The State of UK Retail Places

Lead Research Organisation: University of Oxford
Department Name: Said Business School

Abstract

Structural changes in retailing have been reflected in a long term change in the geography of retail activity in the UK. A growth of large scale formats in edge- and out-of-town locations over thirty years has been accompanied, more recently, by a rapid expansion in non-store retail sales. While overall retail sales were growing, the impact of these changes on the mix and relative health of shopping provision was to some extent concealed. But from 2008, as overall retail sales fell, the differential geographical impact on sales has become more apparent. In particular, the long term decline in the proportion of overall retail sales which takes place through town and city centres has accelerated. This issue has attracted significant attention from policy-makers.

In thinking about the needs of town and city centres, we need to be clear that this is not just an issue of 'town centres versus out of town'. The reality is more complex, not just because town centres differ in their scale, retail mix, quality and character - and therefore degree of vulnerability, but also because the contribution of other drivers, ranging from demographic change, rigidities and inertia in urban commercial property markets, the targeting of town centre shopping schemes, the increasing penetration of non-store sales, and not least the recession, have led to a complex interplay of forces - what one property developer called 'a Rubik's Cube of an issue'.

We are not short of rhetoric and opinion on the future of retail places. We are short, however, of rigorous, evidence-driven analysis. This timely project seeks to combine the data resources of the relatively recently-established Local Data Company with the 25 years' experience and academic rigour which characterises the work of the Oxford Institute of Retail Management, based at the University of Oxford's Said Business School, to produce a 'State of UK Retail Places' report. The Local Data Company (LDC) is a UK leader in retail location data and insight, combining field researchers and bespoke software. LDC surveys each retail premise every 26 weeks, tracking who is opening and who is closing; the history of each premise; and exactly where the 45,000 vacant retail units in the UK are located. The Oxford Institute of Retail Management has a track record of producing

The project seeks to produce the first in what could be a series of annual analyses of UK retail geography. In particular, the project will explore the changing character of retail places and consider the continued relevance of 'hierarchies' of centres; develop measures of vulnerability and resilience for places; look at short term change as well as considering what UK retail places might look like in five years time given what we know about present trends and drivers. A subsidiary output will be the development of a data set which will have the potential to act as a Town 'Tool Kit' that will enable retail places to better understand how they are evolving against national trends.

Planned Impact

Who will benefit from this research?

1. Policymakers at both national and local government level
2. Real estate investors, professionals and analysts
3. Retailers
4. Academics engaged in retail, real estate or in research into the spatial nature of commercial activity

How will they benefit from this research?

1. Policymakers. The economic and social consequences of changing spatial distribution of retailing activity has been of longstanding concern to both national and local policymakers and have been reflected in a plethora of guidelines, statutory instruments and other forms of regulation designed to achieve particular outcomes in spatial terms. Most recently, this has been focused upon measures to address the decline in UK high streets. But much of this policymaking has nevertheless occurred in the absence of empirical data and analysis of the distribution of retail activity. Evidence-based insight will improve the quality and precision of financial incentives and regulatory intervention designed to support or develop retail places.

2. Real estate investors, professionals and analysts. As major stakeholders through their ownership of and investment in retail places, real estate professionals will benefit from more accurate, timely and comparable analysis of the geography of retail provision in the UK, permitting better informed decision-making over investment opportunities.

3. Retailers. Many large retailers are re-evaluating the extent and distribution of their investment in real estate as a result of: the economic downturn, the growth of multichannel retailing and e-commerce and the redistribution of discretionary spending into superstores and out of town general merchandisers. Smaller retailers need a readily accessible means of understanding how the locations in which they are trading are evolving. Both types of retailer will benefit from being in the position to make better informed decisions as a result of this research.

4. Academics etc. There is a rich vein of work amongst academics interested in the spatial evolution of retail places. In that it provides evidence-based analysis, this research will directly assist scholars in their understanding of the changing spatial nature of commercial activity.

