Price Dynamics in Food Retailing in Great Britain

Lead Research Organisation: University of Warwick
Department Name: Economics

Abstract

Abstracts are not currently available in GtR for all funded research. This is normally because the abstract was not required at the time of proposal submission, but may be because it included sensitive information such as personal details.

Publications

10 25 50
 
Description We have developed a precise, falsifiable definition of price leadership, something missing from the literature so far. It defines leadership in a new way, as occurring when one firm makes a change in price that is followed precisely by the other within a short predefined period of time. This is then tested for a major case, the two leading players in the UK supermarket industry, with simultaneous pricing as the alternative. Thus we are the first to provide a precise characterisation of price leadership in this industry.



We have also shown an unusual but important composition issue in supermarket pricing practices that has not previously been revealed. This is that regularly more prices go down than go up, whilst "basket" prices rise. It happens because price falls are much smaller in magnitude than price rises, something not previously noted but characteristic of British supermarkets. This has impact on macroeconomic phenomena. Our contributions in this area are empirical.



Macroeconomists have become very interested in micro price movements: A key question examined in major papers is whether prices are "flexible" at micro level. We make a significant contribution to this debate, by providing evidence from Britain of significant flexibility at individual product level that has wider ramifications. Our evidence, based on data that one journal referee has described as "very exciting" is based on actual prices, rather than prices inferred from scanner data, and covers a long period including what has become known as the Great Recession, so clearly of interest to macroeconomists. Thus our evidence is of relative flexibility during different macroeconomic circumstances, where we show the data exhibits higher flexibility in more inflationary times.
Exploitation Route In discussing inflationary pressures and transmission mechanisms.

In examining pricing behaviour and advising consumers
Sectors Government, Democracy and Justice,Retail

 
Description Discussions in news media Discussions in policy circles
First Year Of Impact 2013
Sector Creative Economy,Retail
Impact Types Societal,Policy & public services

 
Title Pricing Data deposit 
Description Underlying data gathered for the purposes of the project 
Type Of Material Database/Collection of data 
Year Produced 2014 
Provided To Others? Yes  
Impact None to date 
 
Description Price check 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? Yes
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact A discussion of research findings written in a style for the general educated reader

Section not completed
Year(s) Of Engagement Activity 2012
 
Description Pricing behaviour in British supermarkets: obfuscation and leadership? 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact A talk given to an audience including people from ONS (Newport)
Year(s) Of Engagement Activity 2014