Digital Prospects for Inclusive Civic Historic Museums

Lead Research Organisation: University of Brighton
Department Name: Sch of Humanities

Abstract

'Digital Prospects for Inclusive Historic Museums' builds a network of expertise between small museums that are thinking in big and influential ways about community participation in museum spaces and how it is facilitated through digitisation of their collections, their interpretation materials and display. 'Digital Prospects for Inclusive Historic Museums' takes place across three organizations, two in England and one in the United States, all of which are working in historic buildings with local communities. Each institution has foregrounded its community relationships in its daily work, and this project supports these organizations as they explore new initiatives to evolve their digital interactions in this context. The projects will explore how activities mediated by digital platforms can extend beyond the usual aims of increasing access, or democratizing knowledge, to embed reciprocity and respect for the physical, cultural and emotional engagement that exists between museums and their audiences.

At the core of the project is the creation and testing of a variety of new projects in digital formats. At the De La Warr Pavilion in Bexhill on Sea, an artist will create an artwork which will allow participants to interact with digital recordings to co-produce a new work that explores digital and material space, place and belonging. The Peale Center in Baltimore is creating an exhibition which maximizes interactions with disabled visitors and enables them to generate new material for the Peale's collection through digital recording tools. At the Royal Pavilion and Museums Brighton, the project will develop content for an activity that will encourage engagement with the creative and calming properties of the popular Pavilion Gardens. Each of these projects will advance our understanding of how digital materials can be used to support caring and respectful relationships between museums and their audiences, and allow the researchers and professionals involved to share the outcomes with each other and with regional and international professional networks.

We also aim to develop the way that we think about the value of this kind of work, and to reflect on how we evaluate it. Consideration and respect are aspects of digital interactions that are not easy to measure using recognized processes such as counting users or 'likes' or visits, so the project will also include reflection on the processes of evaluation and the ways in which we can better understand and describe the important principles in developing new museum content of this kind.

Planned Impact

The main impact of this project will be to capture elements of best practice in relation to fostering inclusion and participation through digital interfaces for museum display and interpretation. DigiPiCH will work with questions of sensory access; of participation and co-production; and with the relationship between digital provision and physical space to create and test new models that will inform sector developments, through our project's already established excellent professional networks in digital museums practice.

The DigiPiCH project makes the civic, historic museum a focus of the research into digital interfaces and community engagement. The specific conditions of the civic historic museum in terms of developing belonging, widening participation and access are addressed in the design of the projects (including staff exchange to highlight issues of locality and the barriers to access presented by the built environment). Issues of sustainability and the values of smaller museums with locally-oriented collections and programmes will be addressed in the project outcomes.

The project will contribute to the development of evaluation methods in the participating institutions, and through publications of outcomes, in the practices of evaluation of digital programmes and social inclusion/well-being initiatives in museums. The project will include training and use of the UCL Well Being Measures toolkit for the participating partners, but will also begin to develop a critique of methods of evaluation that focus solely on the individual visitor. These propositions will be disseminated as part of the published outcomes for the project and have the potential to enhance evaluation processes that are promoted by organizations such as the Arts Council and other funding bodies, who are increasingly concerned to introduce and evaluate the arts for well-being.

The project also realizes several outputs that will themselves impact on the engagement between the participating partners and their audiences. We estimate that around 200 visitors will be directly involved in the activities that are being delivered within the DigiPiCH programme and that the word of mouth/remote access/legacy activities will be accessed by thousands.

