The geography of post COVID-19 shutdown recovery risk in UK economic activity. Implications for recovery inequality and targeted stimulus

Lead Research Organisation: University of Sheffield
Department Name: Economics

Abstract

The COVID-19 shutdown is not affecting all parts of the UK equally. Economic activity in local consumer service industries (LCSI), such as retail outlets, restaurants, hairdressers, or gardeners has all but stopped; other industries are less affected. These differences among industries and their varying importance across local economies means recovery will be sensitive to local economic conditions and will not be geographically uniform: some neighbourhoods face a higher recovery risk of not being able to return to pre-shutdown levels of economic activity.

This recovery risk is the product of two variables. The first is the shock, the effect of the shutdown on local household incomes. The second is the multiplier, the effect on LCSI economic activity following a negative shock to household incomes. In neighbourhoods where many households rely on the LCSI sector as a primary source of income the multiplier may be particularly large, and these neighbourhoods are vulnerable to a vicious circle of reduced spending and reduced incomes.

This project will produce data measuring the shock, the multiplier, and the COVID-19 shutdown recovery risk for UK neighbourhoods. These variables will be estimated using individual and firm level information from national surveys and administrative data. The dataset, and corresponding policy report, will be made public and proactively disseminated to guide local and national policy design. Recovery inequality is likely to be substantial: absent intervention, existing regional inequalities may be exacerbated. This research will provide a timely and necessary input into designing appropriate recovery policy.
 
Description The Covid-19 health crisis has led to a substantial increase in work done from home, which shifts economic activity across geographic space. We refer to this shift as a zoomshock. The zoomshock has implications for locally consumed services; the clientèle of restaurants, coffee bars, pubs, hair stylists, health clubs located near workplaces now demand those services near where they live.

We quantify the zoomshock at a granular level for UK neighbourhoods. In doing this, we establish three important empirical facts. First, the zoomshock is large; many workers can work-from-home and live in a different neighbourhood than they work. Second, the zoomshock is very heterogenous both across and within urban areas; economic activity is decreasing in productive city centres and increasing residential suburbs. Third, the zoomshock moves workers away from neighbourhoods with a large supply of locally consumed services to neighbourhoods where the supply of these services is relatively scarce.

We use the methodology developed in our original zoomshock study to estimate post-Covid changes in local labour markets including: a) the change in where productive activities take place due to a permanent shift in how much work is done from home; b) the impact that this shift will have on spending in hospitality and retail. To do this, we use new information from the ESRC funded Work from Home survey. We estimate a permanent increase in remote working of 22 percentage points over 2019 levels, leading to a decrease in annual city centre retail and hospitality spending of £3 billion.
Exploitation Route The primary output of this award so far can be used in two key ways. First, the zoomshock measure provides local, regional and national policy makers with a quantitative tool with which to predict the impact that working from home will have on local economies. We also provide guidance for how this tool can be used to structure Covid-19 economic recovery strategies.
Second, we provide data from this research project for the purpose of complimenting existing analysis. We have what are, to our knowledge, the only geographic measure of homeworking for UK workers and households. On 05/02/2021 these data where requested by and provided to the Cabinet Office Covid-19 task force. We have also had recent enquires from groups such as Transport for London about how these data can inform their analysis.
Sectors Communities and Social Services/Policy,Creative Economy,Environment,Retail,Transport

