Understanding how servitization can impact UK economic productivity and environmental performance
Lead Research Organisation:
Aston University
Department Name: College of Business and Social Sciences
Abstract
This programme will establish evidence on how servitization impacts both economic productivity and environmental performance (i.e., net-zero and the green economy), and use these insights to influence industrial policy and practice in the UK. It will explain whether, when, and how to encourage the adoption of servitization to maximise the economic and societal impact. The programme will begin by (i) developing a strong theoretical foundation based on prior research on business model innovation and value networks, then (ii) engage in theory building through collaborations with a range of industrial partners that are adopting servitization. These insights will (iii) enable econometric models to quantify impacts on productivity and environmental performances, and through experimentations with these (iv) identify a range of scenarios to maximise the benefits to the UK. Deliverables will include (i) an open-access repository for the scientific, policy, and practice communities, (ii) a set of reference models which will allow firms to translate our findings quickly to shape industrial best practices, and (iii) a series of policy and practice papers and associated workshops and events to influence decisions around industrial policy associated with productivity and de-carbonisation.
Organisations
- Aston University (Lead Research Organisation)
- University of Tilburg (Collaboration)
- UNIVERSITY OF LIVERPOOL (Collaboration)
- HIGH VALUE MANUFACTURING CATAPULT (Project Partner)
- Tactile Technology (Project Partner)
- Domino Printing Sciences (Project Partner)
- Omron Electronics Ltd (Project Partner)
- Baxi Group (Project Partner)
- UV Light Technology Limited (Project Partner)
- Koolmill Systems Limited (Project Partner)
Publications
Almena A
(2024)
Reducing the environmental impact of international aviation through sustainable aviation fuel with integrated carbon capture and storage
in Energy Conversion and Management
| Description | Co-chair GBEP Environmental GSI working group |
| Geographic Reach | Multiple continents/international |
| Policy Influence Type | Contribution to new or improved professional practice |
| Description | European Energy Research Alliance (EERA) Steering Committee Meeting, Bologna, Italy. 8 June 2023. |
| Geographic Reach | Europe |
| Policy Influence Type | Influenced training of practitioners or researchers |
| URL | https://www.eera-bioenergy.eu/events/ |
| Description | FLEX Standard BECCS |
| Geographic Reach | National |
| Policy Influence Type | Contribution to new or improved professional practice |
| Description | French Chamber of Commerce report on equipment-as-a-service. |
| Geographic Reach | Europe |
| Policy Influence Type | Contribution to new or improved professional practice |
| Impact | Increased knowledge and awareness of potential benefits of a servitized business model and adoption of advanced services in French Chamber of Commerce business community. |
| URL | https://www.cci-paris-idf.fr/sites/default/files/2024-02/Etude%20-%20De%20la%20vente%20d%27%c3%a9qui... |
| Description | House of Commons Public Accounts Committee: Strategy to decarbonise the UK power sector |
| Geographic Reach | National |
| Policy Influence Type | Contribution to a national consultation/review |
| URL | https://committees.parliament.uk/publications/40495/documents/197590/default/#msdynttrid=_yLd6r0018Q... |
| Description | TAC UNEP Lifecycle Initative |
| Geographic Reach | Multiple continents/international |
| Policy Influence Type | Participation in a guidance/advisory committee |
| URL | https://www.lifecycleinitiative.org/activities/life-cycle-assessment-data-and-methods/biogenic-carbo... |
| Description | The Advanced Services Partnership Roundtables (From 2015 to present) |
| Geographic Reach | Multiple continents/international |
| Policy Influence Type | Contribution to new or improved professional practice |
| Impact | Current highlights of impact achieved are: (i) Major global brand now researching the financing of a Capacity-as-a-Service offering for global manufacturers: researching global/regional As a Service (AAS) adoption trends and countries/regions where financial partners are most likely to be located; establishing the impact of this on industry go-to-market strategies including consideration for finance partner availability and trade flow and tax complexities. (ii) Konecranes, Finland, announced the launch of their 'Advanced Port Services' business model (https://www.youtube.com/watch?v=iktEVcsKLbI). (iii) 45 people are now going through our servitization course at 'Company A'- ie. the basics of SZ and how it applies to the future of the company. This has built an internal coalition in a global manufacturer, which is now focussing on the wider roll out of their as a service offering, as identified as a strategic priority for growth in EMEA. (iv). Another notable example of a change of company policy is 'Company B', based in the North East, which has transitioned to a performance advisory business model for its industrial products. As a result, its customers are now more efficient, competitive, and energy-efficient, benefiting from improved operational insights and support with Company B. |
| URL | https://www.youtube.com/watch?v=iktEVcsKLbI |
| Title | Servitization Measurement Tool |
| Description | This has recently been developed to help measure servitization/advanced services within a firm and will help inform the project's survey questionnare |
| Type Of Material | Improvements to research infrastructure |
| Year Produced | 2024 |
| Provided To Others? | No |
| Impact | This will help our forthcoming survey and be used in future research. It is very early days and we will make it available once it has been refined. |
| Title | AI-based tool for Sentiment Analysis of Servitization |
| Description | Dr Shereen Fouad collaborated with a final-year computer science student on the development of an AI-based tool for Sentiment Analysis of Servitization using Natural Language Processing and machine learning techniques. Together, they collected over 99,000 relevant tweets and employed various open-language models to uncover insights into perceptions of service offerings versus product offerings. The data obtained received ethical approval from the EPS Ethics committee for research and publication purposes. Our findings indicate a generally positive attitude towards the Servitization business model on the Twitter platform. These results were documented in the final-year student report. Fay, N., Fouad S., "Sentiment Analysis of Servitization using Twitter Data." Final year project DISSERTATION. School of Computer Science and digital technologies, Aston University 2023. |
| Type Of Material | Data analysis technique |
| Year Produced | 2023 |
| Provided To Others? | Yes |
| Impact | Knowledge gained informed survey development. |
| Description | 2024 Spring Servitization Conference |
| Organisation | University of Tilburg |
| Country | Netherlands |
| Sector | Academic/University |