Publications

10 25 50
 
Description The future vitality and viability of the UK's High Streets have attracted considerable attention over the last few years. However, much of this attention - not least recent policy-making in this area - has been based on rhetoric and anecdotal evidence rather than data-driven reality. During a short, 3-month, KEO project, Oxford University researchers and the Local Data Company (LDC) analysed the ways in which the retail mix of over 150,000 shops across 1,300 UK High Streets has changed over the past two years, as well as over the past thirty - using research previously conducted in Oxford. Our findings identified the effects of online retailing, the growth in value outlets and the proliferation of consumer service businesses. For the UK's High Streets to thrive in the future is not just about being big enough to withstand a mixture of economic austerity, online and out-of-town retailing. Whilst many big retail centres continue to be resilient, the most successful smaller town centres are proving to be diverse and versatile, perhaps developing specialist roles. The research team calculated a retail diversity, as well as a service diversity index, for every UK High Street. Our research to date shows that many of the country's High Streets continue to evolve to play the changing roles required of them by residents, workers, visitors and their competitive context - although not always into roles that match the expectations of commentators or politicians, perhaps fed by misplaced nostalgia rather than by the realities that some High Streets face.
Exploitation Route There are a number of both domestic and international scientific researchers who have found this data and analysis to be of interest and helpful in developing their own thinking. These range from established retail research groups, such as those at the Universities of Stirling, Southampton, Gothenburg and Stockholm, but also individual researchers in the field based at the Universities of Liverpool, Manchester, UCL, London College of Fashion
Sectors Government, Democracy and Justice,Retail

URL http://oxford-institute.sbsblogs.co.uk/2013/07/19/diversity-and-the-uks-high-streets/
 
Description This research was deliberately timed to be conducted within the very febrile policy and commercial environment and in the context of widespread media attention upon the challenges affecting UK high streets, in mid 2013. Previously, much of this analysis had focused on the negatives (including vacancy rates and cost regimes) and was largely deficient in other evidence. This research has successfully sought to provide a more rigorous and positive evidence base for understanding the changing nature of UK high streets. There were three main targets for the project's impact strategy: 1. Policymakers. Despite widespread recent concern and attention, much policymaking in this area has nevertheless occurred in the absence of empirical data and analysis of the distribution of retail activity. Our evidence-based insight has sought to enhance the quality and precision of financial incentives and regulatory intervention designed to support or develop retail places. 2. Real estate investors, professionals and analysts. Those who own, invest in or manage retail places are benefiting from more accurate, timely and comparable analysis of the geography of retail provision in the UK, permitting better informed decision-making over investment opportunities. These effects are naturally not immediately demonstrable, but the extensive dissemination of the research to these & to retail firms is designed to build awareness and a number of firms have acquired access to the detailed data. 3. Retailers. Our findings are designed to help both large retailers re-evaluating the distribution of their investment in real estate as a result of: the economic downturn & the growth of multichannel retailing and e-commerce. Smaller retailers need a readily accessible means of understanding how the locations in which they are trading are evolving. Both types of retailer are now able to benefit from being in the position to make better informed decisions as a result of this research.
First Year Of Impact 2013
Sector Retail
Impact Types Economic,Policy & public services

 
Description Influence on retail sector policy: UK
Geographic Reach National 
Policy Influence Type Participation in a guidance/advisory committee
Impact Participation in ministerial round table on the future of UK High Streets.
 
Description Influence on retail sector real estate investment, Europe
Geographic Reach Multiple continents/international 
Policy Influence Type Influenced training of practitioners or researchers
Impact Co-director of training programme for high potential retail managers in which my expertise on 'consumer data' and changes in the nature of retail real estate is used to create project outcomes for the participants which will affect their future decision-making in their businesses. This programme is now in its 12th year.
URL http://www.oxfordsummerschool.co.uk/masters
 
