference proceedings, networking and plans for future activity. Interest from other institutions to act as co-hosts of future conferences expanding network within Europe. |
| Start Year | 2015 |
| Description | SSC 2016 Co- chairs |
| Organisation | University of Manchester |
| Department | Manchester Business School |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organisation of Spring Servitization Conference; reviewing papers, participation at event. Chairing Conference. |
| Collaborator Contribution | Co- Chairing conference and contributing to conference organisiation. |
| Impact | Publication of conference proceedings, networking and plans for future activity. Interest from other institutions to act as co-hosts of future conferences expanding network within Europe. |
| Start Year | 2015 |
| Description | SSC 2016 Co- chairs |
| Organisation | University of Sheffield |
| Department | Advanced Manufacturing Research Centre (AMRC) |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organisation of Spring Servitization Conference; reviewing papers, participation at event. Chairing Conference. |
| Collaborator Contribution | Co- Chairing conference and contributing to conference organisiation. |
| Impact | Publication of conference proceedings, networking and plans for future activity. Interest from other institutions to act as co-hosts of future conferences expanding network within Europe. |
| Start Year | 2015 |
| Description | SSC 2017 Local org cttee |
| Organisation | University of Sheffield |
| Department | Advanced Manufacturing Research Centre (AMRC) |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organisation and promotion of conference. Review of papers and publication of proceedings. Co Chairing conference. |
| Collaborator Contribution | Participation on local conference organisation committee. Collaboration on organisation and promotion of conference. Review of papers and publication of proceedings. |
| Impact | Organisation of SSC 2017. |
| Start Year | 2013 |
| Description | SSC 2018 co-chairs |
| Organisation | Copenhagen Business School |
| Country | Denmark |
| Sector | Academic/University |
| PI Contribution | Organisation of Spring Servitization Conference 2018: Driving Competitiveness through Servitization, Copenhagen Business School, 14,15 & 16 May 2018. Promotion and paper review. Co-Chairing the conference with collaborators at Copenhagen Business School. |
| Collaborator Contribution | Assisting with venue and organisation of conference in Copenhagen. Dr Thomas Frandsen and Dr Jawwad Raja of Copenhagen Business School to be co-chairs of conference. |
| Impact | No output yet as event will be held in May 2018. |
| Start Year | 2017 |
| Description | SSC15 Int Cttee |
| Organisation | Catholic University of Portugal |
| Country | Portugal |
| Sector | Academic/University |
| PI Contribution | Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication |
| Start Year | 2014 |
| Description | SSC15 Int Cttee |
| Organisation | Glasgow Caledonian University |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication |
| Start Year | 2014 |
| Description | SSC15 Int Cttee |
| Organisation | Hanken School of Economics |
| Country | Finland |
| Sector | Academic/University |
| PI Contribution | Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication |
| Start Year | 2014 |
| Description | SSC15 Int Cttee |
| Organisation | Leiden University |
| Country | Netherlands |
| Sector | Academic/University |
| PI Contribution | Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication |
| Start Year | 2014 |
| Description | SSC15 Int Cttee |
| Organisation | Swiss Federal Institute of Aquatic Science and Technology |
| Country | Switzerland |
| Sector | Public |
| PI Contribution | Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication |
| Start Year | 2014 |
| Description | SSC15 Int Cttee |
| Organisation | Tokyo Institute of Technology |
| Country | Japan |
| Sector | Academic/University |
| PI Contribution | Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication |
| Start Year | 2014 |
| Description | SSC15 Int Cttee |
| Organisation | University of Bergamo |
| Country | Italy |
| Sector | Academic/University |
| PI Contribution | Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication |
| Start Year | 2014 |
| Description | SSC15 Int Cttee |
| Organisation | University of Birmingham |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication |
| Start Year | 2014 |
| Description | SSC15 Int Cttee |
| Organisation | University of Cincinnati |
| Country | United States |
| Sector | Academic/University |
| PI Contribution | Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication |
| Start Year | 2014 |
| Description | SSC15 Int Cttee |
| Organisation | University of the West of England |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication |
| Start Year | 2014 |
| Description | SSC15 Keynotes |
| Organisation | Air France KLM |
| Country | France |
| Sector | Private |
| PI Contribution | Organised Spring Servitization Conference 2015 (SSC15) hosted at Aston University 18/19 May 2015. |
| Collaborator Contribution | Invited keynote speaker gave presentation and participated in conference: John Cullen, VP Services Marketing at Metso Corporation. Christian Kowalkowski, Associate Professor of Industrial Marketing, Linköping University in Sweden and Assistant Professor of Marketing at Hanken School of Economics in Helsinki, Finland. Harmen Lanser, Product Development & Logistics, Group Component Products, AIRFRANCEKLM Engineering & Maintenance. Michael J. Provost, Engineering Fellow, Asset Management and Business Intelligence Services at Intelligent Energy Ltd, Loughborough, UK. |
| Impact | Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication. |
| Start Year | 2015 |
| Description | SSC15 Keynotes |
| Organisation | Intelligent Energy |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | Organised Spring Servitization Conference 2015 (SSC15) hosted at Aston University 18/19 May 2015. |
| Collaborator Contribution | Invited keynote speaker gave presentation and participated in conference: John Cullen, VP Services Marketing at Metso Corporation. Christian Kowalkowski, Associate Professor of Industrial Marketing, Linköping University in Sweden and Assistant Professor of Marketing at Hanken School of Economics in Helsinki, Finland. Harmen Lanser, Product Development & Logistics, Group Component Products, AIRFRANCEKLM Engineering & Maintenance. Michael J. Provost, Engineering Fellow, Asset Management and Business Intelligence Services at Intelligent Energy Ltd, Loughborough, UK. |
| Impact | Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication. |
| Start Year | 2015 |
| Description | SSC15 Keynotes |
| Organisation | Linkoping University |
| Country | Sweden |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference 2015 (SSC15) hosted at Aston University 18/19 May 2015. |
| Collaborator Contribution | Invited keynote speaker gave presentation and participated in conference: John Cullen, VP Services Marketing at Metso Corporation. Christian Kowalkowski, Associate Professor of Industrial Marketing, Linköping University in Sweden and Assistant Professor of Marketing at Hanken School of Economics in Helsinki, Finland. Harmen Lanser, Product Development & Logistics, Group Component Products, AIRFRANCEKLM Engineering & Maintenance. Michael J. Provost, Engineering Fellow, Asset Management and Business Intelligence Services at Intelligent Energy Ltd, Loughborough, UK. |
| Impact | Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication. |
| Start Year | 2015 |
| Description | SSC15 Keynotes |
| Organisation | Metso Corporation |
| Country | Finland |
| Sector | Private |
| PI Contribution | Organised Spring Servitization Conference 2015 (SSC15) hosted at Aston University 18/19 May 2015. |
| Collaborator Contribution | Invited keynote speaker gave presentation and participated in conference: John Cullen, VP Services Marketing at Metso Corporation. Christian Kowalkowski, Associate Professor of Industrial Marketing, Linköping University in Sweden and Assistant Professor of Marketing at Hanken School of Economics in Helsinki, Finland. Harmen Lanser, Product Development & Logistics, Group Component Products, AIRFRANCEKLM Engineering & Maintenance. Michael J. Provost, Engineering Fellow, Asset Management and Business Intelligence Services at Intelligent Energy Ltd, Loughborough, UK. |
| Impact | Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication. |
| Start Year | 2015 |
| Description | SSC2016 Keynote speakers |
| Organisation | Daimler AG |
| Country | Germany |
| Sector | Private |
| PI Contribution | Organisation of SSC2016. |
| Collaborator Contribution | Provided insight, knowledge and expertise to the conference by giving Keynote presentation. |
| Impact | Education, contribution to thinking around servitization and networking. |
| Start Year | 2016 |
| Description | SSC2016 Keynote speakers |
| Organisation | Ishida Europe |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | Organisation of SSC2016. |
| Collaborator Contribution | Provided insight, knowledge and expertise to the conference by giving Keynote presentation. |
| Impact | Education, contribution to thinking around servitization and networking. |
| Start Year | 2016 |
| Description | SSC2016 Keynote speakers |
| Organisation | SAVortex Ltd |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | Organisation of SSC2016. |
| Collaborator Contribution | Provided insight, knowledge and expertise to the conference by giving Keynote presentation. |
| Impact | Education, contribution to thinking around servitization and networking. |
| Start Year | 2016 |
| Description | SSC2016 Keynote speakers |
| Organisation | Siemens AG |
| Country | Germany |
| Sector | Private |
| PI Contribution | Organisation of SSC2016. |
| Collaborator Contribution | Provided insight, knowledge and expertise to the conference by giving Keynote presentation. |
| Impact | Education, contribution to thinking around servitization and networking. |
| Start Year | 2016 |
| Description | SSC2016 Keynote speakers |
| Organisation | Texas A&M University-Central Texas |
| Country | United States |
| Sector | Academic/University |
| PI Contribution | Organisation of SSC2016. |
| Collaborator Contribution | Provided insight, knowledge and expertise to the conference by giving Keynote presentation. |
| Impact | Education, contribution to thinking around servitization and networking. |