| PI Contribution | Similar to previous years, I am one of the co-chairs of the 2024 Spring Servitization Conference to be held in Tilburg in the Netherlands in May 2024. As part of my duties, I am collaborating with the host co-chairs in (i) selecting and assessing the quality of the venue, (ii) identifying the right industrial and academic keynote speakers, (iii) developing the call for papers and the theme of the conference, (iv) promoting the conference in social media and other networks, (v) managing the review process both at the abstract and full submission stages and (vi) helping the organising committee during the conference. |
| Collaborator Contribution | I collaborate with three other co-chairs including Prof Tim Baines (Aston University) and Prof Henk Akkremann (Tilburg University) who were also in charge of organising the conference, and similar activities mentioned above. |
| Impact | There will be a conference proceeding that will be published in May 2024. |
| Start Year | 2024 |
| Description | 2025 Spring Servitization Conference |
| Organisation | University of Liverpool |
| Country | United Kingdom |
| Sector | Academic/University |
| PI Contribution | Similar to previous years, I am one of the co-chairs of the 2023 Spring Servitization Conference to be held in Liverpool, UK in May 2025. As part of my duties, I am collaborating with the host co-chairs in (i) selecting and assessing the quality of the venue, (ii) identifying the right industrial and academic keynote speakers, (iii) developing the call for papers and the theme of the conference, (iv) promoting the conference in social media and other networks, (v) managing the review process both at the abstract and full submission stages and (vi) helping the organising committee during the conference. |
| Collaborator Contribution | I collaborate with two other co-chairs, including Prof Tim Baines (Aston University) and Dr Chris Raddats (Liverpool University) who were also in charge of organising the conference, and similar activities mentioned above. |
| Impact | There will be a conference proceeding that will be published in May 2025. |
| Start Year | 2024 |
| Description | 'SERVITIZATION IN THE PROCESS EQUIPMENT INDUSTRY: WHY, WHAT AND HOW', Webinar, 14, 11, 2024 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | ASG Live Webinar,14th November 2023, 15.00 - 16.00 (UK) The Advanced Services Group hosted a webinar chaired by Iain McKechnie joined by expert industry speakers Dr Parikshit Naik (ASG) and Sasha Ilyukhin (Tetra Pak) on how servitization and service-led business models are helping to address the challenges facing the process equipment industry. The panel introduced servitization and '...as-a-service' business models, how to use them to solve real-world challenges and shared insights from industry. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.advancedservicesgroup.co.uk/events/process-equipment-webinar/ |
| Description | 2nd UKRI TAS AI Regulation Workshop |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Policymakers/politicians |
| Results and Impact | Dr Shereen Fouad was invited to the 2nd UKRI TAS AI Regulation Workshop - November 14, 2023, which involved academics and UK policy makers/regulators. This workshop aimed to discuss the challenges, opportunities and risks of AI regulation in different industry sectors. Dr Fouad was engaged in group discussions about AI regulations in business, including business focusing on service offerings. One of the main takeaways/ discussion topics of the workshop was the difference between regulating AI on products versus services or markets. https://tas.ac.uk/impact/policy-impact/tas-regulatory-workshops/ |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://tas.ac.uk/impact/policy-impact/tas-regulatory-workshops/ |
| Description | 7th Industrial Marketing Summit |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | On Thursday 11th Jan 2024, Research Fellow Dr Raveen Menon, presented two papers at the 7th Industrial Marketing Summit, Leeds University Business School, entitled, "Measuring the Extent of Servitization of a Firm", and "Productivity, Environmental Performance and Servitization: Thematic Insights and Future Research Agenda". Both papers are outputs of the research project. Raveen also chaired a session that had scholars presenting service-related research from both marketing and operations domain |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://business.leeds.ac.uk/events/event/1/leeds-university-business-school/933/7th-industrial-mark... |
| Description | ASAP Service Management Forum 2023 Keynote Address |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | On Thursday 16 November, Professor Tim Baines (Advanced Services Group) gave the keynote address at the ASAP Service Management Forum annual conference in Bergamo, Italy. The annual conference entitled 'Servitization and Beyond: Explaining the Transformation' attracted an audience of over 200 industry and academic professionals. ASAP is an inter-university research centre for the development of new business opportunities through advanced service management strategies. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.asapsmf.org/evento/20-asap-service-management-forum-servitization-and-beyond-explaining-... |
| Description | ASG 26th Advanced Services Partnership Roundtable at Thales, 7/8 February 2024. |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The Advanced Services Group hosted its 26th Advanced Services Partnership Roundtable at Thales in Orleans, France on 6/7 February 2024. The Roundtable brought together senior executives from multinational companies working on services-led business model transformation. Over two days, the partner companies explored building the internal coalition for servitization, shared their servitization challenges, heard keynotes by Professor Tim Baines and Andrea Gombac (Chief Services Officer, Ricoh), and a research update by Professor Andreas Schroeder. The event was rounded off with a site tour of Thales. Attendees were drawn from companies such as Tetra Pak (packaging), Omron (industrial automation) and Domino (printing). The Advanced Services Partnership provides academic insights, advice and peer learning to an exclusive community of like-minded executives. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://www.advancedservicesgroup.co.uk/ |
| Description | ASG Partnership Spring Roundtable, Ricoh, Telford, UK |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The ASG Partnership Spring Roundtable was co-hosted by Ricoh in Telford, UK the roundtable spent two days exploring finance in the implementation of advanced services models and servitization. Day One began with an introduction to Ricoh's journey into servitization by Spencer Handley Director of Digital Annuity & Service Advantage. We then turned our attention to the current financial challenges faced by each of our partner organizations, which were collaboratively addressed with input from partners, servitization experts, academics, and Ricoh's on-site financial experts. Beyond exploring partner challenges, Prof Tim Baines and Dr Kawal Kapoor guided delegates through the Servitization Strategy Playbook and its implementation and the group enjoyed a hosted tour of the Ricoh, Telford, facilities. Day Two opened with additional presentations setting out financial challenges from our remaining partners, followed by collaborative problem-solving sessions. Presentations were also given to the group by two leading industry experts in servitization : Paul Jennings, former CEO of JCB Finance, and Tom Palmer, former Director of Services at Rolls-Royce, led an afternoon workshop session focusing on service enablement for finance and value/revenue capture, with additional expert viewpoints and analysis from Joel Rolfe (Head of Commercial Finance at Ricoh) and Ian Hughes (former Director of Partnerships and Service Solutions at Tetra Pak). |