Description Influence on retail sector real estate investment, Sweden
Geographic Reach Asia 
Policy Influence Type Influenced training of practitioners or researchers
Impact Raised awareness of transformation of Swedish retail real estate through conference presentation and panel discussion with the Distance Selling Association (Svensk Digital Handel).
URL http://dhandel.se/dhandelbeta/events-2/distanshandelsdagen/
 
Description Influence on retail sector real estate investment, UK
Geographic Reach Multiple continents/international 
Policy Influence Type Influenced training of practitioners or researchers
Impact Achieved through the delivery of research findings in an annual 3-day residential training course provided to retail practitioners from the UK, Europe, North America and Asia. This programme is now in its 31st year.
URL http://www.sbs.ox.ac.uk/faculty-research/oxirm/workshops-and-training/rla
 
Description Influence on retail sector strategy, UK Department of Business
Geographic Reach National 
Policy Influence Type Participation in a guidance/advisory committee
 
Description LDC / CDRC Thought Leadership event
Geographic Reach National 
Policy Influence Type Influenced training of practitioners or researchers
Impact This workshop was run as part of a collaboration between CDRC, Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford and Local Data Company (LDC), a CDRC data partner. The workshop invited academics and practitioners to discuss what a future research agenda might look like that works for both practitioners and academics University research team share their findings with a mixed audience of academics and practitioners followed by a discussion of the practical implications of the work. It was also used to showcase CDRC work in general, promote the Centre and encourage usage of the service. It was attended by people from Local Data Company, EE, Sainsburys, Luminar, NewRiver Retail, Boots, Legacy Portfolio, The Retail Practice, MindFolio, Lloyds Bank, Mitchells & Butlers, AO, Right Move, Segro, Bayfield Training, and university researchers. Number of delegates: 33
 
Description Oxford Retail Futures Conference: Public Policy in Retail and Supply Chain Management
Geographic Reach Europe 
Policy Influence Type Influenced training of practitioners or researchers
Impact This conference was run as part of a collaboration with Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford. The conference invites academic researchers to present their latest research. Topics are organised in a number of panels, and a Q&A / discussion is facilitated by a dedicated host after each panel session. This established annual conference is harvested to promote the Centre and encourage usage of its data and services. This year's delegates included people from PGW, Blackstone Gates, Dinalog, Blogres, university researchers and students. Numbers of delegates: 34
 
Description Oxford Retail Futures Conference: The changing role of place in a digital world
Geographic Reach Multiple continents/international 
Policy Influence Type Influenced training of practitioners or researchers
Impact This conference was run as part of a collaboration with Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford. The conference invites academic researchers to present their latest research. Topics are organised in a number of panels, and a Q&A / discussion is facilitated by a dedicated host after each panel session. This established annual conference is harvested to promote the Centre and encourage usage of its data and services. This year's delegates included people from Hema, PGW, Couvenda, ECE Projektmanagement, CBRE Global Investors, university researchers and students. Number of delegates: 48
 
Description Retail Futures Conference: Data analytics
Geographic Reach Europe 
Policy Influence Type Influenced training of practitioners or researchers
Impact This conference was run as part of a collaboration with Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford. The conference invites academic researchers to present their latest research. Topics are organised in a number of panels, and a Q&A / discussion is facilitated by a dedicated host after each panel session. This established annual conference is harvested to promote the Centre and encourage usage of its data and services. This year's delegates included people from Mindshare UK, Walgreens Boots Alliance, pgw Ltd., GI Solutions Group, university researchers and students. Numbers of delegates: 21
 
Description Retail Location & Customer Analysis Programme
Geographic Reach Multiple continents/international 
Policy Influence Type Influenced training of practitioners or researchers
Impact This programme was run as part of a collaboration with Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford. The established programme (30 years) is harvested to showcast CDRC work, promote the Centre and encourage usage of service. CDRC has given 2 bursaries to PhD students to cover their programme costs. To disseminate aspects of the programme even further some sessions of CDRC co-investigators were filmed and made publicly available on youtube. This year's delegates included people from Games Workshop, Co-Operative / Estates Services, Travis Perkins Ltd, Plus retail B.V., GeoLytix, Walgreen Co., HIPD, BP Europe SE, university researchers and PhD students. Numbers of delegates: 10
URL http://www.youtube.com/watch?v=ETTYK7AI1uc
 
