Metaphor in End-of-Life Care

Lead Research Organisation: Lancaster University
Department Name: Linguistics and English Language

Abstract

This project is concerned with how different groups of people talk about their experiences with end-of-life care. The care and support needs of people approaching the end of life are potentially relevant to every member of society, and have recently received considerable attention on the part of healthcare policy makers and clinicians in the UK. The way in which the experience of end-of-life care is talked about can shed light on people's views, needs, experiences and challenges, and identify areas where increased anxiety and/or misunderstanding can occur, for example, in communication between patients and health professionals.

We will investigate the language use of members of three stakeholder groups in end-of-life care: patients, unpaid family carers and senior healthcare professionals. We will analyse a large collection of data (1.5 million words) consisting of interviews with members of each group (approximately 100,000 words per group) and contributions to online fora by members of each group (approximately 400,000 words per group). The specific aspect of language use we will focus on is metaphor, which is recognised in many different areas of study as an important tool we use to communicate and think, especially about topics that are impalpable, complex, sensitive or taboo. Illness and death are among these topics. For example, we conventionally talk metaphorically about people 'battling cancer' or needing a 'fighting spirit' to survive cancer. Different metaphors highlight some aspects of the topic and background others. The 'war' metaphor for illness highlights the way in which being ill may involve strength, perseverance, endurance and heroism, and facilitates an understanding of recovering health as a victory and of not recovering or dying as a defeat. On the other hand, this metaphor backgrounds the way in which one may, for example, accept and live with an illness, and may make patients feel as though their body is a battlefield on which a war is being fought. However, the shortcomings of a particular metaphor may be overcome by replacing it or using it alongside an alternative metaphor. For example, seeing the experience of illness as a journey can highlight both progress and lack of progress, as well as routine, companionship, and so on. Indeed, recent policy documents on cancer in particular suggest a deliberate shift away from military metaphors towards 'journey' metaphors, such as the 'cancer journey' and clinical 'pathways'.

By analysing systematically the metaphors used by different stakeholder groups to talk about end-of-life care, we will gain a better understanding of their views, experiences, and needs. By exploring both the differences and similarities in the use of metaphor within and across each group, we will be able to draw conclusions about potential opportunities and difficulties in relationships among members of the three different groups. Our findings will have implications for practice and training in the provision of end-of-life care. We will therefore share our results with a range of groups and organisations involved with end-of-life care, in order to make a positive impact on the experience of patients approaching the end of life. Our project will also result in a better understanding of the phenomenon of metaphor itself, which will be relevant to researchers in the humanities and social sciences.

The method we will employ to identify and analyse metaphor in our data involves both 'manual' analysis based on well-established techniques and computational analysis. The most innovative aspect of our method is the exploitation of a software tool that was developed by a member of our team for linguistic analysis. In a previous project, we have adapted this tool for the analysis of metaphors in large amounts of data. This will enable us to identify metaphorical language more systematically and comprehensively than is currently possible with other methods.

Planned Impact

Since the focus of the project is communication about end-of-life care, the findings of the research are potentially relevant and beneficial to the whole of society. However, the more specific beneficiaries of the research are organizations and individuals involved with end-of-life care, including: healthcare professionals; trainers, leaders and policy-makers in healthcare; governmental and non-governmental agencies; research centres; charities and patients/carers associations.

We have identified the following organizations and groups as our main beneficiaries, or as channels through which we can reach potential beneficiaries:
1. International Observatory on End of Life Care: the observatory was established in 2003 at Lancaster University and is a globally recognised centre of excellence for research in palliative and end-of-life care; it works closely with the local health and social care community in the North West of England, as well as nationally and internationally; it has a global virtual membership.
2. European Association for Palliative Care: the EAPC is an NGO recognized by the Council of Europe; it promotes palliative care in Europe and brings together a large number of national associations.
3. The NHS National End of Life Care programme: the programme works with health and social care services across all sectors in England to improve end-of-life care for adults by implementing the Department of Health's End-of-Life Care Strategy.
4. Help the Hospices: Help the Hospices is the national charity for the hospice movement, and includes approximately 80 per cent of hospices in the country; it supports hospices throughout the UK through grant-aid, training, education, information, national fundraising and advice.
5. The National Cancer Research Institute: the NCRI is a UK-wide partnership between the government, charity and industry which promotes co-operation in cancer research among 21 member organisations for the benefit of patients, the public and the scientific community; its website provides a single source of information for research and initiatives relevant to patients.
6. Members of online fora representing the three stakeholder groups involved in our research: patients, unpaid family carers and healthcare professionals. Relevant fora include: www.pain-talk.co.uk (health professionals), http://community.macmillan.org.uk/forums/ (patients), and http://www.carersuk.org/Forums/ (carers).
7. Members of the Lancaster University Research Partner forum; the group includes members of different stakeholder groups (e.g. cancer sufferers and family carers) and is funded by Cancer Experiences Collaborative (CECo); it meets monthly and collaborates with researchers by helping to develop new projects and providing feedback on research proposals.

