University of Durham and KHWS Limited
Lead Participant:
DURHAM UNIVERSITY
Abstract
To develop an advanced methodology and data analytics on real time measurement to identify and manage key moments of intent that influences the path-to-purchase consumer decision-making in retail.
Lead Participant | Project Cost | Grant Offer |
|---|---|---|
| DURHAM UNIVERSITY | £165,278 | £ 110,736 |
People |
ORCID iD |