| Year(s) Of Engagement Activity | 2024 |
| Description | ASG Spring Roundtable, 23, 24 and 26 May 2023, Omron Automation Centre, Barcelona |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | On 23, 24 and 26 May, Advanced Services Group (ASG) hosted its industry partnership spring roundtable over three days at Omron in their Automation Centre (ATC) in Barcelona. Day one brought together more than 20 senior executives from Omron's services and solutions team to focus on the academic tools and frameworks developed by the research centre. Days two and three were themed around 'building coalition' and saw more than 50 members of the partnership from eight global manufacturers taking part in discussions about the impact of servitization on productivity and sustainability, hosted and presented by Dr Ali Bigdeli and Dr Andreas Schroeder. Partnership members also toured the ATC, with its soon-to-be-launched next generation of collaborative robots, and took part in a value networks workshop. The Advanced Services Partnership provides academic insights, advice and peer learning to an exclusive community of like-minded executives. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.advancedservicesgroup.co.uk/ |
| Description | Advanced Services Partnership Roundtable 4-5 October 2023 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The Advanced Services Group hosted the 25th Advanced Services Partnership Roundtable 4-5 October 2023. Taking place at Diageo in Edinburgh, the roundtable brought together senior executives from multi-national companies working on services-led business model transformation. The two-day roundtable focused on exploring advanced services from the perspective of the customer and included presentations by Professor Tim Baines on Servitization Strategy: Customer Outcomes and Business Model Innovation, as well as workshops on measuring servitization by Dr Mustabsar Awais and the impact of servitization on productivity with Dr Raveen Menon. Attendees were drawn from companies such as Tetra Pak (packaging), Omron (industrial automation) and Domino (printing). |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.advancedservicesgroup.co.uk/ |
| Description | Annual Meeting of the Global Bioenergy Partnership 2023 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Policymakers/politicians |
| Results and Impact | Dr Mirjam Roeder (Energy and Bioproducts Research Institute (EBRI)) was invited to represent the UK and present the Supergen Bioeconomy Sustainability Indicator Model (BSIM), developed under her lead, at the Annual Meeting of the Global Bioenergy Partnership (GBEP) 14/15 November 2023. Her talk and discussion focused on her long-term expertise in sustainability assessment, advising how to adapt assessment frameworks to different bio-based sectors to map sustainability aligning with policy and legal frameworks. The meeting participants were GBEP partners and observers, primarily government representatives and focal points from 56 countries and 31 international organisations. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.fao.org/in-action/global-bioenergy-partnership/en#msdynttrid=pqpPt-Et5PeeZnQVlkDk5-Xe2Hx... |
| Description | Autumn Roundtable, 4 to 5th September 2024, Konecranes, Dusseldorf, Germany |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Our Roundtables are our flagship events, usually hosted by one of our partners. They bring partners together to share experiences and meet with our wider team of servitization experts. Over the two days of the Roundtable, hosted by Konecranes, Dusseldorf, Germany partner companies, dived deeper into host Konecranes' operations and participated in interactive workshops on coalition and workforce building for servitization. The event sparked conversation and consideration of the ways these subjects impact on individual company development journey's to a servitized business model. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://www.linkedin.com/posts/paolo-dazi-5086351a_advancedservices-servitization-partnership-activi... |
| Description | Book Promotion and Industry Engagement |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Professor Tim Baines, Professor Ali Bigdeli and their co-author Dr Kawal Kapoor hosted a series of business engagement events in April, following the launch of their new book 'Servitization Strategy: delivering customer- centric outcomes through business model innovation' at The Institute of Director's in London. Also, ' The Servitization Playbook' a supporting publication published to complement the book and help guide companies through their journey of adopting a servitization business model. Events were then held with business and thought leaders in England, Wales, Scotland, Ireland, France and Italy. Participating organisations included Scottish Enterprise, Spire Global, JWF Process Solutions, Howden, Defankle Innovation, Advanced Manufacturing Innovation Centre (Queens University Belfast), Irish Manufacturing Research Group, University College Dublin, Thormac Limited, Mitsubishi Electric, Baxi, Horiba, Thales, Santander and Innovate UK. and the British Embassy. The next step is to work with these different bodies to create an 'ecosystem' of businesses, policy makers and academics to exploit and accelerate servitization research. |
| Year(s) Of Engagement Activity | 2024 |
| Description | Bringing ecosystems on board in 'as-a-service' business models for a green transition presentation, Agoria, Brussels |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Dr Dan Andrews (Advanced Services Group) gave an invited talk on bringing ecosystems on board in 'as-a-service' business models for a green transition, part of a workshop hosted by Agoria in Brussels on efficiency as a service. Dan discussed how service-led business models can make companies across the supply chain greener and more efficient and how gamification can be used to understand the barriers and enablers of service transformation. He was subsequently joined by speakers from Black Winch and Deloitte in an expert panel session. Over 70 participants attended the workshop, predominantly consisting of SMEs and policy makers from across Europe. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.agoria.be/en/about-us |
| Description | Brown Bag Seminar: ''Service Offering Differentiation and Performance Outcomes for Manufacturers'' 15 Nov 2023 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | Dr Anwar Adem and Prof Guiliana Battisti presented The Productivity Institute's Brown Bag Seminar: ''Service Offering Differentiation and Performance Outcomes for Manufacturers'' on 15th November 2023, at 12:20-13:30. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.productivity.ac.uk/ |
| Description | Chamber of commerce business commission |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Industry/Business |
| Results and Impact | series of meetings advising west midlands chambers of commerce on their project regarding making the case for the region |