The members of these different groups will benefit from an increased awareness of how metaphor is used by the three stakeholder groups represented in our data in order to convey their experiences of, and approach to, end-of-life care, and particularly to express their attitudes, emotions and evaluations, perceptions of themselves, others and their mutual relationships, and views on personal and professional issues and challenges. Some uses of metaphor may reflect or contribute to anxiety, frustration and misunderstanding. Similarities and differences in metaphor use within and across different stakeholder groups may lead to communicative breakthroughs or communicative problems. Our findings will therefore be relevant to those involved in treating and caring for patients, in the training of health professionals, in advocacy on behalf of patients and unpaid carers, and in policy-making, especially in the area of communication between health-care providers and patients. Overall, the findings of the project can therefore contribute to the improvement of provision for patients approaching the end of life.
 
Title Metaphor Menu for People Living with Cancer 
Description Our research on metaphors for cancer at Lancaster University (http://wp.lancs.ac.uk/melc/) has shown that metaphors can be a helpful resource for talking and thinking about the experience of illness. However, different metaphors suit different people, or the same person at different times. We have therefore created this 'Metaphor Menu' for people living with cancer - a collection of metaphors inspired by a range of different people who have experienced cancer. 
Type Of Art Artefact (including digital) 
Year Produced 2019 
Impact The Metaphor Menu has been positively evaluated by patients and health professionals. It has attracted media attention and been added to the Reading List recommended by Cancer Research UK. It has been included in a tool for the support of women with breast cancer and used by Cancer Care, Lancaster. 
URL http://wp.lancs.ac.uk/melc/the-metaphor-menu/
 
Description We analysed approximately 6,000 uses of metaphor in a 1.5-million-word corpus of interviews with and online forum posts by: terminally ill cancer patients, family carers and healthcare professionals. These metaphors draw primarily from the semantic domains of: Violence, Journeys, Machinery, Religion and Magic, Sports and Games, Wholeness, Openness, Restraint, Containment and Obstacles.
1. We analysed Violence and Journey metaphors in the corpus, as they are particularly relevant to current practices in healthcare and media debates. Healthcare professionals use these metaphors less frequently than the other two groups, and to express different topics and attitudes. Patients use them to express a variety of aspects of their experiences. Violence and Journey metaphors provide different framings of the patients' experience: Violence metaphors typically involve an opponent (the illness, the treatment, the healthcare system, etc.), while Journey metaphors do not. Patients' Violence metaphors can express and reinforce negative feelings, but they can also have a positive, empowering function; Journey metaphors can express and reinforce positive feelings, but can also have a negative, disempowering function.

2. We analysed the metaphors patients use to express their views of their relationship with healthcare professionals. Some metaphors suggest a grateful and trusting view: healthcare professionals are presented as saints and magicians, and as engaged in a fight on the patients' behalf. Other metaphors express a negative view of the relationship: healthcare professionals are described as enemies, attackers or reluctant providers of weaponry (treatment). Patients' metaphors often emphasize their perception of an imbalance of power and knowledge in the relationship, as well as the idea that healthcare professionals may not always prioritise patients' interests.

3. We analysed the metaphors used by family carers to express the emotional experiences associated with their role. Carers use metaphors of Violence, Movement and Containment to express feelings of anxiety, fear, isolation and shame.

4. We analysed the metaphors and narratives used by hospice managers to express their views of 'good' and 'bad' deaths. Good deaths are described by means of 'narratives of successful interventions' and metaphors of peace, openness, freedom from pain, and acceptance of death as the end of one's journey. Bad deaths are described by means of 'narratives of frustrated intervention' and metaphors of struggle, battle and rejection of support.

5. From a theoretical perspective, we have found that the idea that different metaphors 'frame' topics in different ways provides a useful link between cognitively-oriented and discourse-oriented approaches to metaphor. However, the notion of 'framing' needs to include agency, evaluations and emotional associations. Moreover, expressions belonging to the same broad 'source domain' (in terms of current cognitive approaches to metaphor) can provide quite different framings for a particular experience. The more specific notion of 'scenario' can better account for metaphor and framing, but consideration also needs to be given to variation depending on individual user, linguistic expressions and context.

Future work will explore further metaphor patterns and their theoretical and practical implications.
Exploitation Route The negative attitudes and unmet needs that are suggested by some of the metaphors we have identified require attention in the context of healthcare provision. This applies, for example, to the tendency for some patients to describe themselves as engaged in a fight with healthcare professionals, or as being under attack from their treatment (see 1 and 2 in top box above).

Our findings concerning Violence and Journey metaphors (see 1 in top box above) suggest that no metaphor is intrinsically good or bad for all patients. Rather, different metaphors suit different people, or even the same person at different times. Hence, the current tendency to reject fight-related metaphors for cancer in particular may be detrimental for patients who find them meaningful and motivating; conversely, the uncritical promotion of Journey metaphors ignores the disempowering ways in which they can be used. This has implications for how healthcare professionals listen and react to patients' metaphors, and introduce metaphors themselves.
Our findings on hospice managers' descriptions of 'good' and 'bad' death (see 4 in top box above) suggest a uniformity of views that may make it difficult for patients and their families to have alternative views recognised and accepted.

