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Cottons Hidden Voices: Stories from the makers of your clothes

Lead Research Organisation: University of Leeds
Department Name: Sch of Design

Abstract

The UK fashion sector is worth in excess of £26 billion, it employs at least 800,000 people and is a major contributor to the UK's reputation for a creativity and innovation. However, production of UK fashion is highly dependent on global supply chains where workers in the Global South in countries such as Bangladesh, Cambodia, China, India and Sri Lanka provide the labour to grow cotton, spin yarns, knit and weave fabrics and ultimately make the garments we wear in the UK.
These supply chains have been associated with major ethical issues which can include various forms of discrimination, poor pay, bonded labour, child labour and dangerous working conditions. These issues are now best described by the umbrella term 'modern slavery'. But the fashion industry also provides employment for over 250 million workers, and for many workers fashion supply chains offer an opportunity to alleviate poverty, access education and develop social mobility for themselves and for their families. Therefore, the challenge for designers, brands, policy makers and the UN SDGs is how to eradicate issues of modern slavery, while retaining the positive aspects that fashion can provide for workers in the Global South.
Eradicating modern slavery and creating sustainable supply chains is vital for the future of the UK fashion industry and for the planet. However, too often policies, initiatives and discussions aiming to improve sustainability and address modern slavery issues fail to understand and accommodate the complexity of these supply chains, the diversity of actors and the voices of workers involved in the journey of fashion from cotton farms to UK wardrobes.
This project will describe this journey and its complexity using the voices of workers in the supply chain. Through collaboration with workers in India, it will create visual, audio, written and digital content that brings their hidden voices to stakeholders in the UK. By collapsing the cultural and geographical divides between producers and consumers, this content aims to facilitate dialogue about the connections between the clothes consumers in the UK wear and the workers who make them. These human stories will help designers, consumers, educators and policy makers improve their knowledge and awareness of the global fashion industry.
The innovative content will be co-designed and delivered through collaboration with Leeds Museums and Galleries, the largest local authority-run museum service in England with one of the most significant multidisciplinary collections in the UK. This will be supported by the Public Engagement and Arts Educational Engagement Teams at the University of Leeds and the AHRC funded Future Fashion Factory. The project also supports the University's commitment to public engagement with its research and to the UN SDG accord.
This Follow-On project builds on a previously funded AHRC project 'Impact of Covid-19 on management to eradicate modern slavery from global supply chains' (RC Grant reference: AH/V009206/1). This project, a collaboration between the University of Leeds and the Goa Institute of Management, India, explored the impact of the Covid on modern slavery risks for workers in fashion supply chains from the perspective of UK consumption and Indian production.
The research project highlighted how solutions for sustainable fashion must reflect the priorities of the supply chain, and how established Global North views of fashion have ignored Global South perspectives. This has implication for the delivery of the UN SDGs, particularly for following SDGs which are the focus for this Follow-On project:
- SDG 5 Gender Equality; recognising the majority of workers in fashion are female,
- SDG 8 Decent Work and Economic Growth; the fashion industry is a route for poverty alleviation and GDP growth in the Global South,
- SDG 12: Responsible Consumption and Production; understanding the link between fashion consumption in the UK and production in India.

Publications

10 25 50
 
Title Cass & Cotton Boll 
Description A children's book that explores where clothes come from and what people can do to make fashion more sustainable. The book links to the project's animations as well as bring the workers voice to consumers. 
Type Of Art Creative Writing 
Year Produced 2023 
Impact The book has been distributed to attendees to public engagement events. We are planning to develop a teachers pack for primary schools around the book and its content. The book was translated into Hindi for distribution in India via the project partners, the Museum of Goa 
URL https://issuu.com/peteamleeds/docs/cass_and_cotton_boll
 
Title Cotton Connections: From India to the High Street 
Description Cotton Connections: From India to the High Street looks at 300 years of cotton's role in fashion and textiles through a beautiful series of textiles and clothing from India and Europe. Inviting visitors to think about cotton's unique influence on the evolution of fashion, identity, trade, and the environment, the exhibition in Lotherton's fashion gallery features a series of stunning wall hangings, historic dresses and contemporary uniforms. Also on display is a collection of garments worn by Indian farmers and factory workers who worked in the cotton fields and factories supplied by the AHRC project. Cotton Connections was been co-curated with The Cotton Detectives, a group of 14-24-year-old volunteers based at Leeds Art Gallery, with support and research from the Cotton Hidden Voices project 
Type Of Art Artistic/Creative Exhibition 
Year Produced 2023 
Impact The exhibition had 42,700 visitors. 
URL https://ahc.leeds.ac.uk/design/news/article/2380/cotton-s-common-threads-entwined-in-new-exhibition
 
