Informative Brand Advertising and Pricing Strategies in Internet Markets with Heterogeneous Consumer Search (2012)

First Author: McDonald S

Attributed to: Spatial Economics Research Centre funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1080/13571516.2012.642642

Publication URI: http://dx.doi.org/10.1080/13571516.2012.642642

Type: Journal Article/Review

Parent Publication: International Journal of the Economics of Business

Issue: 1