DESIGN SCHOOL: The Future of the Project

Lead Research Organisation: Lancaster University
Department Name: Lancaster Inst for the Contemporary Arts

Abstract

This project will establish an international research network exploring the future of the Design School, through a partnership between Northumbria University School of Design, Charles Stuart University, Australia, the University of Southern Denmark, and the Design Museum London. By examining the contemporary situation of the Design School from a global perspective, the research network will explore how the structure of design learning and teaching, research and practice, is being transformed by a number of internal, external, and contextual factors and the implications of these changes for future iterations of the Design School. The network will explore the nature of the contemporary Design School and examine the rich and diverse situations that exist in design production, both in theory and practice, and the character of the studio/history/theory interplays that prevail in contemporary Design School life, asking whether Design Schools are shaping a new type of designer, or if tomorrow's designers will emerge from other professions such as business, health care, education, and computing, where design 'thinking' is now regularly applied.

This research network is proposed at a time when governments and markets across the world are actively reshaping the university and hence the Design School. In a time of rapid and intensive change, the network will foster new international relationships to shape the Design School of the future. The key aim of the proposed research network seminar series is to explore the future of the contemporary Design School informed by international perspectives from high level invited speakers from design education, culture and industry by asking:

* How can a Design School in the age of the Anthropocene best prepare future designers for this complex world?
* How can the Design School maximize the potential opportunities suggested by this future, uncertain world at a time of rapid and intensive change?
* Having changed the planet how should the Design School react to the planet changing us?

The research network will hold 3 symposiums reflecting 3 significant turns in the contemporary Design School. The first will focus on the current issues surrounding the Design School including the development of countless private Design Schools, increased distance learning, and national policies surrounding design education pursued by government across the world. The second symposium will focus on the increasingly close relationship between the Design School and the Cultural Sector. The third symposium will examine the increasingly intensive relationship between industry and Design Schools that will stimulate debate over future Design School policy and private companies' agendas. The collaboration between the research team in this international network will permit the network to bring together representatives from the expanding landscape of the Design School, which includes growing numbers of public and private educational providers franchising internationally, the design museum sector (also franchising internationally), representatives from the booming international design festival circuit, representatives from the emergent, mostly transdisciplinary postgraduate Design Schools, representatives from the editors of the mostly online design media, and influential practitioners engaged in design education. Since many of these influences are external to the discipline's traditional Design School model, but are shaping the learning of the designer, the 3 symposiums will generate the first advanced understanding of the probable trajectory of the Design School. The value of this research is in its rigorous examination of the future of the Design School. The audience for the 3 events will be international and comprise faculty heads and deans, museum directors, design educators, key design practitioners, festival directors and curators, publishers, members of the design media, and postgraduate students of design.

