Robert Gordon University and ICR Integrity Limited 21_22 R2
Lead Participant:
ROBERT GORDON UNIVERSITY
Abstract
To apply organisational performance and human resource management research methodologies to evaluate business needs, expediting transition from a salesperson-driven sales model to an agile, customer-centric model underpinned by an integrated digital strategy. A Content Management System will streamline the interactions with customers, improving product delivery, quality and feedback.
Lead Participant | Project Cost | Grant Offer |
---|---|---|
ROBERT GORDON UNIVERSITY | £187,431 | £ 125,579 |
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Participant |
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INNOVATE UK | ||
KTN LTD | ||
ICR INTEGRITY LIMITED |
People |
ORCID iD |