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iDeer: An Integrated Deer Management Platform

Lead Research Organisation: UNIVERSITY OF READING
Department Name: Sch of Biological Sciences

Abstract

Wild deer populations have increased dramatically throughout the northern hemisphere during recent decades. The UK is home to six deer species that can substantially impact the natural systems that we all depend upon. Capable of rapidly colonising newly created woodlands, deer can inhibit growth by browsing young trees, saplings, and seedlings. Consequently, deer present a serious challenge to the government's ambitious target to increase woodland area from 13% to 18% of UK land area and achieve net zero by 2050. It is therefore essential that people involved in woodland management plan for deer impacts.

Whilst managing deer populations and designing planting schemes to mitigate their impacts is more important than ever, managing deer is challenging. They are highly mobile animals that cross man-made boundaries, and their local foraging decisions are driven by environmental characteristics of the broader landscape. Consequently, local management actions on a single property can elicit effects that cascade across entire landscapes and influence deer impacts on land elsewhere. For example, fencing a woodland might displace deer to neighbouring farmland, or planting trees locally will alter woodland cover and configuration at the landscape scale, influencing deer movement and impacts elsewhere.

Rural landscapes across England and Wales are comprised of patchworks of land uses and landowners with varying and even conflicting management objectives, including different views on deer. Indeed, while considered a 'pest' to many landowners, deer are culturally and economically valued by others. In such situations, woodland creation and management decisions that influence deer behaviour and foraging preferences are necessary to ensure successful woodland expansion. These decisions could include, for example, where to locate new woodlands, fencing, alterations to woodland tree species and structure, or the provision of alternative food resources or deer repellents. However, landowners may not be aware of these options, their effectiveness, or the scientific evidence behind them. Indeed, while scientific understanding of deer ecology, impacts and mitigation is evidenced by a vast literature from across the temperate zone, much remains to be done to translate this knowledge into management practice, in a way that integrates local expertise and multiple stakeholder objectives. Project iDeer has been designed to address this incorporation and implementation gap.

Project iDeer will deliver a co-designed interactive decision support tool - the 'iDeer tool' - to facilitate strategic woodland creation and management that minimises deer impacts on new and existing woodland and other neighbouring land uses in England and Wales. Landowner consultations from previous projects have established a clear desire for digital decision support tools that integrate local with scientific knowledge to inform land management plans. The iDeer tool will output 'risk maps' that enable users to see how choices in woodland management made by one landowner will influence deer activity on neighbouring land and the wider landscape. For example, how the creation and fencing of one hectare of woodland on one land parcel might increase crop disturbance by deer on the neighbouring land parcel. Users will be able to output and compare these risk maps enabling them to make informed decisions about how to manage their land whilst also considering impacts on neighbours and the wider landscape.

We propose to bring together an interdisciplinary team with collective expertise in woodland and deer ecology, conservation conflict, animal behaviour modelling, social science methods and web tool development. Solutions-focussed from the start, we will work with stakeholders that are involved in woodland and/or deer management, including farmers, woodland managers, public forestry bodies, and conservation practitioners, to ensure that the iDeer tool will achieve its aim.

Publications

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Related Projects

Project Reference Relationship Related To Start End Award Value
NE/X003973/1 11/08/2022 13/03/2025 £512,836
NE/X003973/2 Transfer NE/X003973/1 14/03/2025 31/10/2025 £113,214
 
Description We are co-developing a predictive model of deer impacts to new and existing woodlands in England and Wales. The project is ongoing (end date August 2025), so it is too early to describe the key findings definitively.
Exploitation Route The participatory methods and modelling workflows could be used by other researchers developing Bayesian belief network models for other 'pest' taxa such as grey squirrels, or deer in other geographic regions.
Sectors Environment

 
Description Travel grant for PDRA Dr Amy Gresham to attend and present at 'Creating Canopy' Conference organised by the Association of Applied Biologists
Amount £545 (GBP)
Organisation Department For Environment, Food And Rural Affairs (DEFRA) 
Sector Public
Country United Kingdom
Start 11/2023 
End 11/2023
 
