T-AP SI: Social Innovation Processes in and around Multinational Companies: The Role of Social Activists and their Transnational Networks
Lead Research Organisation:
Loughborough University
Department Name: Loughborough University in London
Abstract
This project is about social innovation carried out by multinational companies to address inequality. With their cross-border mobilisation of technologies and relentless search for skills, markets and cost savings, multinationals can be drivers of inequality. Yet, some countervailing evidence points to some multinationals engaging in initiatives to address economic and social issues. These initiatives may concern healthcare, educational and skill ecosystems, core labour rights, discrimination based on gender, race, sexual orientation and disability, or the marginalisation of migrants and indigenous peoples.
This project looks at social innovation initiatives on inequality carried out by actors within multinational companies in interaction with civil society and government stakeholders in different industry, community and national contexts. It focuses on three developed economies (Canada, Netherlands, United Kingdom) and two emerging economies (Brazil, Mexico). The multidisciplinary research team in these countries will look at the nature of these innovations and whether, and how they are scaled-up and diffused beyond the boundaries of national institutional systems to address broader concerns.
The project aims to understand the different types of social activists who instigate, spread and sustain such social innovations, the resources and social skills they deploy, and the level of social reach and impact they attain.
In adopting a lens to look at social innovation initiatives as bottom-up and co-constructed by a variety of private-firm and community actors, with a focus on the conditions under which such innovations might be scaled up to provide broader solutions to problems of inequality and inclusive growth, this project will enable policymakers, multinational managers and community activists to develop policy recommendations to promote diversity and social inclusion and will highlight the conditions and practises conducive to the scaling-up and dissemination of social innovation initiatives on inequality.
This project looks at social innovation initiatives on inequality carried out by actors within multinational companies in interaction with civil society and government stakeholders in different industry, community and national contexts. It focuses on three developed economies (Canada, Netherlands, United Kingdom) and two emerging economies (Brazil, Mexico). The multidisciplinary research team in these countries will look at the nature of these innovations and whether, and how they are scaled-up and diffused beyond the boundaries of national institutional systems to address broader concerns.
The project aims to understand the different types of social activists who instigate, spread and sustain such social innovations, the resources and social skills they deploy, and the level of social reach and impact they attain.
In adopting a lens to look at social innovation initiatives as bottom-up and co-constructed by a variety of private-firm and community actors, with a focus on the conditions under which such innovations might be scaled up to provide broader solutions to problems of inequality and inclusive growth, this project will enable policymakers, multinational managers and community activists to develop policy recommendations to promote diversity and social inclusion and will highlight the conditions and practises conducive to the scaling-up and dissemination of social innovation initiatives on inequality.
Planned Impact
This project asks not just "what" but "how" social innovations are brought about. It is fundamentally concerned with providing social actors the capabilities and tools to participate in the transformation of a central aspect of their societies. Inequality constitutes one of the greatest social challenges currently generating political and social tensions across the globe and tackling it is a central concern for most societies, in both developed and emerging economies. Through its unique architecture and focus, this project is poised to make a significant contribution to that conversation and the ability of a variety of stakeholders to contribute to more equal and inclusive societies.
It will do so primarily through its novel focus on the interaction between a range of actors in and around the multinational firm, including those in public policy and civil society organizations, concerning social innovation on issues of inequality. Our scientific and normative goals converge in an effort to understand the processes of social innovation as observed through actor strategies and skills. Our ongoing engagement with the participants in our research will entail dialogue over the strategies that are more or less effective in bringing about social innovations that have reach and impact as well as the skills that are necessary in this respect. Our ability to do this stems from our innovative model for knowledge aggregation through comparative qualitative research across different national teams and industry sectors. Drawing on a history of research collaboration and ground-breaking technological infrastructure to break down barriers for international collaboration (see above), it proposes a way of better aggregating social science research that can have impact beyond academia. The iterative interrogation of comparative cases through structured deliberation will produce a nuanced and detailed picture of social innovation and demonstrate new ways of advancing knowledge, thus promising a unique impact on models of knowledge production that integrate fundamental scientific inquiry, training, and stakeholder and community outreach. It is intended that the findings of the proposed research will guide the development of social policy-making on scaling-up and restructuring, and sustainable urbanisation, potentially boosting inclusive growth, supporting the provision of healthcare, promoting core rights at work and safeguarding the rights of vulnerable groups, as well as satisfying the rising public expectation that MNCs will engage in such initiatives.
