University of Durham and Carbon (AI) Limited
Lead Participant:
DURHAM UNIVERSITY
Abstract
To develop understanding, statistical models and decision support for personalised advert and content delivery, leading to ‘decision theoretic’ optimisation software modules to show the best advert or content to an individual, leading to improved Click Through Rate and increased customer loyalty.
Lead Participant | Project Cost | Grant Offer |
|---|---|---|
| DURHAM UNIVERSITY | £207,664 | £ 139,134 |
Participant |
||
| CARBON (AI) LIMITED |
People |
ORCID iD |