75EBE632-2ED4-4BDC-943E-A06AB357EBA2TV and Digital Promotion: Agile Strategies for a New Media EcologyResearch GrantAH/J006475/11291772D-DFCE-493A-AEE7-24F7EEAFE0E9AHRCINCOME_ACTUAL88190E26365E2-5717-455E-9D9B-86241C806CBCThe TV Brand Builders: How to Win Audiences and Influence Viewersd46bacfc1b6672f2dfbd796781ee7a69Bryant2016-01-019780749476687Book5899c13b22ee43.81710235