Man Food - Exploring men's opportunities for 'Becoming an ecological citizen' through protein-related food practices
Lead Research Organisation:
University of Southampton
Department Name: School of Geography
Abstract
Current global trends in meat consumption are unsustainable, with large-scale livestock production carrying significant environmental costs - greenhouse gas emissions, land and water usage, and animal health and welfare concerns. Man Food is a project that brings together community partners with university researchers to explore questions around food and the environment, specifically in relation to men's consumption practices. The project is not about directly changing men's behaviour, but rather about seeing if there are different ways in which men can relate to food that might benefit health, lifestyle and the environment.
It comes out of two previous projects looking at food and community, and involves a series of food workshops with men, the production of a new art performance, a toolkit for organisations that addresses the project's central concerns, and a series of discussion lunches as part of Healthy City Week in Bristol.
Researchers Emma Roe and Paul Hurley are employing an approach they call "becoming an ecological citizen", as a way of thinking about the individual's relationship to the environment as one of citizenship rather than purely of (ethical) consumerism. It employs a hands-on and creative approach to connect people to issues like food through activities like cooking and eating. This enables different conversations to take place that might enable people to rethink their practices and beliefs around food. In the context of Man Food, we are interested in how this approach might be applied to men, in thinking about protein diversification - eating a range of protein like vegetables, beans, eggs and fish, as well as / instead of meat - to support organisations keen to address men's food choices in relation to personal health and environmentally-motivated behaviours.
The university researchers will work in partnership with Windmill Hill City Farm, a charity that provides educational, recreational and therapeutic activities by giving the local community opportunities to experience farming in the heart of the city. Along with Knowle West Health Park's group Man Alive, the farm will be involved in the development of a series of food workshops with men from a range of backgrounds across Bristol.
Man Food will also have an artist working on the project, who will use video and other approaches to creatively respond to ideas emerging in the interactive workshops. These will form the basis of an art performance created for the At-Bristol planetarium, a video of which will also be available on the Man Food website.
Over the course of the project, the team will develop the 'becoming an ecological citizen' approach in specific relation to men and protein, and will produce a toolkit, available digitally, for other organisations wanting to explore similar ideas and activities. Central to the researchers' way of working is to be in dialogue with WHCF and KWHP, to ensure outputs like the toolkit and workshops are the most relevant and useful they can be.
The team will also work to open up conversations around this subject (from this project as well as from the learning from previous projects on which it builds), through public discussion events called Man Food Picnics, during Healthy City Week. It will also extend conversations through social media and through relationships with other organisations, like At-Bristol, Flexitarian Bristol, Hubbub, The Matthew Tree Project and The Edible Landscape Movement.
It comes out of two previous projects looking at food and community, and involves a series of food workshops with men, the production of a new art performance, a toolkit for organisations that addresses the project's central concerns, and a series of discussion lunches as part of Healthy City Week in Bristol.
Researchers Emma Roe and Paul Hurley are employing an approach they call "becoming an ecological citizen", as a way of thinking about the individual's relationship to the environment as one of citizenship rather than purely of (ethical) consumerism. It employs a hands-on and creative approach to connect people to issues like food through activities like cooking and eating. This enables different conversations to take place that might enable people to rethink their practices and beliefs around food. In the context of Man Food, we are interested in how this approach might be applied to men, in thinking about protein diversification - eating a range of protein like vegetables, beans, eggs and fish, as well as / instead of meat - to support organisations keen to address men's food choices in relation to personal health and environmentally-motivated behaviours.
The university researchers will work in partnership with Windmill Hill City Farm, a charity that provides educational, recreational and therapeutic activities by giving the local community opportunities to experience farming in the heart of the city. Along with Knowle West Health Park's group Man Alive, the farm will be involved in the development of a series of food workshops with men from a range of backgrounds across Bristol.
Man Food will also have an artist working on the project, who will use video and other approaches to creatively respond to ideas emerging in the interactive workshops. These will form the basis of an art performance created for the At-Bristol planetarium, a video of which will also be available on the Man Food website.