Title Cotton Hidden Voices Project Book 
Description A book was created that capture images and quotes from workers who participated in the project. 
Type Of Art Creative Writing 
Year Produced 2023 
Impact It provided an opportunity to engage with workers using a different format to the project videos 
 
Title Cotton's Hidden Voices 
Description A series of 7 short form videos that explore the lives of workers in India fashion supply chain. Each video explores different project themes (Hands, Skills, Diversity, Consumers, Women, Travel, Life). 
Type Of Art Film/Video/Animation 
Year Produced 2023 
Impact The videos have provided an alternative view of workers in the fashion industry and have been used in a range of events and exhibitions, as well as being shared as a open resource for use in teaching (university and school environments) 
URL https://sustainablethreads.leeds.ac.uk/resources/stories-from-the-makers-of-your-clothes/
 
Title Cotton's Hidden Voices 
Description An exhibition at the School of Design public exhibition space showcasing videos, images, and other project outputs including the project game and books. Exhibition also hosted an interactive presentation session. 
Type Of Art Artistic/Creative Exhibition 
Year Produced 2023 
Impact Exposure to project to undergraduate and postgraduate students to support their studies. 
 
Title Farm to Fabric 
Description Outreach and Public Engagement programme involving the use of project videos and hands on activities for school children in the local region 
Type Of Art Artistic/Creative Exhibition 
Year Produced 2022 
Impact The event strengthen the relationship and led to other further events and the Museum supporting an application for new funding. 
 
Title How Green is your T-shirt 
Description An animation based on the project designed to engage and inform how consumers can think about their clothes and how to be green consumers. 
Type Of Art Film/Video/Animation 
Year Produced 2022 
Impact The animation has been used at exhibitions, public engagement events and online to support other project activities. It has also uploaded onto Youtube as an open sourced tool for teachers and educators to use. 
URL https://www.youtube.com/watch?v=I418RPI2_8E
 
Title What stories could your old t-shirt tell? 
Description An animation used to explain the life of a t-shirt from the cotton fields to end of life, that incorporates the role of workers in the supply chain. 
Type Of Art Film/Video/Animation 
Year Produced 2022 
Impact The animation has been used at exhibitions, public engagement events and online to support other project activities. It has also uploaded onto Youtube as an open sourced tool for teachers and educators to use. 
URL https://www.youtube.com/watch?v=W-CaOursqkA
 
Description There is a real demand for expertise and knowledge regarding the public's understanding of the complex nature of sustainability for fashion and peoples clothing.
The project has created a diverse range of materials that have been used to challenge the understanding of sustainability from different stakeholder views - most importantly those of the workers.
This has been found to be important for schools, university students, teachers, industry professionals, and those involved in policy.
Exploitation Route The outputs of the engagement activities have demonstrate how to explore complex issues for non-expert audiences.
Furthermore, opportunities for extending the project beyond the original scope and beyond the funding period have been developed with follow on events and projects already underway.
Sectors Creative Economy

Education

Culture

Heritage

Museums and Collections

URL https://sustainablethreads.leeds.ac.uk/resources/stories-from-the-makers-of-your-clothes/
 
Description The aim of this AHRC Follow On call is to explore how existing research can be used to engage non-academic audiences with complex subjects. As such much of the engagement work for the project has focussed on the non-academic impacts. The project has been used/engaged with by a very diverse range of audiences, including school children, university students, museums, industry and other key stakeholders. The use of different media for communication has allowed access to a wide range of different groups.
First Year Of Impact 2022
Sector Creative Economy,Environment,Culture, Heritage, Museums and Collections
Impact Types Cultural

Societal

 
Description Industry Training
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Contribution to new or improved professional practice
Impact Direct feedback from participants and from the employer indicated the training programme was successful in educating staff on key aspects of sustainable fashion, as well as providing a clear framework on how the programme could be used in the future.
 