Planned Impact

Key beneficiaries of this research will be researchers, educators, practitioners, and policy makers within the design community and elsewhere including those in academia, industry, public and government bodies. The research planned will examine how the structure of design learning and teaching, research and practice, is being transformed by a number of internal, external, and contextual factors and the implications of these changes for future iterations of the Design School. Both individuals and groups within the design community and elsewhere will benefit from this research. A rich, international network of researchers, educators and practitioners involved in the expanding landscape of the contemporary Design School will be established to explore the important issues. The research will impact design education providers (e.g. Universities, Colleges, Research Organisations, Museums, and Schools), design policy makers (e.g. regional and national governments and bodies - Design Council, Design Research Society, RSA, etc.), the booming cultural sector including representatives from the design museum sector, the international design festival circuit, editors from the largely online design media, and practitioners by examining the importance of the modern day Design School to a nation's overall GDP and subsequent health and wellbeing of its people. Moreover, this research will explore cross-national and cross-cultural concepts and attitudes towards the Design School.
The main strategy for addressing impact in this research network is through a combination of systematic but imaginative work, which combines creative practice-based research with sound empirically based research. In this sense, impact is primarily addressed through the quality of the research proposed and by the high calibre of the proposed international research network participants. The impact of this research will be managed and disseminated via a range of both national and international channels. The channels include regional networks for design companies, network participants, subsequent continuing professional development (CPD) workshops, and symposium events that will be open to the general public. Other channels will include public bodies and agencies, including those represented by the invited network participants who will provide an effective context for the dissemination of the research findings, as well as established and relevant conferences, journals and trade magazines. International channels will include the research project website, the Design Museum's archives, international journals and conferences, and other established research and industrial collaborations of the main investigators. The project's impact will start immediately once funding has been secured. At this stage the dedicated project website will be built and the Design Museum archive launched. Information on the proposed symposiums will be disseminated to the invited network participants for them to distribute, in turn, to an even wider international audience. More long-term impact will be managed via the development of an exploitation plan throughout the proposed research, exploring opportunities with each of the Investigators' Commercialisation Departments. The investigators and their host universities have a strong reputation in design research. Moreover, the institutions are excellent providers of dedicated training, CDP activities, and in capacity building support for commercial, public and third sector design organisations. The potential impact of the proposed research thus extends well beyond commercial contexts to include social, cultural and quality of life contexts. In summary, the range of exploitation channels is very broad, ranging from academia through to SMEs to multinational product and cultural and service organisations. Outputs are planned in a range of formats that allow us to match dissemination methods to potential beneficiaries.

Publications

10 25 50
 
Title The Future of the Design School Website 
Description The Future of the Design School Website includes all of the invited speakers' presentations across all 3 of the Design School Summits held at the Design Museum, London. That is, presentations from The Educational Turn, The Industrial Turn, and the Cultural Turn. 
Type Of Art Artefact (including digital) 
Year Produced 2018 
Impact The website has led to the publication of a book - Design School: After Boundaries and Disciplines published by Vernon Press (Delaware, USA) and invited talks at the Design Museum, London and the V&A, London. 
URL https://www.futuredesignschool.co.uk
 
Description This project has now finished. The research network has developed a very successful and strong partnership between Imagination, Lancaster University, Charles Sturt University, Australia, and the Design Museum, London. The research network has held 3 Design School Summits at the Design Museum, London and attracted over 70 delegates to each summit.

The first Design School Summit looked to the future and focused on the Educational Turn of the Design School, which was of particular significance to the Design Museum, London as it was one of the closing events for learning and research at the old Design Museum location at Shad Thames, London. The old museum location closed its doors to the public on 30 June 2016, reopening in its new home in the former Commonwealth Institute in Kensington on 24 November 2016 with vastly improved facilities for learning and an ambitious programme with the potential to reach up to 60,000 learners annually.

Strength lies in collaboration and the museum's learning portfolio will grow through powerful partnerships with educational organisations, design communities and funders, of which the first Design School summit achieved. This blossoming research partnership has the following objectives:

• To develop an international network and perspective on the state of the contemporary Design School.
• To explore whether the Design School of the future needs to be more "undisciplined" (not interdisciplinary) in its approach to increasingly complex global crises.
• To examine the conditions that are impacting on the Design School in ways that the history of the discipline has not traced.
• To review the effects of the shift from disciplinary autonomy to interdisciplinarity.
• To appraise the challenges for the future Design School and the practice of design from globalised information flows and the spectacle of image making.

