Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets (2018)

First Author: Liu Y
Attributed to:  Consumer Data Research Support Service (CDRSS) funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2017.12.016

Publication URI: http://dx.doi.org/10.1016/j.indmarman.2017.12.016

Type: Journal Article/Review

Parent Publication: Industrial Marketing Management