Description University of Reading's Environmental Humanities Collaboration Fund: Leveraging Wild Deer to Enhance Nature Connectedness in Children. Seed funding
Amount £2,000 (GBP)
Organisation University of Reading 
Sector Academic/University
Country United Kingdom
Start 01/2025 
End 07/2025
 
Description Collaboration with Louise McMillan 
Organisation Victoria University of Wellington
Country New Zealand 
Sector Academic/University 
PI Contribution RS contacted LM after watching her research talk on ordinal clustering at the International Statistical Ecology Conference in Swansea, UK. LM has developed a novel clustering approach suited to the questionnaire data generated from project iDeer. The application of LM's method to the iDeer data has been a useful learning exercise.
Collaborator Contribution LM provided expertise and some code that enabled the iDeer team to use the novel clustering method developed by LM.
Impact Manuscript submitted to People and Nature
Start Year 2024
 
Description Collaborations within the iDeer team 
Organisation Forestry England
Country United Kingdom 
Sector Public 
PI Contribution The principal investigator (Becks Spake) is at the University of Reading, and co-investigator team are at Bangor (Graeme Shannon, Freya St John) and Southampton Universities (Felix Eigenbrod), and Forest Research (Chloe Bellamy and Robin Gill). Amy Gresham and Elena Cini are postdoctoral researchers at Reading and Bangor, respectively. All team members are working closely with our partner organisations to ensure that the the Bayesian Belief Model is co-developed with expert input, and the iDeer Tool is co-designed with the end-user in mind, and that aligns witht he Sylva Foundation's myForest app.
Collaborator Contribution The Sylva Foundation, Game and Wildlife Conservation Trust, and Woodland Trust have contributed to the design of a national questionnaire to survey attitudes of landowners, land managers and the general public towards wild deer and their management. The Woodland Trust, GWCT and Sylva Foundation are disseminating the questionnaire to their members. The Sylva Foundation are helping to design a user-friendly tool that aligns with their myForest app. Matt Grainger at the Norwegian Institute for Nature Research is contributing to the development of the Bayesian Belief Network modelling. Alistair Ward at the University of Leeds is contributing his expertise to model development.
Impact None yet. This collaboration is multidisciplinary. The development of the model requires expertise in deer ecology (contributed by the Forestry England Deer experts, Robin Gill, Amy Gresham, Graeme Shannon and Alistair Ward) and quantitative modelling (Becks Spake, Chloe Bellamy, Matt Grainger, Felix Eigenbrod). The development of the tool requires expertise in social science, to understand user attitudes and needs (expertise contributed by Freya St John, Elena Cini, Sylva Foundation). The questionnaire surveying peoples' attitudes towards deer and their management, as well as reports of deer impacts on land, requires expertise in deer ecology and social science methods, as well as understanding of the target population being surveyed (landowners, land managers, public). This expertise is provided by all of our partner organisations.
Start Year 2022
 
Description Collaborations within the iDeer team 
Organisation Game and Wildlife Conservation Trust (GWCT)
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution The principal investigator (Becks Spake) is at the University of Reading, and co-investigator team are at Bangor (Graeme Shannon, Freya St John) and Southampton Universities (Felix Eigenbrod), and Forest Research (Chloe Bellamy and Robin Gill). Amy Gresham and Elena Cini are postdoctoral researchers at Reading and Bangor, respectively. All team members are working closely with our partner organisations to ensure that the the Bayesian Belief Model is co-developed with expert input, and the iDeer Tool is co-designed with the end-user in mind, and that aligns witht he Sylva Foundation's myForest app.
Collaborator Contribution The Sylva Foundation, Game and Wildlife Conservation Trust, and Woodland Trust have contributed to the design of a national questionnaire to survey attitudes of landowners, land managers and the general public towards wild deer and their management. The Woodland Trust, GWCT and Sylva Foundation are disseminating the questionnaire to their members. The Sylva Foundation are helping to design a user-friendly tool that aligns with their myForest app. Matt Grainger at the Norwegian Institute for Nature Research is contributing to the development of the Bayesian Belief Network modelling. Alistair Ward at the University of Leeds is contributing his expertise to model development.
Impact None yet. This collaboration is multidisciplinary. The development of the model requires expertise in deer ecology (contributed by the Forestry England Deer experts, Robin Gill, Amy Gresham, Graeme Shannon and Alistair Ward) and quantitative modelling (Becks Spake, Chloe Bellamy, Matt Grainger, Felix Eigenbrod). The development of the tool requires expertise in social science, to understand user attitudes and needs (expertise contributed by Freya St John, Elena Cini, Sylva Foundation). The questionnaire surveying peoples' attitudes towards deer and their management, as well as reports of deer impacts on land, requires expertise in deer ecology and social science methods, as well as understanding of the target population being surveyed (landowners, land managers, public). This expertise is provided by all of our partner organisations.
Start Year 2022
 
