Cardiff Metropolitan University and Yard Associates Limited
Lead Participant:
CARDIFF METROPOLITAN UNIVERSITY
Abstract
To develop an adaptive web analytics framework for predicting future purchasing behaviours and recommended marketing strategies based on attributed visitor history and interaction data
Lead Participant | Project Cost | Grant Offer |
|---|---|---|
| CARDIFF METROPOLITAN UNIVERSITY | £127,628 | £ 85,511 |
Participant |
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| KNOWLEDGE TRANSFER NETWORK LIMITED |
People |
ORCID iD |