Description Leeds Museums & Galleries 
Organisation Leeds Museums and Galleries
Country United Kingdom 
Sector Public 
PI Contribution The project team has worked with the partner to develop several types of activities to support their outreach and public engagement around the subject of sustainable fashion. The team provide expertise and knowledge as well as contributing to the co-design of activities. Partnership supported the development of a Youth Group and a new exhibition at one of the partners galleries plus contribution to a webinar.
Collaborator Contribution The partner supported the co-design of process to develop an engagement strategy. They also provide the venue and staff support for the Youth Group. They are hosting the exhibition and worked closely with the team to develop the key themes for the event.
Impact The exhibition launches this month (March 2023) and outputs will be associated with this during the course of the next 6 months.
Start Year 2021
 
Description Be Curious Lates 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact A series of three interactive webinars were developed aimed at engagement with the general public. The series explored the complexity of cotton as a material for use in clothing and how this impacts debates around sustainability
Year(s) Of Engagement Activity 2022
 
Description Be Curious Open Day 
Form Of Engagement Activity Participation in an open day or visit at my research institution
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact Public engagement activities focused around the Cass & Cotton Boll book developed from the project, which explored how consumers can think about their clothes, where they have come from, the workers who made them, and how they the wearers of the clothes can be more sustainable.
Year(s) Of Engagement Activity 2023
 
Description Be Curious Open Day 
Form Of Engagement Activity Participation in an open day or visit at my research institution
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact The purpose of the event was to showcase research activities at the University of Leeds.
This project explored the complexity of fashion and sustainability through the use of an interactive game.
Year(s) Of Engagement Activity 2022
 
Description Contribution to Channel 4 Podcast on sustainable fashion 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact invited to talk on the Channel podcast series to explore the complexity of sustainable fashion with a focus on re-use of old garments
Year(s) Of Engagement Activity 2022
URL http://www.channel4.com/news/the-fast-fashion-landfill-in-ghana
 
Description Cotton Detective Youth Group 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Third sector organisations
Results and Impact Working with Leeds Museums and Galleries, create a series of events and workshops to support the development of a youth group.
The Youth Group over a period of 6 months explored the complexity of the fashion/textile industry, the outputs of which were used to support their learning and also their contribution to the Lotherton Hall exhibition (Cotton Connections)
Year(s) Of Engagement Activity 2022
 
Description Film Competition 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Schools
Results and Impact A film competition was created which invited students and others to review the project outputs and to then create their own videos about workers in the supply chain.
Year(s) Of Engagement Activity 2023
 
Description How to Fix Podcast 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact The project team were invited to develop a podcast as part of the University of Leeds How to Fix podcast series
Year(s) Of Engagement Activity 2023
URL https://listen.podmasters.uk/HTFFairFashion?at=1001l39LM
 
Description Kiaan aur Kapas Ball 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Schools
Results and Impact A workshop and presentation event at the GOa Inst. Of Management to formally launch the Hindi version of the Children's book - Kiaan aur Kapas Ball.
Included in guest list was Chief Minister of Goa Dr. Pramod Sawant who was the Minister of Education in the state government and the Member of the Legislative Assembly
Year(s) Of Engagement Activity 2023
 
Description Museum of Goa 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact A workshop was co-developed with the Museum of Goa (India) team to explore the complexity of fashion supply chains and sustainability
Year(s) Of Engagement Activity 2022
 
Description National Trust Interactive Day 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact An interactive game was developed to help visitors to the National Trust property at Quarry Bank Mill understand and explore the nature of sustainability for fashion
Year(s) Of Engagement Activity 2022
 
Description Quantum Sauce 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Quantum Sauce is an open mike event at a local social club and provides an opportunity for the general public to engage with research in an informal space. The project team were invited to present the project outcomes and themes at one of their events.
Year(s) Of Engagement Activity 2022
 
Description TEESNET Teacher Conference 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Delivered workshop at the TEESNET (Teacher Education for Equity and Sustainability Network) conference, based on outputs from project, to explore the value of fashion from a consumer & worker perspective.
Year(s) Of Engagement Activity 2022
 
Description Teacher Training 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Schools
Results and Impact Presentations were made to local groups of subject specialist teachers to support their development and knowledge of sustainable fashion
Year(s) Of Engagement Activity 2022