URL https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3752977
 
Description This research from has two outcomes of use to both academics and non-academics. The first is that it provides a systematic methodology for thinking about and quantifying the impact that COVID-19 induced working-from-home will have on the broader economy. Our model provides a framework for estimating the current impact as well as the impact that we can expect one public health measures are relaxed. Second, we apply the methodology to quantify the remote-working induced geographic shift of economic activity for neighbourhoods across the UK. In addition to this valuable metric, we have also produced data reflecting the geographic distribution of occupations that can be done from home. These data are valuable inputs into the analysis being done by UK policy makers focused on the longer-term impacts that COVID-19 will have on the urban/rural economy and transportation needs. The research papers describing this work has been made publicly available through several outlets. On the platform SSRN, our zoomshock paper is in the top 2% of posted papers by number of downloads (as of 13/03/2022; of almost one million papers hosted by the website). Our research has played a significant role in shaping in informing the public and political discussion and debate about the longer-term impact that the Covid-19 public health crisis will have on the UK economy, and the costs and benefits of a permanent shift to a hybrid working by many UK businesses. This impact can be evidenced in part by the significant media attention in prominent outlets including the Telegraph (UK), The Times (UK), The National (Scotland), Forbes (international), the LocalGov website (UK), as well as non-English international media outlets. Chief executive of the Resolution Foundation, Torsten Bell, recommend our research paper in his Top of the Charts memo, stating that it provides "useful quantification of the change [resulting from working from home]". The study has also featured prominently in discussion held on ITV and BBC documentaries, in addition to other podcasts and radio programmes. The word "zoomshock", coined in our research paper, has become a part of the Covid-19 lexicon. Our dissemination activities have lead to several exchanges with analysists working with the UK Cabinet Office, the Department for Digital, Culture, Media and Sport, Transport for London, the West Yorkshire combined authority, local authorities and local resilience forums within South Yorkshire, JP Morgan Asset Management, and local authorities from the Greater London and Greater Manchester areas. The Cabinet Office Covid Task force recently informed us that the data from this project, which we provided to them, is being used in their analysis of the socio-economic impact of working from home. We have also provided data and information to media outlets including VoxEU, the Guardian, and the New Stateman media group. The research has been cited in more than a dozen policy reports from prominent UK think tanks such as the Resolution Foundation, The Key and Core Cities, and Demos. Matheson has also presented evidence to policy groups including South Yorkshire Skills Advisory Network, the Low Pay Commission, and Transport for the North. Finally, this research has featured prominently in several important government policy reports and plans including from the Cabinet Office, the Department for International Trade, the Welsh Parliament, HM Government, the Greater London Authority, and the Secretary of State for Levelling Up, Housing and Communities as well as local authority groups from Doncaster, Sheffield, Manchester and several London Borrows.
First Year Of Impact 2021
Sector Communities and Social Services/Policy,Financial Services, and Management Consultancy,Retail,Transport
Impact Types Economic,Policy & public services

 
Description Aberdeen City Council
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
URL https://committees.aberdeencity.gov.uk/documents/s121601/Future%20of%20Work%20Final%20Committee%20Re...
 
Description Blog post by Peak Employment Services discussing our research
Geographic Reach National 
Policy Influence Type Influenced training of practitioners or researchers
Impact On a blog post from Peak, a remote employment services company, they discuss our research paper and the implications that it has for how we think about the broader impact that post-Covid remote working will have on the economy.
URL https://www.peakpeo.com/2021/02/15/research-reports-how-remote-working-transforms-local-economies/
 
Description Citation and discussion in report by CREEDS and DecarboN8
Geographic Reach National 
Policy Influence Type Citation in other policy documents
URL https://www.stir.ac.uk/media/stirling/services/research/documents/policy-briefings/covid-transport-r...
 
Description Citation and discussion in report by Demos Legal & General
Geographic Reach National 
Policy Influence Type Citation in other policy documents
URL https://www.legalandgeneralgroup.com/media/18369/post-pandemic-places-final-1.pdf
 
Description Citation and discussion in report by JP Morgan Asset Management
Geographic Reach Multiple continents/international 
Policy Influence Type Influenced training of practitioners or researchers
URL https://theirrelevantinvestor.com/wp-content/uploads/2021/03/agony.pdf
 
Description Citation in "The Future of Urban Centres" report by Key Cities and Core Cities
Geographic Reach National 
Policy Influence Type Citation in other policy documents
URL https://www.keycities.co.uk/sites/default/files/research/FINAL%20REPORT%20-%20Key%20Cities%20and%20C...
 
Description Citation in Department for Business, Energy & Industrial Strategy Report
Geographic Reach National 
Policy Influence Type Citation in other policy documents
 
Description Citation in policy report by Department for International Trade
Geographic Reach National 
Policy Influence Type Citation in other policy documents
URL https://www.gov.uk/government/publications/local-jobs-trade-and-investment/local-jobs-trade-and-inve...
 
