Digital Footprints: Strategic Advice Team

Lead Research Organisation: Newcastle University
Department Name: Sch of Geog, Politics and Sociology

Abstract

Digital Footprints Data (DFD) have the potential to revolutionise our capacity to engage with and solve the grand challenges that face our world--but only with intentional efforts to understand and shape the existing DFD landscape. In this broader context, national research councils play a unique role: the capacity to strategically invest and the visibility to set expectations around data access, integration, and utility, as well as training, infrastructure, ethics and capacity building.

We aim to contribute to the ESRC's impact in the DFD arena through the formation of a Strategic Advice Team, which aims to (1) increase understanding of the DFD landscape and participating constituencies and ensure this understanding is communicated effectively to the ESRC and (2) maximise visibility, leadership and 'buy-in' to the ESRC's DigitalFootprints (DF) investment, as well as related data-related investments such as Future Data Services.

We accomplish these tasks by developing and leading a structured and inclusive mechanism for contributing and synthesizing expert strategic advice to ESRC DF. Our activities engage with a variety of constituencies, from data providers to researchers, to users of research outputs. We simultaneously coordinate and provide "signal boost" for DF that builds excitement, interest and awareness of its suite of offerings.

To accomplish our goals, we assemble a Strategic Advice Team (PI & Co-Is) that brings together experts in computational social science, industry research, digital culture, data science and spatial analytics. Together, the Team covers a range of disciplines, career stages and professional contexts. In addition, the collaboration across two universities (Newcastle and Liverpool), the Alan Turing Institute and Microsoft ensures a range of expertise and perspectives are woven into all advisory activities.

We focus on data providers and access, data infrastructure, capacity and training, and impactful applications. We operationalise our vision through a combination of people and networks and 4 streams of activities that collect, synthesize and disseminate information to help us meet our four objectives:
1. Connect a fragmented DFD landscape through an international Advisory Group that assembles expertise from across the entire DFD community
2. Inventory and Map the DFD landscape through questionnaires and structured Delphi interviews that are anchored in Advisory Group expertise
3. Amplify value of ESRC investments through knowledge sharing and networking among current and future DFD grantees, Advisory Group members, and the wider community
4. Champion and highlight ESRC Data Infrastructure investments, including DF and Future Data Services activities, through visibility of Strategic Advice Team, workshop and Digital Data Dive activities and a diverse range of project outputs

The 4 streams of activity are, in brief:

Interviews and Inventory: questionnaires and interviews with 14 Advisory Group members and a potential 'snowball sample' regarding options and requirements for a successful DigitalFootprints investment.

Engagement and Consultation Workshops: 9 events that bring together Advisory Group, user community and stakeholders to explore and offer input on a set of specific topics related to DFD.

Digital Data Dives: 4 hands-on meetings that bring users and data providers together for day-long explorations of the access, analysis, outputs pipeline for specific topics, producing "use cases" that highlight the potential of DFD, as applied to important research and societal challenges.

Outcomes, Championship and Impact: expert and informed strategic advice provided on an ongoing basis to the ESRC and 6 reports that serve to drive discussion with the DF strategic advisory group, the Future Data Services team, and DFD stakeholders. Championing ESTC DF initiatives through formal and informal networking, workshops, Data Dives and in communications with Advisory Group.

Publications

10 25 50
 
Description This ESRC Smart Data Research UK (SDR UK) Strategic Advice Team successfully engaged with the research, policy, and industry community through interviews, surveys, workshops and data dives, achieving its objectives to champion the use of smart data in social, economic, health, and related research and to help the ESRC SDR UK team set programme priorities and engage with experts.
Exploitation Route Not applicable.
Sectors Digital/Communication/Information Technologies (including Software)