| Year(s) Of Engagement Activity | 2023,2024 |
| Description | ESRC Project Engagement and Impact Advisory Board |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | On 20 September, Paul Jennings, former MD of JCB Finance, chaired the inaugural meeting of the Advisory Board for the Advanced Services Group's new £1.85 million, ESRC-funded research project understanding how servitization can impact UK economic productivity and environmental performance. Members of the Board in attendance included executives from the Department of Business, Energy and Industrial Strategy, the Manufacturing Technology Centre (MTC), Scottish Enterprise, Rolls-Royce, TES Council, BDR Thermea and representatives from research project partner companies Domino Printing Sciences, Delta EE, Koolmill and UV Light Technology. The three-year project is led by Professor Tim Baines of the Advanced Services Group in ABS with co-investigators from Warwick Business School and Aston University colleagues from EBRI and the College of Engineering and Physical Sciences. The meeting helped inform the ambitions and expected outcomes of the project. Board members include Prof Paul Jennings (Chair); Chris White, MTC; Prof Roger Maull, University of Exeter; Karen Boswell, BDR Thermea; Stephen Gregson, Rolls Royce and Co-Chair TES Council; Jamie Butterworth, Circularity Capital, Elaine Morrison, Scottish Enterprise; Nigel Timperley Delta EE, Amanda Penistone BEIS and Nicola Pike, The Productivity Institute. Project Business Partner representatives include Sam Tilley, Omron; Lee Cassidy, Tactile Technology; Alec Anderson, Koolmill; Will Edwards, Domino Printing; Dr Paul Jackson UV Light Technology, The second advisory board meeting for the project took place on the 7 February 2023. The meeting was chaired by Paul Jennings and covered key insights, progress and exciting research outputs. We showcased our first significant milestone in the form of the reference framework. Key inputs and recommendations were suggested by the panel, including Board members from the Productivity Institute and ESRC, Scottish Enterprise and Circularity Capital. The session concluded with a tour of the Energy and Bioproducts Research Institute. Looking forward to how this research can contribute to improving UK's productivity and help achieve the net zero target. |
| Year(s) Of Engagement Activity | 2022,2023 |
| URL | https://www.advancedservicesgroup.co.uk/servitization-impact/advisory-board/ |
| Description | ETH Zürich, KOF Swiss Economic Institute, presentation on 28 November - Prof Giuliana Battisti |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Prof Giuliana Battisti (Warwick Business School) presented at ETH Zürich, KOF Swiss Economic Institute on 28 November. From Tangible Products to Intangible Services: the Impact of Service Offerings on the Performance of UK Manufacturers |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://kof.ethz.ch/en/ |
| Description | European Biomass Conference and Exhibition (EUBCE2023) in Bologna, Italy, 5-9 June 2023 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Dr Mirjam Roeder (EBRI) presented at the European Biomass Conference and Exhibition (EUBCE2023) in Bologna, Italy. Mirjam Roeder was also invited to present at the side event of the Supeera EU project and join the industry-policy-academic panel. Mirjam, a long-time member of the EUBCE Scientific Committee, chaired a number of conference sessions. Over 1,500 delegates attended the conference from over 50 countries. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.eubce.com/previous-events-2023/ |
| Description | FSM Talks CEE Forum, Saturday 21 November, Lithuania. |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Prof Tim Baines gave an invited keynote presentation at the Field Service Management Talks in Lithuania, part of the FSM Talks CEE Forum, on Saturday 21 November 2024. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://fsmtalks.com/ |
| Description | FSMTALKS CEE Field Service Forum, 23 November2023. |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | On Thursday 23 November, Dr Dan Andrews (Advanced Services Group) gave a keynote presentation at FSMTALKS CEE Field Service Forum 2023 in Kaunas, Lithuania, the leading event for field service professionals in central and eastern Europe. The conference is now in its second year, with the goal of spreading awareness of servitization among field service operatives across Central and Eastern Europe. Dan's talk, entitled 'Digital technologies to enhance services, and servitization to enhance digital technologies: putting the customer first', was delivered alongside a keynote address from Samsung to over 150 industry practitioners in attendance. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://fsmtalks.com/ |
| Description | Florence Servitization Bootcamp |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | On January 21st, Prof Tim Baines and Dr Parikshit Naik of ASG joined ProfMario Rapaccini and Federico Adrodegari of Centro di Ricerca Interuniversitario ASAP to hosting the Servitization Bootcamp in Florence, Italy. Working with 20 senior managers, leaders, and innovators from 10 industrial firms they looked at: 1 How to adopt a robust methodology for successful Servitization? 2 How to design new advanced services? 3 How to envision a new business model for advanced services? The event also showcased the Italian version of The Advanced Services Group's 'The Servitization Playbook'. |
| Year(s) Of Engagement Activity | 2025 |
| Description | Future Insights Conference 30.01.24 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | On 30 January 2024 at the Helicon, London, Professor Tim Baines gave his keynote address, 'Servitization: Revolutionising Industries through Service-Centric Strategies', at the Future Insights conference, XaaS Manufacturing Strategies: Embracing Servitization for Revenue Transformation. The conference focus was the transformative power of service-centric strategies in manufacturing. Tim shared a platform with companies and business organisations such as Oracle, Amey, Domino, Catapult Network and MakeUK. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://futureinsights.org/ |
| Description | GBEP (Global Bioenergy Partnership) Bioenergy Week, 24-27 October 2023 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Dr Mirjam Roeder (Energy and Bioproducts Research Institute (EBRI)) gave an invited talk at the tenth GBEP (Global Bioenergy Partnership) Bioenergy Week, 24-27 October, in Bangkok, sharing the findings and knowledge of over ten years' research with industrial and academic partners in the Philippines, developing sustainable community-based energy solutions for rice straw management. The Bioenergy Week is organised by the Food and Agriculture Organization of the United Nations (FAO-UN) in the context of the Global Bioenergy Partnership (GBEP) Programme of Work, hosted by the government of Thailand, with the contribution of the United Nations Industrial Development Organization (UNIDO). |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.fao.org/home/en/#msdynttrid=KRYIL1MwgvCSg49Gs8EEUnWf-q1zuGzX5hkE-mSQlB0 |
| Description | Global Welsh Event - Manufacturers: Ready to Compete Differently, |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Industry/Business |