Publications

10 25 50
 
Title Mindful Garden 
Description This alternate tour for the Royal Pavilion audio guide was released in September 2020 as part of its programme for the (mostly online) Heritage Open Days event. Although available to the public, it was primarily intended to reshape the Royal Pavilion & Museums Trust's (RPMT) organisational thinking about the forms of storytelling we can use in future interpretation. Written and performed by Dr Craig Jordan-Baker, the Mindful Garden tour creates a disruptive narrative style that encourages active reflection on the user's environment rather than fact-based learning has served as a radical proof of concept. Having transferred from local authority control to management by a charity in October 2020, RPMT is currently reviewing and revising its organisational priorities and digital strategy. 'Bring your own device' interpretation is a key element of that strategy and this tour already serves as a model for future exploratory practice. 
Type Of Art Creative Writing 
Year Produced 2020 
Impact Public use of the tour has been modest with 105 unique users from September 2020 to January 2021 (source: Google Analytics data). However, depth of engagement is excellent, with an average dwell time of twelve minutes and the majority of users following through the whole tour. Given that our museums have only been open for about six weeks over this period of the pandemic, and too many furloughed staff to market this, those figures are still a valuable base for future development. 
URL https://new.paviliontour.uk/choose-your-audio-tour/the-mindful-garden/
 
Title RedefineABLE exhibition 
Description The RedefineABLE exhibition was an exhibition and related public programme that explored the history and features of 'Universal Design' for disabled access. The exhibition was a partnership between the Peale Center for Baltimore History and Architecture; The University of Maryland; and the DigiPICH project. Originally planned as a physical exhibition that would include digitally mediated affordances for disabled and other visitors, the CoVID pandemic demanded that the exhibition be delivered in an online -only version. The exhibition was hosted in the following interrelated formats: webpages; social media accounts (Instagram, Twitter, Facebook, TikTok); and Second Life virtual reality environment for which a special new environment was constructed. Public programming related to the exhibition (panel discussions) were broadcast via YouTube and held in Second Life. The exhibition was launched in July 2020 and evaluation completed in November 2020 although the exhibition in Second Life continued for a further month. 
Type Of Art Artistic/Creative Exhibition 
Year Produced 2020 
Impact The panel discussions were attended by people from around North America who were interested in promoting accessibility for disabled people via digital environments. 
URL https://redefine-able.thepealecenter.org/
 
Title Sound and Light 
Description During February and March 2021 artist Amy Cunningham ran two workshops to explore the themes of place, caring and belonging through listening, recording found sounds, text, drawing, objects and photography. The workshops were hosted by The De La Warr Pavilion, Bexhill, East Sussex, as part of their Care and Citizenship Programme.These workshops took place on zoom and participants worked individually and as a group exploring the theme of place and belonging inspired by the architecture of the De La Warr Pavilion. The participants created images responding to natural and artificial the light sources in and around the home environment and experimented with the sounds found around the home or outside the window. Participants were invited to share these experiments at the end of the workshop so could contribute to a limited-edition audio-visual artwork in the format of a postcard. The starting point for this artwork took its starting point from 'sound postcards' which became popular in the early to mid-20th century as a way to share music and vocal messages with friends and family through the postal service. 
Type Of Art Artwork 
Year Produced 2021 
Impact Through the exchange of ideas and visual material with the learning and participation team and curator at the DLWP the artist and the DLWP to create a continuity of engagement with community groups who have established connections DLWP including the Young Creatives group as well with a wider community of people who were interested in exploring the subject of place, care and belonging, finding out more about the architecture and site of the DLWP building as well as the creative exploration of sound and image. The need to reach out to new audiences and at the same time keep continuity of connection with the DLWP's established community partnerships was one of the priorities of this project especially given the restrictions due to Covid-19 during 2020 and 2021. 
URL https://www.dlwp.com/event/sound-and-light/
 
Description The findings of this award have helped inform us as to the importance of different forms of accessibility that are offered to museum audiences via digital technologies which must be adapted sensitively to the needs of the users' material life experiences as well as digital experiences. Ease of digital navigation is important but so are the values expressed by the content, for example, that it should present a space which is imagined as accessible as well as actually accessible, and that these considerations are forms of care that can be offered through digital tools. We also learned that digital technologies can be effectively used by cultural heritage organizations to expand the forms of content that are presented to their audiences.
Exploitation Route Some of the initiatives could be usefully tested with different audiences to confirm their accessibility/inclusivity for different groups.
Sectors Creative Economy,Digital/Communication/Information Technologies (including Software),Leisure Activities, including Sports, Recreation and Tourism,Culture, Heritage, Museums and Collections

