University of Brighton And Crimson Tangerine Limited
Lead Participant:
UNIVERSITY OF BRIGHTON
Abstract
To develop and implement innovative data mining and modelling techniques to enhance customer profiling rules and optimise web advertisement product performance and peak effectiveness.
Lead Participant | Project Cost | Grant Offer |
|---|---|---|
| UNIVERSITY OF BRIGHTON | £125,372 | £ 83,999 |
People |
ORCID iD |