| Results and Impact | Dr Parikshit Naik of ASG, delivered an invited presentation at the Global Welsh event - Manufacturers: Ready to Compete Differently. He explored the case for manufacturers to consider Servitization as part of their offering to customers. . Servitization-a strategy that drives growth by offering customer-focused services alongside their products, boosting profitability and building lasting and closer customer relationships. The audience at the event were Welsh manufacturers and businesses. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://connect.globalwelsh.com/events/156487 |
| Description | Growth through investment: what should the UK's FDI strategy look like? LSE event. 13.02.24 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | Prof Nigel Driffield was invited to speak at the London School of Economics and Political Science Growth through investment: what should the UK's FDI strategy look like? (lse.ac.uk) public event on the 13 February 2024, with Lord Harrington, Laura Citron and Prof Riccardo Crescenzi. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://www.youtube.com/watch?v=OTbnWttFO6E |
| Description | HappyPorch Radio Interview, 6.7.23 |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | Iain McKechnie, director of strategic partnerships at the Advanced Services Group within Aston Business School featured in a radio interview, on 6 July 2023, with Happy Porch Radio. Iain spoke about the concepts of servitization, advanced services and their connection to the circular economy. The episode continues to be available on the Happy Porch Website. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://happyporchradio.com/season-7/episodes/e12-exploring-servitization-journey-iain-mckechnie-adv... |
| Description | HappyPorch Radio Interview, 6.7.23 |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | Iain McKechnie, director of strategic partnerships at the Advanced Services Group within Aston Business School featured in a radio interview, on 6 July 2023, with Happy Porch Radio. Iain spoke about the concepts of servitization, advanced services and their connection to the circular economy. The episode continues to be available on the Happy Porch Website. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://happyporchradio.com/season-7/episodes/e12-exploring-servitization-journey-iain-mckechnie-adv... |
| Description | Health Systems Workshop |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Study participants or study members |
| Results and Impact | Prof Tim Baines and research team - ProfAli Bigdeli, Dr Raveen Menon of The Advanced Services Group, Prof Andreas Schroeder of Lancaster University and Dr Anwar Adem of Warwick Business School - hosted a Health Workshop at the Shard in London on January 9th. The purpose of the workshop was to inform a case study showcasing the positive impact of servitization in healthcare. The event brought together some of the biggest names in the industry, including healthcare giants like Philips, Medtronic, Canon Medical Systems Corporation, Siemens Healthineers and KARL STORZ, alongside their key partner, the NHS. This workshop specifically focused on how these innovative health services generate value for both providers and recipients. The insights gleaned will be invaluable, complementing and enriching the data from our recently completed survey of over 850 UK businesses. |
| Year(s) Of Engagement Activity | 2025 |
| Description | ICSET 2025, Mapua University |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Keynote on sustainable biomass at 2025 International Conference on Sustainable Environmental Technologies (ICSET) |
| Year(s) Of Engagement Activity | 2025 |
| URL | https://icset2025.mapua.edu.ph/ |
| Description | Inaugural lecture of ASG Visiting Professor Paul Jennings |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | On 20 September, Professor Tim Baines chaired the inaugural lecture of ASG Visiting Professor Paul Jennings at Aston Business School. Professor Jennings, formerly Managing Director of JCB Finance, delivered a presentation entitled: 'Finance, Servitization and the Path to NetZero', looking at the future relationship between company carbon neutrality and the securing of asset finance. The programme also comprised Dr Andreas Schroeder's presentation entitled 'Servitization as Driver for Economic Productivity and Sustainability Finance, Servitization and the Path to Net Zero'. In addition to Aston University staff, the audience was drawn from the business community, including JCB, Rolls-Royce and related stakeholder organisations such as BEIS. |
| Year(s) Of Engagement Activity | 2022 |
| URL | https://www.advancedservicesgroup.co.uk/events/finance-servitization-netzero/ |
| Description | Innovating high- value services, 23rd July 2014, Texas USA |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | A one-day workshop for business leaders seeking to innovate high-value services-centric business models within their industrial organisations, and working towards hashtag Servitization, XaaS, Subscription and/or Outcome-based services. Participants shared evidence of success, leading industrial practices, and how to successfully innovate and transform. Hosted by the Advanced Services Group, along with Rogelio Oliva from Mays Business School - Texas A&M University, Sasha Ilyukhin Global Processing Services and Services Solutions at Tetra Pak, and Sarah Nicastro from the Future of Field Service. |
| Year(s) Of Engagement Activity | 2024 |
| Description | Invited keynote address at Wärtsilä's Annual Conference, 5 December 2024 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Professor Ali Bigdeli (Advanced Services Group) delivered an invited keynote address at Wärtsilä's Annual Conference, Wide and Intelligent Sustainable Energy, held in Helsinki on 4 December 2024. The event brought together over 100 leaders from the company as well as prominent figures from the Finnish energy sector. His talk focused on advancing service-led business models to drive sustainability and innovation in the energy sector. |
| Year(s) Of Engagement Activity | 2024 |
| Description | Keynote Webinar - David Mackerness |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Keynote Topic: Forming an argument for building a business case for Advanced Services from the financial/environmental perspective Keynote Speaker: David Mackerness, Director at Kaer, Pioneers of Cooling-as-a-Service In this session Dr Parikshit Naik, ASG, and David Mackerness examined how Kaer built a business case for cooling-as-a-service as the primary offering of the business. David joined Kaer in 2005 to accelerate Asia's transition to clean and renewable cooling. He has played a pivotal role in transitioning Kaer to the Cooling as a Service (CaaS) business model, and now leads the Customer Success team. He is also the product owner of Kaer Connect (Kaer's digital CX platform) specialising in customer insights that guide Kaer's digital experience. Dave is a Senior Industrial Fellow with the Advanced Services Group at Aston Business School and is a founding member of the SET Alliance where he sits on the steering committee. The webinar discussed: • What the CaaS business case looked like for the Board of Directors as Kaer? • How the Senior Leadership Team developed this business case? • Top tips on what the board needs to know about your as-a-Service business model and how you communicate this. |
| Year(s) Of Engagement Activity | 2024 |
