PRIvacy-aware personal data management and Value Enhancement for Leisure Travellers (PriVELT)
Lead Research Organisation:
Nottingham Trent University
Department Name: Business School
Abstract
Abstracts are not currently available in GtR for all funded research. This is normally because the abstract was not required at the time of proposal submission, but may be because it included sensitive information such as personal details.
Organisations
People |
ORCID iD |
| Xiao Ma (Principal Investigator) |
 http://orcid.org/0000-0003-1318-3590
|
Publications
Related Projects
| Project Reference | Relationship | Related To | Start | End | Award Value |
|---|---|---|---|---|---|
| EP/R033609/1 | 30/09/2018 | 23/07/2022 | £353,083 | ||
| EP/R033609/2 | Transfer | EP/R033609/1 | 24/07/2022 | 29/06/2023 | £40,685 |
| Description | We have found out a new method for modelling privacy issues using a user-centric graphic model based on flows of personal data shared by a target user, which can be used to automatically detect privacy issues and provide enhanced awareness and recommendations to the user for balancing privacy and value enhanced via data sharing. We have produced a first version of the socio-technical framework for balancing privacy and value enhancement, tailored for leisure travels but generalizable to other application areas. Through analysis of data collected from a large panel survey of leisure travellers, we have identified a number of ways to cluster users into different profiles and a machine learning based method to automatically classify users. Through the development of an Android app for the project, we have proved that it is feasible to implement key components of the socio-technical framework for end users. The app has now a relatively stable version for wider testing and further enhancement. |
| Exploitation Route | the privacy assessment model and software tools can be used by others who wish to measure privacy risks on selective online platforms. The privacy assessment model has also informed the consortium to leverage it as a shared facility to bid for other research opportunities. |
| Sectors | Communities and Social Services/Policy Creative Economy Digital/Communication/Information Technologies (including Software) Education Financial Services and Management Consultancy Leisure Activities including Sports Recreation and Tourism Manufacturing including Industrial Biotechology Culture Heritage Museums and Collections Retail Transport Other |
| URL | https://privelt.ac.uk/WP/ |
| Description | Enhancing Consumer Trust: By promoting privacy-aware data management practices, PriVELT helps travel companies enhance trust among consumers. In an era where data breaches are a significant concern, demonstrating commitment to privacy can be a competitive advantage. Innovative Business Models: The project's focus on value enhancement for leisure travelers could lead to the development of innovative business models that leverage personal data ethically to offer personalized services, thereby opening new revenue streams for companies in the travel sector. Regulatory Compliance: With increasing scrutiny on data privacy from regulations like GDPR, PriVELT provides valuable insights and tools for companies to ensure compliance, thereby reducing the risk of hefty fines and reputational damage. Public Engagement and Education: By raising awareness about the importance of privacy in personal data management, PriVELT contributes to a more informed public discourse on the topic. Educated consumers are more likely to make choices that protect their privacy, influencing industry standards and practices. |
| First Year Of Impact | 2023 |
| Sector | Communities and Social Services/Policy,Digital/Communication/Information Technologies (including Software),Education,Financial Services, and Management Consultancy,Leisure Activities, including Sports, Recreation and Tourism,Culture, Heritage, Museums and Collections,Retail,Transport,Other |
| Impact Types | Cultural Societal Economic |
| Description | Personal Data Economy and opportunities in transforming businesses. |
| Geographic Reach | Multiple continents/international |
| Policy Influence Type | Influenced training of practitioners or researchers |
| Description | for 2022 Enabling Grants to Strengthen UK-China Institutional Partnerships through academic collaboration |
| Amount | £50,000 (GBP) |
| Organisation | British Council |
| Sector | Charity/Non Profit |
| Country | United Kingdom |
| Start | 03/2023 |
| End | 03/2025 |
| Title | Privelt App_Version 3 |
| Description | Android application to centralise known data from different services. The project is funded by PriVELT (https://privelt.ac.uk/). PriVELT aims to make travellers aware of the risks of the Internet. The application collect all private data known by the different services (see Services supported), to inform users and help them to reduce privacy risks. PriVELT also monitor local installed applications by checking all the permissions they are asking for, and which permissions are granted by the users. PriVELT does not have a remote server, or any other other centralised record of user data. All the information is held locally on devices / personal storages owned by the users. The local database is secured with a password known and chosen only by the user. PriVELT also provides scores and charts to help users to understand the privacy issues they are facing. |
| Type Of Technology | Webtool/Application |
| Year Produced | 2023 |
| Open Source License? | Yes |
| Impact | This is a tool for travellers to become more aware of the risks of the Internet. The application collect all private data known by the different services (see Services supported), to inform users and help them to reduce privacy risks. PriVELT also monitor local installed applications by checking all the permissions they are asking for, and which permissions are granted by the users. |
| URL | https://gitlab.com/privelt-uk/PriVELT_App |
| Description | AI for East Midland Universities |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Professional Practitioners |
| Results and Impact | nearly 20 leading academics attended the AI for East Midland Universities, in collaboration with Alan Turing Institute |
| Year(s) Of Engagement Activity | 2022 |
| Description | Business Model Transformation driven by Environment, Social and Governance (ESG) Compliance |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Session Chair for Business Model Conference 2022 to discuss new business models and ESG, driven by privtech |
| Year(s) Of Engagement Activity | 2022 |
| Description | Let's Exercise Our "Data Rights" - New Opportunities, Insights and Challenges |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Invited talk for the 3rd ABCP Annual Conference. 30 researchers attended. |
| Year(s) Of Engagement Activity | 2022 |
| Description | Personal Data Economy and opportunities in transforming businesses. |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Postgraduate students |
| Results and Impact | series of workshop with 100+ entrepreneurship students to explore how personal data economy will change the practice in their industries, and what research and innovation opportunities present ahead of them. |
| Year(s) Of Engagement Activity | 2022 |
| Description | Personal Data Economy and opportunities in transforming businesses. |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Professional Practitioners |
| Results and Impact | 20 professionals attended an workshop organised by Warwick University, Exploring personal data driven business and industry transformation and identify possible collaboration with entrepreneurs |
| Year(s) Of Engagement Activity | 2022 |