Description Collaborations within the iDeer team 
Organisation Norwegian Institute for Nature Research
Country Norway 
Sector Public 
PI Contribution The principal investigator (Becks Spake) is at the University of Reading, and co-investigator team are at Bangor (Graeme Shannon, Freya St John) and Southampton Universities (Felix Eigenbrod), and Forest Research (Chloe Bellamy and Robin Gill). Amy Gresham and Elena Cini are postdoctoral researchers at Reading and Bangor, respectively. All team members are working closely with our partner organisations to ensure that the the Bayesian Belief Model is co-developed with expert input, and the iDeer Tool is co-designed with the end-user in mind, and that aligns witht he Sylva Foundation's myForest app.
Collaborator Contribution The Sylva Foundation, Game and Wildlife Conservation Trust, and Woodland Trust have contributed to the design of a national questionnaire to survey attitudes of landowners, land managers and the general public towards wild deer and their management. The Woodland Trust, GWCT and Sylva Foundation are disseminating the questionnaire to their members. The Sylva Foundation are helping to design a user-friendly tool that aligns with their myForest app. Matt Grainger at the Norwegian Institute for Nature Research is contributing to the development of the Bayesian Belief Network modelling. Alistair Ward at the University of Leeds is contributing his expertise to model development.
Impact None yet. This collaboration is multidisciplinary. The development of the model requires expertise in deer ecology (contributed by the Forestry England Deer experts, Robin Gill, Amy Gresham, Graeme Shannon and Alistair Ward) and quantitative modelling (Becks Spake, Chloe Bellamy, Matt Grainger, Felix Eigenbrod). The development of the tool requires expertise in social science, to understand user attitudes and needs (expertise contributed by Freya St John, Elena Cini, Sylva Foundation). The questionnaire surveying peoples' attitudes towards deer and their management, as well as reports of deer impacts on land, requires expertise in deer ecology and social science methods, as well as understanding of the target population being surveyed (landowners, land managers, public). This expertise is provided by all of our partner organisations.
Start Year 2022
 
Description Collaborations within the iDeer team 
Organisation Sylva Foundation
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution The principal investigator (Becks Spake) is at the University of Reading, and co-investigator team are at Bangor (Graeme Shannon, Freya St John) and Southampton Universities (Felix Eigenbrod), and Forest Research (Chloe Bellamy and Robin Gill). Amy Gresham and Elena Cini are postdoctoral researchers at Reading and Bangor, respectively. All team members are working closely with our partner organisations to ensure that the the Bayesian Belief Model is co-developed with expert input, and the iDeer Tool is co-designed with the end-user in mind, and that aligns witht he Sylva Foundation's myForest app.
Collaborator Contribution The Sylva Foundation, Game and Wildlife Conservation Trust, and Woodland Trust have contributed to the design of a national questionnaire to survey attitudes of landowners, land managers and the general public towards wild deer and their management. The Woodland Trust, GWCT and Sylva Foundation are disseminating the questionnaire to their members. The Sylva Foundation are helping to design a user-friendly tool that aligns with their myForest app. Matt Grainger at the Norwegian Institute for Nature Research is contributing to the development of the Bayesian Belief Network modelling. Alistair Ward at the University of Leeds is contributing his expertise to model development.
Impact None yet. This collaboration is multidisciplinary. The development of the model requires expertise in deer ecology (contributed by the Forestry England Deer experts, Robin Gill, Amy Gresham, Graeme Shannon and Alistair Ward) and quantitative modelling (Becks Spake, Chloe Bellamy, Matt Grainger, Felix Eigenbrod). The development of the tool requires expertise in social science, to understand user attitudes and needs (expertise contributed by Freya St John, Elena Cini, Sylva Foundation). The questionnaire surveying peoples' attitudes towards deer and their management, as well as reports of deer impacts on land, requires expertise in deer ecology and social science methods, as well as understanding of the target population being surveyed (landowners, land managers, public). This expertise is provided by all of our partner organisations.
Start Year 2022
 