| Description | Keynote presentations at the Omron stand at the Hannover Messe 17 to 21 April 2023. |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Ian Machan and Sandra Benbow (Advanced Services Group) delivered keynote presentations at the Omron stand at the Hannover Messe 17 to 21 April 2023. With over 4,000 exhibitors and more than 130,000 visitors from around the globe, Hannover Messe is one of the biggest tradeshows for manufacturing worldwide. Over three days, the Advanced Services Group supported partner company Omron in presenting their innovative advanced services by providing context and background information on servitization and how it adds value to Omron's customers. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.hannovermesse.de |
| Description | Live Webinar, Voice-of-Customers (VoC), Wednesday 7th June 2023, 14.00 - 15.00 (UK) |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Live webinar with industry leaders looking discussing that as manufacturers design advanced services, it is important they anchor the services in the Voice-of-Customers (VoC). As manufacturers transform their organisations to offer a combination of products and services, they aren't just innovating a product or a service. They are innovating entire business models. The customers' needs and ambitions need to be identified through in-depth VoC exercises then drive the service, product, and business model innovation. In this webinar, Dan Adams - founder of the AIM institute and member of the Advanced Services Group, presented his work on how the VoC exercises unlock deep understanding of customer needs. Dan focused on the key skills necessary for VoC identified through AIM Institute's research and how manufacturers can harness these to enable success product, service, and business model innovation. The webinar recording is available on line. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.advancedservicesgroup.co.uk/watch-on-demand/ |
| Description | National Productivity Week - Regional Productivity Forum's Reimagining Productivity event |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Industry/Business |
| Results and Impact | On 30 November, as part of the Productivity Institute's National Productivity Week, Prof Nigel Driffield organised the Regional Productivity Forum's Reimagining Productivity event at Warwick Business School. Prof Tim Baines gave a short presentation about servitization. The event included professor Nigel driffield's reflections on understanding productivity; short presentations on current productivity research and a future of productivity panel. |
| Year(s) Of Engagement Activity | 2023 |
| Description | Network of Industrial Economists Symposium and Conference, June 27 and 28, 2024, University of Warwick. |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Professor Giuliana Battisti co-hosted the Network of Industrial Economists Symposium and Conference, June 27 and 28, 2024, University of Warwick. Dr Anwar Adem presented the paper Expansion into Service Offering and Performance. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://ind-econ.github.io/conference2024.html |
| Description | Panel discussion GIE annual conference |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Panel discussion on biomethane at the annual conference of Gas Infrastruture Europe |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://www.gie.eu/event/gie-annual-conference-2024/ |
| Description | Prof Ali Bigdeli, Inaugural Lecture, 12 February 2025 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Other audiences |
| Results and Impact | In his inaugural lecture, Professor Ali Bigdeli highlighted how servitization is reshaping business models for the 21st century. Through cutting-edge research and examples, such as Goodyear's tyre-as-a-service and SMEs supporting the NHS with disinfection-as-a-service, he discussed the adoption of this paradigm across industries. The lecture also explored the organisational, technological and cultural shifts required, along with the strategic trade-offs and broader impacts often overlooked by businesses. The event attracted an in person audience of around 80 people with 200+ people joining the lecture online. |
| Year(s) Of Engagement Activity | 2025 |
| URL | https://www.aston.ac.uk/events/power-servitization-redefining-business-models-future#:~:text=In%20th... |
| Description | Putzmeister - Global Service Summit, 20 November 2024 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Professor Tim Baines (Advanced Services Group) gave an invited keynote at the Putzmeister - Global Service Summit to international attendees from over 40 countries. Putzmeister is a worldwide leading solution provider for pumping, mixing and placing concrete, mortar and industrial solids. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://servicesummit.de/ticketsale |
| Description | Robotics and Automation Conference at the Manufacturing Technology Centre, 10 May 2023 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Professor Tim Baines of the Advanced Services Group gave a keynote on Servitization at the Robotics and Automation conference at the Manufacturing Technology Centre on 10 May 2023. Speaking to an audience of manufacturing executives, the keynote provided a practical look how services-centric business models can accelerate the exploitation of new technologies by reducing capital investment and complexity for the customer, which is essential for rebuilding manufacturing capability in the UK and exploiting digitial technologies to re-shore production. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.the-mtc.org/news/conference-to-help-industry-reap-the-benefits-of-automation-and-robotic... |
| Description | SSC2024 Paper presentation - The Impact of Servitization on Productivity and Environmental Performance: A Systematic Review |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | The Impact of Servitization on Productivity and Environmental Performance: A Systematic Review. Paper presented at Spring Servitization Conference (SSC) 2024 held during 12-14 May 2024 at Tilburg University, Netherlands. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://publications.aston.ac.uk/id/eprint/46274/ |
| Description | Service Pioneers Summit: The Future of Industry Starts Here event, Stuttgart, Germany, Thursday 24 October. |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Professor Tim Baines (Advanced Services Group) was invited to present a keynote at the Service Pioneers Summit: The Future of Industry Starts Here event, which took place in Stuttgart, Germany, on Thursday 24 October. Professor Baines delivered his keynote, 'A Structured Approach to Servitization', and was also a member of a panel discussion on servitization as an opportunity for machinery OEMs in global competition with industrialists Antonio Faccio, vice president of sales and service, GF Machining Solutions, Markus Gschwandtner, managing director, Bruckner Servtec GmbH, and Dr Simon Tonat, CEO Service Lobby. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://www.service-pioneers-summit.com/#recap |
| Description | Servitization Doctoral Symposium |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Postgraduate students |
