To what extent is You Tube currently a platform for creativity, education and community for young people in the UK
Lead Research Organisation:
London School of Economics and Political Science
Department Name: Media and Communications
Abstract
I propose to carry out multi-sited ethnographic research (both on and off line) into how young people around the UK understand and interact with/on/through YouTube. I want to understand the cultural logic that underpins young people's interactions and engagements with You Tube, what motivates them and why.
People |
ORCID iD |
| Sonia Livingstone (Primary Supervisor) | |
| Zoe Glatt (Student) |
Studentship Projects
| Project Reference | Relationship | Related To | Start | End | Student Name |
|---|---|---|---|---|---|
| ES/P000622/1 | 01/10/2017 | 30/09/2027 | |||
| 1925349 | Studentship | ES/P000622/1 | 24/09/2017 | 30/03/2022 | Zoe Glatt |
| Description | Zoë Glatt is a PhD Researcher in the Department of Media and Communications at the London School of Economics (LSE). Her main areas of research revolve around Internet culture, labour, creative industries, online video and screen cultures, social media, digital ethnographic methods, and the political economy of media and communications. For her PhD she is exploring what is new or different about creative labour that is native to the multi-platform environment of the Internet by carrying out ethnographic research with aspiring and professional YouTube content creators within the flourishing online video industry. With a generation of young people growing up with dreams of becoming a successful YouTuber, this cultural and economic phenomenon deserves greater critical scrutiny. The project takes the form of a 2-year multi-sited online and offline ethnography (2018-2019), which includes interacting with YouTube creators and industry professionals at events such as VidCon USA and UK and London Small YouTubers Organisation meetings, in-depth interviews with content creators, and participant observation across various social media platforms (YouTube, Twitter, Instagram, TikTok, Facebook etc.). She is also carrying out innovative autoethnographic research in the form of becoming a YouTuber herself, and uses her YouTube channel to share what life is like as a PhD student, to give advice to prospective students and to have discussions with Internet researchers and YouTube experts aimed at a public audience. Zoë is regularly interviewed as a YouTube and social media expert for various news publications including Wired, The Guardian, The Washington Post, The Telegraph, Vice, The Sun, and Esquire and has featured on ITV News and BBC Radio 5 Live. All examples of journalistic coverage can be seen here: https://zoeglatt.com/?page_id=30. She has also worked as an Expert Consultant to the FairTube Campaign, an organisation working in conjunction with the IG Metall union in Germany that aims to achieve greater fairness, transparency and workers' rights for YouTube Creators. Additionally, she is the Managing Editor of the ICA journal Communication, Culture & Critique, Associate Lecturer in Media and Communications at Goldsmiths University, and Co-Founder of the LSE Digital Ethnography Collective, an organisation that hosts fortnightly public lectures and workshops about digital ethnographic research. This organisation has garnered 1,200 Twitter followers and over 700 members to its mailing list. |
| First Year Of Impact | 2017 |
| Sector | Creative Economy,Digital/Communication/Information Technologies (including Software) |
| Impact Types | Cultural,Economic |