Marketing social norms: Social marketing and the 'social norm approach' Marketing social norms (2013)

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1002/cb.1395

Publication URI: http://dx.doi.org/10.1002/cb.1395

Type: Journal Article/Review

Parent Publication: Journal of Consumer Behaviour

Issue: 1