| Results and Impact | Dr Ali Bigdeli, Professor Tim Baines and Jill Forrest organised and hosted the first Servitization Doctoral Symposium on 7 and 8 December. On day one, students from across the UK, Italy, Spain and Switzerland presented and discussed their research with a team of specialist academic discussants from Aston University and Loughborough and Manchester universities. Day two was hosted at the Digital Servitization Demonstrator room at Baxi in Warwick, where the students participated in a hackathon-style workshop to develop solutions to real-world business challenges set and assessed by Baxi. Building on this year's success, the symposium will become an annual international event to foster a community of early career researchers in the field of servitization, which could become a forum for exchanging ideas and building research collaboration. |
| Year(s) Of Engagement Activity | 2022 |
| URL | https://www.advancedservicesgroup.co.uk/events/sds2022/ |
| Description | Servitization Doctoral Symposium on the 12th and 13th September |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Postgraduate students |
| Results and Impact | Professor Ali Bigdeli, Professor Tim Baines and Jill Forrest (Aston Business School) and Rolls-Royce (Derby) hosted ASG's second Servitization Doctoral Symposium on the 12th and 13th September. Participating research students were drawn from the UK, The Netherlands, Finland, Norway, Italy and Germany presented and discussed their research with a team of specialist academic discussants from Aston, Liverpool, Loughborough, Manchester and Florence universities. On day two, the students spent the day at Rolls-Royce, Derby, where they participated in a hackathon-style workshop to develop solutions to real business challenges set and assessed by Rolls-Royce's Dan Hudson and Fleur Cox. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.advancedservicesgroup.co.uk/events/sds2023/ |
| Description | Servitization in the HVAC industry: the case of Cooling-as-a-Service webinar Sep 21, 2023 02:00 PM to 3:00PM |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The heating, ventilation, and air conditioning (HVAC) industry faces several challenges, including the ongoing economic recovery, volatile global markets and the cost-of-living crisis. However, the industry is uniquely positioned to exploit innovation and new business models. Cooling-as-a-Service (CaaS) is one such business model gaining traction in the HVAC industry. In this webinar, we took a closer look at Cooling-as-a-Service and how manufacturers have used this model to successfully address industry challenges and improve their bottom line. Expert industry speakers presented case studies of CaaS and how it has benefited their businesses. Hosted by the Advanced Services Group's Iain McKechnie and expert industry speakers Dr Parikshit Naik (ASG) and Dimitris Karamitsos (BASE) on 21 September 2023. Jonas Hildebrandt, Business Development Director at Danfoss Climate Solutions also joined the panel of speakers. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.advancedservicesgroup.co.uk/events/hvac_caas/ |
| Description | Smarter Services Executive Symposium, 9 to 11 September, Chicago, USA |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Prof Tim Baines presented a Keynote Address at the Smarter Services Executive Symposium, 9 to 11 September, Chicago, USA on New Commercial Models to Meet the Push for Service Innovation. He also moderated a panel session 'Rethinking And Deploying Commercial Offerings To Capitalize On, And Reflect The Value From, Service Innovation'. Panelists were : Sasha Ilyukhin, SVP Global Processing Services and Services Solutions, Tetra Pak Sandeep Shashikant, Director of Products & Services, Consolidated Communications Greg Parker, Global VP of Security and Fire Life Cycle Management, Johnson Controls Eric Reisner, CEO, StationServ |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://servicecouncil.com/wp-content/uploads/2024/08/2024-Smarter-Services-Executive-Symposium-Agen... |
| Description | Spring Servitization Conference - Annual Academic Conference |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Other audiences |
| Results and Impact | An academic conference with the primary audience being academic researchers in the field of servitization. The Spring Servitization Conference was inaugurated and is organized by The Advanced Services Group, Aston Business School and we have worked with other universities as co hosts. In 2016, the event was, for the first time held outside Aston Business School and we invited the Alliance Manchester Business School to co-host in Manchester. Since then the event has been held in Copenhagen, Denmark; Linköping, Sweden; Florence, Italy, Lucerne, Switzerland , Helsinki Finland and Tilburg in the Netherlands. During the Covid 19 lock down the event was held online. International Conference of Manufacturing Research (2011), Birmingham, UK • Spring Servitization Conference (2012-15), Birmingham, UK • Spring Servitization Conference (2016), Manchester, UK • Spring Servitization Conference (2017), Lucerne, Switzerland • Spring Servitization Conference (2018), Copenhagen, Denmark • Spring Servitization Conference (2019), Linkoping, Sweden • Spring Servitization Conference (2020), Hybrid (Covid) • World Servitization Conference (2021), Birmingham/Blended delivery • Spring Servitization Conference (2022), Florence, Italy • Spring Servitization Conference & Doctoral Symposium (2023), Helsinki, Finland • Spring Servitization Conference & Doctoral Symposium (2024), Tilburg, Netherlands • Spring Servitization Conference & Doctoral Symposium (2025), Liverpool, UK will be co-hosted with the University of Liverpool, 13 and 14 May at The Spine as part of a 'Services Week of events. Academic contributors and participants are drawn from around the world. The annual event: - adds to our international reach. - enhances the reputation of Aston Business School and The Advanced Services Group. - contributes to academic literature on the topic of servitization |
| Year(s) Of Engagement Activity | 2013,2014,2015,2016,2017,2018,2019,2020,2021,2022,2023,2024 |
| URL | https://www.advancedservicesgroup.co.uk/spring-servitization-conference |
| Description | Spring Servitization Conference 2024 and Doctoral Symposium, Tilburg, Netherlands |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | On the 12 to 14 May 2024 Professor Ali Bigdeli and Professor Tim Baines co-hosted the Spring Servitization Conference and Doctoral Symposium 2024, at University of Tilburg facility, Mindlabs, in the Netherlands. Professor Ali Bigdeli and Professor Tim Baines co-hosted, with partner Professor Henk Akkermans of Tilburg University. It brought together leading international researchers to discuss current research under the theme 'Digital Service Innovation: Redefining Provider-Customer Interactions'. The conference attracted 33 presentations and over 60 participants from the UK, Italy, Switzerland, Japan, the USA, France, Germany, the Netherlands, Sweden and Finland. Keynote presentations were delivered by industry representatives from SPIE Group SA, Tetra Pak and ASML. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://www.advancedservicesgroup.co.uk/events/ssc2024/ |