| Start Year | 2016 |
| Description | SSC2017 Co Chairs |
| Organisation | Glasgow Caledonian University |
| Department | School of Engineering GCU |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organisation and promotion of conference. Review of papers and publication of proceedings. Chairing conference. |
| Collaborator Contribution | Collaboration on organisation and promotion of conference. Review of papers and publication of proceedings. Co Chairing conference. |
| Impact | Publication of conference proceedings, networking and plans for future activity. Interest from other institutions to act as co-hosts of future conferences, expanding network within Europe. |
| Start Year | 2016 |
| Description | SSC2017 Co Chairs |
| Organisation | Lucerne University of Applied Sciences and Arts |
| Country | Switzerland |
| Sector | Academic/University |
| PI Contribution | Organisation and promotion of conference. Review of papers and publication of proceedings. Chairing conference. |
| Collaborator Contribution | Collaboration on organisation and promotion of conference. Review of papers and publication of proceedings. Co Chairing conference. |
| Impact | Publication of conference proceedings, networking and plans for future activity. Interest from other institutions to act as co-hosts of future conferences, expanding network within Europe. |
| Start Year | 2016 |
| Description | SSC2017 Co Chairs |
| Organisation | Swiss Federal Institute of Aquatic Science and Technology |
| Country | Switzerland |
| Sector | Public |
| PI Contribution | Organisation and promotion of conference. Review of papers and publication of proceedings. Chairing conference. |
| Collaborator Contribution | Collaboration on organisation and promotion of conference. Review of papers and publication of proceedings. Co Chairing conference. |
| Impact | Publication of conference proceedings, networking and plans for future activity. Interest from other institutions to act as co-hosts of future conferences, expanding network within Europe. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | Catholic University of Portugal |
| Department | Catolica Oporto Business School |
| Country | Portugal |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | Copenhagen Business School |
| Country | Denmark |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | Cranfield University |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | Delft University of Technology (TU Delft) |
| Department | Faculty of Industrial Design Engineering |
| Country | Netherlands |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | EU Business School |
| Country | Switzerland |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | Linkoping University |
| Department | Department of Management and Engineering |
| Country | Sweden |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | Loughborough University |
| Department | School of Business and Economics |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | Norwegian University of Science and Technology (NTNU) |
| Department | Department of Design |
| Country | Norway |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | Tokyo Institute of Technology |
| Country | Japan |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | University of Cambridge |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | University of Cincinnati |
| Country | United States |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | University of Liverpool |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | University of Manchester |
| Department | Manchester Business School |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | University of Southampton |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2017 International Scientific Committee |
| Organisation | University of Vaasa |
| Department | Department of Management |
| Country | Finland |
| Sector | Academic/University |
| PI Contribution | Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017. |
| Start Year | 2016 |
| Description | SSC2018 International Scientific Committee |
| Organisation | Cambridge Service Alliance |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | No impact yet as conference will take place in May 2018. |
| Start Year | 2017 |
| Description | SSC2018 International Scientific Committee |
| Organisation | Catholic University of Portugal |
| Country | Portugal |
| Sector | Academic/University |
| PI Contribution | Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | No impact yet as conference will take place in May 2018. |
| Start Year | 2017 |
| Description | SSC2018 International Scientific Committee |
| Organisation | Copenhagen Business School |
| Country | Denmark |
| Sector | Academic/University |
| PI Contribution | Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | No impact yet as conference will take place in May 2018. |
| Start Year | 2017 |
| Description | SSC2018 International Scientific Committee |
| Organisation | Cranfield University |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | No impact yet as conference will take place in May 2018. |
| Start Year | 2017 |
| Description | SSC2018 International Scientific Committee |
| Organisation | Linkoping University |
| Country | Sweden |
| Sector | Academic/University |
| PI Contribution | Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | No impact yet as conference will take place in May 2018. |
| Start Year | 2017 |
| Description | SSC2018 International Scientific Committee |
| Organisation | Loughborough University |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | No impact yet as conference will take place in May 2018. |
| Start Year | 2017 |
| Description | SSC2018 International Scientific Committee |
| Organisation | Texas Christian University |
| Department | Neeley School of Business |
| Country | United States |
| Sector | Academic/University |
| PI Contribution | Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | No impact yet as conference will take place in May 2018. |
| Start Year | 2017 |
| Description | SSC2018 International Scientific Committee |
| Organisation | Tokyo Institute of Technology |
| Country | Japan |
| Sector | Academic/University |
| PI Contribution | Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | No impact yet as conference will take place in May 2018. |
| Start Year | 2017 |
| Description | SSC2018 International Scientific Committee |
| Organisation | University of Cincinnati |
| Country | United States |
| Sector | Academic/University |
| PI Contribution | Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | No impact yet as conference will take place in May 2018. |
| Start Year | 2017 |
| Description | SSC2018 International Scientific Committee |
| Organisation | University of Liverpool |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | No impact yet as conference will take place in May 2018. |
| Start Year | 2017 |
| Description | SSC2018 International Scientific Committee |
| Organisation | University of Manchester |
| Department | Manchester Business School |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | No impact yet as conference will take place in May 2018. |
| Start Year | 2017 |
| Description | SSC2018 International Scientific Committee |
| Organisation | University of Southampton |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | No impact yet as conference will take place in May 2018. |
| Start Year | 2017 |
| Description | SSC2018 International Scientific Committee |
| Organisation | University of Vaasa |
| Country | Finland |
| Sector | Academic/University |
| PI Contribution | Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners. |
| Collaborator Contribution | Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee. |
| Impact | No impact yet as conference will take place in May 2018. |
| Start Year | 2017 |
| Description | TRAN-SIP Project with the Advanced Services Group at Aston Business School. |
| Organisation | Lloyds Bank |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | Organisation of Advanced Services Programme for SMEs funded by ERDF. |
| Collaborator Contribution | Expertise on finance models and contract models that support the adoption of servitization, in particular, advanced services. |
| Impact | Mutual assistance in helping to support a range on manufacturing firms across the Greater Birmingham and Solihull Local Enterprise Partnership region. |
| Start Year | 2016 |
| Description | TRAN-SIP Project with the Advanced Services Group at Aston Business School. |
| Organisation | Trowers & Hamlins LLP |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | Organisation of Advanced Services Programme for SMEs funded by ERDF. |
| Collaborator Contribution | Expertise on finance models and contract models that support the adoption of servitization, in particular, advanced services. |
| Impact | Mutual assistance in helping to support a range on manufacturing firms across the Greater Birmingham and Solihull Local Enterprise Partnership region. |
| Start Year | 2016 |
| Description | The Advanced Services Partnership |
| Organisation | Ali Group |
| Country | Italy |
| Sector | Private |
| PI Contribution | ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research. |
| Collaborator Contribution | The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research. |
| Impact | ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies. |
| Start Year | 2015 |
| Description | The Advanced Services Partnership |
| Organisation | BAE Systems |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research. |
| Collaborator Contribution | The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research. |
| Impact | ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies. |
| Start Year | 2015 |
| Description | The Advanced Services Partnership |
| Organisation | Domino Printing UK |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research. |
| Collaborator Contribution | The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research. |
| Impact | ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies. |
| Start Year | 2015 |
| Description | The Advanced Services Partnership |
| Organisation | General Electric Power |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research. |
| Collaborator Contribution | The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research. |
| Impact | ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies. |
| Start Year | 2015 |
| Description | The Advanced Services Partnership |