Environment

Financial Services

and Management Consultancy

Government

Democracy and Justice

Retail

Other

URL http://digitalfootprintscommunity.org
 
Description Blog post: "The very model of a modern data infrastructure" 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Blog post written for the ESRC Smart Data Research UK programme on the importance of data infrastructure for the social sciences and health.
Year(s) Of Engagement Activity 2024
URL http://www.sdruk.ukri.org/2024/08/15/the-very-model-of-a-modern-data-infrastructure/
 
Description Data Dive 1: Consumer Data Research Centre (CDRC ULO) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Postgraduate students
Results and Impact In collaboration with the CDRC, our first Data Dive will took place at the Digital Innovation Facility at the University of Liverpool on 29 April 2024. It offered an excellent opportunity to network with others interested in working with smart data, get hands-on experience dealing with challenges of engaging smart data, talk about specific opportunities, and learn a little more about the work of the Consumer Data Research Centre (CDRC). Our purpose was to highlight best practices, dig into the data, and explore the potential for innovative social research. This was a full day event, starting at 10am and ending at 5pm, with lunch and refreshments provided.
Year(s) Of Engagement Activity 2024
 
Description Data Dive 2: Urban Big Data Centre (UBDC) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Postgraduate students
Results and Impact Our second Data Dive was held in collaboration with the Urban Big Data Centre (UBDC) on 13 June 2024 and highlighted several datasets of interdisciplinary interest. Participants discussed data structures and brainstormed exploratory research with this data. Our purpose was to highlight best practices, dig into the data, and explore its potential for innovative social research. This was a full day event, starting at 10am and ending at 5pm.
Year(s) Of Engagement Activity 2024
 
Description Data Dive 3: Manufacturing 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Postgraduate students
Results and Impact Our third Data Dive took place at the Institute for Manufacturing, University of Cambridge on 25th October 2024. The SDR-UK SAT team intended this as an excellent opportunity to network with others interested in working with smart data, get some hands-on experience dealing with challenges of engaging smart data, talk about specific opportunities, and learn a little more about logistics and supply chain data.

The aim of the data dive was to assess the robustness and resilience of the network to various types of disruptions in critical mineral (CrM) supply, and trial out different intervention scenarios. CrM supply networks are very complex, stretching across tens of thousands of companies, from commodity production or extraction, through to consumption. The UK Government's strategy on critical minerals acknowledges that supply is vulnerable and will be outstripped by demand in the medium term if sufficient intervention is not taken. The data dive focused on datasets characterising complex, large-scale automotive EV battery supply networks, which consist of multiple tiers of firm-to-firm buyer-supplier connections as well as production and location information. Assembled using a diverse range of secondary data sources, the data covers most major western automotive OEMs (Original Equipment Manufacturer). Beyond helping with questions on supply chain resilience to disruptions in critical minerals, the data dive demonstrated how large-scale smart data can be used to help with supply network research by asking questions simply could not have been answered before.
Year(s) Of Engagement Activity 2024
 
Description Data Dive 4: Social Media 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact Our fourth and final Data Dive took place at the University of Liverpool on 24th January 2025. The SDR-UK SAT team intended this as an opportunity to network with others interested in working with social media smart data, get some hands-on experience dealing with challenges of engaging with social media data sets, talk about specific opportunities, and learn a little more about this area of research.

At this fourth Data Dive, we engaged with social media datasets of interdisciplinary interest and brainstormed research questions to be answered using this data. Our purpose was to highlight best practices, dig into the data, and explore the potential for innovative social research. This event focused on the subject of mis-/dis-/mal-information, with a range of data available for participants to analyse.
Year(s) Of Engagement Activity 2025
 
Description ESRC Digital Footprints Strategic Advice Team: Research and data priorities (aka Pillars and Data Centres) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact This online workshop engaged with the digital footprint/smart data community to explore the potential scope and content of pillars and priorities for the Smart Data Research UK programme.
Year(s) Of Engagement Activity 2023
 