Description Collaborations within the iDeer team 
Organisation University of Leeds
Country United Kingdom 
Sector Academic/University 
PI Contribution The principal investigator (Becks Spake) is at the University of Reading, and co-investigator team are at Bangor (Graeme Shannon, Freya St John) and Southampton Universities (Felix Eigenbrod), and Forest Research (Chloe Bellamy and Robin Gill). Amy Gresham and Elena Cini are postdoctoral researchers at Reading and Bangor, respectively. All team members are working closely with our partner organisations to ensure that the the Bayesian Belief Model is co-developed with expert input, and the iDeer Tool is co-designed with the end-user in mind, and that aligns witht he Sylva Foundation's myForest app.
Collaborator Contribution The Sylva Foundation, Game and Wildlife Conservation Trust, and Woodland Trust have contributed to the design of a national questionnaire to survey attitudes of landowners, land managers and the general public towards wild deer and their management. The Woodland Trust, GWCT and Sylva Foundation are disseminating the questionnaire to their members. The Sylva Foundation are helping to design a user-friendly tool that aligns with their myForest app. Matt Grainger at the Norwegian Institute for Nature Research is contributing to the development of the Bayesian Belief Network modelling. Alistair Ward at the University of Leeds is contributing his expertise to model development.
Impact None yet. This collaboration is multidisciplinary. The development of the model requires expertise in deer ecology (contributed by the Forestry England Deer experts, Robin Gill, Amy Gresham, Graeme Shannon and Alistair Ward) and quantitative modelling (Becks Spake, Chloe Bellamy, Matt Grainger, Felix Eigenbrod). The development of the tool requires expertise in social science, to understand user attitudes and needs (expertise contributed by Freya St John, Elena Cini, Sylva Foundation). The questionnaire surveying peoples' attitudes towards deer and their management, as well as reports of deer impacts on land, requires expertise in deer ecology and social science methods, as well as understanding of the target population being surveyed (landowners, land managers, public). This expertise is provided by all of our partner organisations.
Start Year 2022
 
Description Collaborations within the iDeer team 
Organisation Woodland Trust
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution The principal investigator (Becks Spake) is at the University of Reading, and co-investigator team are at Bangor (Graeme Shannon, Freya St John) and Southampton Universities (Felix Eigenbrod), and Forest Research (Chloe Bellamy and Robin Gill). Amy Gresham and Elena Cini are postdoctoral researchers at Reading and Bangor, respectively. All team members are working closely with our partner organisations to ensure that the the Bayesian Belief Model is co-developed with expert input, and the iDeer Tool is co-designed with the end-user in mind, and that aligns witht he Sylva Foundation's myForest app.
Collaborator Contribution The Sylva Foundation, Game and Wildlife Conservation Trust, and Woodland Trust have contributed to the design of a national questionnaire to survey attitudes of landowners, land managers and the general public towards wild deer and their management. The Woodland Trust, GWCT and Sylva Foundation are disseminating the questionnaire to their members. The Sylva Foundation are helping to design a user-friendly tool that aligns with their myForest app. Matt Grainger at the Norwegian Institute for Nature Research is contributing to the development of the Bayesian Belief Network modelling. Alistair Ward at the University of Leeds is contributing his expertise to model development.
Impact None yet. This collaboration is multidisciplinary. The development of the model requires expertise in deer ecology (contributed by the Forestry England Deer experts, Robin Gill, Amy Gresham, Graeme Shannon and Alistair Ward) and quantitative modelling (Becks Spake, Chloe Bellamy, Matt Grainger, Felix Eigenbrod). The development of the tool requires expertise in social science, to understand user attitudes and needs (expertise contributed by Freya St John, Elena Cini, Sylva Foundation). The questionnaire surveying peoples' attitudes towards deer and their management, as well as reports of deer impacts on land, requires expertise in deer ecology and social science methods, as well as understanding of the target population being surveyed (landowners, land managers, public). This expertise is provided by all of our partner organisations.
Start Year 2022
 