 
Description The priorities and practices initiated through the project have been disseminated into the cultural heritage sector through: discussion panels organized as part of the RedefineABLE at the Peale ( which were broadcast via YouTube and gathered audiences from around North America); Kevin Bacon's presentation to young museum professionals in the National Museum Futures programme; Lara Perry's presentations to a conference directed at museum professional (MuseWeb) in 2021. Bring-your-own-device digital programming, which is being explored through this programme, has been used in future project planning and funding bids by the partners. There has been a social impact on audiences in our partner organizations in the short term, which can be summarized as creating positive messages of inclusivity and enhanced accessibility for people who have been socially or physically challenged to participate in cultural heritage organizations. This has taken place for the audiences of all the three project partners.
First Year Of Impact 2020
Sector Culture, Heritage, Museums and Collections
Impact Types Cultural,Societal

 
Description Digital Practices at the Royal Pavilion and Museums Brighton
Geographic Reach National 
Policy Influence Type Contribution to new or Improved professional practice
Impact The DigiPich project 'mindful garden' provided proof of concept for a new narrative style promoting well being and mindfulness in museum interpretative content which will now be further tested and developed as part of an expanded project which indicates impact on regional audiences specifically those with poorer mental health or other needs for content which is focussed on emotional and social experience. The work also provides the basis for a 'digital volunteering' activity which expands the skill level of the volunteer workforce, this is being developed in relation to a national programme.
 
Description RPMB Mindful Garden 
Organisation Royal Pavilion and Museums Brighton and Hove
Country United Kingdom 
Sector Public 
PI Contribution Dr. Craig Jordan-Baker wrote and performed the Mindful Garden audio tour.
Collaborator Contribution Mr Kevin Bacon, Digital Manager at the Royal Pavilion and Museums, has made the RPMB audio tour available for newly generated content, and has contributed to the evaluation and dissemination of the project.
Impact Mindful Garden website: creative writing and performance Kevin Bacon: Museum Futures Presentation
Start Year 2020
 
Description RedefineABLE 
Organisation Peale Center for Baltimore History and Architecture
Country United States 
Sector Charity/Non Profit 
PI Contribution My input into this project was to steer its development as a research activity, so a level of intellectual input and expertise which supported the design of the project, its content, some of its programming, and evaluation.
Collaborator Contribution The partners contributed considerable expertise in developing the content of the project; organized platforms for delivery; developed different outputs; and commissoned evaluation.
Impact Exhibition website Exhibition catalogue (in press) Panel discussion
Start Year 2020
 
Title One Minute App 
Description One Minute is an app that museum visitors can use to access information about museum collections on their own device. It offers a platform for forms of storytelling in the museum that would be difficult to achieve with object labels or other traditional forms of exhibit-level interpretation. One Minute provides an additional experience in its own right - like a trail or cross-gallery intervention -- with the clear preference of most visitors to use it as a tool that augments the trajectory of their planned visit. The app adds to the visitor experience and creating a canvas for bringing richer and more diverse voices to the stories we tell in our galleries. The One Minute app was developed by the IT University of Copenhagen as part of the EU-funded Gift project. Royal Pavilion & Museums was a partner in this project and hosted the first test of the app in Brighton Museum in 2019. The Gift project completed in early 2020 and the code for the component parts of One Minute were made available as open source.Given the positive public response to the first test of the app, RPM staff worked with the original project team at ITU Copenhagen to set up our own installation. The final installation of the app and CMS were completed by Mnemoscene, using funding from the AHRC funded DigiPiCH project, to enhance the 'Bring your own device' offer of the Museum. 
Type Of Technology Webtool/Application 
Year Produced 2021 
Impact National Heritage Lottery Fund has awarded the Royal Pavilion and Museums Brighton funding for a digital volunteering pilot using the One Minute App. One of the project researchers, Craig Jordan Baker, is involved in this programme. 
URL https://brightonmuseums.org.uk/brighton/trails/one-minute-app/
 
