Control and Trust as Moderating Mechanisms in addressing Vulnerability for the Design of Business and Economic Models (ConTriVE)
Lead Research Organisation:
University of Surrey
Department Name: Business
Abstract
Abstracts are not currently available in GtR for all funded research. This is normally because the abstract was not required at the time of proposal submission, but may be because it included sensitive information such as personal details.
Organisations
Publications
Baron S
(2017)
Feed People First A Service Ecosystem Perspective on Innovative Food Waste Reduction
in Journal of Service Research
Batista, L.
(2016)
Batista, L., Davis-Poynterb, S., Ng, I. and Maull, R. (accepted) Servitization through outcome-based contract - a systems perspective from the defence industry, International Journal of Production Economics
in Servitization through outcome-based contract - a systems perspective from the defence industry
Maull R
(2018)
The SAGE Handbook of Service-Dominant Logic
Maull, R
(2018)
The age of peak mobility
Maull, R
(2018)
Using biometric data on the HAT
Maull, R
(2020)
Patterns of adoption of agile tools
Peters, Christoph
(2016)
Communications of the Association for Information Systems
in Communications of the Association for Information Systems
| Description | Personal data holds great potential to benefit commerce and society, but, there are many risks associated with data access, ownership, privacy and confidentiality. The main purpose of this project was to investigate whether and how these institutional concerns are reflected in the perceptions of individual users. We propose that individual subjective vulnerability with regard to cybersecurity issues is an important factor which impact upon business models and the development of digital economy. We consider vulnerability from three perspectives: 1) An individual's perspective of their own vulnerability; 2) The perspective of the entity the individual is interacting with in the digital domain (which could be another individual, or a business); and 3) The institution that is tasked to regulate and protect all entities within the system (e.g., the state, regulatory body, etc.). All three entities are likely to assess individual vulnerabilities in different ways and would have a separate sets of trade-offs against the risks. An individual considers the trade-off between the choice/freedom to use a service against the risk of being vulnerable. A business, on the other hand, approximates individual's vulnerability and makes an assessment of risk which is important for its business model in order to trade off revenues and provide additional service to mitigate that risk to the extent that it would pacify the user and the regulator. Finally, from a state point of view, the aggregation of a large numbers of users creates a complex system of data sharing which bears a systemic risk that may result in individual vulnerabilities which are hard to quantify and manage. The project has (i) Measure individual vulnerability with regard to cybersecurity issues using different contexts and taking into account individual heterogeneity; (ii) Using these context-dependent measure, propose new business models which would mitigate perceptions of cybersecurity risks; (iii) Suggest tools for policy makers and regulators to decrease cybersecurity risks via bridging the gap between subjective vulnerability of users and objective vulnerability measured by businesses and other institutions. |
| Exploitation Route | The Contrive project was a major part of the development of the HAT eco-system. Dataswift Ltd is a commercial enterprise spun out from the HAT research project tasked to build the decentralised HAT Infrastructure and the governance model. From 2015-18, Dataswift built a suite of technology services and set up the legal, and economic model (the HATDeX Governance Platform) around the open-sourced HAT to scale the issuance of HAT personal data accounts. Dataswift operates under licence from the HAT Community Foundation, a members' organisation that sets the top-level requirements for the trust framework. Dataswift and HATCF work together to promote data rights and data mobility for innovation on the HATDeX platform. In the innovation environment, Dataswift works with HATLAB and HAT Accelerator support the HAT R&D environment. In the live environment, Dataswift creates contracts for data exchanges between websites/applications and HAT owners; review and approve them, manage the HATStore and the certifications necessary for a tool, app or plug to go live. Dataswift is responsible for: Creating new contracts between website/applications and HAT owners based on requests and review the website/application for release into the live environment Check that all contracts are valid whenever a HAT owner logs into a website/application Ensuring data exchanges between all entities in the ecosystem are safe, speedy, secure, smooth and legally allowable Ensuring data contracts, when implemented in the live platform, are transparently displayed for data usage, purpose and duration; logged and executed. Providing metadata services to grow and facilitate data exchanges Continuing to improve the HATDeX platform with inputs and advice from HATLAB research and innovation on the technological, legal and economic engineering of the HATDeX platform and the HAT ecosystem. Enabling and supporting new cross application functionalities, data exchanges, data repositories, views, analysis and intelligence for HAT owners. Maintaining and updating the open-sourced HAT baseline technology |
| Sectors | Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Energy,Financial Services, and Management Consultancy,Healthcare,Retail,Transport |
| URL | https://www.hubofallthings.com/ |