Description iDeer will contribute to a Knowledge Exchange Project 
Organisation University of Reading
Country United Kingdom 
Sector Academic/University 
PI Contribution iDeer team members Becks Spake and Amy Gresham will attend and contribute to a workshop in the Chilterns AONB
Collaborator Contribution Dr Paddy Bullard is leading this Knowledge Exchange Project. The stakeholder workshop that he is organising will provide a valuable opportunity to receive feedback on the iDeer Project's proposed iDeer Tool, concerning its utility.
Impact Too early to say
Start Year 2023
 
Description Elwy Valley stakeholder workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Study participants or study members
Results and Impact Six land managers working within the Elwy Valley attended a workshop to discuss impacts of deer on land they managed; deer management approaches and any analytical tools used in land managment including required attributes of such tools.
Year(s) Of Engagement Activity 2023
 
Description Presentation at Forestry England event 'Managing Deer Across the English Landscape' 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Presented to an audience of 280 individuals (~90% of whom were male). Attendees represented a wide range of sectors involved in deer management, including professionals from both the public and private sectors, foresters, consultants, researchers, academics, and business leaders. Engaged in a panel discussion afterwards. The talk sparked questions and discussion afterwards, such as the need for improved monitoring.
Year(s) Of Engagement Activity 2024
URL https://bds.org.uk/2024/10/03/fc-conference-managing-deer-across-the-english-landscape/
 
Description Presentation at the Creating Canopies conference (Association of Applied Biologists) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact We were invited by the Tree Council to deliver a presentation outlining the aims and objectives of the iDeer project: explaining the underlying data that will be used to construct the iDeer tool, how the tool will be useful to woodland owners and those looking to plant new woodland, how the tool will allow users to view deer damage predictions and how these are likely to change with woodland planting scenarios at a landscape scale. We made several key professional connections at this event, forging links with third sector organisations and those with influence in policy making.
Year(s) Of Engagement Activity 2023
URL https://www.aab.org.uk/event/creating-canopy-the-biology-and-practice-of-establishing-trees-and-wood...
 
Description Presentations at the Future of UK Treescapes Conference 2024 by Amy Gresham (ecological modelling component) & Elena Cini (social science component) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation on progress of the iDeer project, received positive feedback and questions from delegates, got people thinking about the role that deer play in Treescapes.
Year(s) Of Engagement Activity 2024
URL https://www.uktreescapes.org/events/future-treescapes-24-11-13-june-2024/
 
Description iDeer Expert Elicitation Workshop 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact The 11 participants in this workshop consisted of Deer Management Officers (DMOs) from Forestry Commission and researchers from University of Leeds and Bangor University. The workshop followed on from an initial questionnaire which the participants had filled in prior to the workshop which would help us to design an expert-informed Bayesian Belief Network model. The purpose of the workshop was to discuss the answers to the questionnaire and encourage the participants to reach a consensus on the answers. This workshop provided essential insight from people who deal with the practicalities of deer management and behaviour on the ground, to better inform our BBN framework.
Year(s) Of Engagement Activity 2023