Over the course of the project, the team will develop the 'becoming an ecological citizen' approach in specific relation to men and protein, and will produce a toolkit, available digitally, for other organisations wanting to explore similar ideas and activities. Central to the researchers' way of working is to be in dialogue with WHCF and KWHP, to ensure outputs like the toolkit and workshops are the most relevant and useful they can be.
The team will also work to open up conversations around this subject (from this project as well as from the learning from previous projects on which it builds), through public discussion events called Man Food Picnics, during Healthy City Week. It will also extend conversations through social media and through relationships with other organisations, like At-Bristol, Flexitarian Bristol, Hubbub, The Matthew Tree Project and The Edible Landscape Movement.
Planned Impact
Man Food builds on experience from the preceding related CC projects by maximising opportunities for co-design in the project process and outputs, and by using existing networks and partnerships to identify needs and to deliver pathways to impact for a range of stakeholders and end-users. These pathways will be primarily through innovative public engagement activities with non-academic audiences, realised through two-way relationships with organisations. Separate pathways to academic impact will be delivered through the collaborative nature of the project.
Social impact:
A) Community Partners:
1. Windmill Hill City Farm (WHCF):
- engaging new users from both white and BAME communities
- developing new understandings of relationship between food and environment, for application in education work or in cafe
- develop ways of working with artists
2. Knowle West Health Park (KWHP) / Man Alive:
- new interactive and social activities for Man Alive
- new relationships with other partners (WHCF, HCW)
- broader applied knowledge about approaches to public health and eco citzenship
3. At-Bristol:
- new partnerships and forms of audience engagement
- extend learning from food / environment work with children to adults
- engaging new audiences
- innovative material and high-quality artistic events in planetarium
4. Healthy City Week:
- novel co-produced research project in programme
- new experimental art performance bringing new audience to HCW programme
- opportunity to connect project to new audiences and organisations in the city
5. Flexitarian Bristol:
- platform for publicity and dissemination
- opportunity to extend campaigning and behaviour change work with academic analysis
- public context for BEC methodology
6. The Matthew Tree Project and Edible Landscape Movement
- opportunity to revisit original Foodscapes research
- dissemination of toolkit shaping cookery classes or signposting of service-users around healthy eating and behaviour change.
B) Community Members:
1. Workshop participants:
- acquiring new skills and knowledge from each other
- actively reflecting on food practices and BEC
- forming relationships with other men outside of their immediate community, and considering their food habits in different contexts (e.g. gender, social and cultural traditions).
- over a more extended period of time than in Protein Pressures, extending pathways to impact through secondary engagement with peers and family members outside of the workshops.
- exploring understandings about gender and ecology, and overcoming barriers to inclusion in discourses and activities about environmental responsibility.
2. General Public:
- bringing together performance audience from individuals interested in art, food, health and environment
- inspiring conversations and action around food and environment, among men and among women
- present a positive story of co-produced research
- drawing on knowledge learnt from Hubbub, exploring the use of social media and / or pledge making around protein diversification.
Academic Impact:
A) University Partners
- knowledge exchange between PI, PDRA and advisory panel
- mentoring of PDRA (formerly an artist on CC projects) by PI
- production of a conference paper by PDRA
- co-authorship of a journal article by PI and PDRA
B) Academic Knowledge
- increase value of creative and arts-based methods in interdisciplinary research
- increase development of food-based participatory research
- create interdisciplinary knowledge about the relationship between masculine subjectivities, material food practices and ecological knowledges of non-human agency.