Description Identifying Researcher Needs Workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact The workshop allowed the ESRC research community to explore researcher needs in relation to infrastructure for the ESRC Digital Footprints programme. The workshop included colleagues from all social science disciplines who utilise, plan to use, or have insights into digital footprint data.
Year(s) Of Engagement Activity 2023
 
Description International Best Practice 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact This workshop included guest speakers and facilitated discussion to bring together the ESRC research community to discuss what we can learn from international best practice in relation to infrastructure for the ESRC Digital Footprints programme
Year(s) Of Engagement Activity 2023
 
Description Mapping the Terrain: ESRC Digital Footprints (Smart Data Research UK) Strategic Advice Team Launch 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Approximately 30 participants joined us in person and online for a day-long discussion about the importance of Digital Footprints (DF) data and how to identify community needs in this area. Featuring a range of perspectives and highlighting current DF resources and research, we welcomed participation from academic researchers, industry and government.
Year(s) Of Engagement Activity 2023
 
Description Meet the ESRC Digital Footprints/Smart Data Research UK Team 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact This was an online webinar facilitated by the Smart Data Research UK Strategic Advice Team to provide an opportunity for the research community to meet the ESRC team and learn more about Phase 2 funding opportunities.
Year(s) Of Engagement Activity 2023
 
Description Online workshop: Data Access and Permissions 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact This workshop was intended to explore issues surrounding data access and permissions, particularly with regard to convergences and differences in access requirements between stakeholders in academia, the commercial sector and in government. Speakers for this event included: Casey Weston from LinkedIn's Data for Impact Program; Andrew Gruen, consultant and technology executive from The Future of Privacy Forum; Prof. Gordon Blair, Head of Environmental Digital Strategy at UKCEH.
Year(s) Of Engagement Activity 2024
 
Description Online workshop: Ethics and Legalities 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact This final workshop was aimed at offering examples of best practice and how ethical standards are maintained for research in HE settings. This workshop considered different changes and frictions in the smart data landscape that could pose a problem in legal and ethical terms, and the necessity of developing research frameworks that can adapt to evolving digital challenges. Speakers for this event included: Professor Suchith Anand, cofounder of the Ethical Data Initiative; Dr Nina de Cara from University of Bristol's Data Hazards project; Katie Burns & Emilie Olufsen from the PSC.
Year(s) Of Engagement Activity 2024
 
Description Panel session organised on "Better Together? How Smart Data and Public Data Can Co-Exist and Thrive", 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Expert panel organised at 2024 Data for Policy conference in London.

The rise of big tech and the production of smart data (as a by-product of human interaction with digital platforms) has vastly expanded the potential to address pressing policy questions using state-of-the-art methods like artificial intelligence. At the same time, the statistical reliability and representativeness of such data is in question. Recent changes to regulatory frameworks and changes to the corporate structures of big tech companies have exposed the vulnerabilities of relying solely on such datasets. These uncertainties are unfolding within a wider context of government responsibility to produce scientifically sound and statistically reliable datasets for public good.

So how do policymakers, stakeholders, researchers and industry best navigate these challenges to ensure the data ecosystem thrives? How do they meet the needs of a diverse range of constituents? This panel seeks to explore these questions and to consider the wider societal implications of data availability and uptake.
Year(s) Of Engagement Activity 2024
 
Description Research Infrastructure 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact This workshop featured invited speakers and facilitated group discussion around the topic of Research Infrastructure, as part of the ESRC Digital Footprints: Strategic Advice Team programme.
Year(s) Of Engagement Activity 2023
 
Description Smart Data for Government and Policy 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact This online workshop explored a broad range of perspectives around policymaking for Smart Data in the UK: What are the needs and demands of different groups? What are possibilities for research and future directions in this space? The event also offered an opportunity to hear findings from the Open Innovation Team's recent Rapid Review commissioned for the SDR UK programme, exploring policy demand and opportunities in relation to Smart Data in the UK.
Year(s) Of Engagement Activity 2023