| Organisation | JCB |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research. |
| Collaborator Contribution | The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research. |
| Impact | ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies. |
| Start Year | 2015 |
| Description | The Advanced Services Partnership |
| Organisation | Moog Inc. |
| Country | United States |
| Sector | Private |
| PI Contribution | ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research. |
| Collaborator Contribution | The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research. |
| Impact | ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies. |
| Start Year | 2015 |
| Description | The Advanced Services Partnership |
| Organisation | Rolls Royce Group Plc |
| Country | United Kingdom |
| Sector | Private |
| PI Contribution | ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research. |
| Collaborator Contribution | The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research. |
| Impact | ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies. |
| Start Year | 2015 |
| Description | The Advanced Services Partnership |
| Organisation | Siemens AG |
| Department | Siemens Power and Gas |
| Country | Global |
| Sector | Private |
| PI Contribution | ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research. |
| Collaborator Contribution | The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research. |
| Impact | ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies. |
| Start Year | 2015 |
| Description | The Advanced Services Partnership |
| Organisation | Siemens Healthcare |
| Country | Germany |
| Sector | Private |
| PI Contribution | ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research. |
| Collaborator Contribution | The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research. |
| Impact | ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies. |
| Start Year | 2015 |
| Description | The Advanced Services Partnership |
| Organisation | Timken Company |
| Country | United States |
| Sector | Private |
| PI Contribution | ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research. |
| Collaborator Contribution | The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research. |
| Impact | ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies. |
| Start Year | 2015 |
| Description | The Advanced Services Partnership |
| Organisation | Trackunit A/S |
| Country | Denmark |
| Sector | Private |
| PI Contribution | ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research. |
| Collaborator Contribution | The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research. |
| Impact | ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies. |
| Start Year | 2015 |
| Description | University of Granada, Spain, Dr Oscar Bustinza |
| Organisation | University of Granada |
| Country | Spain |
| Sector | Academic/University |
| PI Contribution | Hosted Dr Oscar Bustinza who collaborated with servitization research undertaken by Aston Centre for Servitization and Practice to contribute to the understanding of the transformation to servitization in a multi-national manufacturing company. |
| Collaborator Contribution | Dr Oscar Bustinza worked with the Centre during a sabbatical period from September 2014 - June 2015 and continues to collaborate with the team in the production of publications. |
| Impact | Work with the multi-national company has informed the development of The Advanced Services Partnership, a network of companies being formed to work with researchers to help the companies understand servitization and help researchers understand the barriers to adoption and the transformation journey of those companies that adopt a servitization strategy. INSERT MORE HERE |
| Start Year | 2014 |
| Title | Business Model Blueprint |
| Description | An online tool to help organisations construct a business model for advanced services. |
| Type Of Technology | Webtool/Application |
| Year Produced | 2021 |
| Impact | The Business Model Blueprint and game was featured at the Servitization Live conference and exhibition was held live at the ICC, Birmingham and online for business leaders in October 2021. It has also been used with over 10 business partners who work with ASG at Aston University to help develop their servitization business model. |
| Title | Drilling for Success |
| Description | A fun and educational game about different service offerings a drilling company can offer based on servitization |
| Type Of Technology | Webtool/Application |
| Year Produced | 2017 |
| Impact | The game has been used to introduce and educate leaders of both small and large businesses to the concept of servitization and advanced services. |
| Title | The Boardroom Game |
| Description | A game in which the player takes on the role of a boardroom member who is negotiating with the board about deploying advanced services in the company |
| Type Of Technology | Webtool/Application |
| Year Produced | 2017 |
| Impact | Following successfully run with companies during the EPSRC project, Domino Printing Sciences Limited commissioned the development of a bespoke version for use by their company |
| Title | The Design for Services Game |
| Description | A game to teach users the principles of engineering design for services, in which the player takes on the role of a board member at a washing machine manufacturing company. |
| Type Of Technology | Webtool/Application |
| Year Produced | 2021 |
| Impact | The game is used to help business executives how Design for Services can aid their company's servitization journey. |
| Title | The Service Transformation Game (online) |
| Description | An online game adapted from the service transformation board game (see Artistic and Creative Products) based on the classic board game snakes and ladders, that facilitates the understanding of, and engagement with, the advanced services transformation roadmap. |
| Type Of Technology | Webtool/Application |
| Year Produced | 2018 |
| Impact | The game has been used with companies to help them understand the benefits and potential risks of developing a servitization strategy. |
| Title | Unlock your insight |
| Description | An online webtool to help businesses define their servitization strategy. |
| Type Of Technology | Webtool/Application |
| Year Produced | 2017 |
| Impact | Over 600 reports generated for over 150 small medium and large business enterprises. |
| Company Name | Advanced Services Group Limited |
| Description | The company was incorporated on 21st October 2015 so it is still in the process of its development. The Advanced Services Group Limited is made up of ASG Research, ASG Consulting and ASG Programmes. The Advanced Services Group Ltd is the spinout business of the university that has been created to accelerate impact and exploit commercialization of knowledge and intellectual property on servitization, advanced services, and methods of accelerating adoption by practice (eg: gamifications). It exists to facilitate an effective business engagement and capture the commercial value of servitization. |
| Year Established | 2015 |
| Impact | The company hosts the Advanced Services Partnership, a group of international companies interested in learning more about/ going through the transformation process to a servitization business model. Relationships built with this group of companies will enable them to transform their businesses and will give our researchers unprecedented access to the challenges companies face managing the change. This in turn will help inform development of our gamified communication and educational tools and future business engagement. |
| Description | 3rd International Business Servitization Conference 2014, Bilbao, Spain |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Type Of Presentation | keynote/invited speaker |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Talk sparked a lot of interest and good Q& A session. Interesting contact made with Dr Annick Janson from Ecosynergy Group Ltd, New Zealand which is potentially worth following up regarding the art of 'storytelling' around servitization. |
| Year(s) Of Engagement Activity | 2014 |
| URL | http://www.servitization.org/ |
| Description | AFSMI Netherlands |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | A 45 minute keynote and workshop was delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies |
| Year(s) Of Engagement Activity | 2016 |
| Description | AFSMI Netherlands |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | A 45 minute keynote and workshop was delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies. |
| Year(s) Of Engagement Activity | 2016 |
| Description | ASP Winter Roundtable 2018, Company F, USA |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy.The session included a storytelling workshop and site visit. The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research. |
| Year(s) Of Engagement Activity | 2018 |
| URL | http://www.advancedservicesgroup.co.uk/partnership |
| Description | Academy of Management (Vancouver - Canada) |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Other audiences |
| Results and Impact | Gave presentation at the 2015 Academy of Management annual conference in Vancouver - Canada. The talk focused on the organisational transformation and business model change required to move towards servitization. |
| Year(s) Of Engagement Activity | 2015 |
| Description | Advanced Servcies Group blog |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The Advanced Services Group's blog contains hosts articles and information authored by a range of experts from the group. |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://www.advancedservicesgroup.co.uk/#!blog/czwt |
| Description | Advanced Services Group LinkedIn page |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | A LinkedIn group providing access to research updates. |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.linkedin.com/company/the-advanced-services-group |
| Description | Advanced Services Group LinkedIn page |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | A LinkedIn group providing access to research updates |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.linkedin.com/company/the-advanced-services-group |
| Description | Advanced Services Group blog |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The Advanced Services Group's blog contains hosts articles and information authored by a range of experts from the group |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://www.advancedservicesgroup.co.uk/#!blog/czwt |