This research network is proposed at a time when governments and markets across the world are actively reshaping the university and hence the Design School. What was a trickle of complaints about the domestication of the modern university has become a flood of books, reports, opinions and editorials, public admonishments, proposals and counterproposals. In this time of rapid and intensive change, the network established through this Summit series will foster new international relationships to debate the Design School of the future. At the first summit, held at the former Design Museum on Shad Thames, we debated how the content, pedagogies, structures and remits of the Design School might adapt to a fast moving context. Since then the context for the series has changed dramatically, from fast moving to what Ezio Manzini and Victor Margolin, in their Open Letter to the Design Community, call "difficult and dangerous times" where design must "stand up for democracy". This summit, Design School and the Industry Turn, questions how design education can best meet the challenges of the loss of "fundamental freedoms" and of design's role within the creative and manufacturing industries in the UK and global economies.
Are design schools, for example, best placed to create the people industry require for their future needs, and if so, how? Should design schools produce job-ready, innovative, analytical and inventive problem-solvers as industry demands? How should design schools respond to the seemingly increasing automation within industry? Manzini and Margolin, call for "diverse actors who can shape our present and future worlds in fair and inclusive ways".
Those in the room today are no doubt familiar with the statistics associated with design and the larger creative industries sector, but they are worth restating: the creative industries together form a key sector of UK industry, generating around £90billion per annum and making up over 5% of the UK's economy. The creative industries are one of the fastest growing sectors of the British economy, growing at more than twice the rate of the economy as whole. The creative industries directly employ some 2 million people and are responsible for nearly 10%, or £20 billion, of the UK's annual service exports. In design, they span many different disciplines, from video-gaming and product design, to architecture, automotive design and fashion. As the workforce needs of industry evolve, the creative industries will be critical to the success of the wider future economy. But is design education meeting those needs? The government's official Tier 2 Shortage Occupation List 25 lists a high percentage of design jobs - how can HEIs work with schools and industry to mitigate future skills shortages and act as a pathfinder to other sectors on creating the right environment for a sector to thrive?
These questions and further provocations will be shared and debated today in the new Design Museum, a testament to founder Sir Terence Conran's absolute belief in the interconnectedness of design and industry and the central role of education therein. Cognisant of this context, the third summit will then pull focus to the role of the cultural sector vis a vis the design school. We look forward to welcoming delegates back to the museum in November to continue the conversation. The third and final Design School summit explored the programmatic, productive - and to some, problematic - relationship between the Design School and the cultural sector, as expressed through the institutional context of the museum and the agency of the public programme - comprising exhibitions, displays, research programmes and structured learning content through talks, workshops, courses and networking. At the first summit, held at the former Design Museum on Shad Thames in June 2016, we debated how the content, pedagogies, structures and remits of the Design School might adapt to a fast moving context. The second summit held here in June 2017 pulled focus on Design School and the Industry Turn, questioning design's role within the creative and manufacturing industries in the UK and global economies.
This summit takes places as the new Design Museum nears its first anniversary in its new home in Kensington. Over the year the museum has welcomed thousands of visitors from schools, colleges and universities, alongside professional designers, to a vibrant and inspiring portfolio of programmes. From programme feedback, we know that the museum is proving to be a critical resource not only for the next generation of creative professionals but also for today's
designers, through a curatorial strategy that positions the museum as a laboratory as well as a showcase. .
What does curatorial practice look like when aligned with the interests and needs of the Design School? Should exhibitions reflect the increasingly multi-disciplinary approaches that constitute professional practice as demonstrated in the second summit? How can the museum position itself as a hub for design communities, a forum for debate and ideas exchange? What are the salient topics for research partnerships that will inform both future design schools and the museum? Or is there a fundamental mis-match between the Design School and the cultural institution?
Exploitation Route As part of the three Design School summits, we invited a number of internationally leading design speakers from the USA, Switzerland, France, The Netherlands, Israel, Italy, and the UK. The speakers presented research on the future of the Design School and its relationships with industry, cultural organisations, governments, the public, and others. The work presented will have wide ranging relevance to many including design academics, design practitioners, and design researchers all over the world. The work presented will have relevance to those involved in developing educational provision at various levels, those involved in establishing education-industry connections, and, more generally, how design can be utilised in areas such as governance, health and social care, education, culture, and the environment.

