Known Unknowns and Unknown Unknowns: Coping with Different States of Uncertainty in a Changing World
Lead Research Organisation:
Lancaster University
Department Name: Psychology
Abstract
People are required to learn a vast number of relationships between things in the world. Sometimes these relationships are very consistent: when it is dark and we press a light switch, the light almost always turns on. But sometimes these relationships are uncertain: a police officer might be faced with a crowd of people, and this situation may or may not suddenly become more volatile and violent. In these latter situations, people are faced with trying to resolve the uncertainty, ideally before any important event occurs. In order to make accurate predictions about what is going to happen, and act upon it, people need to use the information that is available in the environment, as well as their knowledge gained from past experience . The police officer, for example, may need to pay attention to the ages of the people, their gender, the number of people, and the time of the day. Some of these "cues" might be particularly relevant, and learning which ones are important will help them to make better predictions about what it likely to happen. The officer's knowledge about these cues will prove crucial when deciding how to act in this complex environment.
This project aims to provide a thorough experimental examination of the way in which the cognitive system copes with different uncertain situations. The starting point for this work is to conceptualise different uncertain situations as either "expected" or "unexpected". Sometimes we can provide a good estimate of the uncertainty we might face (expected uncertainty), but in other cases, the uncertainty occurs out of the blue (unexpected uncertainty). At the moment, psychologists have a very poor understanding of the way in which these very different types of uncertainty affect the basic processes of learning and attention.
In this research we will conduct three series of experiments to address this knowledge gap. In Series 1 we will investigate how stimulus processing is affected by uncertainty: do people change the way they look at and attend to stimuli; do they start to neglect stimuli over time; do they fail to commit those stimuli to memory? This will tell us about how the relationship between perceptual and cognitive processing changes in uncertain situations.
In Series 2 we will look at how stimuli become bound together in memory during complex uncertain situations. Is it the case that different parts of the environment are treated individually or are they considered more holistically as a consequence of uncertainty? The data will have important implications for understanding how uncertainty changes the content of memory for the world around us.
In Series 3 we will look at how relationships between events are learnt during uncertainty: do people need more information in order to become sure about relationships that exist; do sudden changes in the environment make us more aware of future events; does uncertainty affect everything we learn about, or just those stimuli that have been experienced as uncertain?
Our current theories of how uncertainty affects learning and attention have been shown to be inadequate to explain the existing published data. The current project will help us to develop a comprehensive set of effects that our models need to explain. The final aim of the project is to use our findings to update existing theories of behaviour. By doing so, we will provide a formal, mathematical theory of how uncertainty affects learning and attention.
This project aims to provide a thorough experimental examination of the way in which the cognitive system copes with different uncertain situations. The starting point for this work is to conceptualise different uncertain situations as either "expected" or "unexpected". Sometimes we can provide a good estimate of the uncertainty we might face (expected uncertainty), but in other cases, the uncertainty occurs out of the blue (unexpected uncertainty). At the moment, psychologists have a very poor understanding of the way in which these very different types of uncertainty affect the basic processes of learning and attention.
In this research we will conduct three series of experiments to address this knowledge gap. In Series 1 we will investigate how stimulus processing is affected by uncertainty: do people change the way they look at and attend to stimuli; do they start to neglect stimuli over time; do they fail to commit those stimuli to memory? This will tell us about how the relationship between perceptual and cognitive processing changes in uncertain situations.
In Series 2 we will look at how stimuli become bound together in memory during complex uncertain situations. Is it the case that different parts of the environment are treated individually or are they considered more holistically as a consequence of uncertainty? The data will have important implications for understanding how uncertainty changes the content of memory for the world around us.
In Series 3 we will look at how relationships between events are learnt during uncertainty: do people need more information in order to become sure about relationships that exist; do sudden changes in the environment make us more aware of future events; does uncertainty affect everything we learn about, or just those stimuli that have been experienced as uncertain?
Our current theories of how uncertainty affects learning and attention have been shown to be inadequate to explain the existing published data. The current project will help us to develop a comprehensive set of effects that our models need to explain. The final aim of the project is to use our findings to update existing theories of behaviour. By doing so, we will provide a formal, mathematical theory of how uncertainty affects learning and attention.