| Description | Advanced Services Partnership Autumn 2017, 17 - 18 October, Rugby |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. As part of the workshop the executives also played the Advanced Services snakes and ladders game to aid development and learning and went on a tour of GE Power learning about their advanced services. The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research. |
| Year(s) Of Engagement Activity | 2017 |
| URL | http://www.advancedservicesgroup.co.uk/partnership |
| Description | Advanced Services Partnership Autumn Roundtable, The Netherlands, October 2016 |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Advanced Services Partnership Autumn Roundtable,The Netherlands, October 2016 was attended by executives from: Goodyear: Innovation Emerson: Climate Technologies Nederman: Services & Aftermarket Yanmar: Aftersales Services Ishida: Technology division & services division Siemens: Power generation aftermarket Siemens: Healthcare aftermarket, ALI Group: Aftermarket, Trackunit, technology, Novemtum: CEO, Moog: Technology division Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research. |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.advancedservicesgroup.co.uk/partnership |
| Description | Advanced Services Partnership Spring Roundtable April 2016 |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Advanced Services Partnership Spring Roundtable April 2016 was attended by executives from: Company I, B and A, Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research. |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.advancedservicesgroup.co.uk/partnership |
| Description | Advanced Services Partnership Spring Roundtable, 25-26 April 2017, Derby UK |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. They also attended a visit and presentation at Rolls Royce. The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research. |
| Year(s) Of Engagement Activity | 2017 |
| URL | http://www.advancedservicesgroup.co.uk/partnership |
| Description | Advanced Services Partnership Summer Roundtable June 2016 |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Advanced Services Partnership Summer Roundtable, Ohio, June 2016 was attended by executives from:companies I, D, F, C and Timken. Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research. |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.advancedservicesgroup.co.uk/partnership |
| Description | Advanced Services Partnership Winter Roundtable, Atlanta, January 2017 |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Advanced Services Partnership Winter Roundtable January 2017 was attended by executives from seven companies; members of the Advanced Services Partnership. Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/partnership |
| Description | Advanced Services Small Business Partnership Business Breakfast Event 01.11.2017 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Study participants or study members |
| Results and Impact | Sharing of practice, explanation of challenges, sharing of learning from experience with SME's that also contributed to our research by sharing their practice from industry, networking, contributing to workshops and industry visits. The event helped SMEs understand and develop their strategies for Servitization and Advanced Services whilst at the same time informing our research. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/sme-programme-home |
| Description | Advanced Services Small Business Partnership Business Breakfast Event 06.03.2018 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Study participants or study members |
| Results and Impact | Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research. |
| Year(s) Of Engagement Activity | 2018 |
| URL | https://www.advancedservicesgroup.co.uk/sme-programme-home |
| Description | Advanced Services Small Business Partnership Roundtable 07.06.2017 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Study participants or study members |
| Results and Impact | Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of a servitization strategy. The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/sme-programme-home |
| Description | Advanced Services Small Business Partnership Roundtable 08.03.2017 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Industry/Business |
| Results and Impact | Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of a servitization strategy. The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/sme-programme-home |
| Description | Advanced Services Small Business Partnership Roundtable 08.11.2017 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Study participants or study members |
| Results and Impact | Sharing of practice, explanation of challenges, sharing of learning from experience with SME's that also contributed to our research by sharing their practice from industry, networking, contributing to workshops and industry visits. The event helped SMEs understand and develop their strategies for Servitization and Advanced Services whilst at the same time informing our research. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/sme-programme-home |
| Description | Advanced Services Small Business Partnership Roundtable 22.11.2017 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Study participants or study members |
| Results and Impact | Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of a servitization strategy. The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/sme-programme-home |
| Description | Advanced Services Small Business Partnership Roundtable 28.02.2018 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Study participants or study members |
| Results and Impact | Sharing of practice, explanation of challenges, sharing of learning from experience with SME's that also contributed to our research by sharing their practice from industry, networking, contributing to workshops and industry visits. The event helped SMEs understand and develop their strategies for Servitization and Advanced Services whilst at the same time informing our research. |
| Year(s) Of Engagement Activity | 2018 |
| URL | https://www.advancedservicesgroup.co.uk/sme-programme-home |
| Description | Advanced Services strategic workshop for a UK, but international reach company J |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | One day strategic workshop for two parts of recently merged business, exploring how the move to advanced services could help them develop their business offering. Run by Professor Tim Baines and Ian Machan (Industrial Fellow). This resulted in future project definition for the business. |
| Year(s) Of Engagement Activity | 2017 |
| Description | Aftermarket Business Platform Conference |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Type Of Presentation | keynote/invited speaker |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Talk sparked lively debate. After talk made contact with a number of companies with eleven to be followed up with visit to develop potential future research relationship. |
| Year(s) Of Engagement Activity | 2014 |
| Description | Aftermarket Europe, Amsterdam |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Presentation at conference led to discussion and questions from a number of practitioners. Two executives (from Yanmar and Ishida Europe) subsequently joined a research partnership with our research centre. |
| Year(s) Of Engagement Activity | 2014 |
| Description | Blog How are your servitization skills |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Blog promoting Skills for Servitization one-day courses, run by Ian Machan with help from two Advanced Services Group colleagues, Dr Ali Bigdeli, Senior Research Fellow and Jekaterina Dmitrijeva, a doctoral researcher. The course aims to equip individuals with the tools and processes they need to be able to servitize a manufacturing company, with an emphasis on developing outcome-based advanced services. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/single-post/2017/10/20/How-are-your-servitization-skills |
| Description | Blog Megatrends Driving the Need for Advanced Services: Part 1 - Value Change |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Blog by Dr Chris Owen featuring Megatrends Driving the Need for Advanced Services: Part 1 - Value Change and promoting our white paper on the five megatrends conducted by the Advanced Services Group and Noventum Service Management. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/single-post/2017/06/14/Megatrends-Driving-the-Need-for-Advan... |
| Description | Blog SSC2017 |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Other audiences |
| Results and Impact | Blog reporting on the 6th Spring Servitization Conference held in Lucerne and promoting attendance and participation at SSC2018, Copenhagen, May 2018. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/single-post/2017/05/22/Spring-Servitization-Conference-2017-... |
| Description | Blog SSC2018 |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Other audiences |
| Results and Impact | Blog to promote and encourage participation/ attendance at our Spring Servitization Conference 2018 |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/blog |
| Description | Blog The Questions Industry Professionals are Asking about Servitization |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Blog following a webinar produced in partnership with Servicemax, looking at the strategic drivers and benefits to manufacturers of competing through services, and sharing examples and practical tips from companies that are doing this successfully.The blog promoted the webinar recording for anyone that had missed the webinar. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/single-post/2017/05/18/The-Questions-Industry-Professionals-... |
| Description | CRiT Seminar on Servitization |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | Yes |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Interesting discussion and opportunities for further collaboration. Developed relationship/ link with Dr Heiko Seeger and Italian companies. |
| Year(s) Of Engagement Activity | 2013 |
| URL | http://www.crit-research.it/index.asp |