Description Citation in policy report by Scottish Trade Union Congress
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
URL http://www.stuc.org.uk/files/Policy/Research-papers/Who_is_winning_from_covid.pdf
 
Description Citation in report prepared by the Welsh Parliament, Economy, Infrastructure and Skills Committee
Geographic Reach National 
Policy Influence Type Citation in other policy documents
URL https://senedd.wales/media/nbbhxbrn/cr-ld14202-e.pdf
 
Description Data and information provided to West Yorkshire Combined Authority, to feed into a Local Resilience Forum discussion and report
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Contribution to a national consultation/review
 
Description Data provided to Cabinet Office COVID-19 task force
Geographic Reach National 
Policy Influence Type Contribution to a national consultation/review
 
Description Data provided to Resolution Foundation with a discussion of work. Plans to follow up made.
Geographic Reach National 
Policy Influence Type Influenced training of practitioners or researchers
URL https://www.resolutionfoundation.org/comment/zoomshocks-hot-economists-and-the-luck-of-the-irish/
 
Description Greater London Authority
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
URL https://www.london.gov.uk/sites/default/files/leo-autumn-2021-final.pdf
 
Description HM Government
Geographic Reach National 
Policy Influence Type Citation in other policy documents
URL https://www.gov.uk/government/publications/covid-19-response-autumn-and-winter-plan-2021
 
Description HM Government
Geographic Reach National 
Policy Influence Type Citation in other policy documents
URL https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/9994...
 
Description Information exchange JP Morgan Asset Management (contacted by Chief Strategist)
Geographic Reach Multiple continents/international 
Policy Influence Type Influenced training of practitioners or researchers
URL https://am.jpmorgan.com/us/en/asset-management/institutional/insights/market-insights/eye-on-the-mar...
 
Description Information exchange an data provisions to Sheffield City Regions, and South Yorkshire local authorities
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Contribution to a national consultation/review
 
Description Information exchange an data provisions to Transport for London
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Influenced training of practitioners or researchers
 
Description Low Pay Commission
Geographic Reach National 
Policy Influence Type Citation in other policy documents
URL https://www.gov.uk/government/publications/low-pay-commission-report-2021
 
Description Opinion piece by Chris Brown
Geographic Reach National 
Policy Influence Type Influenced training of practitioners or researchers
Impact Opinion piece written by Chris Brown, Executive Chair and Founder of igloo for Haymarket Media about the impact that Covid-19 may have on inequality in the UK. In this article he writes: "The recent 'Zoomshock' academic analysis shows the devastating reduction in economic activity in the larger city centres, and the balancing growth in smaller towns and neighbourhood centres benefiting from the spending of the working from home community. It really brings home the potential impacts on place if these trends continue in the long term. The graph that caught my attention was the inverse relationship between the percentage of the population working from home and the level of neighbourhood deprivation. The big winners economically are wealthy neighbourhoods."
URL https://www.placemakingresource.com/article/1710759/opinion-neighbourhood-inequality-increase-post-p...
 
Description Report for Rotherham
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
URL https://moderngov.rotherham.gov.uk/documents/s135805/2022%20DPH%20report%20-%20full%20final%20draft....
 
Description Report for Rotherham
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
URL https://moderngov.rotherham.gov.uk/documents/s135805/2022%20DPH%20report%20-%20full%20final%20draft....
 
Description Secretary of State for Levelling Up, Housing and Communities
Geographic Reach National 
Policy Influence Type Citation in other policy documents
URL https://www.gov.uk/government/publications/levelling-up-the-united-kingdom
 
Description South Yorkshire Enhanced Partnership Plan
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
URL https://southyorkshire-ca.gov.uk/getmedia/a765d5bd-6ccf-47d7-a4f3-52d0b3b02cad/Framework-of-the-Sout...
 
