Eco-friendly product development strategy: antecedents, outcomes, and contingent effects (2016)
Attributed to:
Consumer Data Research Support Service (CDRSS)
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1007/s11747-015-0470-5
Publication URI: http://dx.doi.org/10.1007/s11747-015-0470-5
Type: Journal Article/Review
Parent Publication: Journal of the Academy of Marketing Science
Issue: 6