Exploring Participatory Film-Making as a Development Method to address Gender Inequality in the Pacific

Lead Research Organisation: University of St Andrews
Department Name: Philos Anthrop and Film Studies

Abstract

Gender inequality in the Pacific is a serious challenge and a sensitive issue - and requires a culturally appropriate and joined-up development approach to support and drive the necessary social changes. The prevalence of violence against women in the Pacific region is among the highest in the world, whilst women's parliamentary participation is amongst the lowest in the world. Countries across the Pacific region have put in place policy strategies, legal frameworks and a raft of initiatives, but against their own and internationally accepted indicators there has been poor progress towards gender equality, despite the development cooperation efforts of many donors over several decades. Why is the current paradigm underpinning gender policy apparently ineffective in grasping the social actions that produce gender inequality in the Pacific? What are the cultural contexts shaping the contemporary situation?

An emerging body of Pacific-made participatory documentary films has recently thrown new light on these problems by enabling communities to tell their own stories, in their own ways and through their own cultural terms. But we cannot assume that Pacific peoples' view visual representations as we might expect, nor that film technologies alone are able to access and to draw out ideas in the vernacular. Rather, research suggests that the design of participatory processes can enable people to analyse and to leverage social change in their own terms. How do these home-grown Pacific film projects fit with the history of community film-making and human rights activism? What are the key factors to development methods able to align with indigenous knowledge and Pacific protocols for communal relations?

At the same time, legal and anthropological research suggests that current gender policies have recognisable origins in Euro-American folk models that reduce 'gender' to the taken-for-granted differences between men and women. But gender in the Pacific is not merely a matter of the biological differentiation of women and men: in their own analyses of events and actions, Pacific peoples point to the importance of differentiating whether a woman is acting as a mother, daughter, sister, cousin, wife, in-law and look to these particular social, collective and kinship relations. Alongside examining the conceptual and cultural assumptions that underpin the current gender policy paradigms, we will examine the dominant theories of change for levering 'individual' and 'societal' behaviour changes misunderstand the tenets of Pacific socialites. Is there a culturally appropriate way to promote rights-based issues such as gender inequality within a communal society?

Film studies and ethnographic research each have distinctive ways of understanding how people engage and portray the world in their own cultural terms, and this project aims to bring these insights into dialogue. With PNG and Samoan film-makers' recent development of culturally effective participatory methods and ethnographic evidence that Pacific gender differentiates relational roles not biological difference, this international research network opens a new space for dialogue in which academics and non-academics can collaborate in re-thinking the current paradigms in development policy and practice.

The proposed inter-disciplinary international research network will work by promoting sustained collaboration between researchers in the UK, Papua New Guinea and Samoa, by the use of video-conference research seminars, by analyzing the emerging genre of Pacific-made community films, by reviewing the literature on indigenous approaches and participatory methods, by involving Pacific film-makers and communities with experience of participatory film-making, and by series of workshop and impact engagement events across both regions - all with the objective of contributing to creative development methods to support the challenge of promoting gender equality in the Pacific.

Planned Impact

Gender inequality is widespread in the Pacific and a key challenge in the ODA LMIC countries of Papua New Guinea, Samoa and ODA UMIC country of Fiji where the bulk of project activities and impact engagement will occur. In formulating this project, our research outputs to date and the proposed areas of research focusing on gender inequality and participatory film-making have been discussed and shared with the UK FCO in London, Port Moresby and Suva; with the Commonwealth Secretariat; with the EU's EuropeAid; with Pacific embassies in Brussels and, through our international project partners the Papua New Guinea National Research Institute and National University of Samoa, with governments in PNG and Samoa. Our international partners are particularly well placed at research institutions with direct pathways to impact into the PNG and Samoa governments in view of the growing priority given to national strategies, and into regional governance bodies and international development agencies.

Film studies and ethnographic research each have distinctive ways of understanding how people engage and portray the world in their own cultural terms, and this project aims to bring these insights into dialogue with a range of academic and non-academic actors. The proposed project design recognizes that the likelihood and scale of beneficial impacts are promoted by our focus on the clearly defined challenge of gender inequality, by our existing experience of impactful research engagement in this field, and by our working method of close liaison and alignment with stakeholders throughout the whole project life cycle (ODA GCRF Guidance).