Description South Yorkshire Mayoral Combined Authority
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Citation in other policy documents
URL https://travelsouthyorkshire.com/en-GB/LandingPage/Enhanced-Partnerships
 
Title Zoomshock Dashboard 
Description This is an interactive tool, hosted by funding partner Metro Dynamics, which allows for the easy visualization of key research outcomes. 
Type Of Material Data handling & control 
Year Produced 2021 
Provided To Others? Yes  
Impact Only recently released. No notable impacts as of yet. 
URL https://www.metrodynamics.co.uk/zoomshockdashboard
 
Title Zoomshock: Data reflecting the geography of working from home 
Description These data have been submitted to UK Data Services and are currently under review before publications. At this time, data can be accessed through Jesse Matheson's personal website (link below). In our publication "Zoomshock: The geography and local labour market consequences of working from home", G. De Fraja, J. Matheson and J. Rockey. Covid Economics: Vetted and Real-Time Papers. 64 (2021), 1-41, we introduce a novel method for calculating the potential impact that large-scale remote working could have on economic activity across a geographic space. We apply this method to data reflecting economic activity across small geographic units (middle super output areas) for all of England, Wales and Scotland. Based on this work, we have created a novel, publicly available, data set. Variables include the prevalence of homeworking, by residence and workplace, and the estimated shift in economic activity due to remote working (the zoomshock), for all middle super output areas across England and Wales. The metrics in these data are created using publicly available data (through ONS Nomis and the Labour Force Survey). We have made these data available to several public agencies to compliment their ongoing analysis (see notable impacts below). We have also recently made the full data file available to download from Matheson's website. In the spirit of transparency and open-research, we have also made available for download code and information necessary for complete replication of these data. 
Type Of Material Data analysis technique 
Year Produced 2021 
Provided To Others? Yes  
Impact These data have been requested by and provided to: >Cabinet Office Covid-19 Task Force >Transport for London >West Yorkshire Combined Authority >South Yorkshire Combined Authority 
URL https://sites.google.com/sheffield.ac.uk/jessematheson/policy-impact?authuser=0
 
Description Covid reallocation of spending 
Organisation University of Nottingham
Country United Kingdom 
Sector Academic/University 
PI Contribution This collaboration involved bringing our research team together with a research team lead by Paul Mizen from the University of Nottingham (ESRC grant ES/P010385/1). The primary contribution from our research team was to apply the methodology we developed over the course of this grant to data collected by the Nottingham team.
Collaborator Contribution The collaboratign partners primary contribution has been a unique dataset they have been collecting through a Work from Home Survey. In addition they have contributed to the data analysis and the writing up of results.
Impact The primary output from this collaboration is a research paper which estimates the impact that post-pandemic working-from-home will have on retail and hospitality spending. This paper can be accessed via the previous link.
Start Year 2021
 
Description Developing an interactive tool for the identification of neighbourhoods at high economic recovery risk post COVID-19 crisis 
Organisation Sheffield City Region Local Economic Partnership
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution As a direct result of the output from this grant, Matheson is leading a collaborative project between Sheffield City Region Local Enterprise Partnership and the University of Sheffield to actively disseminate research results for the purpose of informing the local Covid-19 economic recovery strategy. The project utilises data and analysis created through our Covid Rapid Response grant to create interactive tools for policy makers. We expect that the resulting tools can be scaled up and deployed to other cities and regions in the UK, providing evidence-based recommendations for the design of place-based policy interventions. Through this partnership our data and research have been presented to several groups within the South Yorkshire region, including the South Yorkshire Resiliency Forum, the South Yorkshire Recovery Planning Group, and the Sheffield Business Recovery Group. Additional presentations and discussions are currently scheduled for the local planning groups in Doncaster, Rotherham and Barnsley.
Collaborator Contribution SCR LEP has committed an in-kind contribution in the form of the following activities: • Policy input to project management and steering (15 hours) • Attendance your advisory workshops (5 hours) • Support on data and analysis (20 hours) • Technical support around integration into the website (15 hours) • Support in engaging the Local Resilience Forum (10 hours) They also be committing support in shaping the outputs, contributing ideas or data (where possible) and disseminating information following conclusion of the analysis. This includes to delivery partners and those on the Local Resilience Forum. We are currently working with the Sheffield City Region and local authorities within South Yorkshire to share data held by the local authorities which will be used to inform the overall picture of South Yorkshire recovery.
Impact Partnership invloves working with policy makers within the Sheffield City Region. Has resulted in the following outputs: Data set, Website with access to a data dashboard, Project report.
Start Year 2021
 
