Assessing the greenness of environmental advertising claims made by multinational industrial firms (2014)

First Author: Leonidou L
Attributed to:  Consumer Data Research Support Service (CDRSS) funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2014.02.003

Publication URI: http://dx.doi.org/10.1016/j.indmarman.2014.02.003

Type: Journal Article/Review

Parent Publication: Industrial Marketing Management

Issue: 4