Social impact:
A) Community Partners:
1. Windmill Hill City Farm (WHCF):
- engaging new users from both white and BAME communities
- developing new understandings of relationship between food and environment, for application in education work or in cafe
- develop ways of working with artists
2. Knowle West Health Park (KWHP) / Man Alive:
- new interactive and social activities for Man Alive
- new relationships with other partners (WHCF, HCW)
- broader applied knowledge about approaches to public health and eco citzenship
3. At-Bristol:
- new partnerships and forms of audience engagement
- extend learning from food / environment work with children to adults
- engaging new audiences
- innovative material and high-quality artistic events in planetarium
4. Healthy City Week:
- novel co-produced research project in programme
- new experimental art performance bringing new audience to HCW programme
- opportunity to connect project to new audiences and organisations in the city
5. Flexitarian Bristol:
- platform for publicity and dissemination
- opportunity to extend campaigning and behaviour change work with academic analysis
- public context for BEC methodology
6. The Matthew Tree Project and Edible Landscape Movement
- opportunity to revisit original Foodscapes research
- dissemination of toolkit shaping cookery classes or signposting of service-users around healthy eating and behaviour change.
B) Community Members:
1. Workshop participants:
- acquiring new skills and knowledge from each other
- actively reflecting on food practices and BEC
- forming relationships with other men outside of their immediate community, and considering their food habits in different contexts (e.g. gender, social and cultural traditions).
- over a more extended period of time than in Protein Pressures, extending pathways to impact through secondary engagement with peers and family members outside of the workshops.
- exploring understandings about gender and ecology, and overcoming barriers to inclusion in discourses and activities about environmental responsibility.
2. General Public:
- bringing together performance audience from individuals interested in art, food, health and environment
- inspiring conversations and action around food and environment, among men and among women
- present a positive story of co-produced research
- drawing on knowledge learnt from Hubbub, exploring the use of social media and / or pledge making around protein diversification.
Academic Impact:
A) University Partners
- knowledge exchange between PI, PDRA and advisory panel
- mentoring of PDRA (formerly an artist on CC projects) by PI
- production of a conference paper by PDRA
- co-authorship of a journal article by PI and PDRA
B) Academic Knowledge
- increase value of creative and arts-based methods in interdisciplinary research
- increase development of food-based participatory research
- create interdisciplinary knowledge about the relationship between masculine subjectivities, material food practices and ecological knowledges of non-human agency.
Publications
Hurley P
(2022)
Researching masculinities and food protein practices: A trio of more-than-human participatory workshops
in Qualitative Research
Morris C
(2021)
Priorities for social science and humanities research on the challenges of moving beyond animal-based food systems
in Humanities and Social Sciences Communications
| Title | AND ALL THE MEN WE SAY TODAY.. A sensory audio walk by Joanna Young, Kip Johnson and Jamie McCarthy |
| Description | How do ideas around eating choices, food as 'protein' and 'being a man' inform how men shape and feel-in their bodies? What makes men choose to eat what they do? Do we always have a choice? And do some kinds of protein make men 'more of a man'? Beneath the plastic wrappers, sterile containers and consumer advertising campaigns lies the original and most essential form of consumption: eating food. A simple cycle of input and output; a bridge between things we often imagine as separate - environment and body - the worlds outside and inside. How do we feel about what we eat? How does what we eat make us feel? And All the Men We Saw Today has been created by Joanna Young, Kip Johnson and Jamie McCarthy, artists-in-residence on Man Food. It's evolved alongside participatory research led by Dr Emma Roe and Dr Paul Hurley, University of Southampton, with Windmill Hill City Farm and the Matthew Tree Project. It is a guided performance audio walk around Bedminster, Bristol, weaving together voices from some of the workshop participants with broader issues around food and the environment. The walk takes participants along shopping high streets, through a city farm and a supermarket.The walk takes 50 minutes to complete. It can be experience a) in situ in Bedminster, Bristol, b) as a downloadable mp3 (https://man-food.org/2017/10/12/and-all-the-men-we-saw-today/), c) or a 50 min film of the walk (https://vimeo.com/243631216/fd0b9a572f). |