The feedback we have received from healthcare professionals suggests that our dissemination activities have started to influence their attitudes and practices. We are currently preparing a 'Metaphor menu' to be piloted as a possible source of inspiration and comfort to newly-diagnosed cancer patients.
Sectors Healthcare

URL http://ucrel.lancs.ac.uk/melc/index.php
 
Description We have disseminated our findings among healthcare professionals, charities and the general public. We have engaged with healthcare professionals through our end-of-project User event, presentations at two healthcare conferences, multiple blog posts for healthcare organisations, and invited workshop at St Joseph's Hospice in London and St John's Hospice in Lancaster. As of February 2017, our article in BMJ Supportive and Palliative Care has an Altmetric score of 92, and was the most read paper in that journal between February 2015 and January 2016. We have engaged with two local cancer patient charities by presenting our work at their meetings. We have been been invited to present to staff at the London headquarters of both Macmillan Cancer Research and Cancer Research UK. We have engaged with the general public through our website, articles in national and international press outlets, radio interviews and a piece in the Conversation in April 2015. The latter piece has been read over 2,000 times; he project website had over 18,000 page views from over 4,000 unique visitors; the videos on the project site have had over 2,300 views; and the total reach of the news reports on our research totals several million people. We have received reports from healthcare professionals and the general public about the relevance and influence of our work on their approach to illness and care. A hospice deputy director commented online after attending our User event that: 'We got what they [the project team] did, how, why and relevance to person centred care' (http://www.ehospice.com/uk/ArticleView/tabid/10697/ArticleId/10653/language/en-GB/View.aspx). After the same event, a hospice director wrote on Twitter: 'Am listening in a new way!'. The feedback on our session at St Joseph's Hospice in London included comments such as the following: 'Will help with my area of care, will help me understand and think about what my patients and relatives are actually telling me. Will make me reflect and respond more appropriately'. Many members of the public have written to us about how our work has validated or contributed to their views about the importance of the language that is used for cancer and the end of life. Several people with cancer or post-cancer voluntarily sent us their own writings to be included in our work. The analysis we carried out for Macmillan Cancer Research has been described in writing by a staff member as 'incredibly useful' for the development of their next fundraising campaign. On the basis of the findings of the research, we have developed a 'Metaphor Menu' - a collection of quotations from our cancer patient data and other sources, accompanied by images. The goal of the Menu is to enable people with cancer to recognise or discover one or more metaphors that can help them cope better with their illness. The members of the Lancaster University Research Partners Forum and of two local cancer support groups have given us feedback on the Menu, and encouraged us to share it widely with patients. An oncologist at Preston Royal Infirmary has distributed the Menu to her, who have found it useful. A group of Berkeley students working for 'Design for America' has used some aspects of the Menu to develop an app for children with cancer. Interest in replicating the Manu in other languages has been received from researchers/practitioners in Spain and Denmark. In November 2019, the Menu was launched during the Social Science festival, and made available online. Cancer Research UK have included it on their Reading List for people with cancer. A report was published in Huffington Post UK.
First Year Of Impact 2015
Sector Healthcare
Impact Types Societal

 
Description 'Metaphor Menu for People Living with Cancer' recommended by Cancer Research UK
Geographic Reach National 
Policy Influence Type Influenced training of practitioners or researchers
URL https://www.cancerresearchuk.org/about-cancer/coping/general-books-links/general-reading-list
 
Description 4D PICTURE: Design-based Data-Driven Decision-support Tools: Producing Improved Cancer Outcomes Through User- Centred Research
Amount £828,411 (GBP)
Funding ID 10041120 
Organisation European Commission H2020 
Sector Public
Country Belgium
Start 02/2022 
End 02/2026
 
Description Advisor on successful Swedish grant application to replicate the project
Amount 4,024,280 kr (SEK)
Organisation Kamprad Family Foundation for Entrepreneurship, Research and Charity 
Sector Private
Country Sweden
Start 09/2015 
End 09/2017
 
Description 'Metaphor in end of life care' project featured in Vancouver Sun 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Report in Canadian newspaper

n/a
Year(s) Of Engagement Activity 2014
URL http://blogs.vancouversun.com/2014/06/09/owning-our-health-the-search-for-a-new-narrative-on-health/
 
Description 'Metaphor in end of life care' project featured on BBC World Service programme 'Healthcheck' 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact The project received worldwide attention.

Several people wrote to the BBC to respond to our call for feedback. The radio programme also led to a report on the project in the Vancouver Sun.
Year(s) Of Engagement Activity 2014
URL http://www.bbc.co.uk/programmes/p01y76yb
 
Description 'Metaphor in end of life care' project featured on New Hampshire Public Radio programme 'Word of Mouth' 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Research disseminated in US.

n/a
Year(s) Of Engagement Activity 2014
URL http://nhpr.org/post/8314-death-show
 
Description 2013 blog post re-published on blog of European Association for Palliative Care 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Our 2013 blog post 'Good and bad deaths in interviews with hospice managers' was one of the five most read ever on the blog, and was therefore republished in 2016.
Year(s) Of Engagement Activity 2016
URL https://eapcnet.wordpress.com/2016/01/25/good-and-bad-deaths-in-interviews-with-hospice-managers-2/
 
Description Article on metaphors and cancer for Babel magazine 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Article in language magazine for schools and the general public.

