Assessing the greenness of environmental advertising claims made by multinational industrial firms (2014)
Attributed to:
Consumer Data Research Support Service (CDRSS)
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2014.02.003
Publication URI: http://dx.doi.org/10.1016/j.indmarman.2014.02.003
Type: Journal Article/Review
Parent Publication: Industrial Marketing Management
Issue: 4