Description How remote working will change cities and labor markets 
Organisation Catholic University of Louvain
Country Belgium 
Sector Academic/University 
PI Contribution This partnership is based on a collaboration that formed to do further research on the economic impact that post-pandemic remote working will have on cities and local labor markets. This collaboration involves the writing of a research paper.
Collaborator Contribution I have contributed the empirical analysis and to the writing of the research paper.
Impact See research paper above. Currently under review at a peer reviewed academic journal.
Start Year 2022
 
Description Article contribution: Economics Observatory 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact The Economics Observatory is a UKRI funded forum on which experts address specific questions about how Covid-19 is impact the economy in the UK and beyond. The purpose is to communicate the latest research based evidence to media, policy makers and the general public. This article, the differential impact of Covid in cities versus rural areas, was the fifth most read article on the Economics Observatory as of 15/06/2021 (of more than 200 articles).
Year(s) Of Engagement Activity 2020
URL https://www.economicsobservatory.com/why-has-coronavirus-affected-cities-more-rural-areas
 
Description Article contribution: Economics Observatory 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact The Economics Observatory is a UKRI funded forum on which experts address specific questions about how Covid-19 is impact the economy in the UK and beyond. The purpose is to communicate the latest research based evidence to media, policy makers and the general public. This article looks at the impact of Covid on gyms and health clubs in the UK.
Year(s) Of Engagement Activity 2020
URL https://www.economicsobservatory.com/what-does-coronavirus-mean-future-sport-and-fitness-clubs
 
Description Article contribution: Economics Observatory 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact The Economics Observatory is a UKRI funded forum on which experts address specific questions about how Covid-19 is impact the economy in the UK and beyond. The purpose is to communicate the latest research based evidence to media, policy makers and the general public. This article, looking at the impact of Covid on the UK's restaurant industry, was the third most read article on the Economics Observatory as of 15/06/2021 (of more than 200 articles).
Year(s) Of Engagement Activity 2020
URL https://www.economicsobservatory.com/how-has-coronavirus-affected-pubs-cafes-and-restaurants
 
Description Article for Campaign for Social Science 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact We provided the charity Campaign for Social Science with an article summarising our research findings, including links to the open-source research article.
Year(s) Of Engagement Activity 2021
URL https://campaignforsocialscience.org.uk/news/the-zoomshock-is-changing-the-urban-geography-of-labour...
 
Description Article for VoxEU 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Article for VoxEU in which we summarise the core of our findings.
Based on this article, Torsten Bell of the Resolution Foundation recommended our paper on his Top of the Charts reading list:
https://www.resolutionfoundation.org/comment/zoomshocks-hot-economists-and-the-luck-of-the-irish/
Year(s) Of Engagement Activity 2021
URL https://voxeu.org/article/geography-working-home-and-implications-service-industry
 
Description BBC Radio Northern Ireland, Inside Business (17 Sep 2021) 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact Interview about research with BBC Radio Northern Ireland, for their Inside Business programme.
Year(s) Of Engagement Activity 2021
 
Description Column for Economics Observatory 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Wrote article for Economics Observatory based on collaboration research.
Year(s) Of Engagement Activity 2022
URL https://www.economicsobservatory.com/what-does-remote-working-mean-for-regional-economies-in-the-uk
 
Description Department for Digital, Culture, Media and Sport seminar 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Presenation provided for Department for Digital, Culture, Media and Sport external seminar series. This invitation was made following ESRC actionable insites presenation. Approximately 40 department members in attendence.
Year(s) Of Engagement Activity 2022
 
Description ESRC and GSR Actionable Insights Seminar Series 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Provided a presentation to ESRC and GSR Actionable Insights Seminar Series (Levelling Up seminar). 316 attendees including representatives from:
MINISTERIAL DEPARTMENTS (DEFRA, DFT, DHSC, DWP, Education, FCDO, HM Treasury, Home Office, Justice, MOD, Trade, BEIS)
NON-MINISTERIAL DEPARTMENT (HMRC, Food, Statistics, Land Registry)
AGENCY & PUBLIC BODIES (British Business Bank, Communities, HSSE, IPO, Natural England, NHS, ONS, PHE, Trade Remedies, UKRI, Valuation Office Authority)
DEVOLVED ADMINISTRATIONS (Wales, Scotland, NI)
OTHER (College of Policing, Historic England)
Year(s) Of Engagement Activity 2022
 