Further interest in project.
Year(s) Of Engagement Activity 2015
URL http://www.babelzine.com/docs/2015/issue11/index.html
 
Description Blog post on Cancer Humour for blog of European Association for Palliative Care 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact A blog entitled 'Laughing at cancer: humorous metaphors online' was posted on the blog of the European Association for Palliative Care.
Year(s) Of Engagement Activity 2015
URL https://eapcnet.wordpress.com/2015/12/16/laughing-at-cancer-humorous-metaphors-online/
 
Description Blog post on Metaphor Menu for People with Cancer published by European Association for Palliative Care 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Blog post on Metaphor Menu for People with Cancer published by European Association for Palliative Care
Year(s) Of Engagement Activity 2019
URL https://eapcnet.wordpress.com/2019/11/20/a-metaphor-menu-for-people-living-with-cancer/
 
Description Cancer Metaphor Cafe 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact 'Cancer Metaphor Cafe' held in London and Lancaster as part of ESRC Social Science Festival. The events were used to launch the Metaphor Menu for People with Cancer
Year(s) Of Engagement Activity 2019
 
Description Contribution to 'Gravity' podcast 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Contribution to US podcast on metaphors for cancer.
Year(s) Of Engagement Activity 2021
URL https://gravity-27ccc098.simplecast.com/episodes/on-cancer-and-metaphor-with-shekinah-elmore-elena-s...
 
Description Contribution to 'Sickboy' podcast 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Contribution to US podcast on metaphors for cancer.
Year(s) Of Engagement Activity 2021
URL https://www.cbc.ca/listen/cbc-podcasts/434-sickboy/episode/15857505-routine-checkup-cancer-metaphor-...
 
Description Contribution to CBC radio programme 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Further contact received
Year(s) Of Engagement Activity 2022
URL https://www.cbc.ca/listen/live-radio/1-59-tapestry/clip/15946795-we-need-talk-talk-death
 
Description Event for general public in Lancaster 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Approximately 30 people attended a public meeting and discussion sessions on 'Metaphor in End of Life Care', as part of Dying Matters week in May 2014.

The event was reported on BBC Radio Lancashire the following day.
Year(s) Of Engagement Activity 2014
URL http://ucrel.lancs.ac.uk/melc/dying_matters_may2014.php
 
Description Interview for USA podcast 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Interview for USA podcast 'Subtitle'
Year(s) Of Engagement Activity 2020
URL https://subtitlepod.com/a-metaphor-for-our-times/
 
Description Interview with Canadian TV channel 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Interview with Canadian TV Channel OMNI news on metaphors and Covid-19.
Year(s) Of Engagement Activity 2020
URL https://www.facebook.com/OMNINewsItaliano/videos/974953992931961/
 
Description Interview with public radio The World 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Interview with public ratio programs The World on metaphors for Covid and cancer
Year(s) Of Engagement Activity 2020
URL https://www.pri.org/stories/2020-04-28/fires-orchestras-parachutes-some-other-ways-describe-coronavi...
 
Description Lecture at Beijing University of Foreign Studies: Corpus Methods and Metaphor in Health Communication 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Long discussion session.

Offer of collaboration.
Year(s) Of Engagement Activity 2014
 
Description Participation in 'Metacare' broadcast 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Participation in 'Metacare' online broadcast
Year(s) Of Engagement Activity 2020
URL https://youtu.be/-U23fnnowz8
 
Description Participation in BBC Radio programme 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Participation in Radio programme entitled 'Fighting Talk' broadcast on BBC Radio 4 and the BBC World Service
Year(s) Of Engagement Activity 2020
URL https://www.bbc.co.uk/programmes/m0001g8w
 
Description Participation in podcast of the International Coaching Federation 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Participation in podcast of the International Coaching Federation, Germany.
Year(s) Of Engagement Activity 2021
URL https://anchor.fm/coachfederation/episodes/Elena-Semino-Metaphor-Menus-epug0t
 
Description Piece for Openlearn 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Further requests for information.

In the top 10 Openlearn pieces for some weeks after publications.
Year(s) Of Engagement Activity 2015
URL http://www.open.edu/openlearn/languages/more-languages/linguistics/battling-cancer-or-going-through-...
 
Description Piece for The Conversation 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact The piece was reproduced on other news sites.

The piece was tweeted about over 90 times and shared on Facebook and Linkedin over 40 times.
Year(s) Of Engagement Activity 2015
URL http://theconversation.com/whether-you-battle-cancer-or-experience-a-journey-is-an-individual-choice...
 
Description Piece for the Society for Editors and Proofreaders 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Increased requests for information

Tweeted about and shared on Linkedin over 70 times.
Year(s) Of Engagement Activity 2014
URL http://blog.sfep.org.uk/language-matters-discussing-terminal-illness-death/
 
Description Piece on 'Good and Bad Deaths in Interviews with Hospice Managers' for blog of European Association for Palliative Care 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact The blog of the European Association for Palliative Care reaches practitioners and researchers throughout Europe and beyond.

