An Integrative Framework of Value

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1108/S1548-6435(2012)0000009011

Publication URI: http://dx.doi.org/10.1108/S1548-6435(2012)0000009011

Type: Book Chapter

Book Title: Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing (2012)

Page Reference: 207-243

ISBN: 978-1-78052-912-7