Description Retail Location and Customer Analysis Programme
Geographic Reach Multiple continents/international 
Policy Influence Type Influenced training of practitioners or researchers
Impact This programme was run as part of a collaboration with Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford. The established programme (+30 years) is harvested to showcast CDRC work, promote the Centre and encourage usage of service. CDRC has given 2 bursaries to PhD students to cover their programme costs. This year's delegates included people from Extreme Sports Retail, LPP S.A., Tesco, Geolytix, Hema, LDC, Urban Science, Marks & Spencer, Whitbread, university researchers and PhD students. Numbers of delegates: 12
 
Description The Retail Leaders Forum
Geographic Reach National 
Policy Influence Type Influenced training of practitioners or researchers
Impact This workshop was run as part of a collaboration between CDRC, Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford and Local Data Company (LDC), a CDRC data partner. The workshop invited academics and practitioners to discuss what a future research agenda might look like that works for both practitioners and academics University research team share their findings with a mixed audience of academics and practitioners followed by a discussion of the practical implications of the work. It was also used to showcase CDRC work in general, promote the Centre and encourage usage of the service. The workshop attended by people from Local Data Company, LEON, Tesco, Dixons Carphone, Pizza Hut, Tristan Capital Partners, Peel, British Land, PwC, The Retail Practice, Revo, Clarks, Mitchells and Butlers, NewRiver, Maybe*, Barbour ABI and university researchers. Number of delegates: 29
 
Description Retail Business Datasafe (CDRC)
Amount £6,117,615 (GBP)
Funding ID ES/L011840/1 
Organisation Economic and Social Research Council 
Sector Public
Country United Kingdom
Start 02/2014 
End 02/2019
 
Title Local Data Company centres metadata 
Description A metadata set created through the analysis of the Local Data Company's records on the location and characteristics or retail and service outlets in the UK's 1,300 shopping centres and High Streets. Generated new KPIs and metrics to indicate the diversity of activity in 1,300 retail centres. 
Type Of Material Database/Collection of data 
Provided To Others? No  
Impact The KPIs developed from the meta database have been incorporated in the Local Data Company's commercial dashboard products that are made available to clients and academic partners through the ESRC Consumer Data Research Centre. 
URL http://www.localdatacompany.com/
 
Description Further collaboration with Local Data Company 
Organisation Local Data Company
Country United Kingdom 
Sector Private 
PI Contribution PI has continued research relationship with KEO client. PI has attended research briefings and been panel member for client on several further occasions, three of which resulted in media interviews (listed elsewhere in Outcomes). Both had planned to submit an application for a 2-year KTP, but the cost of a post-doctoral associate with London weighting has proved too high for the company partner. Application for an Oxford Impact Accelerator Award in 2015 was also unsuccessful, but the KEO client has successfully engaged with the ESRC Consumer Data Research Centre, of which the PI is Deputy Director. PI hosted a 1-day workshop for the partner in Oxford in May 2017 bringing together an academic & practitioner network sponsored by the partner.
Collaborator Contribution We have met quarterly since the research concluded and the partner has shared planned developments with the PI and sought advice on new initiatives.
Impact Outcomes described in other outcome categories, and in the form of PI and partner's involvement in Consumer Data Research Centre (an ESRC Data Investment). PI hosted a 1-day workshop for the partner in Oxford in May 2017 bringing together an academic & practitioner network sponsored by the partner.
Start Year 2013
 
Description Annual CDRC data partners forum 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Annual CDRC data partners forum held in Oxford. 88 attendees
Year(s) Of Engagement Activity 2016
 
Description Association of Convenience Stores, Future of Convenience Retailing project 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Jonathan Reynolds input to Association of Convenience Stores, Future of Convenience Retailing project, meeting London
Year(s) Of Engagement Activity 2017
 