Project participants from the UK, Papua New Guinea and Samoa are already well-versed in research-policy knowledge exchanges and in the methods and contexts through which research findings, collaborations and advice can realize the potential for impacts. Research impacts through knowledge exchange takes time: expertise needs to be demonstrated and recognized, and two-way research-policy relationships are key to creating the spaces in which knowledges can be drawn together and utilized. In having already established knowledge exchange relations with the key impact stakeholders for this project, our participants provide the project with a head-start. We recognize from personal experience that 'impacts from research are always uncertain, often unexpected and cannot be guaranteed' (ODA GCRF Guidance), and have experience of the relations of trust, effective engagement events, diverse forms of dissemination and outputs and continuing dialogue by which impacts from research can be promoted and can arise through indirect and non-instrumental influence on the evolution and directional change in policy thinking and practice. A series of seven workshops will build capacity and develop and share expert knowledge, and all will involve some element of impact engagement, and be followed by circulated briefings to our wider networks. We also recognize the need to specifically engage certain key stakeholders - with whom our group has existing working contacts - in a sustained way and in their own locations. To this end we have planned impact engagement meetings in London, Port Moresby, Apia, Suva and Brussels.

By addressing Pacific conceptualizations of gender, relationality and inequality actions in the vernacular; by exploring the contribution of film, legal and anthropological studies to understanding the key components to effective processes for community responsive participatory documentary film-making; and by researching theories of change in terms of both means and ends through close consideration of cultural mechanisms and interfaces between customary and codified law - we have designed research interactions and outputs that promote impacts from our research which hold considerable potential in supporting efforts towards the challenge of transforming gender inequality in the Pacific.
 
Title Gender 2019 Samoa 
Description Documentary film made by Galumalemana Steven Percival of Pacific phase of project in 2018 showing research team engaging communities and local researchers and filmmakers, and development agencies in Samoa. 
Type Of Art Film/Video/Animation 
Year Produced 2020 
Impact Film widely circulated to Pacific filmmakers and development agencies. Listed as a source for a REF2021 Impact Case Study 
URL https://youtu.be/BVMPaTuubUM
 
Title New website for the PaCiFiC Filmmaking consortium 
Description The Pacific Community Filmmaking Consortium (PaCiFiC) is a network of Pacific filmmakers and organisations working with communities. The consortium represents an emerging body of Pacific-made participatory films and filmmakers who have come together to develop and share practice as filmmakers and to support the communities with whom they collaborate. 
Type Of Art Artefact (including digital) 
Year Produced 2020 
Impact The Pacific Community Filmmaking Consortium (PaCiFiC) was first proposed at a workshop in Fiji in 2019 funded by a Scottish Funding Council GCRF Grant awarded from funds administered by St Andrews, which followed on from the achievements and outcomes of the main AHRC funding project. The formal establishment of the consortium was developed under the AHRC Follow-on funding led by Dr Kirsten MacLeod at Napier University on which Dr Tony Crook is a CO-I. 
URL https://pacificfilm.net/
 
Title Pacific 2018 PNG 
Description Documentary film made by Neil Montgomery during 2018 Pacific phase of project and shows the research team engaging communities and local researchers and filmmakers in Papua New Guinea. 
Type Of Art Film/Video/Animation 
Year Produced 2020 
Impact Widely circulated to Pacific filmmakers and development funding agencies. Listed as a source to a REF2021 Impact Case Study. 
URL https://youtu.be/rHwac9jmxko
 
Description This AHRC Global Challenges Research project was funded under the 2017 'Research Networking Scheme Highlight Notice for International Development' and focused on the societal and development challenges of gender inequality in the Pacific region.

The interdisciplinary project involving film-studies and anthropology operated in conjunction with International Co-investigators based at the Papua New Guinea National Research Institute & the National University of Samoa. These research institutions based in ODA DAC-listed have a research-policy remit contributing to national government policy and programming. The research networking project sought to build upon an ongoing collaboration, to expand our institutional consortium and to enhance our wider network of Pacific-based film-makers, policy makers based in international agencies and with the regional governance agencies.

Our over-arching research questions concerned understanding the origins of current policy paradigms and their inter-face with vernacular conceptualisations of gender relations & the ways in which ethnographic methods and participatory methods could enable people to tell their own stories in their own terms and then use these stories to leverage change.

Over the duration of the project, we held a series of 13 'Pacific Connections' research-policy events and networking workshops in two phases:
1. Europe-based: St Andrews, London & Brussels (March 2018)
2. Pacific-based: Papua New Guinea, Solomon Islands, Vanuatu, Fiji, Tonga and Samoa (June/July 2018) to engage 6 ODA DAC-listed Pacific countries.