| Description | Chief Service Officer's World Summit |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Type Of Presentation | keynote/invited speaker |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Keynote sparked interest, questions and discussions Interest from a number of delegates following the presentation. |
| Year(s) Of Engagement Activity | 2013 |
| Description | Company A Customer insight workshop |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Visit with Company A Europe, a partner company, to one of its customers to understand customer's processes and needs and appetite for services |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.advancedservicesgroup.co.uk/partnership |
| Description | Company A Europe CVP Test visit |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Policymakers/politicians |
| Results and Impact | Visit with Ishida Europe, a partner company to its customer to explain and test appetite for a proposed services-based value proposition |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.advancedservicesgroup.co.uk/partnership |
| Description | Company B - Europe Customer insight workshop |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Workshop to help Company B develop understanding of customer need for services |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.advancedservicesgroup.co.uk/partnership |
| Description | Company C Customer Insight Workshop |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | Workshop to help Company C develop understanding of customer need for services |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.advancedservicesgroup.co.uk/partnership |
| Description | Company D Alignment Workshop |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Workshop to help Company D align internal stakeholders around strategy and approach to services https://www.advancedservicesgroup.co.uk/partnership |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.advancedservicesgroup.co.uk/partnership |
| Description | Company D Customer Insight Workshop 2016 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Workshop to support Company D team to visit customers and assess need and appetite for services |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.advancedservicesgroup.co.uk/partnership |
| Description | Company D Customer Insights Workshop 2017 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Workshop to support Company D team to visit customers and assess need and appetite for services |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/partnership |
| Description | Company D Workshop |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Workshop to help Company D develop approach and strategy for services |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.advancedservicesgroup.co.uk/partnership |
| Description | Company E Advanced Services Workshop, 8 February 2017. |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | The servitization workshop was the culmination of discussion and preparation between Aston and Company E. Ian Machan (Industrial Fellow) and Professor Tim Baines lead the workshop. Company E have never used third parties to help with their strategic work before. As a result of the workshop, Company E are considering either a follow up workshop with a more senior group or joining our Advanced Services Partnership. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/partnership |
| Description | Company F, USA, Strategy Alignment Workshop |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Company F is exploring new business models for advanced services to realize new growth opportunities Conducted an in-depth one day onsite workshop at Company F, USA in December 2016 The workshop encouraged using our research outcomes to build a customer service value proposition for Advanced Services Company F Leaders drafted a working CVP model for their advanced services initiative, including target customers 12 Attendees. |
| Year(s) Of Engagement Activity | 2016 |
| Description | Company empathy mapping - Company D |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Facilitation of two customer visits for the Aston Client ( Advanced Services Partnership member) to improve understanding of customer's thinking.This prompted new service offerings for the client to offer their customer. |
| Year(s) Of Engagement Activity | 2017 |
| URL | http://www.advancedservicesgroup.co.uk/advisory |
| Description | Customer insight visit - Company D |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Accompanied Advanced Services Partner company team to visit their customers and assess the need and appetite for services.This informed the company decision making process and our research. |
| Year(s) Of Engagement Activity | 2017 |
| URL | http://www.advancedservicesgroup.co.uk/partnership |
| Description | Customer insights visit - Company A - Europe |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Visit with partner company to one of its customers to understand customer's processes and needs and appetite for services |
| Year(s) Of Engagement Activity | 2017 |
| URL | http://www.advancedservicesgroup.co.uk/partnership |
| Description | EPSRC Future ICT enabled Project Workshop at Manufacturing Futures Conference, |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | Yes |
| Geographic Reach | National |
| Primary Audience | Other academic audiences (collaborators, peers etc.) |
| Results and Impact | Presentations sparked discussions about future direction and possible collaboration of projects. n/a |
| Year(s) Of Engagement Activity | 2013 |
| Description | ESRC Seminar: 'Product-Service Systems and the Servitization of Manufacturing' |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Other audiences |
| Results and Impact | Arranged seminar as part of ESRC funded Business Model Seminar Series for academic researchers on the subject of Product-Service Systems and the Servitization of Manufacturing. Speakers included Professor Tim Baines (Aston Business School), Professor Andi Smart (University of Exeter) Heiko Gebauer (Karlstad University, Sweden) Prof Des Evans (Former CEO MAN Truck & Bus UK) Dr Vicky M. Story (Loughborough University) & Dr Chris Raddats (University of Liverpool) Hilbrand Rustema (Noventum) and Dr Matthew Cook (Open University) The presentations led to interesting and informative debate. |
| Year(s) Of Engagement Activity | 2015 |
| URL | http://www.aston.ac.uk/aston-business-school/research/events/esrc-seminar-product-service-systems-an... |
| Description | EurOMA 2013 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Type Of Presentation | keynote/invited speaker |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Talk sparked interest, discussion and questions and resulted in new contacts. New contacts and discussion |
| Year(s) Of Engagement Activity | 2013 |
| URL | http://www.euroma2013.org/index.html |
| Description | EurOMA Conference |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Type Of Presentation | paper presentation |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Good discussion and Q and A session Contacts made |
| Year(s) Of Engagement Activity | 2014 |
| Description | European Automotive Aftermarket Summit 'Bricks and Clicks' |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Delivered a 40 minute keynote which led to led to discussion and questions with practitioners. As a result of initial contact made at the event the Daimler Auto Group has joined a research partnership with our research centre. |
| Year(s) Of Engagement Activity | 2015 |
| URL | http://www.vonlanthengroup.com/EVENTS/European-Automotive-Aftermarket-Summit/ |
| Description | Exeter University Research Seminar |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Other academic audiences (collaborators, peers etc.) |
| Results and Impact | Good discussion and Q&A session Developed relationship Prof Steve Brown |
| Year(s) Of Engagement Activity | 2014 |
| Description | Facilitating workshop/Executive eduction (Mondragon Corporation, Spain) |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | I developed and facilitated a three day executive education on 'Service-led Business Models' for 30 industrial companies in the Basque Country. The course was carried out at the Mondragon Corporation, San Sebastian, Spain. |
| Year(s) Of Engagement Activity | 2019 |
| Description | Field Service East Conference |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Type Of Presentation | keynote/invited speaker |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Made a number of business contacts. Increasing presence in North America |
| Year(s) Of Engagement Activity | 2013 |
| Description | Field Service Europe Conference |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Type Of Presentation | keynote/invited speaker |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Keynotes sparked lively workshop sessions. Increased industrial contacts for possible future collaboration |
| Year(s) Of Engagement Activity | 2013,2014 |
| Description | Field Service Fall 2016, Charlotte, NC, USA. Sept 2016 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | At Field Service Fall 2016, a Conference dedicated to the planning and delivery of manufacturer's field services Cindy Elliot, our Senior Industrial Fellow & Servitization and Technology Strategist, conducted a roundtable sharing the CVP for advanced services with 15 participants. Each participant left the round table with a rough outline of their own potential CVP for Advanced Services. Several participants asked for more information, we are still in discussions how to participate in more research. |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://fieldserviceeast.wbresearch.com |
| Description | Field Service Medical Europe |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | A 15 minute keynote and workshop of one hour were delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://fieldservicemdeu.wbresearch.com/ |
| Description | Field Service USA, April 25 - 27, 2016, Palm Springs, CA |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Field Service USA, April 25 - 27, 2016, Palm Springs, CA is a conference dedicated to the planning and delivery of manufacturer's field services. Cindy Elliot, our Senior Industrial Fellow & Servitization and Technology Strategist conducted a workshop using the research outcomes for building a customer service value proposition for Advanced Services. Approximately 70-75 attendees. Each participant left the workshop with a rough outline of their own potential CVP for Advanced Services, approx. 10 tables of 7 people shared their results and suggestions for each other Four participants asked to continue learning more, one company is a dedicated research partner now (Nederman) |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://blogs.oracle.com/cx/entry/field_service_usa_2016_let |