| Description | in 2018 we have also begun to run experiments on the HAT platform. We developed a protocol to examine first use of the HAT among a student population, having first completed a survey on attitudes to personal data, which also asked questions about willingness to pay for privacy protection. The aim of the survey was to firstly assess willingness to pay and secondly to see how respondents might value and categorise these payments within mental constructs of monetary worth to identify how important this might be when compared within a cognitive payment hierarchy of most to least significant. In doing so our aim was to link use of the HAT to both the willingness to pay literature and Thaler's work on mental accounting. Willingness to pay has been shown to exhibit a low priority in mental accounting contexts and our experiment with the questionnaire was designed to demonstrate the nature of this positioning among students, as an initial test group of approximately 36 people. The research design also included a simulation exercise with the HAT, which reached a first stage of HCI testing with a self selecting group of volunteers who had filled in the questionnaire. The aim at the HCI stage was to acquire feedback on what it was like to interact with the HAT for the first time. This aspect of the research aimed to fill a gap in the willingness to pay literature concerning the circumstances within which individuals give away their personal data. In most cases money dictates the outcome and we wanted to see what would happen when the financial offer was set at equivalent price points. This aspect of the research was guided by the question of whether decisions made under experimental conditions might be made when reputation was the key factor influencing decision making. This research is now being applied principally through the efforts of Professor Ng and the start up, dataswift.io. |
| First Year Of Impact | 2020 |
| Sector | Digital/Communication/Information Technologies (including Software),Financial Services, and Management Consultancy,Government, Democracy and Justice,Retail,Other |
| Impact Types | Societal,Economic,Policy & public services |
| Description | British Academy/Leverhulme Small Grants Award |
| Amount | £9,979 (GBP) |
| Organisation | The British Academy |
| Sector | Academic/University |
| Country | United Kingdom |
| Start | 10/2016 |
| End | 10/2017 |
| Description | Dynamic, Real time, On-demand Personalisation for Scaling (DROPS) |
| Amount | £148,971 (GBP) |
| Funding ID | EP/R033560/1 |
| Organisation | Engineering and Physical Sciences Research Council (EPSRC) |
| Sector | Public |
| Country | United Kingdom |
| Start | 09/2018 |
| End | 09/2020 |
| Description | Technology Driven Change and Next Generation Insurance Value Chains (TECHNGI) |
| Amount | £996,073 (GBP) |
| Funding ID | ES/S010416/1 |
| Organisation | Economic and Social Research Council |
| Sector | Public |
| Country | United Kingdom |
| Start | 12/2018 |
| End | 03/2021 |
| Description | The Internet of Food Things |
| Amount | £1,139,958 (GBP) |
| Funding ID | EP/R045127/1 |
| Organisation | Engineering and Physical Sciences Research Council (EPSRC) |
| Sector | Public |
| Country | United Kingdom |
| Start | 05/2018 |
| End | 05/2021 |
| Description | 1. Workshop with James Scott, director of planning Great Ormond Street Hospital October 2018 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | A workshop delivered with James Scott from GOSH with digital healthcare theme. Provoked discussion. |
| Year(s) Of Engagement Activity | 2018 |
| Description | 9th Service Operations Management Forum - Copenhagen |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Maull, R; Godsiff P; Mulligan C present 'Digitalization: Towards a Research Agenda' to an international audience. This increased debate from participants in industry and academia in this area, as well as sharing knowledge and experience of servitization |
| Year(s) Of Engagement Activity | 2017 |
| Description | Conference paper from Elizabeth Kewell: Digital Literacy and Datalockers: a Research Agenda. CADE, University of Warwick, Venice, 18th-20th of June. Competitive Advantage in the Digital Economy Forum (CADE). 18th - 20th Jun 2018. |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Postgraduate students |
| Results and Impact | CADE facilitated interdisciplinary collaborations and built a platform for the development of a common language for digital economy research. The Forum created new synergies between research groups both at Warwick and other institutions, and opportunities were created for collaboration between participants at CADE. |
| Year(s) Of Engagement Activity | 2018 |
| URL | https://warwick.ac.uk/fac/sci/wmg/research/business_transformation/ssg/ssgabout/sswmgactivities/cade... |
| Description | Digital catapult-AI team Workshop March 15 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Workshop with Digital catapult-AI team |
| Year(s) Of Engagement Activity | 2021 |
| Description | Engagement government agency Digital Catapult May 4 |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Industry/Business |
| Results and Impact | Engagement government agency Digital Catapult May 4 |
| Year(s) Of Engagement Activity | 2021 |
| Description | Executive briefing in the future the digital economy to Lloyds Insurance market, November 2018 |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | A discussion with executives from Lloyds Insurance and other Operations leader on innovation and tech adoption within the insurance industry. Roger Maull spoke about some how technological developments are impacting the way the business sector is operating and thinking. In particular Roger spoke about the plethora of data that is now changing everything, especially that emanating from Internet of Things. An interactive 'open table' discussion. This lead to follow up conversations and meetings with Lloyds. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Frontiers in Service Conference 2017 Presentation of a Paper |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Paper presentation Davies P; Ng, I.C.L; Maull, R & Gibbons G (2017).'Product Modularity in a Service Context -Does it hold?', Fordham University, New York. Imapct was in fostering greater knowledge transfer across a wider spectrum of disciplines and company best practices. |