We received positive feedback on the project.
Year(s) Of Engagement Activity 2013
URL http://eapcnet.wordpress.com/2013/05/26/good-and-bad-deaths-in-interviews-with-hospice-managers/
 
Description Piece on 'Metaphor in End of Life Care' for blog of European Association for Palliative Care 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact This blog post was in the top three most read on the EAPC blog for some months after its appearance.

We received many expressions of interest in the project.
Year(s) Of Engagement Activity 2012
URL https://eapcnet.wordpress.com/2012/11/29/metaphor-in-end-of-life-care/
 
Description Piece on 'Metaphor in End of Life Care' for international online magazine eHospice 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact eHospice reaches practitioners throughout the world.

We received several expressions of interest in our work.
Year(s) Of Engagement Activity 2013
URL http://www.ehospice.com/tabid/10686/ArticleId/2075/language/en-GB/View.aspx
 
Description Piece on Fight Metaphor for Cancer for eHospice 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact eHospice is an online magazine for palliative care researchers and practitioners all over the world.

We received several expressions of interest.
Year(s) Of Engagement Activity 2014
URL http://www.ehospice.com/Default/tabid/10686/ArticleId/8792/
 
Description Plenary talk at Special Interest Group of British Applied Linguistics Association 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact This was an invited talk at the 2015 Special Interest Group on 'Science and Health Communication' of the British Association of Applied Linguistics. The event was held at Queen Mary University in London, and attracted an audience of academics, postgraduate students and practitioners in healthcare and social care.
Year(s) Of Engagement Activity 2015
URL http://www.baal-health.uk
 
Description Project discussed on BBC Breakfast TV 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Following a press release, the project findings were discussed on the BBC's Breakfast TV show in November 2014.
Year(s) Of Engagement Activity 2014
URL https://www.youtube.com/watch?v=GMZUYPdTEEA&feature=youtu.be
 
Description Project included in 'Campus in the City' activities 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Approximately 20 people visited a space in Lancaster City Centre which was entirely devoted to the 'Metaphor in End of Life Care' project for an afternoon in February 2014.

A number of people interacted with us and contributed their own metaphors and narratives.
Year(s) Of Engagement Activity 2014
URL https://www.facebook.com/Campusinthecitylancs
 
Description Project mentioned in blog of Italian newspaper Il Sole 24 Ore 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Report in blog of Italian newspaper Il Sole 24 Ore. Increased interest in project from Italy,
Year(s) Of Engagement Activity 2018
URL https://cristinacenci.nova100.ilsole24ore.com/2018/02/28/dottore-ma-e-vero-che-lempatia-narrativa-ne...
 
Description Public lecture in Lancaster City Centre 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact 90 people attended a public lecture on the project findings in Lancaster City Centre. The talk was subsequently made available on Youtube,
Year(s) Of Engagement Activity 2016
URL http://www.lancaster.ac.uk/steps/events/public-lecture-how-we-talk-about-cancer----jan-2016/
 
Description Public lecture in Lancaster City Centre: 'Why words matter in healthcare' 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Public lecture as part of 2017 Lancaster Health Festival
Year(s) Of Engagement Activity 2017
 
Description Public lecture on 'Essential language in palliative care: new understanding of metaphor use' at Queen's University Belfast 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Dufferin Public Lecture at Riddle Hall at Queen's University Belfast.

Much interest was expressed in the research and its applications.
Year(s) Of Engagement Activity 2014
 
Description Public lecture on 'Metaphors for cancer, and why they matter' 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Approximately 15 members of the general public attended this lecture, which was part of the 'Community activities day' organised to celebrate the 50th anniversary of Lancaster University.

Some members of the audience expressed the wish to be kept informed about the project.
Year(s) Of Engagement Activity 2014
URL http://www.lancaster.ac.uk/50th/community-activities-day-programme.pdf
 
Description Research cited in Spanish newspaper 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Research on metaphors for cancer and Covid mention in El Pais
Year(s) Of Engagement Activity 2020
URL https://elpais.com/ciencia/2020-03-27/el-peligroso-placer-de-insultar-desde-los-balcones.html
 
Description Research findings included in Narrative Medicine Course in Venezuela 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Research findings included in Narrative Medicine Course for healthcare practitioners by Venezuelan organisation La Vida de Nos
Year(s) Of Engagement Activity 2022
 
Description Research findings reported in New York magazine 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Research findings reported in 'The Science of Us' section of new York magazine.
Year(s) Of Engagement Activity 2017
URL https://www.thecut.com/article/heres-what-not-to-say-to-someone-with-cancer.html?utm_source=tw&utm_m...
 
Description Research for metaphors for cancer reported in Spanish health news website 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact The website Saludadiario.es reported on a talk on metaphors for cancer by Elena Semino, held at Barcelona's General Hospital in February 2019.
Year(s) Of Engagement Activity 2019
URL https://www.uic.es/es/agenda-actividades/conferencia-how-patients-talk-metaphors-cancer-and-end-life
 
Description Research for metaphors for cancer reported in the Daily Mail 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Report in national newspaper about the research.