Details of all project workshops are here: https://cps.wp.st-andrews.ac.uk/past-events/.

Video record of EU InfoPoint workshop in Brussels here: https://ec.europa.eu/europeaid/news-and-events/community-film-making-gender-equality_en.

Engagement with the project here: https://m.facebook.com/communityfilmmakingforgenderequalityinthepacific/

Our institutional consortium has been expanded to include additional partners in the UK (Napier University), Papua New Guinea (University of Goroka), Solomon Islands (National University of Solomon Islands), Vanuatu (Vanuatu Cultural Centre), Fiji (University of the South Pacific) and Tonga (Women and Children's Crisis Centre) & Australia (Queensland University of Technology) and New Zealand (Victoria University Wellington).

Through the series of Pacific workshops and networking outreach, our networks now include participatory film-makers from across the Pacific region - many of whom were unaware of each other - and therefore been able to connect and catalyse a regional network for the first time.

We have developed linkages with NGOs, national governments, international funding agencies and regional governance agencies in all 6 ODA DAC-listed countries engaged through the project - and therefore fostered closer research-policy linkages and impact pathways.

Our key research findings suggest that Pacific-based participatory film-makers have, in various ways and differing contexts, drawn upon and developed culturally appropriate ethnographic methods to create effective development tools - and which go hand in hand with the use of film screenings to encourage discussion towards change through vernacular forms of community dialogue. We have identified the ways in which anthropological considerations of indigenous life-worlds and the recognition of vernacular conceptualizations are variously taken into account or ignored in development discourses and practices.
Exploitation Route Our research is already being taken forward by 1. Follow on funding from AHRC/ESRC for a case-study advising UKRI's initiative 'Indigenous engagement, research partnerships and knowledge mobilisation', 2. Follow on Scottish Funding Council GCRF grant for developing a regional database & holding first pan-regional workshop, 3. Feeding into UK FCO, EU & Pacific-based policy dialogue and formulation. The network provides a regional platform and international resource for collaboration and enhanced research-policy linkages - and the key findings on how to accommodate indigenous life-worlds and work with vernacular conceptualizations and locally appropriate forms hold direct relevance for a number of sectors.
Sectors Communities and Social Services/Policy,Digital/Communication/Information Technologies (including Software),Government, Democracy and Justice,Culture, Heritage, Museums and Collections

URL https://ec.europa.eu/europeaid/news-and-events/community-film-making-gender-equality_en
 
Description The impacts of the project take diverse forms and continue to unfold. Earlier phases of our research were funded by the European Commission and led to a report entitled 'Understanding Gender Inequality Actions in the Pacific: Ethnographic Case-Studies and Policy Options' - https://bookshop.europa.eu/en/understanding-gender-inequality-actions-in-the-pacific-pbMN0216385/. This research directly informed the design and justification of a new €13m EU development initiative ('Pacific Partnership') on tackling the root causes of gender inequality in the Pacific: https://ec.europa.eu/europeaid/sites/devco/files/aap-financing-pacific-part2-annex2-c_2017_4903_en.pdf Through our AHRC-funded project engagements with the EU in Brussels (March 2018) and in Fiji (July 2018), the importance of this impact linkage to our research was communicated in person and publicly endorsed [https://ec.europa.eu/europeaid/news-and-events/community-film-making-gender-equality_en], and provided a direct impact pathway to further inform and advise upon the implementation of the EU 'Pacific Partnership', for example, by meetings with the EU Ambassador to the Pacific, the EU Head of Development Cooperation, the UK High Commissioner and gender desk officials, and through the participation of UK and EU representatives at our Fiji based workshop. Alongside advising the funders of the €13m 'Pacific Partnership' initiative, we also engaged and discussed our research findings with the project implementing agencies - the Secretariat of the Pacific Community and UN Women. Further impacts will emerge as funding from the initiative feed into community-level projects. Through the Europe- and Pacific-based phases of the AHRC-funded project we were also consulted by the EU on the implementation of a separate and larger €50m 'Spotlight Initiative' which will begin later this year. We engaged community-based organizations and NGOs in each Pacific country which deal with gender-inequality to share with and learn from our research findings and methods: for example, Kafe women (KUSWA) in Goroka, Papua New Guinea & Poutasi Development Trust, Samoa. We held a pop-up film-making training workshop in Goroka & created film resources for Oxfam in Vanuatu. We visited communities in Papua New Guinea and Samoa, showing films and discussing their use as part of vernacular-based forms of community dialogue. We held research-policy events with national policy makers in Papua New Guinea, Samoa and Tonga. We contributed a session of film screenings and discussion of methods to the regional Melanesian Arts and Cultural Festival in the Solomon Islands as part of their programme to consider culturally appropriate film-making and development methods. We engaged and advised TV One in Papua New Guinea about a new planned soap-opera series under development. Our findings and project outputs are being taken up and implemented through our consortium partners and regional network on a variety of fronts and pathways - and have been adopted and given a life of their own in these ways.
First Year Of Impact 2018
Sector Communities and Social Services/Policy,Digital/Communication/Information Technologies (including Software),Government, Democracy and Justice,Culture, Heritage, Museums and Collections
Impact Types Cultural,Societal,Economic,Policy & public services

