What are 'unpopular causes' and how can they achieve fundraising success? (2016)

First Author: Body A

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1002/nvsm.1547

Publication URI: http://dx.doi.org/10.1002/nvsm.1547

Type: Journal Article/Review

Parent Publication: International Journal of Nonprofit and Voluntary Sector Marketing

Issue: 1