| Description | Tom Palmer notable lecture on Thursday 23 November 2023 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | The Advanced Services Group organised and hosted a notable lecture on 23 November by Honorary Professor Tom Palmer, former Group Director of Services Strategy at Rolls Royce with 226 people registered both in person at Aston University and online. The topic was The Servitization Opportunity: Industry, Resilience, and Growth. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.advancedservicesgroup.co.uk/events/tom-palmer-notable-lecture-the-servitization-opportun... |
| Description | UK Rail Forum's 30th Anniversary Annual Conference, ICC, Birmingham on 17th October 2023 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | Iain McKechnie from The Advanced Services Group, gave a presentation to over 400 delegates at the UK Rail Forum's 30th Anniversary Annual Conference at the ICC, Birmingham on 17th October 2023. Iain's presentation entitled 'Outcome-based thinking to add true value for customers' was part of the Forum's conference focus on 'Delivering Value' to the UK rail industry. In the afternoon, Iain was a panellist alongside Tim Bentley, Group Managing Director & Regional VP UK Wabtec UK, Sian Thomas, Director of Engineering and Asset Management Network Rail, Suzi Mathieson, Project Director Mott MacDonald and Naim Kapadia, Head of Engineering, Grinsty Rail. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.railforum.uk/2023/01/rail-forum-marks-30th-anniversary/ |
| Description | UKMetalsExpo panel session, National Exhibition Centre, 13th September 2023. |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Industry/Business |
| Results and Impact | On Wednesday 13th September, Iain McKechnie (ASG) chaired a panel at the UKMetalsExpo at the NEC. The 50-minute session covered Overcoming Export Challenges for UK Businesses and the panel shared their insights, experiences and strategies on how to navigate the complexities and challenges of exporting - including the opportunities for services. The panel consisted of: Chris McDonald, CEO of the Materials Processing Institute, Mick Ventola, MD of Ventola Projects and Ian Harrison, Midlands Director for Export at the Department of Business & Trade. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://ukmetalsexpo.com/uk-metals-expo-2023-bigger-and-better-than-ever/ |
| Description | Webinar: Are you ready for AI? AI preparedness for Servitization. |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Webinar: Are you ready for AI? AI preparedness for Servitization. Hosted by Dr Pariksit Naik featuring Dr Andreas Schroeder from Lancaster Management School and Achint Varia Founder and Chief Revenue Officer of Industrility. 137 views on You Tube. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://www.youtube.com/watch?v=z5lnSxLIyBg |
| Description | Webinar: Meet the Minds Behind the Book |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Webinar to launching the Servitization Strategy Book and give people the opportunity to learn more about servitization and advanced services and ask questions of the authors. Prof Tim Baines, Prof Ali Bigdeli and Dr Kawal Kapoor. 102 people registered from 22 companies for the live event and there have been 106 views on You Tube (to 10.3.25). The audience was international with participants from Argentina, Canada, India , China and Europe. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://www.youtube.com/watch?v=_H-0YOGmO_E |
| Description | Webinar: Servitization Strategy in Action |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Webinar: Servitization Strategy in Action hosted by Dr Parikshit Naik the webinar delved deeper into the Servitization Strategy Book in discussion with authors Prof Tim Baines, Prof Ali Bigdeli and Dr Kawal Kapoor. There was also a keynote presentation from Paul Jennigs, former CEO of JCB Finance. There have been 286 subscribers on You Tube (as at 10.3.2025) |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://www.youtube.com/watch?v=HqfpkIgfmsw |
| Description | Webinar: Women in Servitization |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Webinar: Women in Servitization hosted by Ian McKechnie and Paula Cresswell from the advance services group in discussion with Kate Rattigan of Domino Printing Services and Nancy Easterbrook of Harbison Walker international. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://www.youtube.com/watch?v=qlwz983BCjA |
| Description | Why is the UK struggling to attract FDI? - Financial Times Article quotation. |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Public/other audiences |
| Results and Impact | Prof Nigel Driffield is quoted in a Financial Times article looking at foreign direct investment (FDI), where he talks about the negative impact that Brexit has had on attracting investment focused on selling and generating products in the richest markets in the world, the EU single market. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://www.ft.com/content/8db6c9f8-8f4f-4cd2-869c-a04e8da9cb13?utm_medium=email&_hsmi=282650986&_hs... |
| Description | Winter Roundtable, 22-23 January 2025, Baker Hughes, Jan 2025 , Florence, Italy. |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Our Roundtables are our flagship events, usually hosted by one of our partners. They bring partners together to share experiences and meet with our wider team of servitization experts. At this Roundtable, hosted by Baker Hughes in Florence, Italy, expert insights were provided by Prof Mario Rapaccini and Alessandra Benedetti on Service Innovation in Italy. The event sparked conversation and consideration of the ways to implement a servitized business strategy in the different businesses present. https://www.linkedin.com/posts/the-advanced-services-group_servitization-partnership-activity-7287740816079355904-jxcN/ |
| Year(s) Of Engagement Activity | 2025 |
| URL | https://www.advancedservicesgroup.co.uk/partnering/as-partnership/ |
| Description | World Manufacturing Forum 2023 Panel V, SDF Treviglio (Bergamo) Italy, on 28 November 2023 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Professor Andreas Schroeder (Aston University) joined on stage Andrea Cassoni (ABB) and Gustavo Moscardó Cuquerella (KUKA Iberia) for the WMF Panel V: "Modern Service-Oriented Business Models for Customer-Centric Manufacturers" speaking about servitization at the World Manufacturing Forum 2023 on 28 November 2023. The expert trio offered their insights on "Modern Service-Oriented Business Models for Customer-Centric Manufacturers'' highlighting how 'in-use' data gives manufacturers a significant competitive advantage. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://worldmanufacturing.org/activities/world-manufacturing-forum-2023/ |
| Description | World Manufacturing Forum 2023, Bergamo, Italy |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Professor Andreas Schroeder (Advanced Services Group) delivered a keynote lecture at the World Manufacturing Forum in Bergamo, Italy, on Tuesday 28 November 2023. The focus of his presentation was servitization and how the Advanced Services Group is supporting manufacturers to transform towards becoming advanced services providers. Attracting an audience of around 500 senior industry professionals and academics from around the world, the forum explored how new business models can enable leading manufacturers to be dynamic and positive drivers for economic, social and environmental growth and sustainability. |
| Year(s) Of Engagement Activity | 2023 |
| URL | https://worldmanufacturing.org/activities/world-manufacturing-forum-2023 |