| Description | Field Services Medical |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | A 15 minute keynote and workshop of one hour were delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://fieldservicemdeu.wbresearch.com/ |
| Description | Hoyer KeyNote |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | Dr Andreas Schroeder was invited by Hoyer to provide an update of the state of the art of the intersection between digital and Advanced services |
| Year(s) Of Engagement Activity | 2018 |
| Description | ICMR |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Type Of Presentation | paper presentation |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Presentation led to questions and further discussion. n/a |
| Year(s) Of Engagement Activity | 2013 |
| URL | http://www.through-life-engineering-services.org/news-and-events/events/the-11th-international-confe... |
| Description | Innovation Roundtable Summit, Copenhagen |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Delivered a 35 minute keynote which led to further discussion and questions from delegates. Initial contact at this event led to DHL subsequently joining a research partnership with our research centre. |
| Year(s) Of Engagement Activity | 2015 |
| URL | http://innovationroundtable.com/summit/speakers/ |
| Description | Interlog Conference |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Type Of Presentation | keynote/invited speaker |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Good Discussion and Q&A session Increased contacts/ understanding of Business Community for Business Club |
| Year(s) Of Engagement Activity | 2014 |
| URL | http://interlog.wbresearch.com/ |
| Description | Internal alignment workshop - Company D |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Workshop to help develop internal alignment around an advanced services strategy. |
| Year(s) Of Engagement Activity | 2015,2017 |
| URL | http://www.advancedservicesgroup.co.uk/partnership |
| Description | Interview for Field Service Digital |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Prof.Tim Baines and Prof. Des Evans interviewed explaingn servitization and its drivers and giving a practical case study |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://fsd.servicemax.com/2016/04/21/manufacturing-change-servitization-aston-business-school/ |
| Description | Interview for Field Service Digital |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Dr Andreas Schroeder interviewed about servitization of the road haulage industry. |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://fsd.servicemax.com/2016/06/28/truck-service-future-fleet-management/ |
| Description | Interview for Field Service Digital (Dr Andy Schroeder) |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Dr Andreas Schroeder interviewed about servitization of the road haulage industry |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://fsd.servicemax.com/2016/06/28/truck-service-future-fleet-management/ |
| Description | Interview for Field Service Digital (Profs Tim Baines/ Des Evans) |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Prof Tim Baines and Prof Des Evans interviewed explaingn servitization and its drivers and giving a practical case study |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://fsd.servicemax.com/2016/04/21/manufacturing-change-servitization-aston-business-school/ |
| Description | Interview of Dr Andy Schroeder for Manufacturing at Heart podcast |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Dr Andy Schroeder was interviewed about IoT enabling companies to develop entirely new business models around providing services to customers, for this industry-focused podcast |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://manufacturingatheart.eu/podcasts |
| Description | Interview of Prof Tim Baines for Manufacturing at Heart podcast |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Prof. Tim Baines was interviewed about servitization, its drivers and benefits for this industry-focused podcast |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://manufacturingatheart.eu/podcasts |
| Description | Interview of Prof Tim Baines for Manufacturing at Heart podcast |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Prof Tim Baines was interviewed about servitization, its drivers and benefits for this industry-focused podcast. |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://manufacturingatheart.eu/podcasts |
| Description | Interview with Natwest |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Media (as a channel to the public) |
| Results and Impact | I was interviewed for an article for Natwest Live on Manufacturing: how to work smarter, not harder. |
| Year(s) Of Engagement Activity | 2019 |
| URL | https://natwestbusinesshub.com/content/aee6bd6a-eb10-b21a-a200-0cddf29d3c16 |
| Description | Interview with Natwest |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Media (as a channel to the public) |
| Results and Impact | I was interviewed by Natwest Live on an article titles Manufacturing and the shift to servitization |
| Year(s) Of Engagement Activity | 2019 |
| URL | https://rm.natwest.contentlive.co.uk/content/manufacturing-and-the-shift-to-servitisation |
| Description | Key Note at Mondragon University AS |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Dr Andreas Schroeder was invited to give Key Note at Mondragon University ;27th Annual RESER Conference, 2017 Title: The crucial role of services in business and cities competitiveness September 7-9, 2017, Bilbao, Spain Organised by Business Faculty, Mondragon University Congress Center Euskalduna, Bilbao. Lively Q and A and discussion with some participants about future activity. |
| Year(s) Of Engagement Activity | 2017 |
| URL | http://reser2017.com/ |
| Description | Keynote at the DHL European Engineering Conference |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Give a keynote on transformation towards servitization to a group of 70-80 Engineer and Supply Chain Directors at DHL. |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.event-dhl.com/ehome/emrcuk/465676/ |
| Description | Keynote talk at KnowledgeBrief Innovation Programme |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | KnowledgeBrief clients were joined by Dr. Ali Ziaee Bigdeli, Aston Business School, to explore what we can learn from those that have successfully transformed their capabilities from product-production to product-service, and the pathways they have taken to achieve this transformation. |
| Year(s) Of Engagement Activity | 2017 |
| URL | http://www.knowledgebrief.com/blog/innovation-insight-how-to-transform-your-services-with-servitizat... |
| Description | Logimed, Amsterdam |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Delivered a 20 minute keynote and 1.5 hour synergy workshop., which sparked questions and discussions with practitioners. |
| Year(s) Of Engagement Activity | 2015 |
| URL | http://logimedeu2015.wbresearch.com/speakers |
| Description | Lotus F1 (Columbus event) |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Event organised by Columbus at Lotus F1 factory, Enstone A 40 minute keynote and workshop was delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies |
| Year(s) Of Engagement Activity | 2016 |
| Description | Lotus F1 Event organised by Columbus at Lotus F1 factory, Enstone. |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | A 40 minute keynote and workshop was delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies. |
| Year(s) Of Engagement Activity | 2016 |
| Description | Made to Serve: The new trend for manufacturers, The European House Ambrosetti, Rome |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Delivered a 4 hour session of presentation and workshop exercises which led to much discussion and questions with practitioners. |
| Year(s) Of Engagement Activity | 2015 |
| URL | http://www.ambrosetticlub.eu/incontri/archivio/item/9425-made-to-serve-i-nuovi-trend-per-fornire-ser... |
| Description | Manufacturing at Heart, Podcast (Oracle) |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Prof Tim Baines and Dr Andy Schroeder were each invited to present a podcast for Manufacturing at Heart: 'It isn't about Data - its about what you do with it' - Dr Andy Schroeder 'And so, servitization is ....' - Prof Tim Baines |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://manufacturingatheart.eu/podcasts |
| Description | Maximize 2016, June 2016 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Maximize 2016, June 2016 is a conference dedicated to manufacturers and the planning and delivery of field services Cindy Elliott, our Senior Industrial Fellow & Servitization and Technology Strategist attended conference and participated in practitioner round table. Sparked a lot of conversation and new knowledge of advanced services. Led to new technology partner opportunity with ServiceMax. . |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://maximize.servicemax.com/ |
| Description | Organisation of Spring Servitization Conferences 2013, 2014, 2015 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | Yes |
| Type Of Presentation | keynote/invited speaker |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | The Conference was very well received, especially the opportunity provided for academics and business executives to meet and discuss issues around servitization. It was decided to make the Spring Servitization Conference an annual event. Many important links were made both with businesses interested in developing a servitization strategy and academics interested in wrking with us in this area. |
| Year(s) Of Engagement Activity | 2013,2014,2015 |
| URL | http://eprints.aston.ac.uk/20636/ |
| Description | PI Munich |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | A 45 minute keynote and 45 minutes workshop were delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://munich.pi.tv/ |
| Description | PI Munich |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | A 45 minute keynote and 45 minutes workshop were delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies. |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://munich.pi.tv/ |