We received several approaches from cancer charities and private citizens. The story was also then reported in foreign news sites.
Year(s) Of Engagement Activity 2014
URL http://www.dailymail.co.uk/news/article-2819929/Cancer-not-called-battle-say-language-experts.html
 
Description Research mentioned in Atlantic magazine 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Research on metaphors for Covid and cancer mentioned in Atlantic magazine.
Year(s) Of Engagement Activity 2020
URL https://www.theatlantic.com/health/archive/2020/10/trump-strength-coronavirus/616682/
 
Description Research mentioned in Der Spiegel 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Research on metaphors and Covid-19 mentioned in German magazine Der Spiegel.
Year(s) Of Engagement Activity 2020
URL https://www.spiegel.de/wissenschaft/mensch/corona-pandemie-linguisten-finden-die-perfekte-metapher-f...
 
Description Research mentioned in Spanish newspaper El Correo 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Research mentioned in Spanish newspaper El Correo
Year(s) Of Engagement Activity 2020
URL https://www.elcorreo.com/vivir/tendencias/guerra-20200501115220-ntrc.html?ref=https:%2F%2Ft.co%2FGxa...
 
Description Research on cancer metaphor included in YouTube vide on 'Cancer Research Demystified' 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Research on cancer metaphor included in YouTube vide on 'Cancer Research Demystified'
Year(s) Of Engagement Activity 2019
URL https://www.youtube.com/channel/UCbLZdR8gjae4fom9sLmW-nQ
 
Description Research on language and cancer reported in 'Science of us' 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Report in US news outlet 'Science of us'
Year(s) Of Engagement Activity 2017
URL http://nymag.com/scienceofus/article/heres-what-not-to-say-to-someone-with-cancer.html?utm_source=tw...
 
Description Research on language and cancer reported in New Scientist 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Research reported in article in New Scientist.
Year(s) Of Engagement Activity 2016
URL https://www.newscientist.com/article/mg23230950-900-a-new-london-musical-will-change-the-way-we-thin...
 
Description Research on language and cancer reported in Vice magazine Canada 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Report in Vice magazine Canada
Year(s) Of Engagement Activity 2016
URL http://www.vice.com/en_ca/read/turning-cancer-into-a-war-is-defeating-patients
 
Description Research on language and cancer reported n Washington Examiner 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Report in US newspaper.
Year(s) Of Engagement Activity 2017
URL http://www.washingtonexaminer.com/stop-saying-john-mccain-will-beat-cancer-because-hes-a-fighter/art...
 
Description Research on metaphor and cancer reported in El Pais 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Report in main Spanish newspaper
Year(s) Of Engagement Activity 2017
URL https://verne.elpais.com/verne/2017/01/28/articulo/1485625747_234674.html
 
Description Research on metaphors and cancer reported in Swedish newspaper 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact The research was mentioned in a Swedish newspaper
Year(s) Of Engagement Activity 2016
URL http://www.svd.se/dags-att-sluta-kampa-mot-cancern
 
Description Research on metaphors for cancer in Huffington Post UK 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact The research was reported about in an article in Huffington Post UK
Year(s) Of Engagement Activity 2016
URL http://www.huffingtonpost.co.uk/dr-mark-taubert/language-around-cancer_b_9758290.html
 
Description Research on metaphors for cancer mentioned in TIME magazine 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Further requests for information.
Year(s) Of Engagement Activity 2014
URL http://time.com/3636102/fighting-cancer/
 
Description Research on metaphors for cancer on Newstalk radio 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Interview with Elena Semino on Moncrieff programme, Newstalk radio, Ireland

The research reached the general public in Ireland.
Year(s) Of Engagement Activity 2014
URL http://www.newstalk.ie/player/listen_back/8/14157/10th_November_2014_-_Moncrieff_Part_2
 
Description Research on metaphors for cancer reported in Dutch newspaper 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Report on research in foreign newspaper

Our research was then also reported in Romanian and Belgian news sites.
Year(s) Of Engagement Activity 2014
URL http://www.telegraaf.nl/gezondheid/23285580/___Artsen__stop_met_die_oorlogstaal___.html
 
Description Research on metaphors for cancer reported in Oncology Nurse 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Health professionals
Results and Impact Research reported on website for health professionals.

More enquiries.
Year(s) Of Engagement Activity 2014
URL http://www.oncologynurseadvisor.com/metaphors-cancer-communication-patients/article/381742/
 
Description Research on metaphors for cancer reported in The Independent 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact News story in national newspaper.

We received several approaches from cancer charities and private citizens. The story was also then reported in foreign news sites.
Year(s) Of Engagement Activity 2014
URL http://www.independent.co.uk/life-style/health-and-families/health-news/mind-your-language-battling-...
 
Description Research on metaphors for cancer reported in The Times 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Report about the research in national newspaper.