Description Interview BBC Radio Sheffield (02/09/2021, 8:15) 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact Interview with Toby Foster about what our research says about the future of Sheffield city centre.
Year(s) Of Engagement Activity 2021
URL https://www.bbc.co.uk/sounds/play/p09s9qbf
 
Description Interview for BBC Radio 4 Program 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Gianni De Fraja interviewed for BBC Radio 4 program looking at how the pandemic will impact the UK economy. The program has been titled "The Zoomshock Metropolis", demonstrating the influence that our zoomshock work has had in leading this discussion. Program is scheduled to air 31/05/2020.
Year(s) Of Engagement Activity 2021
URL https://www.bbc.co.uk/programmes/m000wl4d
 
Description Interview for ITV Calendar (11 Dec 2021) 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact Interview for ITV Calendar programme to discuss new research findings.
Year(s) Of Engagement Activity 2021
 
Description Interview for Sheffield Tribune article 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Media (as a channel to the public)
Results and Impact Interview with the Sheffield Tribune explaining the implications of rescent research for the city of Sheffield.
Year(s) Of Engagement Activity 2021
URL https://www.sheffieldtribune.co.uk/p/walkley-high-green-totley-a-model?token=eyJ1c2VyX2lkIjo4MDgyNTg...
 
Description Interview for UK cities and towns documentary made for ITV Tonight. 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Conducted an interview as part of a documentary on the future of cities and towns in the wake of the Covid-19 pandemic. Interview focused around what our research says about the impact that working from home may have on the local service economy.
Year(s) Of Engagement Activity 2021
URL https://www.itv.com/hub/tonight/1a2803a9315
 
Description Interview with BBC Hull (13 Dec 2021) 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact Television interview with BBC Hull, aired on evening news programme, to discuss new research findings.
Year(s) Of Engagement Activity 2021
 
Description Interview with BBC Look North (10 Dec 2021) 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact Television interview with BBC Look North to discuss new research findings. Aired on evening news programme.
Year(s) Of Engagement Activity 2021
 
Description Interview with BBC Radio 4, Today Programme (10 Dec 2021, 6:15) 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Interview with BBC Radio 4, for the Today Programme, about new research findings.
Year(s) Of Engagement Activity 2021
 
Description Interview with BBC Radio Sheffield (10 Dec 2021, 7:15) 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact Interview with BBC Radio Sheffield to discuss new research findings.
Year(s) Of Engagement Activity 2021
 
Description Interview with China Global Television Network (13 Dec 2021) 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Interview with China Global Television Network for evening news programme (broadcast in Europe).
Year(s) Of Engagement Activity 2021
 
Description Interview with ITV Good Morning Britain (9 Dec 2021) 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Interview with ITV Good Morning Britain to discuss findings in new study.
Year(s) Of Engagement Activity 2021
 
Description Interview with La Repubblica (17 Dec 2021) 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Interview with Italian news paper La Repubblica to discuss research findings.
Year(s) Of Engagement Activity 2021
 
Description Interview with Sunday National news paper. 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Interview given to the Sunday National newspaper about research.
Year(s) Of Engagement Activity 2021
URL https://www.thenational.scot/news/19089093.zoomshock-hit-scotlands-city-centres-poorest-hit-hardest/
 
Description Live interview with Natasha Devon at LBC Radio 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Short live interview about the economic consequences of working from home once lock-down restrictions are lifted.
Year(s) Of Engagement Activity 2021
URL https://www.globalplayer.com/catchup/lbc/uk/b8FPjS1/
 