Description CDRC/LDC academic workshop (Oxford) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Convening of KE event with LDC and academics working with LDC to build awareness with LDC clients and other commercial stakeholders.
Year(s) Of Engagement Activity 2015
 
Description Conference presentation at Accessible Retail conference, London (practitioner conference) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Much discussion of findings and implications during Q&A by retail real estate investors and developers

A number of participants reported changed perceptions of the future of retail real estate as a result of the presentation.
Year(s) Of Engagement Activity 2014
URL http://www.accessibleretail.co.uk/Events/PastEvents/PastEvents2014/AnnualConference/tabid/305/Defaul...
 
Description DCLG Future High Streets Forum research meeting 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact To grow the evidence base related to high streets, to make this work more relevant and helpful to partnerships and the FHSF.
Convene group of relevant academics to identify gaps in evidence, and areas of most relevance to the FHSF and partnerships. Encourage these academics to focus future projects in these areas.
Year(s) Of Engagement Activity 2016
 
Description DUG Annual Conference, Royal Society 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Jonathan Reynolds: DUG Annual Conference, Royal Society "Training needs and the Industrial Strategy"
Year(s) Of Engagement Activity 2017
 
Description EAERCD Conference paper (Rennes) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Paper presented to an academic conference on the subject of the ESRC research: Reynolds, Jonathan, 'The Contemporary Dynamics of GB Urban Retailing: Examining the Evidence, EAERCD conference, Universite de Rennes, June.
Year(s) Of Engagement Activity 2015
 
Description EC-GROW small retailer - Oxford 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Jonathan Reynolds gave a talk to the European Commission - EC-GROW small retailers' workshop; Oxford: Retail Innovation & small retailers
Year(s) Of Engagement Activity 2017
 
Description Engaged Business Research: the Example of Retail Research at Oxford 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Presentation to ESRC Retail Sector Initiative Knowledge Sharing Workshop, Nottingham. Included project as an example.

Presentation findings followed up by several participants. Led to greater awareness of retail projects underway in UK academy.
Year(s) Of Engagement Activity 2014
 
Description Expert contribution to BBC Radio 4 on High Streets 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Resident expert on BBC Radio 4 You & Yours phone in programme. Contributor drew on ESRC research in responding to listeners' questions.

Several emails and contacts subsequently from listeners who agreed or disagreed with my comments. Stimulated an interesting level of debate.
Year(s) Of Engagement Activity 2014
 
Description Geolytix flash talk (London) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Invited talk for Geolytix clients in the field of location planning on the future of retailing, London.
Year(s) Of Engagement Activity 2016
 
Description Good Morning Scotland 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Interview concerning research on BBC Scotland 'Good Morning Scotland' programme

No notable impacts, although broadcasting to much of Scotland will have raised awareness of the research.
Year(s) Of Engagement Activity 2013
 
Description ICSC Conference (Milan) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation on changes in UK retailing and shopping centres, drawing on ESRC research, to members of the Italian Council of Shopping CEntres at their annual conference in Milano.
Year(s) Of Engagement Activity 2015
 
Description Innovation & entrepreneurship in retailing talk to practitioners in Sweden 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Lecture given at the Distanshandelsdagen 2014, University of Boras, Sweden. Uses examples from the project.

Several Swedish practitioners were in touch for discussion about implications of this research for Swedish retailing/city centres.
Year(s) Of Engagement Activity 2014
 
Description Interview on prospects for UK High Streets 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Public/other audiences
Results and Impact Podcast interview by Estates Gazette on prospects for UK High Streets. Made available on Youtube and on publisher's website.

