Marketing social norms: Social marketing and the 'social norm approach' (2012)
Attributed to:
Sandpit: CHARM: Digital technology: shaping consumer behaviour by informing conceptions of 'normal' practice.
funded by
EPSRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1002/cb.1395
Publication URI: http://dx.doi.org/10.1002/cb.1395
Type: Journal Article/Review
Parent Publication: Journal of Consumer Behaviour
Issue: 1