The book - Design School: After Boundaries and Disciplines - published by Vernon Press, Malaga, Spain in 2019 (ISBN 978-1-62273-586-0) will have International appeal to design and other researchers all over the world. The ideas and case studies will be taken forward and utilised by design educators, researchers and practitioners across the globe.
Sectors Agriculture, Food and Drink,Communities and Social Services/Policy,Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Energy,Environment,Healthcare,Government, Democracy and Justice,Manufacturing, including Industrial Biotechology,Culture, Heritage, Museums and Collections,Pharmaceuticals and Medical Biotechnology

URL http://futuredesignschool.co.uk
 
Description This research network project has recently finished. The early findings from the work has contributed to greater awareness and relationship building amongst the design stakeholders involved (e.g. design academics, design industry, design organisations, etc.). The findings of the work are being used to rethink the scope and nature of the Design School. The research network held three Design Summits at the Design Museum and examined the future of the Design School from three perspectives - (i) education, (ii) industry, and (iii) cultural. A number of leading international experts presented their opinions, views and work on the future Design School. These findings and novel insights are being used to understand better the future possibilities for Design Schools and contribute to curriculum development in Design and other cognate disciplines. The findings of this award has contributed to the publication of several books and papers including: RODGERS, P.A. and BREMNER, C., Design School: After Boundaries and Disciplines, Vernon Press, Malaga, Spain, 2019, ISBN 978-1-62273-586-0. RODGERS, P.A. and BREMNER, C., "The Design of Nothing: A Working Philosophy", In Pieter E. Vermaas and Stéphane Vial (Editors), Advancements in the Philosophy of Design, Springer Publishers' Series on "Design Research Foundations", 2018, pp. 549 - 564. RODGERS, P.A. and BREMNER, C., 118 Theories of Design[ing], Vernon Press, Malaga, Spain, April 2021, ISBN 978-1-64889-158-8.
First Year Of Impact 2016
Sector Aerospace, Defence and Marine,Agriculture, Food and Drink,Communities and Social Services/Policy,Construction,Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Environment,Healthcare,Government, Democracy and Justice,Manufacturing, including Industrial Biotechology,Culture, Heritage, Museums and Collections,Pharmaceuticals and Medical Biotechnology
Impact Types Cultural,Societal,Economic,Policy & public services

 
Description Design School: The Future of the Project - Summit 1 - Design School and the Educational Turn 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact This research network is proposed at a time when governments and markets across the world are actively reshaping the university and hence the Design School. What was a trickle of complaints about the domestication of the modern university has become a flood of books, reports, opinions and editorials, public admonishments, proposals and counterproposals. In this time of rapid and intensive change, the network established through this Summit series will foster new international relationships to debate the Design School of the future. Today's summit, looking to the future and focusing on the educational turn of the Design School, is of particular significance as it is one of the closing events for learning and research at the museum at Shad Thames. The museum closes its doors to the public on 30 June, reopening in its new home in the former Commonwealth Institute in Kensington on 24 November 2016 with vastly improved facilities for Learning and an ambitious programme with the potential to reach up to 60,000 learners annually. Strength lies in collaboration and the museum's learning portfolio will grow through powerful partnerships with educational organisations, design communities and funders, of which today's summit we hope will be an exciting and inspiring case in point. The first Summit of three seeks to address three overarching questions: (1) How can a Design School in the age of the Anthropocene best prepare future designers for the complex world we all now inhabit? (2) How can the Design School maximize the potential opportunities suggested by this future, uncertain world? (3) Having changed the planet how should the Design School react to the planet changing us?
Year(s) Of Engagement Activity 2017
URL http://www.futuredesignschool.co.uk
 