| Type Of Art | Performance (Music, Dance, Drama, etc) |
| Year Produced | 2017 |
| Impact | Of the 20 persons who attended the sound walk and self-completed a questionnaire, 85% (n=15) have made a meaningful connection; 57% (n=15) said they learnt something new; 43% (n=15) are inspired to change something. |
| URL | https://vimeo.com/243631216/fd0b9a572f |
| Title | Man Food Toolbox |
| Description | We are creating a toolbox that will work as a kind of DIY version of the Man Food workshops. The ideas is that individuals, groups and organisations can use it for their own purposes. It's still a work in progress, which a partner organisation in Bristol will be trialling over the coming months. The tool box describes the format of three workshops that aim to engage men in thinking about change. It describes the Man Food project and explains the interest in men, the environment and protein consumption practices. It then explains how to run and facilitate a set of three workshops - workshop one: what is protein?; workshop two: body stories; workshop three: my food life - that centre around the preparation, cooking and eating of food, together. |
| Type Of Art | Creative Writing |
| Year Produced | 2018 |
| Impact | Of the 24 male attendees of Man Food Workshops, of those who respond to online survey 83% (n=6) have since reported an attitude or behaviour change. We are working with TIGERBRISTOL - a cooperative that runs gender advocacy workshops. |
| URL | https://manfoodproject.files.wordpress.com/2018/02/man-food-toolbox-small.pdf |
| Description | 1. Men can experience social isolation, exclusion, bullying if they choose to not eat meat. This can lead to situations where men who are increasing their number of vegetarian or vegan meals, to avoid these negative experiences opt for the easier option and eat a meat-based meal in some social circumstances (particularly when eating outside the home, or intergenerational meals). 2. To understand how and why men experience negative responses when opting to not eat meat, it is useful to explore this in relation to cultural relations between humans and animals, and the civilising process through the Modern era that positioned men as dominant, civil, rational, in other words 'other' to animals (and women) who were categorised as wild, emotional and subservient. The ultimate demonstration of power over the animal was to eat them as meat. Appreciating this long cultural history of performing a predominant form of masculinity that relies on eating meat can help us understand the experiences of the increasing number of vegetarian/flexitarian men in Westernised societies today; and equally the attitudes towards men who do not eat meat by meat-eating men (and wider society). 3. This research developed through a series of participatory cooking workshops with groups of men, co-designed and delivered with community partners - a city farm and a food aid charity. This participatory research methodology generated novel findings and experiences absent from academic food consumption research and that could inform public health education, food product development, food-marketing, and food catering practices. This opens up new research questions about how upstream food activity can respond and react to the research findings when innovating and marketing alternative proteins (non-animal derived) food products by the food retail and catering/food service sector. |
| Exploitation Route | The findings can be used by the media /TV and Radio producers to generate output (newspaper articles, blogs, TV and radio shows) that can inform the public debate about the experiences of men who eat none or less meat. The findings can inform food catering and food service outlets who may wish to reduce the amount of animal-based protein in meals, by understanding the challenges and potential for reducing-meat content. For example project partners Windmill Hill City Farm are working to reduce their meat-based meals. |
| Sectors | Agriculture, Food and Drink,Communities and Social Services/Policy,Environment,Healthcare,Leisure Activities, including Sports, Recreation and Tourism,Retail |
| URL | http://generic.wordpress.soton.ac.uk/man-food/ |
| Description | Supported understanding of the market for vegan/vegetarian food products that would particularly targeted a male-consumer, for example the Moving Mountains burgers that are now found as the Vegan burger in many pub chains and supermarkets. |
| First Year Of Impact | 2019 |
| Sector | Agriculture, Food and Drink,Education,Retail,Other |
| Impact Types | Cultural,Societal,Economic |
| Description | Christian Ethics of Farmed Animal Welfare |
| Amount | £455,063 (GBP) |
| Funding ID | AH/R014752/1 |
| Organisation | Arts & Humanities Research Council (AHRC) |