None directly attributable to this activity.
Year(s) Of Engagement Activity 2014
URL http://www.youtube.com/watch?v=6HARdWAb3nk
 
Description Joint Society of Location Analysis/Society of Property Researchers evening professional development event (London) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact PI chaired joint meeting between two professional associations representing property research and location analysis functions within firms. Approx 100 attendees heard several presentations around consumer data and business format implications.
Year(s) Of Engagement Activity 2016
 
Description Keynote at annual conference for Suomen Tukkukauppiaiden Liitto ry, Helsinki - Finnish Retailers & Wholesalers Association 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Jonathan Reynolds: Keynote at annual conference for Suomen Tukkukauppiaiden Liitto ry, Helsinki - Finnish Retailers & Wholesalers Associaton (100 attendees) "Navigating the New Retail Landscape"
Year(s) Of Engagement Activity 2017
 
Description Keynote presentation at Kansai University Data Science Laboratory Data Science in Business' workshop 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Discussion over comparative experience with Japan and challenges in obtaining equivalent data to that presented.

Three specific opportunities for research collaboration identified.
Shared common concerns and solutions between Japanese data science lab and CDRC.
Year(s) Of Engagement Activity 2015
URL http://www2.ipcku.kansai-u.ac.jp/~yada/english/index.html
 
Description Local Enterprise Partnership retail workshop (Oxford) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Briefing to the Oxfordshire LEP on retail issues, focusing on retail real estate (and ESRC funded research). First time the LEP had convened a meeting on this topic.
Year(s) Of Engagement Activity 2015
 
Description Lund University Centre for Retail Research conference, Stockholm 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Jonathan Reynolds: Speech at Lund University Centre for Retail Research conference, Stockholm (40 attendees) "Re-imagining the retail store: engagement, (re)invention and risk"
Year(s) Of Engagement Activity 2017
 
Description Manicure mania: The business that nailed the beauty boom 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Research mentioned in article.

Independent
Year(s) Of Engagement Activity 2013
URL http://www.independent.co.uk/life-style/fashion/news/manicure-mania-the-business-that-nailed-the-bea...
 
Description National Retail Research Knowledge Exchange Centre Retail Symposium 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Reynolds, Presentation on the CDRC to National Retail Research Knowledge Exchange Centre Retail Symposium, Nottingham Trent University (50 academic and public sector participants)
Year(s) Of Engagement Activity 2017
 
Description Oxford Retail Futures Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Type Of Presentation paper presentation
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Big data, business intelligence and real-time analytics in retail. Included a session on Changing retail places in Britain, focusing on the data analysis undertaken by the research.

Conversations during the conference which suggested new implications for the research and possible new directions for further activity.
Year(s) Of Engagement Activity 2014
 
Description Oxford Retail Futures Conference: Data analytics 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Jonathan Reynolds presented the work of CDRC. This conference was run as part of a collaboration with Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford. The conference invites academic researchers to present their latest research. Topics are organised in a number of panels, and a Q&A / discussion is facilitated by a dedicated host after each panel session. This established annual conference is harvested to promote the Centre and encourage usage of its data and services. This year's delegates came from Greece, Finland, Italy, UK and included people from Mindshare UK, PGW Ltd., GI Solutions Group, LDC, university researchers and students. Guest speakers from Walgreen Boots Alliance & University degli Studi di Parma. Numbers of delegates: 21
.
Year(s) Of Engagement Activity 2016
 
Description Oxford Retail Futures Conference: Public Policy in Retail and Supply Chain Management 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Jonathan Reynolds presented the work of CDRC. This conference was run as part of a collaboration with Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford. The conference invites academic researchers to present their latest research. Topics are organised in a number of panels, and a Q&A / discussion is facilitated by a dedicated host after each panel session. This established annual conference is harvested to promote the Centre and encourage usage of its data and services. This year's delegates included people from PGW, Blackstone Gates, Dinalog, Blogres, university researchers and students. Numbers of delegates: 34
Year(s) Of Engagement Activity 2015
 
Description Oxford Retail Futures Conference: The changing role of place in a digital world (2017) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Jonathan Reynolds presented the work of CDRC. This conference was run as part of a collaboration with Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford. The conference invites academic researchers to present their latest research. Topics are organised in a number of panels, and a Q&A / discussion is facilitated by a dedicated host after each panel session. This established annual conference is harvested to promote the Centre and encourage usage of its data and services. This year's delegates included people from Hema, PGW, Couvenda, ECE Projektmanagement, CBRE Global Investors, university researchers and students. Numbers of delegates: 48
Year(s) Of Engagement Activity 2017
URL https://www.sbs.ox.ac.uk/faculty-research/oxirm/events/oxford-retail-futures-conference-changing-rol...
 