| Year(s) Of Engagement Activity | 2017 |
| Description | Industry engagement Centrica June 10 |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Industry/Business |
| Results and Impact | Industry engagement Centrica June 10 |
| Year(s) Of Engagement Activity | 2021 |
| Description | Industry engagement Data swift November 2 |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Industry/Business |
| Results and Impact | Industry engagement Data swift November 2 |
| Year(s) Of Engagement Activity | 2021 |
| Description | Interview for mad Hatters online blog |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Media (as a channel to the public) |
| Results and Impact | Interview for mad Hatters online blog, March 1 |
| Year(s) Of Engagement Activity | 2021 |
| Description | Maull, R workhop Behavioural Visibility in Data (BeVID)- Experiencing New Research Methods with Reality Mining CADE Conference Venice May 17-20 2018 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Other audiences |
| Results and Impact | The workshop led by Prof Maull explored how to develop research projects and use these new scientific research tools and methods in social sciences based on these observations, particularly through the use of the HAT Micro-server data account that allows research respondents to donate their actual behavioural data (spending, location, activities, sleep) to research. The participants had an opportunity to practice with simulated HAT data, and discussed how to use behavioural visibility in the form of data to craft a robust and useful research project, how to set up respondent panels, create rules and put in place tests for reliability, and validity, ensure robust and unbiased experimental design, analysis, interpretation, and reporting of results. This provoked a great deal of questions and discussions and increased interest within the 30 people who were involved. |
| Year(s) Of Engagement Activity | 2018 |
| URL | https://warwick.ac.uk/fac/sci/wmg/research/business_transformation/ssg/ssgabout/sswmgactivities/cade... |
| Description | Meeting with Chief Tech Officer at GKN |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Meeting with Paul Perera (Chief Technology Officer) at GKN -Areospace - 27th November |
| Year(s) Of Engagement Activity | 2020 |
| Description | Meeting with The Engineering and Machinery Alliance |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Meeting with EAMA on December 4th |
| Year(s) Of Engagement Activity | 2020 |
| Description | Multrees Investor Services, Ruffer LLP - Shoreditch, London, February 2018 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Accademia presentation to industry and executives. Topic of finance and investment was covered creating debate |
| Year(s) Of Engagement Activity | 2018 |
| Description | Panel CoDE Roundtable, Academy of Management Symposium on Big Data, 20th of April, 2018, Surrey Business School, University of Surrey. |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Postgraduate students |
| Results and Impact | A roundtable discussing CONTRIVE project and issues around personal data and privacy. Attendees from the AoM Symposium, mostly academics, PhD students, Academic expert input from Alan Brown and David Lopez provoked discussion abd dialogue. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Partnership development Intelligent AI January 27 |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Industry/Business |
| Results and Impact | Partnership development Intelligent AI January 27 |
| Year(s) Of Engagement Activity | 2022 |
| Description | Presentation to Nestle |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Presentation to Nestle |
| Year(s) Of Engagement Activity | 2020 |
| Description | Public outreach activity Interview with CEO of Amazon business to business November 30 |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Public outreach activity Interview with CEO of Amazon business to business. Video produced and promoted via Amazon business to business November 30 |
| Year(s) Of Engagement Activity | 2021 |
| Description | Seminar Servitization live August 11 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Seminar Servitization live August 11 |
| Year(s) Of Engagement Activity | 2021 |
| Description | Seminar with HSBC bank January 2018 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | A seminar presenting to senior HSBC staff regarding the technological innovations and adaptions that could be made in the financial sector. Created debate and questions. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Seminar with the Law Society, June 2018 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | A seminar to create networking opportunities with law professionals and create opportunities to deliver outputs for the AUUTO (Innovate UK) grant. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Workshop with National farmers Union September 2018 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Seminar presented to farmers and the farming community. Food traceability discussions and exploration of collaborations during networking. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Workshop with Total Mobile, September 18 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | As a result of the Workshop, a report called The Age of Peak Mobility was produced for Total Mobile. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Workshop with the Digital catapult December 2018 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | Seminar discussing advanced digital technologies through adoption and innovation. lead to other follow up meetings with Digital Catapult |
| Year(s) Of Engagement Activity | 2018 |