| Sector | Public |
| Country | United Kingdom |
| Start | 10/2018 |
| End | 09/2021 |
| Description | Connected Communities Catalyst Fund |
| Amount | £2,975 (GBP) |
| Funding ID | R202080CF5 |
| Organisation | Connected Communities |
| Sector | Charity/Non Profit |
| Country | United Kingdom |
| Start | 03/2018 |
| End | 08/2018 |
| Description | ESRC IAA |
| Amount | £9,546 (GBP) |
| Funding ID | Accelerating impact of Man Food through analysing media impact and packaging findings for use by the Sustainable Cities movement. |
| Organisation | University of Southampton |
| Sector | Academic/University |
| Country | United Kingdom |
| Start | 12/2018 |
| End | 03/2019 |
| Description | Routes of infection, routes to safety: Creative mapping of human-viral behaviours on the bus to understand infection prevention practices |
| Amount | £169,164 (GBP) |
| Funding ID | AH/V014986/1 |
| Organisation | Arts & Humanities Research Council (AHRC) |
| Sector | Public |
| Country | United Kingdom |
| Start | 01/2021 |
| End | 01/2022 |
| Description | Routes of infection, routes to safety: Creative mapping of human-viral behaviours on the bus to understand infection prevention practices. |
| Amount | £208,907 (GBP) |
| Funding ID | AH/V014986/1 |
| Organisation | United Kingdom Research and Innovation |
| Sector | Public |
| Country | United Kingdom |
| Start | 01/2021 |
| End | 01/2022 |
| Description | Understanding non-elite environmentalisms in a global context. |
| Amount | £33,000 (GBP) |
| Organisation | University of Southampton |
| Sector | Academic/University |
| Country | United Kingdom |
| Start | 09/2019 |
| End | 01/2020 |
| Title | Becoming Ecological Citizenship methodology |
| Description | The 'Becoming ecological citizens' methodology was developed during AHRC Foodscapes AH/K00400X/1 (2013) with Dr Paul Hurley (artist). The methodology seeks to create connections between humans and non-humans through embodied engagements rather than purely intellectual ones by i) facilitating sensory experiences with materialities from or related to objects of interest ii) creating a space where people can perform or relate differently to the object of interest. This methodology has been developed into a tripartite structure through the Man Food Project - as described in the Man Food toolbox. Workshop 1: what is protein? Workshop 2: How do different proteins feeling in the body? Workshop 3: When have you changed what you eat? Each workshop is devised from the constituent elements of the Becoming Ecological citizenship methodology. |
| Type Of Material | Improvements to research infrastructure |
| Year Produced | 2016 |
| Provided To Others? | Yes |
| Impact | The methodology was used in the Man Food project has the foundation for the workshops that are describe in the Man Food Toolbox. It has also been used for Antimicrobial Resistance public engagement events, namely the Microbe Masquerade which communicated findings from the Eco-Bath project and was run at Camp Bestival Science tent (2016). The Methodology is also the foundation for The Mouse Exchange (2018- ongoing), a public engagement experience that allows people to participate in crafting felt mice in a space that provides the opportunity to learn, reflect, discuss Laboratory Mice Origins. This is funded by The Wellcome Trust (co-PI Roe) Animal Research Nexus project. |
| URL | http://generic.wordpress.soton.ac.uk/man-food/2019/03/13/becoming-an-ecological-citizen/ |
| Description | Bristol Food Network partnership |
| Organisation | Bristol Food Network |
| Country | United Kingdom |
| Sector | Charity/Non Profit |
| PI Contribution | Knowledge Exchange regarding protein consumption and gender, to contribute to Bristol Food Network's development of an application to become a Sustainable Food City. |
| Collaborator Contribution | Knowledge Exchange regarding catering and procurement practices and networks, and insights into city-level food policy development. |
| Impact | University of Southampton - ESRC IAA funding - Accelerating impact of Man Food through analysing media impact and packaging findings for use by the Sustainable Cities movement. |
| Start Year | 2018 |
| Description | The Matthew Tree Project (TMTP) community co-investigators. |
| Organisation | The Matthew Tree Project |
| Country | United Kingdom |
| Sector | Charity/Non Profit |
