A critical analysis of Employee Engagement drawing on a story-telling methodology

Lead Research Organisation: Cardiff University
Department Name: Cardiff Business School


A critical analysis of Employee Engagement. Commonly used engagement tools often result in quantitative data that does little to explain the causation or reasoning behind such results. Drawing on a storytelling methodology, it adopts a plurivocal position to investigate and further our understanding of how narrative is being shaped and used in organisation and management literature. It further explores the potential for story-telling as a two-way communication between employees and employers, specifically with regard to narratives of personal experience and applying this to the context of engagement at work. It considers how issues of trust, power and control are played out in the engagement discourse.


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Studentship Projects

Project Reference Relationship Related To Start End Student Name
ES/P00069X/1 01/10/2017 30/09/2027
2110190 Studentship ES/P00069X/1 01/10/2018 30/09/2022 Katherine Parsons