| Description | PTC Live Executive Exchange 2014 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Type Of Presentation | keynote/invited speaker |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Good discussion followed talks Made contacts with business leaders and developed links with PTC/Cindy Elliott |
| Year(s) Of Engagement Activity | 2014 |
| Description | PTC Live Service Exchange |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | Yes |
| Type Of Presentation | keynote/invited speaker |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Keynote sparked lively discussion at workshop session afterwards. Contact development and interesting links developing with PTC for possible future activities. |
| Year(s) Of Engagement Activity | 2013 |
| URL | http://www.aston-servitization.com/news/details/6/tim-baines-speaks-at-ptc-live-service-exchange-201... |
| Description | PTC LiveWorx, June 2016, Boston, MA, USA (CE) |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Provided a short speaking session and participated on a panel regarding the role of IoT on the evolution of an advanced services strategy. Participants were able to take away some research on advanced services business models and IoT; several conversation were had following the session. One post-session conversation led to a December workshop with Waters Corp. |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.ptcusercommunity.com/community/liveworx-2016 |
| Description | Podcast (How servitization can transform manufacturing) |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Media (as a channel to the public) |
| Results and Impact | I recorded a podcast as part of Aston Means Business podcast series. I discuss how servitization can help manufacturers improve financial sustainability. |
| Year(s) Of Engagement Activity | 2020 |
| URL | https://open.spotify.com/episode/7wqt5AsKxA4XdtSNIz9QaL?si=_KkAMpj3Q-e4fy5n7wnYkQ |
| Description | Practice sharing workshop - Company A - Europe and Rolls Royce |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Workshop to help company, a member of Advanced Services Partnership, learn practice from Rolls Royce Life Cycle Engineering |
| Year(s) Of Engagement Activity | 2017 |
| URL | http://www.advancedservicesgroup.co.uk/partnership |
| Description | Presentation (Henley Business School) |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Other audiences |
| Results and Impact | I gave an invited presentation at the quarterly research seminar series organised by Henley Business School, University of Reading. The presentation focused on servitization in manufacturing: a business model perspective. |
| Year(s) Of Engagement Activity | 2019 |
| Description | Presentation to Innovation Roundtable, Paris, Sept 2017 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Prof Tim Baines gave a keynote at the September Innovation Roundtable meeting to approx. 200 delegates on Advanced Services and Servitization. He also ran a workshop on the 'Advanced Services snakes and ladders' game for 40 people.The talk sparked questions and discussion afterwards and an enquiry to join our Advanced Services Partnership of large businesses transforming through servitization. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://innovationroundtable.com/ev_workshops2017/#collapse547 |
| Description | Professional advice to the Lely Corporation |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | 1) 4 hour Webex presenting research on IoT as applied to advanced Services. Provided a distance learning module research and discussion on the application of this work to the Lely Corporation to two senor Executives. After this session ASG were asked to present at their Global Service Managers Conference. 2) Presentation for 2 hours by Dr A Schroeder at a Global Service Managers internal conference, on the topic of IOT and Advanced Services This extended their knowledge and increased the interest. Lively Q and A session. |
| Year(s) Of Engagement Activity | 2017 |
| Description | Quota 8000 Members Meeting, run by the European House, Ambrosetti, Milan |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Delivered a one hour keynote, a two hour workshop and participated in a one hour panel which led to discussions and questions and thoughts about future activity with European business executives. |
| Year(s) Of Engagement Activity | 2015 |
| Description | Resource 2015, hosted by the Engineering Employers Federation |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | Facilitated a 45 minute roundtable workshop for delegates (manufacturing and engineering) on the links between servitization and the circular economy |
| Year(s) Of Engagement Activity | 2015 |
| URL | http://www.eef.org.uk/membership/networking-events/eef-at-resource-2015 |
| Description | Review of Software package- webratio |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Dr A Schroeder and Ian Machan ( Industrial Fellow), were engaged to review a piece of software, commercially available described as a "CRM" for the Internet of Things. Carried out review of software demonstration systems, marketing material and tutorials. Presentation of results and follow up prompted software development programme. |
| Year(s) Of Engagement Activity | 2018 |
| URL | http://www.advancedservicesgroup.co.uk/advisory |
| Description | Review of current and support of new strategic plans - Company L |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Work has started in 2017 for a review of 5 different parts of this International business, headquartered in France. This will involve multiple workshops in the UK and France. |
| Year(s) Of Engagement Activity | 2017,2018 |
| URL | https://www.advancedservicesgroup.co.uk/advisory |
| Description | S4 Sz short course for professional development |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Two short courses delivered by the Advanced Services group to a small number of business executives. Prompted new thinking and ways of developing the businesses that the participants represented. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/copy-of-organisational-development--1 |
| Description | Second customer insights visit - Company A - Europe |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Visit with partner company to one of its customers to understand customer's processes and needs and appetite for services |
| Year(s) Of Engagement Activity | 2016,2017 |
| URL | http://www.advancedservicesgroup.co.uk/partnership |
| Description | Service 4.0 Forum Milan |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Dr Andreas Schroeder invited to give presentation to stimulate thinking and introduce the concept of 'servitization'. |
| Year(s) Of Engagement Activity | 2016 |
| Description | Service Innovation Program (Noventum) 7 Dec 2016 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Invited speaker at Noventum Service Innovation Programme, 7 December 2017, to promote servitization and Advances Service Strategy to an audience of industrial professional practitioners.. |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://www.noventum.eu/news/service-innovation-programme-2016-topics |
| Description | Service Max - smart van event |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | Yes |
| Geographic Reach | Local |
| Primary Audience | Public/other audiences |
| Results and Impact | Provoked interest in servitization by going out to relevant businesses and non traditional approach n/a |
| Year(s) Of Engagement Activity | 2014 |
| URL | http://www.aston-servitization.com/publication/document/47/manufacturers-make-a-big-bet-on-field-ser... |
| Description | Servitization Live Webinars |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Suite of servitization based webinar discussion presentations and Q&A sessions with leading academics and industry leaders. This includes webinar on 15 November 2022 'Servitization Improving Manufacturing Productivity'. |
| Year(s) Of Engagement Activity | 2021,2022,2023 |
| URL | https://www.advancedservicesgroup.co.uk/watch-on-demand-archive/ |
| Description | Servitization Roundtable (MSTLN 18 October 2016) |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | Dr Andy Schroeder invited speaker made presentation to MSTLN Summit to stimulate thinking and promote servitization research and discussion. |
| Year(s) Of Engagement Activity | 2016 |
| Description | Servitization introduction (MTC) 28 June 2016 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Manufacturing Technology Centre , Coventry, presentation to provide introduction to servitization and promote research and discussion. |
| Year(s) Of Engagement Activity | 2016 |
| Description | Skills for Servitization Course, 9 February 2017. |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The course is a one day executive education course designed and run by the Advanced Services Group. The course is designed to teach individuals about the latest research done by the Business School in the field of Advanced Services and to demonstrate how tools that have been developed can be used to enable servitization. Practice of those tools in a learning, risk-free environment. One of the Directors present has already booked two of her colleagues onto the next workshop. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/skills-for-servitization |
| Description | Speaking at Microlise Transport Conference (Coventry) |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Eleanor Musson and I gave presentation on servitization and advanced services and their impacts on the UK road transport industry at the Microlise Transport Conference. There were more than 1000 leading experts on the UK road transport industry as the audience of the presentation. |
| Year(s) Of Engagement Activity | 2015 |
| Description | Spring Servitization Conference 2016 SSC2016, 16 & 17 May 2016. |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Other audiences |
