University of Essex (The) and Croud Inc Limited KTP 22_23 R4

Lead Participant: THE UNIVERSITY OF ESSEX

Abstract

To implement leading-edge mathematical approaches to data science in a digital marketing agency, improving accuracy of targeted advertising measurement and deployment while maintaining GDPR compliance.

Lead Participant

Project Cost

Grant Offer

THE UNIVERSITY OF ESSEX £188,940 £ 126,590
 

Participant

INNOVATE UK
KTN LTD
CROUD INC LTD
UNIVERSITY OF ESSEX

People

ORCID iD

Publications

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