Deriving age and gender from forenames for consumer analytics (2016)

First Author: Lansley G
Attributed to:  The analysis of names from the 2011 Census of Population funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.jretconser.2016.02.007

Publication URI: http://dx.doi.org/10.1016/j.jretconser.2016.02.007

Type: Journal Article/Review

Parent Publication: Journal of Retailing and Consumer Services