Description London Round Table 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Policymakers/politicians
Results and Impact In collaboration with partner Metro Dynamics, a round-table discussion was organized with executive policy makers from the Greater London Authority. This was titled: "The Zoomshock: Understanding the impact of home working on Greater London". The zoomshock research, and interactive data tools were presented for the group. This was followed up with a discussion. Contributing speakers included Georgia Gould, Leader of Camden Council and Chair of London Councils, and Rachel Dickie, Executive Director - Investment, Grosvenor Britain & Ireland.
Year(s) Of Engagement Activity 2021
 
Description Manchester Round Table 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Policymakers/politicians
Results and Impact Metro Dynamics hosted a round-table webinar focused on the implications of this research for the Greater Manchester Area. Participants included Eamonn Holmes (Chief Executive of Greater Manchester Combined Authority) and Jessica Bowles (Director of Strategy at Bruntwood office management).
Year(s) Of Engagement Activity 2021
 
Description Media interview (James Rockey): Manchester Mill news 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Media (as a channel to the public)
Results and Impact James Rockey conducted an interview about our research project with a reporter for The Mill, a Manchester news outlet.
Year(s) Of Engagement Activity 2021
 
Description Participation in Expert Panel: Politics, people and protection in a post-pandemic world 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Participated in live expert panel hosted by the University of Sheffield. The panel discussed how the world will change and the challenges we face due to the Covid-19 pandemic. Research results where presented.
Year(s) Of Engagement Activity 2021
URL https://www.sheffield.ac.uk/whatson/current/post-pandemic-expert-panel
 
Description Podcast interview: A Correction 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Schools
Results and Impact Gianni DeFraja interviewed with the educational podcast A Correction, explaining the work and findings of this project. This podcast broadcasts primarily in the US, potentially reaching millions of students.
Year(s) Of Engagement Activity 2021
URL https://www.acorrectionpodcast.com/phonyeconomy/5wd2zxly3jxtlm9ya79l9mk6k75gwh
 
Description Presentation and discussion with South Yorkshire Development Manager and Area Lead from Federation for Small Businesses 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Presented work to South Yorkshire representatives from the Federation for Small Businesses. This was followed by a discussion to receive their input into the project and a plan to collaborate in activities moving forward.
Year(s) Of Engagement Activity 2021
 
Description Presentation at Low Pay Commission Research Symposium 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Presented an updated version or research at LPC research workshop. Approximately 40 attendees. LPC members in attendance as well as attendees from government, academia and industry.
Year(s) Of Engagement Activity 2021
 
Description Presentation at Work, Pensions and Labour Economics Study Group annual conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Provided a presentation at the Work, Pensions and Labour Economics Study Group annual conference. This conference is hosted jointly by the University of Sheffield and the Department for Work and Pensions, with the intention of disseminating policy and academic research. This presentation led to discussion afterwards among the audience. Following this, I was contacted by the DWP for further information in the form of a discussion with members of the DWP Work Service team.
Year(s) Of Engagement Activity 2021
URL https://www.sheffield.ac.uk/economics/events/work-pensions
 
Description Presentation at the Low Pay Commission Workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact The results of our project where presented at the Low Pay Commission Workshop on 22/04/2021 (online). This was attended by approximately 70 members of the academic and policy community. We were invited to provide a research update in September. We were also contacted by Department for Business, Energy & Industrial Strategy as a follow-up.
Year(s) Of Engagement Activity 2021
 
Description Presentation for Department of Economics at Queens University, Belfast 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Departmental presentation on our funded research output (by James Rockey).
Year(s) Of Engagement Activity 2021
URL https://sites.google.com/site/qubseminar/
 
Description Presentation for South Yorkshire LRF Covid Strategic Response & Recovery Coordinating Group 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Policymakers/politicians
Results and Impact Provided a presentation of work to the South Yorkshire LRF Covid Strategic Response & Recovery Coordinating Group. The audience included the Chief Executive of Sheffield City Region, Directors of Public Health and Executive Directors from local authorities and the NHS, the Chief Fire Officer, the Assistant Chief Constable, and a range of senior leaders from all our partners spanning transport, utilities, and public health. This is the executive committee in charge of coordinating response to the Covid public health and economic crisis across the South Yorkshire region.
Year(s) Of Engagement Activity 2021
 