Organisations
| Title | eyetools - R package for eye data analysis |
| Description | Enables the automation of actions across the pipeline, including initial steps of transforming binocular data and gap repair to event-based processing such as fixations, saccades, and entry/duration in Areas of Interest (AOIs). It also offers visualisation of eye movement and AOI entries. These tools take relatively raw (trial, time, x, and y form) data and can be used to return fixations, saccades, and AOI entries and time spent in AOIs. As the tools rely on this basic data format, the functions can work with data from any eye tracking device. Implements fixation and saccade detection using methods proposed by Salvucci and Goldberg (2000) . |
| Type Of Material | Physiological assessment or outcome measure |
| Year Produced | 2024 |
| Provided To Others? | No |
| Impact | Published on CRAN towards the end of 2024. Has been downloaded approximately 1500 times since release. |
| URL | https://cran.r-project.org/web/packages/eyetools/index.html |
| Description | Interview with Meta (Facebook; Instagram; Whatsapp) |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Haselgrove was contacted by Meta for consultation on uncertainty/prediction and attention in the context of developing a new global marketing POV. Beesley and Haselgrove met with Meta's Director of UK Agencies & Head of Connection Planning EMEA (Ian Edwards) and colleagues and provided insights into the role of attention and uncertainty in learning and memory. The information provided in this consultation was included in a webinar, the audience of which was business, especially online marketing corporations: https://www.linkedin.com/feed/update/urn:li:activity:7221583904988631041/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A7221583904988631041%2C7222231373053362177)-CommentUrn=urn%3Ali%3Afsd_comment%3A(7222231373053362177%2Curn%3Ali%3Aactivity%3A7221583904988631041) The reach was international. The launch of the POV was global and our last update indicated that Meta took the information (which we are named and quoted in) to (confidentially) LVMH, Adidas, Heineken, Shell, Pepsi, AT&T, Verizon and media agencies: Denstu, OMD, Wavemaker & Mediacom. |
| Year(s) Of Engagement Activity | 2024 |
| URL | https://www.linkedin.com/feed/update/urn:li:activity:7221583904988631041/?commentUrn=urn%3Ali%3Acomm... |
| Description | School visit |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Schools |
| Results and Impact | Presentations to multiple classes at a primary school. Broad discussions around the topic of psychology, including what research we do at the university, and what skills psychologists need for different careers. |
| Year(s) Of Engagement Activity | 2025 |
| URL | https://www.quernmore.lancs.sch.uk/Class-2-Gallery/?SSID=20435&password=&previewID=&pageID=&ParentCa... |
| Description | Summer Scientist Week |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | Children aged between 4 and 11 years old spent a morning/an afternoon engaging in various research activities. The topic of our research game was Attention and Learning. Children had a chance to learn more about eye-tracking, participate in a quick and simple experiment that demonstrated a well-known phenomenon (Learned Predictiveness), and learn more about this phenomenon through discussions with the researcher. |
| Year(s) Of Engagement Activity | 2023,2024 |
| URL | https://www.nottingham.ac.uk/psychology/outreach/summer-scientist-week/summer-scientist-week.aspx |
| Description | Work Experience Week |
| Form Of Engagement Activity | Participation in an open day or visit at my research institution |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Schools |
| Results and Impact | Year 10 students participated in a range of workshops across schools within the Faculty of Science (University of Nottingham), with the aim of helping them to make more informed decisions about their future careers. The researcher provided four one-hour workshops (each year) about eye-tracking and its uses within the research in Psychology. Each year (2023, 2024), year 10 students participated in a range of workshops across schools within the Faculty of Science (University of Nottingham). The purpose of these workshops is to provide students with hands-on experience of working in academia, and to allow them to make a more informed choice about their future studies/careers. More than 75% participants agreed that that the experience helped them to find the specific area of STEM that they were interested in; 86% agreed that they have developed skills in the area that they were interested in. |
| Year(s) Of Engagement Activity | 2023,2024 |
| URL | https://www.nottingham.ac.uk/science/outreach-activity/work-experience.aspx |