Description Oxford Retail Futures conference, (Oxford) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Annual one day conference, sponsored by CDRC, to bring together academics and practitioners. Topic: Big Retail Data. Attendees from Greece, Finland, Italy, UK. Guest speakers from Walgreens Boots Alliance, University degli Studi di Parma.
Year(s) Of Engagement Activity 2016
 
Description Retail Event, Centre for Spatial Demographics Research, University of Liverpool 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Postgraduate students
Results and Impact Jonathan Reynolds attends and speaks at Retail Event for Centre for Spatial Demographics Research (CSDR) and CDRC, University of Liverpool. Talk entitled 'How is the geography of retail places changing?'
Year(s) Of Engagement Activity 2016
 
Description Retail Futures 2030 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Presentation at Department of Business on Retail Futures and implications for policy, using examples from the project.

Input to DBIS retail strategy. Invited to give presentation to cross-departmental group in Jan 2015.
Year(s) Of Engagement Activity 2014
 
Description Retail Location & Customer Analysis - Oxford 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact This programme was run as part of a collaboration with Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford. The established programme (+30 years) is harvested to showcast CDRC work, promote the Centre and encourage usage of service. To disseminate aspects of the programme even further some sessions of CDRC co-investigators were filmed and made publicly available on youtube (see URL below).
This year's delegates included people from Games Workshop, Co-Operative / Estates Services, Travis Perkins Ltd, Plus retail B.V., GeoLytix, Walgreen Co., HIPD, BP Europe SE, university researchers and PhD students. Numbers of delegates: 10
Year(s) Of Engagement Activity 2016
URL https://www.youtube.com/watch?v=ETTYK7AI1uc
 
Description Retail Location & Customer Analysis - Oxford 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact This programme was run as part of a collaboration with Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford. The established programme (+30 years) is harvested to showcast CDRC work, promote the Centre and encourage usage of service. Jonathan Reynolds delivered a presentation with the title 'Understanding the New Retail Landscape'. This year's delegates included people from Extreme Sports Retail, LPP S.A., Tesco, Geolytix, Hema, LDC, Urban Science, Marks & Spencer, Whitbread, university researchers and PhD students. Numbers of delegates: 12
Year(s) Of Engagement Activity 2017
 
Description Retail Location Analysis - Oxford 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact This programme was run as part of a collaboration with Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford. The established programme (29 years) is harvested to showcast CDRC work, promote the Centre and encourage usage of service. CDRC has given 2 bursaries to PhD students to cover their programme costs. To disseminate aspects of the programme even further some sessions of CDRC co-investigators were filmed and made publicly available on youtube. Jonathan Reynolds held a presentation with the title 'Location planning research in the new retail landscape' (see youtube link).
This year's delegates included people from Nahdi Medical Company, Pets at Home Plc, GeoLytix, The Co-operative Group, Russell's Food & Drink, Piper Private Equity, GfK NOP, JLL, Think Assets, Inter IKEA Systems, Sainsbury's, LVMH Moet Hennessy Louis Vuitton, AmREIT Inc, Clarks International, Asda, university researchers and PhD students. Numbers of delegates: 21
Year(s) Of Engagement Activity 2015
URL https://www.youtube.com/watch?v=1qKCt9_NfyI
 