We received several approaches from cancer charities and private citizens. The story was also then reported in foreign news sites.
Year(s) Of Engagement Activity 2014
URL http://www.thetimes.co.uk/tto/health/news/article4256517.ece
 
Description Research on metaphors for cancer reported on Healthcanal 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Health professionals
Results and Impact Project findings reported on international site on health news for health professionals

Several enquiries.
Year(s) Of Engagement Activity 2014
URL http://www.healthcanal.com/cancers/56957-battle-metaphors-for-cancer-can-be-harmful.html
 
Description Research on metaphors for cancer reported on Medical News Today 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Health professionals
Results and Impact Research findings reported on international website for health professionals.

Further enquiries.
Year(s) Of Engagement Activity 2014
URL http://www.medicalnewstoday.com/releases/284945.php
 
Description Research reported by Spanish science news agency 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Research reported by Spanish science news agency, and reproduced by other news websites in Spain and South America. Many people on Twitter expressed interest and changes in views/awareness.
Year(s) Of Engagement Activity 2018
URL https://www.agenciasinc.es/Reportajes/Escribir-bien-sobre-cancer-o-como-luchar-contra-la-larga-enfer...
 
Description Research reported in Huffington Post UK 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Research on Metaphors Menu for People with Cancer reported in Huffington Post UK
Year(s) Of Engagement Activity 2019
URL https://www.huffingtonpost.co.uk/entry/the-language-of-cancer-fighting-beating-going-on-a-journey-he...
 
Description Research reported in New York Times 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Research on communication about pan and cancer reported in New York Times.
Year(s) Of Engagement Activity 2021
URL https://www.nytimes.com/2021/11/09/well/mind/chronic-pain-language-effects.html
 
Description Research reported in Taipei Times 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Research on cancer metaphors reported in Taipei Times
Year(s) Of Engagement Activity 2019
URL http://www.taipeitimes.com/News/editorials/archives/2019/08/22/2003720905
 
Description Research reported in Times article 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Research reported in Times article
Year(s) Of Engagement Activity 2022
 
Description Research reported in Washington Examiner 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Media (as a channel to the public)
Results and Impact Report of research findings in article in Washington Examiner.
Year(s) Of Engagement Activity 2017
URL http://www.washingtonexaminer.com/stop-saying-john-mccain-will-beat-cancer-because-hes-a-fighter/art...
 
Description Research reported in article on NBC News 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Research was mentioned in NBC News article on the death of US Senator John McCain from a brain tumour.
Year(s) Of Engagement Activity 2018
URL https://www.nbcnews.com/think/opinion/john-mccain-did-not-lose-his-battle-glioblastoma-because-cance...
 
Description Research reported in the Guardian 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Research on metaphors for cancer reported in the Guardian
Year(s) Of Engagement Activity 2019
URL https://www.theguardian.com/society/2019/aug/11/war-on-words-cancer-is-a-disease-not-a-battle
 
Description Research reported on Canadian website healthdebate 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Research reported in news article on Canadian website devoted to medical issues.
Year(s) Of Engagement Activity 2016
URL http://healthydebate.ca/2016/11/topic/illness-cancer-metaphor
 
Description TEVA Nursing Symposium, Manchester, UK 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Invited to give a 40min presentation on the role of language in cancer care, specifically on the battle vs journey metaphor controversy, to answer questions and take part in discussions throughout the day. This was a professional development symposium for nurses and the organisers reported increased interest in the role of language.
Year(s) Of Engagement Activity 2016
 
Description Talk about project discussed on blog of UCL Health Behaviour Research Centre 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Elena Semino's talk at Cancer Research UK was watched by the members of the Health Behaviour Research Centre at University College London, and was then written about on the Centre's blog.
Year(s) Of Engagement Activity 2015
URL http://blogs.ucl.ac.uk/hbrc/2015/09/02/how-we-should-talk-about-cancer/
 
Description Talk at Cancer Research UK, London 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Third sector organisations
Results and Impact Elena Semino was invited to present the findings of the project at the London headquarters of Cancer Research UK. The audience included staff from different parts of the organisation and was streamed live to other branches around the UK. The talk was the subject of a blog on the Science blog of Cancer Research UK, with a link to a Youtube video of the talk.
Year(s) Of Engagement Activity 2015
URL http://scienceblog.cancerresearchuk.org/2015/09/28/may-i-take-your-metaphor-how-we-talk-about-cancer...
 
Description Talk at Cancer Research UK, London 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact The talk was followed by a lengthy discussion session.

Some offers of further collaboration were made.
Year(s) Of Engagement Activity 2015
 
Description Talk at the 2015 annual conference of the Association of Palliative Day Services 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact 80 palliative nurses and therapists attended this talk.
Year(s) Of Engagement Activity 2015
 
Description Talk on 'Corpus Linguistics and Health Communication' at Hong Kong Polytechnic University 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Approximately 30 academics and postgraduate students attended the talk.