| PI Contribution | We invited them to be community co-investigators for this research project which involved discussion with them about how the research could address areas of mutual interest. Primary interest of TMTP was how to evaluate and measure the experience of clients who TMTP work with. The research has given greater insight into the domestic food experiences of clients, how they feel about their limited food choices at this time in their life and has provided a space for male clients to get-together to talk, cook and share food. TMTP were impressed with how engaged the men were in the project's workshop (held twice with the same group) and we are exploring how to build confidence in these men about the cooking and eating skills they have (that due to food poverty involve lower meat consumption) which could be shared more widely. We are still exploring how our experiences can support them in developing evaluation tools for their food-related charitable services. |
| Collaborator Contribution | TMTP gave us access to clients who then became involved with the workshops; some of their voices went on to feature in the sensory-sound walk 'And the men we saw today'. They kindly gave us free use of a meeting space and kitchen where we held two workshops. We appreciated their interest in the wider environmental ethics around food choices and habits, and consideration for how that might intersect with what often appear purely social and human (and not environmental) issues of food poverty and food access. From the outset of our collaboration with TMTP (back in 2014) it has provided a critical space for thinking outside of the dominant framing of food ethics as something which people engage with through being a food consumer in the marketplace (not possible for clients of TMTP). TMTP and the clients that use its services demonstrate an awareness and interest in environmental thinking but without the money to meet their interests through their food purchasing. |
| Impact | The 'And all the men today' soundtrack includes the voices of men who are clients of TMTP. |
| Start Year | 2017 |
| Description | Windmill Hill City Farm - community co-investigators |
| Organisation | Windmill Hill City Farm |
| Country | United Kingdom |
| Sector | Charity/Non Profit |
| PI Contribution | We discussed and shared with them material about the challenges that surround and need for a reduction in livestock-based protein. This has given them the opportunity to think more about how as a city farm they could be involved with encouraging critical engagement with the food that their visitors are eating through displays, types of food available on the cafe menu. We raised awareness of the city farm through routing the 'And all the men we say today' audio walk through the city farm site. We |
| Collaborator Contribution | i) The head of the on-site cafe attended some of the workshops both to listen in on the discussion and also to support the preparation of food. We appreciated having her culinary skills and experience in the workshops. ii) Our meetings with the Director have focused on the types of visitors (young families) who visit the farm, often not fathers, and also the importance of the farm's role as receipients of social care volunteers across the city of Bristol. This has encouraged us to think carefully about how different constituencies can be engaged and presented with the findings of the research. This is ongoing. iii) The city farm setting has enabled us to recognise the value of holding the first workshop (in each set of three) in a farm setting where there are animals grazing and food growing to encourage participants to critically reflect upon the environmental impacts of livestock production versus plant-based proteins. |
| Impact | The 'And all the men we say today' sensory audio walk is routed through the Windmill Hill City farm site. |
| Start Year | 2017 |
| Description | BBC News Quiz Extra |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | Research from Man Food project, particularly findings about men's experience of social shame and bullying when choosing vegetarian options, provided the basis for a segment of several minutes discussion on popular news satire programme. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Discussant on Gender, Climate Change and Conflict at UKRI/ GCRF/UNDP meetings UN HQ, New York |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Policymakers/politicians |
| Results and Impact | Emma Roe attended a GCRF /UKRI / UNDP workshop at the UN Headquarters in New York as was a discussant on the theme of gender, climate change and conflict drawing on the findings from the Man Food research project. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Discussed research in speed-dates at AHTV, Barbican, London, Feb 2020 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Media (as a channel to the public) |
| Results and Impact | I attended AHTV event at the Barbican and discussed our research findings with TV researchers. |
| Year(s) Of Engagement Activity | 2020 |
| Description | Emma Roe interviewed on BBC Radio Wales 'Drive Time show' about Man Food Research findings. |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | To provide information about the experiences of men who eat less or no meat and to explain the cultural reasons why men are challenged by society if they choose to eat no meat. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Feed Bristol Sims Hi lunchtime workshop |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Public/other audiences |
