Promoting Sustainable Travel: a social marketing approach
Lead Research Organisation:
University of Exeter
Department Name: Geography
Abstract
Abstracts are not currently available in GtR for all funded research. This is normally because the abstract was not required at the time of proposal submission, but may be because it included sensitive information such as personal details.
Organisations
People |
ORCID iD |
| Stewart Barr (Principal Investigator) |
Publications
Edward Fieldhouse (Author)
(2009)
Your travel : a survey of behaviours towards travel and the environment
Stewart Barr (Author)
(2010)
Green travellers? : exploring the spatial context of sustainable mobility styles
Barr S
(2010)
'A holiday is a holiday': practicing sustainability, home and away
in Journal of Transport Geography
Stewart Barr (Author)
(2011)
'Holidays are holidays' : tourism, mobility and sustainability in an age of climate change
Prillwitz J
(2011)
Moving towards sustainability? Mobility styles, attitudes and individual travel behaviour
in Journal of Transport Geography
Stewart Barr (Author)
(2011)
Citizen-consumers and the challenge of sustainable travel
in Town and country planning
Newton, Peter
(2011)
Urban Consumption
Barr S
(2012)
Green travellers? Exploring the spatial context of sustainable mobility styles
in Applied Geography
McCabe, Scott
(2013)
The Routledge Handbook of Tourism Marketing
Duncan, Tara; Cohen, Scott A.; Thulemark, Maria
(2013)
Lifestyle Mobilities: Intersections of Travel, Leisure and Migration
| Description | This research aimed to address the growth of individual and collective travel practices which are represented by an ever-growing reliance on unsustainable forms of travel, such as the private car and air travel. The research sought to identify and measure a series of 'sustainable travel behaviours' using a sample of individuals from the general public. Using both qualitative and quantitative methods, the research explored the links between different types of travel practices amongst the sample and identified a series of lifestyle groups based on reported behaviours and attitude data. These were used to identify the motivators and barriers for adopting different forms of behaviour for each lifestyle group and are currently being used to assist local and national policy makers to develop social marketing strategies for promoting greater use of sustainable modes of transport. The research found that major differences emerged between the barriers and motivations for adopting sustainable practices for daily travel and those for leisure and holidaymaking. In the first instance, adopting more sustainable forms of travel in daily life was largely uncontested and was often influenced by concerns of convenience, reliability and travel experience. By contrast, travel mode choices for holidays were often made with only limited reference to environmental sustainability concerns. These findings imply that policies to promote sustainable travel need to consider the importance of context, in particular the ways in which holidays are often regarded as beyond the concerns of sustainability, despite the potentially disproportionate impacts of related practices such as air travel. |
| Exploitation Route | The research provides quantitative and qualitative data, alongside key findings, which can be used to explore attitudes towards both daily and tourism travel in relation to the environment and climate change. The findings have now been taken forward in two ways. First, the project has been used to develop a follow-on fund project, detailed in Researchfish, which explores the ways in which 'aspiring green travellers' can be encouraged to adopt sustainable holiday travel practices. Second, the project is being used as the basis for an intervention-based approach to promoting changes in 'real time' decision making and the role of technology through the Innovate UK funded Engaged Smart Transport project. |
| Sectors | Communities and Social Services/Policy,Energy,Environment,Transport |
| URL | http://geography.exeter.ac.uk/prost/ |
| Description | The research from this project has been used, via a Follow-on Fund award from the ESRC, to generate public debate on climate change and travel, to change current businesses practices, and to collaboratively develop a pilot sustainable travel app. In addition, the research has been used to develop and fund an Innovate UK project on Engaged Smart Transport, which worked with commercial partners to develop and test technologically-based interventions for influencing 'real time' travel decisions in the city of Exeter. |
| First Year Of Impact | 2011 |
| Sector | Digital/Communication/Information Technologies (including Software),Environment,Transport |
| Impact Types | Societal |
| Description | ESRC Follow-on Fund |
| Amount | £79,124 (GBP) |
| Funding ID | ES/J001007/1 |
| Organisation | Economic and Social Research Council |
| Sector | Public |
| Country | United Kingdom |
| Start | 01/2012 |
| End | 03/2012 |
| Description | Innovate UK |
| Amount | £291,500 (GBP) |
| Funding ID | NE/N007328/1 |
| Organisation | Natural Environment Research Council |
| Sector | Public |
| Country | United Kingdom |
| Start | 11/2015 |
| End | 10/2017 |
| Description | A move towards sustainability? : two approaches to achieve changes in travel behaviour |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Participants in your research and patient groups |
| Results and Impact | In view of the growing need for changes in individual travel behaviour towards more sustainable mobility, current research developments lead to an increasing integration of approaches from different scientific areas in travel behaviour research. This seminar presents results from two inter-disciplinary projects, both targeting behavioural changes and delivering a basis for policy and planning measures. The ESRC project "Promoting Sustainable Travel: A Social Marketing Approach" aims to explore motivations and barriers for adopting more sustainable travel behaviour in a range of lifestyle contexts. Qualitative and quantitative approaches are used to identify spill-over effects, links and gaps between different domains of individual life - behaviour at home, daily travel, and less frequent (tourist) travel. Analyses and results from the current work stage will be presented to illustrate different relationships between lifestyles and travel decisions and the varying importance of sustainability related attitudes. Interest in the research project. |
| Year(s) Of Engagement Activity | 2009 |
| URL | http://www.transport.uwe.ac.uk/news/CTS%20Seminar%20-%20150509%20-%20Jan%20Prillwitz.pdf |
| Description | Behaviour Change Smyposium |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Participants in your research and patient groups |
| Results and Impact | A one day workshop held at Aberystwyth University Interest in the research approach. |
| Year(s) Of Engagement Activity | 2014 |
| Description | Changing consumption patterns |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Participants in your research and patient groups |
| Results and Impact | ESRC seminar series : local economic development in an era of climate change and peak oil Greater interest in the research project. |
| Year(s) Of Engagement Activity | 2008 |
| Description | Moving from energy consumers to energy citizens : 'sustainable lifestyles' in an age of climatic change |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Participants in your research and patient groups |
| Results and Impact | ESRC seminar series : cultural economies of energy consumption A co-authored book on Energy and Society, forthcoming. |
| Year(s) Of Engagement Activity | 2010 |
| Description | The behaviour/practice debate workshop |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Participants in your research and patient groups |
| Results and Impact | A one-day event to explore the divergence in social science between behaviour change research and social practice theories Influence on graduate students working in this field. |
| Year(s) Of Engagement Activity | 2014 |
| Description | What Makes Us Green? |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Other academic audiences (collaborators, peers etc.) |
| Results and Impact | ESRC-funded seminar / workshop None. |
| Year(s) Of Engagement Activity | 2013 |