Eco-friendly product development strategy: antecedents, outcomes, and contingent effects (2016)

First Author: Katsikeas C
Attributed to:  Consumer Data Research Support Service (CDRSS) funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1007/s11747-015-0470-5

Publication URI: http://dx.doi.org/10.1007/s11747-015-0470-5

Type: Journal Article/Review

Parent Publication: Journal of the Academy of Marketing Science

Issue: 6