| Results and Impact | We held a lunchtime workshop as part of the ongoing series of lunchtime workshops held at Feed Bristol. The workshop again drew on elements from the Man Food Toolbox and included eating a meal collectively. It sparked discussion about protein-related food eating habits. |
| Year(s) Of Engagement Activity | 2017 |
| Description | Flexi-Bristol evening workshop |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Public/other audiences |
| Results and Impact | An evening workshop including a meal was held that followed a compressed workshop format that drew on elements of Workshop 1 and workshop 3 as outlined in the Man Food toolbox. The workshop sparked questions and discussion about protein-eating habits. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://man-food.org/2017/09/27/events/ |
| Description | Food Futures event Oxford |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Public/other audiences |
| Results and Impact | Presentation of workshop at Food Futures events |
| Year(s) Of Engagement Activity | 2018 |
| Description | Interview with Chris Mason on BBC Radio 4's The World Tonight on Man Food research findings. Also then on The BBC World Service news programmes. |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Purpose was to inform the BBC Radio 4 and BBC World Service audience about the experiences of men who are vegetarian or eat less meat. It led to journalists contacting me for further interviews and helped to disseminate the research findings. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Interview with Metro |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Interviewed by Miguel Velazquez Mendoza about Man Food project, particularly findings about men's experience of social shame and bullying when choosing vegetarian options. |
| Year(s) Of Engagement Activity | 2018 |
| URL | http://diariometro.com.ni/tendencias/191694-ellos-temen-el-rechazo-social-por-ser-vegetarianos/ |
| Description | Interviewed by Daily Mail |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Interviewed by science correspondent Victoria Allen about Man Food project, particularly findings about men's experience of social shame and bullying when choosing vegetarian options. |
| Year(s) Of Engagement Activity | 2018 |
| URL | https://www.dailymail.co.uk/news/article-6100933/Vegetarian-men-ordering-meat-restaurants-avoid-judg... |
| Description | MEL Magazine interview |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Interviewed by Andrea Fiouzi about Man Food project, particularly findings about men's experience of social shame and bullying when choosing vegetarian options. |
| Year(s) Of Engagement Activity | 2018 |
| URL | https://melmagazine.com/en-us/story/nothing-inspires-men-to-eat-their-vegetables-like-a-midlife-cris... |
| Description | Made in Bristol TV interview |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | TV interview on evening chat show about the project's research and artistic outputs (as part of healthy city week). |
| Year(s) Of Engagement Activity | 2017 |
| Description | Man Food website and blog |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Man Food website set up, with associated Twitter hashtag, for communicating about the project's activities and distributing materials (e.g. soundtrack, toolbox). |
| Year(s) Of Engagement Activity | 2017,2018 |
| URL | http://www.man-food.org |
| Description | Mens Health Magazine interview |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Media (as a channel to the public) |
| Results and Impact | Interviewed by Melissa Matthews about Man Food project, particularly findings about men's experience of social shame and bullying when choosing vegetarian options. Not yet published. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Press coverage following RGS press release and Global Food Security Blog |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Media (as a channel to the public) |