 
Description REF2021 Impact Case-Study
Geographic Reach Australia 
Policy Influence Type Citation in other policy documents
Impact Summary of the impact Dr Tony Crook's leadership of anthropology- focused policy and practice research collaborations has transformed how the 'root causes' and trenchant problems of gender inequality and domestic violence are tackled in the Pacific. Outcomes are detailed in three examples: 1. New European Union funding programmes Our research was used as evidence for the design and justification, in 2016-19, of two new EU-led gender inequality development programmes, currently providing EUR68,000,000 (05/2017 & 11/2018) to community, national and regional initiatives across 14 Pacific island countries, with over 8,000,000 people as direct beneficiaries. 2. 'Moana': Pacific visual story-telling and community engagement Our collaboration with the Fiji-based Oceania Dance Theatre and Pasifika Voices evolved a vernacular visual story-telling method of change. This influenced an attending EU H2020 official to publicly announce the justification of a new EUR2,500,000 (06/2015) funding call. The wider impacts of our collaborative engagements with 'Moana' on 3,000,000 people were recognized by the 2016 THE Awards - Shortlisted for Excellence and Innovation in the Arts. 3. PaCiFiC Film4Gender - Pacific Community Filmmaking Consortium We enhanced the capacity of filmmaking for gender equality by engaging independent filmmakers in 11 Pacific countries, and created a new Consortium by bringing 18 people (filmmakers), and 11 people (UN Women, UK FCO and EU policy makers) together for the first time. We commissioned and premiered 8 new films and innovated 15 community screening discussions in 6 Pacific countries.
URL https://results2021.ref.ac.uk/impact/812d560f-944e-43f9-a5a6-2d7ee3525f1a/pdf
 
Description COMMUNITY FILMMAKING FOR GENDER EQUALITY IN THE PACIFIC 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Study participants or study members
Results and Impact Three day workshop in St Andrews bringing together inter-disciplinary academics and film practitioners from Pacific, UK & Australia; presentation of work and approaches & impact contexts in various Pacific countries, planning for Europe phase and Pacific phase of project.
Year(s) Of Engagement Activity 2018
URL https://cps.wp.st-andrews.ac.uk/files/2018/10/Pacific-Connections-CFGEP-St-Andrews-A4.pdf
 
Description COMMUNITY FILMMAKING FOR GENDER EQUALITY IN THE PACIFIC, Centre for Samoan Studies, National University of Samoa, Apia, Samoa 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Study participants or study members
Results and Impact One-day event to screen films from across the region, discuss gender inequality and context for development in Samoa.
Year(s) Of Engagement Activity 2018
URL https://cps.wp.st-andrews.ac.uk/past-events/
 
Description COMMUNITY FILMMAKING FOR GENDER EQUALITY IN THE PACIFIC, Fiji National University, Suva, Fiji 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact One-day workshop engaging policy-makers in Pacific regional hub (e.g. participants included, UK, EU, Australia, UN). NGOs and church groups - film-screening, methods for film-making, impact and engagement. Early suggestion for regional consortium of Pacific film-makers - yet again we were contacted by and reached out to film-makers who were unaware of each other across the region - this led to 2019 workshop in Suva, Fiji to gather regional participants.
Year(s) Of Engagement Activity 2018
URL https://cps.wp.st-andrews.ac.uk/past-events/
 
Description COMMUNITY FILMMAKING FOR GENDER EQUALITY IN THE PACIFIC, Horniman Museum, London 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact One-day workshop event open to general public and policy-makers, bringing together inter-disciplinary academics and film practitioners from Pacific, UK & Australia; presentation of work and approaches & impact contexts in various Pacific countries.