Description Presentation to Doncaster Horizon Policy & Design Group 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Policymakers/politicians
Results and Impact Provided a presentation of work to Doncaster local authorities Horizon Policy & Design Group. Took questions afterwards.
Year(s) Of Engagement Activity 2021
 
Description Presentation to Institute for Transport Studies, Transport Behaviour Findings Exchange 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Invited to present outputs of research to an expert panel through the Institute for Transport Studies (09/02/2021). In attendance where representatives from the following organizations:
>CREDS
>DecarboN8
>Leeds Institute for Transport Studies
>Transport for the North
>Strathclyde Partnership for Transport
>Liverpool City Region
>Transport for Greater Manchester
>Highways England
>Department for Transport
>Transport Scotland
>Transport for London
>West Yorkshire Combined Authority

Based on this we are in discussions with the Institute for Transport Studies regarding a collaborative policy-focused project. We have also scheduled a meeting with Transport for London to further discuss how our outputs can be used in their analysis.
Year(s) Of Engagement Activity 2021
 
Description Presentation to South Yorkshire Local Resilience Forum 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Policymakers/politicians
Results and Impact 14 attendees, primality members of the South Yorkshire Local Resiliency Forum. The primary purpose of this presentation was to show this group how the research can be used to inform policy. We also discussed plans to develop an interactive tool to allow policymakers to access specific data outputs from this research. The presentation was followed up by a discussion. We were then invited to the next meeting to continue discussions on how we can work together moving forward.
Year(s) Of Engagement Activity 2021
 
Description Press release for new research (9/12/2021) 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Worked with University of Sheffield press office on press release for new research paper (https://dx.doi.org/10.2139/ssrn.3982122). Resulted in several reports in natioinal papers and requests for further media interview (radio, TV, print).
Year(s) Of Engagement Activity 2021
 
Description Press release for new research paper 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact University of Sheffield press release discribing the research from our publication in Covid Economics " Zoomshock: The geography and local labour market consequences of working from home "
Year(s) Of Engagement Activity 2021
URL https://www.sheffield.ac.uk/news/will-covid-19-kill-high-street-once-and-all
 
Description ReWage Covid-19 Grants Workshop 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Provided a talk and a policy brief for the ReWage network.
Year(s) Of Engagement Activity 2021
 
Description Research-based article for The Conversation 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact We wrote and published an article with the platform The Conversation. In the first four days this article was read more than 10,000 times, and Tweeted 148 times. This led to us being contacted by the Cabinet Office Covid-19 task force to supply them with some of the data generated by this project. We are told that these data are being used as part of the analysis being conducted by the task force.
Year(s) Of Engagement Activity 2021
URL https://theconversation.com/five-charts-that-reveal-how-remote-working-could-change-the-uk-154418
 
Description Response to Media Enquiry from Economics Editor with the Telegraph 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Economics Editor for the Telegraph emailed a series of questions about our research, to which we responded.
Year(s) Of Engagement Activity 2021
URL https://www.telegraph.co.uk/business/2021/01/28/new-normal-should-decided-return-market-economy/
 
Description Response to Media Enquiry from Reporter for The Mill, a Manchester news paper. 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact Project researcher James Rockey Provided information and interview to a reporter from the Manchester paper The Mill.
Year(s) Of Engagement Activity 2021
URL https://manchestermill.co.uk/p/didsbury-sale-worsley-a-model-predicts
 
Description South Yorkshire Skills Advisory Network 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Policymakers/politicians
Results and Impact Online presentation given to the South Yorkshire Skills Advisory Network. Approximately 40 policy makers, regional and from local authorities, in attendence.
Year(s) Of Engagement Activity 2022
 
Description Vox column 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Wrote an article based on research for VoxEU.
Year(s) Of Engagement Activity 2022
URL https://cepr.org/voxeu/columns/remote-working-and-new-geography-local-service-spending
 
Description Zoomshock webinar 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Policymakers/politicians
Results and Impact Northern England Zoomshock Webinar scheduled for 10th June 2021.
Year(s) Of Engagement Activity 2021
URL https://downtowninbusiness.com/events/metro-dynamics-zoom-shock-webinar/