Birmingham City University and GlaxoSmithKline plc
Lead Participant:
BIRMINGHAM CITY UNIVERSITY
Abstract
To transform both the depth and quality of consumer driven insights into brand perception, captured by the Shopper Science Laboratory, using a suite of novel interactive Augmented Reality technologies, leading to new product creation and a wider market share.
Lead Participant | Project Cost | Grant Offer |
---|---|---|
BIRMINGHAM CITY UNIVERSITY | £166,696 | £ 83,348 |
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Participant |
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GLAXOSMITHKLINE PLC | ||
KTN LTD | ||
BIRMINGHAM CITY UNIVERSITY |
People |
ORCID iD |