It will do so primarily through its novel focus on the interaction between a range of actors in and around the multinational firm, including those in public policy and civil society organizations, concerning social innovation on issues of inequality. Our scientific and normative goals converge in an effort to understand the processes of social innovation as observed through actor strategies and skills. Our ongoing engagement with the participants in our research will entail dialogue over the strategies that are more or less effective in bringing about social innovations that have reach and impact as well as the skills that are necessary in this respect. Our ability to do this stems from our innovative model for knowledge aggregation through comparative qualitative research across different national teams and industry sectors. Drawing on a history of research collaboration and ground-breaking technological infrastructure to break down barriers for international collaboration (see above), it proposes a way of better aggregating social science research that can have impact beyond academia. The iterative interrogation of comparative cases through structured deliberation will produce a nuanced and detailed picture of social innovation and demonstrate new ways of advancing knowledge, thus promising a unique impact on models of knowledge production that integrate fundamental scientific inquiry, training, and stakeholder and community outreach. It is intended that the findings of the proposed research will guide the development of social policy-making on scaling-up and restructuring, and sustainable urbanisation, potentially boosting inclusive growth, supporting the provision of healthcare, promoting core rights at work and safeguarding the rights of vulnerable groups, as well as satisfying the rising public expectation that MNCs will engage in such initiatives.
Publications
Ayse Saka-Helmhout
(2024)
Corporate social innovation by multinationals: A framework for future research
in International Business Review
Kern P
(2022)
Social Innovation in Multinational Companies: Activists, Practices and Social Skills
in AIB Insights
Saka-Helmhout, A.
(2024)
Stakeholder engagement strategies for impactful corporate social innovation initiatives by multinational enterprises
in Journal of International Management
| Description | This project analysed social innovations relating to inequality that are carried out by social activists in and around multinational companies (MNCs) in five national contexts. Defined as the "innovative activities and services that are motivated by the goal of meeting a social need" (Mulgan, 2006, p. 146), particularly those arising from social divides within society and the corporate responsibilities towards the externalities that MNCs create, we considered when and how some actors within MNCs engage in innovative activities that address such social divides, with a view to understanding whether and how such initiatives contribute to inclusive growth and to sustainable development. Our primary focus is on the process of social innovation that pertains to inequality in general and the work of 'social activists' from both inside and beyond the boundaries of these companies. We studied social innovation as a combination of not only top-down initiatives led by executives and those close to them, but also bottom-up processes led by social activists from a range of backgrounds and positions. We sought to understand the dynamics of such social innovations as regards which actors are taking them forward, what these initiatives concern, what resources are deployed, how such initiatives span the boundaries of companies and civil societies, and whether and why they are successful. We addressed the opportunities and challenges for the scaling up of social innovations through MNCs' transnational networks, which are a key driver of transformations in both developed and emerging economies on both sides of the Atlantic |
| Exploitation Route | By reflecting on the discussions at the TAP feedback event in which our White Paper was discussed and by engaging with our papers |
| Sectors | Aerospace Defence and Marine Agriculture Food and Drink Chemicals Communities and Social Services/Policy Construction Creative Economy Digital/Communication/Information Technologies (including Software) Education Electronics Energy Environment Financial Services and Management Consultancy Healthcare Leisure Activities including Sports Recreation and Tourism Manufacturing including Industrial Biotechology Culture Heritage Museums and Collections Pharmaceuticals and Medical Biotechnology R |
| Description | We are working with some of the participating organizations and individuals to ascertain the impact of the work we have been doing |
| First Year Of Impact | 2021 |
| Sector | Aerospace, Defence and Marine,Agriculture, Food and Drink,Chemicals,Communities and Social Services/Policy,Construction,Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Electronics,Energy,Environment,Financial Services, and Management Consultancy,Healthcare,Leisure Activities, including Sports, Recreation and Tourism,Manufacturing, including Industrial Biotechology,Culture, Heritage, Museums and Collections,Pharmaceuticals and Medical Biotechnology,R |
| Impact Types | Societal Economic |
| Description | Institutional Experimentation for Better Work (SSHRC Canada, $2.6 million, PI Gregor Murray), on which Edwards, Almond and Tregaskis are co-investigators. |
| Organisation | University of Montreal |
| Country | Canada |
| Sector | Academic/University |
| PI Contribution | The project is a component part of the Major Research Partnership on Institutional Experimentation for Better Work (SSHRC Canada, $2.6 million, PI Gregor Murray), on which Edwards, Almond and Tregaskis are co-investigators. All three regularly participate in conferences and project meetings related to this Partnership, which draws linkages between the ESRC project and a wide range of cross-disciplinary research from a network of over 150 researchers in 18 partner centres worldwide. The two researchers, Dr Kern and Dr Kim, are also now integrated into this network and benefitting from its activities. |
| Collaborator Contribution | The involvement to this point has involved taking part in workshops and conferences and identifying elements of a long-term, collaborative research programme. We are also developing the globalizing actors work as a case, or set of cases, of institutional experimentation. |
| Impact | There have not been outputs yet. The work is inter-disciplinary, bringing together researchers across management, sociology, political science, economics and law. |
| Start Year | 2017 |
| Description | Feedback to TAP workshop |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Study participants or study members |
| Results and Impact | We summarised the findings of the project to a mixed audience of academics, practitioners and students |
| Year(s) Of Engagement Activity | 2022 |