Women in the Pacific region suffer some of the highest rates of gender based violence in the world. An international collaboration between the University of St Andrews, the Papua New Guinea National Research Institute and the National University of Samoa was awarded £60,000 by the UK Arts and Humanities Research Council (AHRC) and Global Challenges Research Fund (GCRF) for a project entitled 'Exploring Participatory Film-Making as a Development Method to address Gender Inequality in the Pacific'. Bringing together researchers in Anthropology, Film Studies, and Legal Studies, there were workshops and events in the UK, EU and Pacific region exploring the intersections between new approaches to fighting gender violence and emerging filmmaking practice in the Pacific.
Year(s) Of Engagement Activity 2018
URL https://cps.wp.st-andrews.ac.uk/files/2018/10/Pacific-Connections-CFGEP-London-A4.pdf
 
Description COMMUNITY FILMMAKING FOR GENDER EQUALITY IN THE PACIFIC, Papua New Guinea National Research Institute, Port Moresby, PNG 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact One-day workshop at PNG NRI which is the lead organisation for PNG's policy-making and implementation of national strategy on gender inequality and domestic violence. Participants included Australian Aid, UN, EU, GoPNG, TV One media station. Led to further meetings and collaborations - e.g. Australia co-invested AUD5m in EU programme raising spend to EUR18m.
Year(s) Of Engagement Activity 2018
URL https://cps.wp.st-andrews.ac.uk/past-events/
 
Description COMMUNITY FILMMAKING FOR GENDER EQUALITY IN THE PACIFIC, University of Goroka, Papua New Guinea 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Event at University of Goroka's Centre for Social and Creative Media - pioneers in the field of participatory community film-making. Travelling research group included UK film and anthropology academics and film-maker; anthropologist and film-maker from Papua New Guinea; and historian and film-maker from Samoa. Film-screenings from across the Pacific and discussion of participatory methods, film production and distribution and impact and engagement.
Year(s) Of Engagement Activity 2018
URL https://cps.wp.st-andrews.ac.uk/past-events/
 
Description COMMUNITY FILMMAKING FOR GENDER EQUALITY IN THE PACIFIC, Vanuatu Cultural Centre, Port Vila, Vanuatu 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Vanuatu Cultural Centre grants research access and coordinates pairing of local and external fieldworkers. Event and meetings to screen films, present project and discuss methods with Vanuatu film-makers and development practitioners including NGOs e.g. Oxfam.
Year(s) Of Engagement Activity 2018
URL https://cps.wp.st-andrews.ac.uk/past-events/
 
Description COMMUNITY FILMMAKING FOR GENDER EQUALITY IN THE PACIFIC, Women and Children's Crisis Centre, Nuku'alofa, Tonga 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Film-screening and discussion event with Papua New Guinean and Samoan film-makers - hosted by renowned Tongan film-maker who also directs the Women and Children's Crisis Centre. Attended by Australian and New Zealand ambassadors, general public, church groups and NGOs.
Year(s) Of Engagement Activity 2018
URL https://cps.wp.st-andrews.ac.uk/past-events/
 
Description COMMUNITY FILMMAKING FOR GENDER EQUALITY, European Commission DG DEVCO, InfoPoint Lunchtime Conference, Brussels 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact European Commission organised event. DG DEVCO InfoPoint Lunchtime Conference. 60+ attendees, audience mostly EU policy-makers (regional and thematic) and Pacific Island Country diplomats. Presentation and discussion of participatory film-making as a development method. Several follow up contacts and conversations and requests for information and advice & subsequent close liaison with EU in Brussels and in Pacific on design and implementation of EU-funded gender development programmes.
Year(s) Of Engagement Activity 2018
URL https://ec.europa.eu/europeaid/news-and-events/community-film-making-gender-equality_en
 
Description Melanesian Arts and Cultural Festival, Honiara, Solomon Islands 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Invited event at regionally important Melanesian Arts and Cultural Festival. Film-screenings, practitioners discussion and Q&A. Meeting with NZ research team.
Year(s) Of Engagement Activity 2018
URL https://cps.wp.st-andrews.ac.uk/past-events/
 
Description Roundtable with UN Women National University of Samoa, Apia, Samoa 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Roundtable discussion with film-screenings together with UN Women - key implementation partner in Samoa.
Year(s) Of Engagement Activity 2018
URL https://cps.wp.st-andrews.ac.uk/past-events/