University of Newcastle Upon Tyne and Royston Limited
Lead Participant:
UNIVERSITY OF NEWCASTLE UPON TYNE
Abstract
To develop an enhanced e-marketing ability, driven by an understanding and use of data analytics, to incorporate co-branding and co-creation enabling Royston to develop an optimal marketing strategy working in partnership with their stakeholders.
Lead Participant | Project Cost | Grant Offer |
|---|---|---|
| UNIVERSITY OF NEWCASTLE UPON TYNE | £137,099 | £ 91,856 |
Participant |
||
| ROYSTON LIMITED |
People |
ORCID iD |