Description Design School: The Future of the Project - Summit 2 - Design School and the Industry Turn 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Design School: The Future of the Project - Summit 2 - "Design School and the Industry Turn" explores the critical and contested relationship between the Design School and Industry. At the first summit, held at the former Design Museum on Shad Thames, we debated how the content, pedagogies, structures and remits of the Design School might adapt to a fast moving context. Since then the context for the series has changed dramatically, from fast moving to what Ezio Manzini and Victor Margolin, in their Open Letter to the Design Community, call "difficult and dangerous times" where design must "stand up for democracy". This summit, Design School and the Industry Turn, questions how design education can best meet the challenges of the loss of "fundamental freedoms" and of design's role within the creative and manufacturing industries in the UK and global economies.
Are design schools, for example, best placed to create the people industry require for their future needs, and if so, how? Should design schools produce job-ready, innovative, analytical and inventive problem-solvers as industry demands? How should design schools respond to the seemingly increasing automation within industry? Manzini and Margolin, call for "diverse actors who can shape our present and future worlds in fair and inclusive ways". Those in the room today are no doubt familiar with the statistics associated with design and the larger creative industries sector, but they are worth restating: the creative industries together form a key sector of UK industry, generating around £90billion per annum and making up over 5% of the UK's economy. The creative industries are one of the fastest growing sectors of the British economy, growing at more than twice the rate of the economy as whole. The creative industries directly employ some 2 million people and are responsible for nearly 10%, or £20 billion, of the UK's annual service exports. In design, they span many different disciplines, from video-gaming and product design, to architecture, automotive design and fashion. As the workforce needs of industry evolve, the creative industries will be critical to the success of the wider future economy. But is design education meeting those needs? The government's official Tier 2 Shortage Occupation List 25 lists a high percentage of design jobs - how can HEIs work with schools and industry to mitigate future skills shortages and act as a pathfinder to other sectors on creating the right environment for a sector to thrive? These questions and further provocations will be shared and debated today in the new Design Museum, a testament to founder Sir Terence Conran's absolute belief in the interconnectedness of design and industry and the central role of education therein. Cognisant of this context, the third summit will then pull focus to the role of the cultural sector vis a vis the design school. We look forward to welcoming delegates back to the museum in November to continue the conversation.
Year(s) Of Engagement Activity 2017
URL http://www.futuredesignschool.co.uk
 
Description Design School: The Future of the Project - Summit 3 - Design School and the Cultural Turn 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact The third and final summit in the series Design School: The Future of the Project, an Arts and Humanities Research Council (AHRC) funded research network with The Design Museum, London, Imagination, Lancaster University, UK, and Charles Sturt University, Australia, explores the programmatic, productive - and to some, problematic - relationship between the Design School and the cultural sector, as expressed through the institutional context of the museum and the agency of the public programme - comprising exhibitions, displays, research programmes and structured learning content through talks, workshops, courses and networking. At the first summit, held at the former Design Museum on Shad Thames in June 2016, we debated how the content, pedagogies, structures and remits of the Design School might adapt to a fast moving context. The second summit held here in June 2017 pulled focus on Design School and the Industry Turn, questioning design's role within the creative and manufacturing industries in the UK and global economies. This summit takes places as the new Design Museum nears its first anniversary in its new home in Kensington. Over the year the museum has welcomed thousands of visitors from schools, colleges and universities, alongside professional designers, to a vibrant and inspiring portfolio of programmes. From programme feedback, we know that the museum is proving to be a critical resource not only for the next generation of creative professionals but also for today's designers, through a curatorial strategy that positions the museum as a laboratory as well as a showcase. What does curatorial practice look like when aligned with the interests and needs of the Design School? Should exhibitions reflect the increasingly multi-disciplinary approaches that constitute professional practice as demonstrated in the second summit? How can the museum position itself as a hub for design communities, a forum for debate and ideas exchange? What are the salient topics for research partnerships that will inform both future design schools and the museum? Or is there a fundamental mis-match between the Design School and the cultural institution? We look forward to exploring these questions and more with today's outstanding roster of contributors, to whom we are extremely grateful for giving their time and sharing their expertise.
Year(s) Of Engagement Activity 2017
URL http://www.futuredesignschool.co.uk