| Results and Impact | An academic conference with the primary audience being academic researchers in the field of servitization. The Spring Servitization Conference was inaugurated and is organized by The Advanced Services Group, Aston Business School, invited Alliance Manchester Business School to co-host the annual spring conference. In 2016, the event was, for the first time held outside Aston Business School in Manchester. Keynote speakers: Prof. Rogelio Oliva, Mays Business School, Texas A&M University Jason Smith, Ishida Europe Ltd Dr Steffen Nolte, Daimler AG Syed Ahmed, SAVORTEX Ltd Graeme Coyne, Siemens PLC Industry Services. Academic contributors and participants were drawn from: the UK, Germany, Sweden, Switzerland, Portugal, Denmark, Spain, Slovakia, Finland, Japan, Italy, USA The Netherlands and Spain. 51 - 100 participated directly during the event and a much wider audience via sharing the conference Proceedings online. The conference: - added to the international reach of the Spring Servitization conference. - enhanced the reputation of Aston Business School and The Advanced Services Group Internationally. - contributed to academic literature on the topic of servitization Following the conference, and as a result of its growing reputation, we have received 4 requests from to take the event overseas and co-host with : universities in Porto, Portugal, Lucerne, Switzerland, Linköping's Sweden and Copenhagen, Denmark. Siemens participation in the conference contributed to the company's participation in the Advanced Services Partnership programme of roundtables. Full programme details can be downloaded here: file:///C:/Users/forresj1/Downloads/SSC2016%20Programme%20final2.pdf |
| Year(s) Of Engagement Activity | 2013,2014,2015,2016,2017,2018,2019,2020 |
| URL | https://www.advancedservicesgroup.co.uk/spring-servitization-conference |
| Description | Strategy Workshop - Company N |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Workshop to help company develop approach and strategy for services by sharing of practice, explanation of challenges, sharing of learning from experience, support to develop strategy. |
| Year(s) Of Engagement Activity | 2016,2017 |
| URL | http://www.advancedservicesgroup.co.uk/partnership |
| Description | Strategy Workshop - Company P |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Workshop to help company develop approach and strategy for services by sharing of practice, explanation of challenges, sharing of learning from experience, support to develop strategy. |
| Year(s) Of Engagement Activity | 2016,2017 |
| URL | http://www.advancedservicesgroup.co.uk/partnership |
| Description | Strategy for smart connected products workshop - Company F |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Workshop to help company develop strategy to compete through smart connected services |
| Year(s) Of Engagement Activity | 2017 |
| URL | http://www.advancedservicesgroup.co.uk/partnership |
| Description | Strategy workshop - Company F |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Workshop to support corporate level strategy development. |
| Year(s) Of Engagement Activity | 2017 |
| URL | http://www.advancedservicesgroup.co.uk/partnership |
| Description | Supply Chain, Internet of Things and Servitization workshop, The European House Ambrosetti, Milan |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Delivered a 40 minute presentation and participated in one hour panel session leading to discussion and further requests for information. |
| Year(s) Of Engagement Activity | 2015 |
| URL | http://www.ambrosetti.eu/en/summits-workshops-forums/global-summits/2015-workshops/manufacturing-and... |
| Description | Talk for Ambrosetti and their selected executive audience (IMcK) |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The Advanced Services Group presented on the behalf of the Ambrosetti organization in Italy to a selected audience of Italian Executives. The talk led to discussions about future potential engagements. |
| Year(s) Of Engagement Activity | 2017 |
| Description | Technology alone is not enough |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Blog summary of Dr Ali Bigdeli's keynote talk at the Future Manufacturing Conference 2017 at the Royal Bank of Scotland in Edinburgh. The conference was organised by the Scottish Manufacturing Advisory Service (SMAS), and the key theme was around the impacts of Industry 4.0 on the manufacturing operations. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.advancedservicesgroup.co.uk/single-post/2017/10/31/Technology-alone-is-not-enough-Advanc... |
| Description | The Advanced Services Partnership, Birmingham |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The Roundtable was hosted by Legrand on 7 and 8 May 2019 and was themed around the Voice of the Customer. Colleagues from Legrand helped us design and deliver an exercise looking at the way in which actively listening to, and understanding, customer pains and gains can help us jointly create a Customer Value Proposition. |
| Year(s) Of Engagement Activity | 2019 |
| Description | The Advanced Services Partnership, Paris |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The Roundtable was hosted by Thales on 28 and 29 Jan 2020, with the theme Aligning Service and Digital Innovation. We were delighted to welcome delegates in person from seven partner companies, and two further partners participated virtually. |
| Year(s) Of Engagement Activity | 2020 |
| Description | The Advanced Services Partnership, Worcester |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The Roundtable was hosted by Mazak on 8 and 9 October 2019, with the theme Demystifying the contractual aspects of advanced services. We were delighted to welcome delegates from all nine partner companies, as well as guests from Alstom, JCB and Omron. |
| Year(s) Of Engagement Activity | 2019 |
| Description | The World Servitization Convention |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The World Servitization Convention was designed to raise awareness and adoption of servitization and advanced services. The Convention will brought together researchers and practitioners from around the Globe to experience and debate the leading practices in servitization, including the business models, digital technologies, organisational and societal innovations that are coming together to accelerate this phenomena. It included an exhibition from leading manufacturers, with a conference programme featuring presentations and workshops from international leaders in the field. The was delivered virtually using a dedicated conference environment complete with lobby, auditoriums, exhibition hall and networking function. It created an experience that mirrors as close as possibly a physical event. This platform enabled an international reach well beyond that which could be achieved with a physical event. |
| Year(s) Of Engagement Activity | 2020 |
| URL | https://www.advancedservicesgroup.co.uk/wsc2020 |
| Description | There is a feature about Servitization in the latest Times supplement Raconteur - featuring Tim! |
| Form Of Engagement Activity | A magazine, newsletter or online publication |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Contribution to and Prof Baines quoted in a feature about Servitization in the June 29 2018 Times supplement 'Raconteur' looking at Business and the future of construction. This was followed by its social media distribution to business and academic contacts. |
| Year(s) Of Engagement Activity | 2018 |
| URL | https://www.raconteur.net/business/servitisation-in-construction |
| Description | Transformation towards Servitization |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | A Keynote talk at the 2017 SMAS Future Manufacturing Conference organised by the Scottish Manufacturing Advisory Service. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://scottishmasconference.co.uk/ |
| Description | Trimax Mowers advanced Services Workshop, 28 November 2016. |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The servitization workshop was the culmination of discussion and preparation between Aston and Trimax Mowers. Ian Machan (Industrial Fellow) and Professor Tim Baines lead the workshop. As a result of the workshop Trimax are initiated and modified their approach to a pilot in their US market. |
| Year(s) Of Engagement Activity | 2016 |
| URL | https://www.advancedservicesgroup.co.uk/commissioned-projects |
| Description | Value Chain Summit, hosted by Oracle |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | Delivered a 45 minute keynote on achieving customer centricity through servitization |
| Year(s) Of Engagement Activity | 2015 |
| URL | https://oraclevctsummit2015.s3.amazonaws.com/index.html?elq_mid=17203&sh=129262415221122231826158216... |
| Description | WDHB Strategic Learning Seminar |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | Yes |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | Talk sparked questions and discussion afterwards. n/a |
| Year(s) Of Engagement Activity | 2013 |
| Description | Workshop on Business Model Innovation and Moving Beyond Products Into Services, run by Innovation Roundtable, Stuttgart (hosted at HP) |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Delivered a 45 minute keynote and participated in a one hour Innovation Roundtable workshop which led to good discussion and questions from business executives. |
| Year(s) Of Engagement Activity | 2015 |
| URL | http://www.innovationroundtable.com/ev_workshops2015.html |
| Description | Workshop on product and market development for Advanced Services - Company G |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Design and delivery a workshop, for a major Swedish, global manufacturer, looking at the product and market strategy and provision of information on advanced Services. Two-day session with a follow up meeting with core project team members a few weeks later to further review and develop ideas and alternate business approaches. The workshop has prompted further exploration of the business opportunity. Work to continue with the Advanced Services Group at Aston into 2018. |
| Year(s) Of Engagement Activity | 2017,2018 |
| URL | http://www.advancedservicesgroup.co.uk/advisory |
| Description | World Chief Service Officer Summit 2016 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | A 90 minute keynote and workshop and another 30 minute presentation were delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies Requests about (further) participation or involvement |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://www.worldcsosummit.com/ |
| Description | World Chief Service Officer Summit 2016 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | A 90 minute keynote and workshop and another 30 minute presentation were delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies |
| Year(s) Of Engagement Activity | 2016 |
| URL | http://www.worldcsosummit.com/ |