| Results and Impact | Press coverage of conference paper presented at Royal Geographical Society Conference 2018, addressing findings from 'Man Food: Exploring Men's Opportunities for 'becoming an ecological citizen' through protein-related food practices'. Media coverage derived largely from RGS-IBG press release and Global Food Security blog written by Emma Roe https://www.foodsecurity.ac.uk/blog/suns-out-buns-out-exploring-the-alfresco-ritual-of-meat-fire-mans-work-and-sustainability/ The paper and project was referenced in 95 articles on news (31) and lifestyle (64) websites in UK, Nepal, USA, Russia, Indonesia, Netherlands, Mexico, Chile, Nicaragua, Italy, Brazil, Portugal, Philippines, Belgium, France, Finland and Hungary. Of those websites, 16 had a comments facility, on which were a combined number of 1945 comments. These form the basis of an emerging data set for discourse analysis. Social media analysis of the web coverage was undertaken and found that the total number of public Facebook interactions with articles referencing the research was 33186, with 20119 reactions (e.g. "likes"), 11409 comments and 2981 shares. These numbers include pages and public profiles. The total number of interactions from social media including Twitter, Instagram, Reddit, and Facebook pages (but not including Facebook profiles) was 18506, reaching a potential audience of 148,408,695 total followers (representing sum of Facebook page likes, Twitter followers). |
| Year(s) Of Engagement Activity | 2018 |
| Description | Public Lecture Bristol Central Library |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | 40 members of the public attended a lecture as part of Bristol Libraries' lunchtime lecture series. A presentation about the project and associated issues was followed by questions and a discussion afterwards. |
| Year(s) Of Engagement Activity | 2017 |
| Description | Radio Wiltshire interview |
| Form Of Engagement Activity | A broadcast e.g. TV/radio/film/podcast (other than news/press) |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | Interview on morning breakfast show in which presenter was undertaking trial vegetarianism. Sharing of research findings and context, and of advice from work with research participants. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Series of three workshops in St Werburghs, Bristol |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Public/other audiences |
| Results and Impact | The 4 men who self-identified as men who exercised, participated in a lot of discussion about protein and reflected on what they knew and didn't know about eating plant-based protein. Dialogue is ongoing with this men, but one who previously had never tried vegetarian food is now cooking it regularly. |
| Year(s) Of Engagement Activity | 2017 |
| Description | Series of two workshops with 10 men who were clients of The Matthew Tree Project (emergency food aid charity) |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Public/other audiences |
| Results and Impact | Two workshops were held over subsequent weeks with a group of male clients of The Matthew Tree Project. The men discussed the manliness of different foods - ranked them in order. They discussed their memories of eating meat and what meat-eating means to them today, in their past and speculated on their futures. There was a lot of sharing of their personal experiences. Some of the men shared their stories on a separate occasion and feature in the And all the men we saw today sensory sound walk, and two men came along for the organised performances of the walk in Healthy City Week Bristol. |
| Year(s) Of Engagement Activity | 2017 |
| Description | Three Man Food workshops with men at Windmill Hill City Farm. |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Public/other audiences |
| Results and Impact | Between 6 to 8 men who self-identified as 'green men' attended a series of three workshops that followed the format as described in the Man Food Toolbox. There was lots of discussion and questions about masculinity, the environment, and food protein choices. The group on each occasion cooked and ate together. |
| Year(s) Of Engagement Activity | 2017 |
| Description | UN Development Programme meeting New York |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Policymakers/politicians |
| Results and Impact | PI Roe attended meeting at the UN in New York, to ask as discussant on a meeting about the GCRF Development Agenda and upcoming Gender and Intersectionality call. |
| Year(s) Of Engagement Activity | 2018 |
| Description | VICE Magazine interview |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Interviewed by Lauren Rothman about Man Food project, particularly findings about men's experience of social shame and bullying when choosing vegetarian options. |
| Year(s) Of Engagement Activity | 2018 |
| URL | https://munchies.vice.com/en_us/article/ev8eja/men-are-embarrassed-to-order-vegetarian-food-british-... |
| Description | We The Curious evening workshop. |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Public/other audiences |
| Results and Impact | Workshop stand at evening event at We The Curious Bristol. This gave the opportunity for visitors to the evening event to drop in to discuss ideas and themes around food protein choices and how they relate to sustainable food production. |
| Year(s) Of Engagement Activity | 2017 |
| URL | https://www.headfirstbristol.co.uk/whats-on/we-the-curious/thu-7-dec-after-hours-42725 |