The speaker, Elena Semino, was invited to become a member of the International Research Centre on Health Communication and to join a project currently being planned at Hong Kong Polytechnin University.
Year(s) Of Engagement Activity 2014
 
Description Talk on 'How patients talk: Metaphors, cancer and the end of life' at Hospital Universitari General de Catalunya, Barcelona 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Invited talk for medical staff and students at Hospital Universitari General de Catalunya in Barcelona.
Year(s) Of Engagement Activity 2019
URL https://www.uic.es/es/agenda-actividades/conferencia-how-patients-talk-metaphors-cancer-and-end-life
 
Description Talk on 'How we talk about death and bereavement' at St John's Hospice, Lancaster 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Invited talk to staff and volunteers at St John's Hospice, Lancaster. Part of training provided by hospice.
Year(s) Of Engagement Activity 2017
 
Description Talk on 'How we talk about death, dying and bereavement' at Lancaster Faith Group Leaders Conference 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Talk at Lancaster Faith Group Leaders Conference, organised by 'Better Care Together'. About 45 faith group leaders attended.
Year(s) Of Engagement Activity 2016
URL https://www.uhmb.nhs.uk/patients-and-visitors/chaplaincy-service/
 
Description Talk on 'Using corpus linguistic methods to investigate the use of 'Violence' metaphors in discussions of cancer and end-of-life care' at Huddersfield University 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Talk to academics and postgraduates.

Useful discussion.
Year(s) Of Engagement Activity 2014
 
Description Talks at St John's Hospice, Lancaster 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Series of three talks at St John's Hospice in Lancaster, held as part of their training sessions for staff and volunteers.
Year(s) Of Engagement Activity 2017
 
Description User engagement event on 'Language in End of Life Care' at Work Foundation in London 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact On 8th May 2014, the main findings of the CASS-affiliated project 'Metaphor in End-of-Life Care' were presented to potential users of the research at the Work Foundation in central London. The event, entitled 'Language in End-of-Life Care' attracted an audience of approximately forty participants, consisting primarily of healthcare professionals and researchers specialising in palliative and end-of-life care. Although most participants are based in the UK, international guests joined us from Germany, the Netherlands, Spain and the US.

Professor Sheila Payne (Co-Investigator on the project and Co-Director of Lancaster's International Observatory on End-of-Life Care), opened proceedings and acted as chair for the day's activities. Two high-profile invited speakers shared their perspectives on communication in end-of-life care. Professor Lukas Radbruch (Chair of Palliative Medicine, University of Bonn) gave a presentation entitled 'The search for a final sense of meaning in end-of-life discourses'. Among other things, he emphasized the influence of language and culture on perceptions and attitudes towards end of life and end-of-life care. Professor Dame Barbara Monroe (Chief Executive of St Christopher's Hospice, London) discussed the main current challenges in hospice care in a talk entitled 'Listening to patient and professional voices in end-of-life care'. These challenges, she argued, include those posed by a variety of linguistic and communicative barriers.

The methods, data and findings of the 'Metaphor in End-of-Life Care' project were introduced by four members of the team: Professor Elena Semino (Principal Investigator), Dr Veronika Koller (Co-Investigator), Dr Jane Demmen (Research Associate) and Dr Zsófia Demjén (former Research Associate, currently at the Open University). The project involves a combination of 'manual' and corpus-based methods to investigate the metaphors used to talk about end-of-life care in a 1.5-million-word corpus consisting of interviews with and online forum posts by terminally ill patients, family carers and health professionals. The team introduced the findings from the analysis that are particularly relevant to practitioners in end-of-life care, namely: the use of 'violence' and 'journey' metaphors by terminally ill patients, and the narratives of 'good' and 'bad' deaths told by hospice managers in semi-structured interviews. The implications of these findings for end-of-life care were suggested by the team and discussed with the audience. Participants were also invited to discuss selected uses of metaphors from the health professionals' data, and to consider the potential value of some creative, alternative metaphors for cancer in particular.

The richness of the interactions on the day and the liveliness of the event's hashtag on Twitter (#melc14) suggest that the event was a success. In the words of a hospice director: 'everybody at the conference was truly inspired by the potential for change in practice and training!' Although the funded phase of the project is coming to an end, the contacts made on the day are likely to lead to further collaborative research between the Lancaster team and healthcare professionals in the UK and beyond.

Several participants tweeted about the event. A hospice manager wrote a piece about it for the online magazine eHospice. We were also invited to hold a similar session at St Joseph's Hospital (London) in September 2014.
Year(s) Of Engagement Activity 2014
URL http://ucrel.lancs.ac.uk/melc/workshop_may2014.php
 
Description Workshop on 'Metaphor in End of Life Care' at St Joseph's Hospice in London 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Approximately 35 members of hospice staff attended our invited workshop at St Joseph's Hospice in London. We presented our methods and main findings, and our idea for a 'Metaphor Menu' for cancer patients. Our work was well-received. The discussion and feedback were excellent.

A representative from Help the Hospices suggested that we advertise our 'Metaphor Menu' on the online magazine eHospice in order to receive feedback from healthcare professionals, and recruit possible collaborators in piloting our initiative.
Year(s) Of Engagement Activity 2014
 
Description Workshop on communication about cancer at St John's Hospice, Lancaster 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Workshop with members of St John's Hospice and Cancer Care in Lancaster to discuss the development of the Metaphor Menu for People with Cancer.
Year(s) Of Engagement Activity 2019