Title Town Tales/ Home Stories 
Description An interactive web-based software which was tailored for use by the DeLaWarr Pavilion audiences specifically. 
Type Of Technology Webtool/Application 
Year Produced 2021 
Open Source License? Yes  
Impact The Town Tales/Home Stories webpage was created through the DigiPICH award, and provided the first interactive web-based tool for the DeLaWarr Pavilion. This tool allowed the organization to develop a new audience engagement activity. 
URL https://www.dlwp.com/care-and-citizenship/town-tales-home-stories-app/
 
Title Web-based version of Be Here app 
Description The Peale Center has used for some time an IoS app, the BeHere Stories app, that was accessible via Ios/mac devices only. DigiPich commissioned a web based version which is accessible via android devices also. 
Type Of Technology Webtool/Application 
Year Produced 2021 
Open Source License? Yes  
Impact We were able to track the number of accesses of the app on both versions to measure whether the IoS or web-based version. Out of 4,515 listens: Listened on iPhone: 43% Listened on the Web: 28% Listened on Android Device and Other: 26% Listened on iPad: 3% This allows us to conclude that 26% of users of the app were enabled by an android friendly version. 
URL https://beherestories.thepeale.org/
 
Description Cultural Heritage and Social Impact Symposium 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Cultural heritage is no longer seen solely as a safeguarding effort or an educational outlet but also as a form of civic and cultural representation and engagement that can contribute to social cohesion. The EU-funded collaborative project "CultureLabs" (https://culture-labs.eu/) investigates and proposes the use of novel methodologies and digital tools for facilitating the access to Cultural Heritage through tailor-made novel experiences, creative reuse, enrichment and co-creation. As part of CultureLabs, a one-day symposium was held in February 2021 to discuss how digital ecosystems shape the dynamics between institutions (including museums and academic institutions) and communities, leading to new models of collaboration and interaction around heritage and culture.
The event featured a keynote talk by Dr Jenny Kidd of Cardiff University, exploring museums, social media, and participation during the crisis caused by the COVID-19 pandemic. After an open submission process, we also selected 12 short presentations from academics, researchers, and practitioners exploring how digital technologies can support institutions to become more connected and open to different communities, and consider the challenges and opportunities brought forward by digital interactions in different settings.
Lara Perry gave a short presentation about the DigiPich project and engaged in comments and discussion in the group.
Year(s) Of Engagement Activity 2021
URL https://clicks.eventbrite.com/f/a/q9OB4fBArDj_VD_O2jnXFQ~~/AAQxAQA~/RgRiFPFdP0QfaHR0cHM6Ly9jdWx0dXJl...
 
Description Museums Futures presentation 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Museum Futures is a programme that invests in a new generation of diverse museum professionals through on-the-job training in digital skills related to museum collections. The Museum Futures training programme is managed by the British Museum with funding from the National Lottery Heritage Fund. This programme will provides paid training opportunities for a wider range of people to work in the museum sector, and to open up careers in museums to people from groups which are currently under-represented in the museum workforce. High quality work experience will equip 27 trainees over three one-year intakes with the necessary skills and knowledge to pursue a career in museums and galleries, or in the wider heritage sector.
Year(s) Of Engagement Activity 2021
 
Description Museums and the Web Lightning talk 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact I delivered a short talk titled 'Responding digitally to community needs: digital interfaces and the changing functions of civic museums in the US and the UK' which reported on the project mid-way, and specifically addressed the question: "can apps, websites and online events make your museum more accessible to wider audiences with diverse needs? Of course they can, and I'll share some findings from our project about what works best from the point of view of the user, and the provider." There audience included 20 conference registrants.
Year(s) Of Engagement Activity 2021
URL https://mw21.museweb.net/proposal/responding-digitally-to-community-needs-digital-interfaces-and-the...