Description Retail Location Analysis - Oxford 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact This programme was run as part of a collaboration with Oxford Institute of Retail Management (OXIRM), Saïd Business School, University of Oxford. The established programme (29 years) is harvested to showcast CDRC work, promote the Centre and encourage usage of service. CDRC has given 2 bursaries to PhD students to cover their programme costs. To disseminate aspects of the programme even further some sessions of CDRC co-investigators were filmed and made publicly available on youtube. Jonathan Reynolds held a presentation with the title 'Retail 2030: New Challenges for Location Analysis' (see youtube link).
This year's delegates included people from Nahdi Medical Company, Pets at Home Plc, GeoLytix, The Co-operative Group, Russell's Food & Drink, Piper Private Equity, GfK NOP, JLL, Think Assets, Inter IKEA Systems, Sainsbury's, LVMH Moet Hennessy Louis Vuitton, AmREIT Inc, Clarks International, Asda, university researchers and PhD students. Numbers of delegates: 21
Year(s) Of Engagement Activity 2015
URL http://www.youtube.com/watch?v=1qKCt9_NfyI
 
Description Retail in Detail 2016 (London) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Presentation on The Future of Retailing: Implications for Productivity at the 2016 BIS Retail In Detail event, London. "RETAIL - NOW AND FUTURE PRODUCTIVITY AND THE ROLE OF GOVERNMENT". An opportunity for policy leads (on initiatives that impact on retail productivity) to hear directly from key retail industry experts on the state of retail - now and future challenges.
Year(s) Of Engagement Activity 2016
 
Description SMA Presentation on new retail business models 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation to the Belgian Sales & Marketing Association on the challenges facing retail businesses in the UK, drawing on ESRC research conducted in 2014.
Year(s) Of Engagement Activity 2015
 
Description Skema conference (Lille) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Postgraduate students
Results and Impact Jonathan Reynolds attended and spoke at Skema Business School conference on Growth, innovation and price searching in omnichannel retailing': talk entitled 'Innovation in Retailing: Responding to the Omnichannel Stimulus'
Year(s) Of Engagement Activity 2016
 
Description Society for Location Analysis meeting, London 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Reynolds, Lansley and Lloyd: Hosted Society for Location Analysis meeting, London, M&S head office. 50 practitioner attendees. Promoted CDRC MSc dissertation scheme, training & capacity building activity
Year(s) Of Engagement Activity 2017
URL http://www.thesla.org/
 
Description Strategic Marketing Programme (Oxford) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Jonathan Reynolds speaks at Oxford Strategic Marketing Programme (executive education) on Big Data in Retailing, with Giles Pavey, dunnhumby. Audience of 40 marketing practitiuoners.
Year(s) Of Engagement Activity 2016
 
Description The State of UK Retail Places 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Type Of Presentation keynote/invited speaker
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Launch presentation of the research findings to an audience of 250 in the City of London, made up of practitioners (investors and retailers), policymakers and academics, including representatives of ESRC. Delegate list available on request.

Several subsequent contacts which led to new research leads. A number of media present who featured the research findings in their publications.
Year(s) Of Engagement Activity 2013
 
Description Town Centre consumer seminar (Loughborough) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact 50 attendees at a Loughborough University seminar on town centres research
Year(s) Of Engagement Activity 2015
 
Description UK high streets to lose 5,000 shops in next five years 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Interview

Financial Times
Year(s) Of Engagement Activity 2013
URL http://www.ft.com/cms/s/0/eced567c-cc65-11e2-bb22-00144feab7de.html?siteedition=uk&siteedition=uk#ax...
 
Description Vlaams Netwerk van Ondernemingen, (regional economic development network), Roeselare, Belgium 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Jonathan Reynolds invited talk 'Developments & innovations in retailing' to Vlaams Netwerk van Ondernemingen, (regional economic development network), Roeselare, Belgium
Year(s) Of Engagement Activity 2017
URL https://www.voka.be/activiteiten/ontdek-de-belangrijkste-ontwikkelingen-en-innovaties-retail
 
Description You and Yours 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Media (as a channel to the public)
Results and Impact Discussion on Radio 4 You and Yours of the findings of the research

Led to a number of other enquiries by local radio stations. Led to increased social media activity.
Year(s) Of Engagement Activity 2013