From ownership to usership: light as a service in the circular economy
Lead Research Organisation:
University of Brighton
Department Name: School of Art, Design and Media
Abstract
Since the industrial revolution, society and industry has been adopting a linear approach to business and production i.e. 'Take,
make, dispose'. With the world's population expecting to increase to 9 billion, the world's economy will quadruple creating a greater
demand for energy and natural resources. If new concepts and business models are not conceived and implemented, there could
be considerable environmental implications. By exploring the principles of emotional durable design, the circular economy and
service innovation we cold find new ways to create value for industry, delight the consumer and fulfill their needs while reducing the
strain that modern day consumption has put on the environment. But most importantly do good design; create better, smarter
products and services that will bring about a more sustainable future. Since the industrial revolution, society and industry has been
adopting a linear approach to business and production i.e. 'Take, make, dispose'. With the world's population expecting to increase
to 9 billion, the world's economy will quadruple creating a greater demand for energy and natural resources. If new concepts and
business models are not conceived and implemented, there could be considerable environmental implications. By exploring the
principles of emotional durable design, the circular economy and service innovation we cold find new ways to create value for
industry, delight the consumer and fulfill their needs while reducing the strain that modern day consumption has put on the
environment. But most importantly do good design; create better, smarter products and services that will bring about a more
sustainable future.
make, dispose'. With the world's population expecting to increase to 9 billion, the world's economy will quadruple creating a greater
demand for energy and natural resources. If new concepts and business models are not conceived and implemented, there could
be considerable environmental implications. By exploring the principles of emotional durable design, the circular economy and
service innovation we cold find new ways to create value for industry, delight the consumer and fulfill their needs while reducing the
strain that modern day consumption has put on the environment. But most importantly do good design; create better, smarter
products and services that will bring about a more sustainable future. Since the industrial revolution, society and industry has been
adopting a linear approach to business and production i.e. 'Take, make, dispose'. With the world's population expecting to increase
to 9 billion, the world's economy will quadruple creating a greater demand for energy and natural resources. If new concepts and
business models are not conceived and implemented, there could be considerable environmental implications. By exploring the
principles of emotional durable design, the circular economy and service innovation we cold find new ways to create value for
industry, delight the consumer and fulfill their needs while reducing the strain that modern day consumption has put on the
environment. But most importantly do good design; create better, smarter products and services that will bring about a more
sustainable future.
People |
ORCID iD |
| Jonathan Chapman (Primary Supervisor) | |
| Merryn Haines-Gadd (Student) |
| Title | Participated in post graduate exhibition to showcase some interim findings of the research |
| Description | Designed outcomes of workshop 8 shown in engagements section were prototyped by the workshop participants. These were three lighting prototypes that were designed using the tool that was developed through the research. |
| Type Of Art | Artistic/Creative Exhibition |
| Year Produced | 2017 |
| Impact | The development of these prototypes helped the research better understand the process of the using the tool and revealed new insights regarding the process of new product development and how our tool might operate in practice. |
| Title | The Emotional Durability Design Nine tool |
| Description | A physical toolkit was created which consists of card set of the 9 themes, and the 38 strategies. Also included are several work sheets and instructions for what is emotional durability and how it can be used by developers. |
| Type Of Art | Artefact (including digital) |
| Year Produced | 2018 |
| Impact | This tool has been used by many practicing new product development professionals in Philips Lighting to develop new ideas. Also the tool was used by the primary researcher to develop new concepts for lighting, some of which were adopted by the company and put into production. The tool has also been embraced by many undergraduates, who have integrated elements of the thinking into the final thesis projects. |
| Description | This research project uncovered many new insights relating to emotionally durable design, circular design practice and how this can be integrated into industry and these points below represent the significant contributions that this research has made: > Identified, summarised, consolidated and refined concepts from Emotion Centred Design and Product Lifetimes research that are the most suitable for NPD > Located the concepts of Emotional Durability amongst other fields of research > Identified the limitations of existing concepts from Slow Design, Emotional Durability and Product lifetimes research > Created a new tool that: - translates the concepts of Emotionally Durable Design into a more accessible method for designers and producers to use - can be used within new product development to help developers create more emotionally engaging product experiences > Developed 12 emotionally durable design lighting propositions using the framework > Explored the synergies between Emotional Durability and App development which is an entirely new line of enquiry for both fields. > Identified and highlighted the links between existing sustainability strategies and emotionally durable design > Uncovered that value engineering can be a point of interference for design intent regarding the emotion driven qualities created by the product designers, which can affect new products and those developed between generations. Overall the main findings are that, while emotion led design research is tricky to use, it not impossible to embed this thinking into products, and if developers are looking to develop products that people want to use and keep for longer, they need to be attempting to create increased emotional and physical engagements between people and object that include these themes: Narratives, Identity, Relationships, Imagination, Consciousness, Conversations, Materiality, Integrity and Evolvability. |
| Exploitation Route | In addition to the contributions to knowledge, the research was also mindful of key implications that this research might mean for the various stakeholders, namely: For producers - this tool can assist developers increase the levels of emotional engagement between themselves, their customer and their product which in turn could not only help in delivering more emotional product experiences, but also potentially build in brand loyalty and bonding over time. For Product Longevity researcher - this framework provides a more holistic perspective on building product longevity and demonstrates and provide access to the key strategies that assist in producing emotional longevity, which can now be considered as a value proposition alongside other product longevity strategies. For the Circular Economy - this approach and tool more comprehensively considers the user's perspective when contemplating product longevity, potentially providing an alternative entry point for pursuing circular economy thinking, which could help to increase implementation and adoptions of more circular systems. Emotion centred design - the literature review that was conducted not only located the various strategies of emotionally durable design within the wider theoretical landscape of Emotion centred design, but it has also thoroughly explored the synergies that exist with Circular design, which could serve as inspiration for future research. |
| Sectors | Creative Economy,Education,Environment,Manufacturing, including Industrial Biotechology |
| Description | One of the key findings and outputs of this research was a design tool that helps new product developers to design more emotionally engaging product experiences. The tool, the 'Emotional Durability Design Nine', was shared with our collaborative partner, Philips Lighting and was embraced and used by several of their designers and product managers to develop their products and services. Also, several of the concepts developed as part of my the research process, were also adopted and put into production by the company. The tool was also presented to several other product manufacturers as part of consultancy activities and the main ideas used to inspire new ideas. Our paper was published open access so that the key findings of the research could be shared with industry, our target audience. Since it's publication is has been cited by other researchers within their papers. We also presented the tool as part of podcast in December - getting in the loop. Lastly, also the tool has been presented, used and given to many design students over the lifecycle of the research from University of Brighton, Cranfield University, University of Exeter and Loughborough University, whom many are now in industry as practicing designers, so hopefully they will have embraced some of the thinking which could in the future have a positive effect on the way they are designing their products. |
| First Year Of Impact | 2017 |
| Sector | Creative Economy,Electronics,Environment,Manufacturing, including Industrial Biotechology |
| Impact Types | Economic |
| Description | PhD research partnership with Philips Lighting |
| Organisation | Signify Commercial UK LTD |
| Department | BP-the-netherlands |
| Country | Netherlands |
| Sector | Private |
| PI Contribution | I carried out the research and fed back my insights, thoughts and insights back to our collaborator Philips Lighting. The aim of the research was develop new knowledge and insights which the company could learn from and also to develop a new tool that could be used by the company so in the last trio this tool was given to the company. |
| Collaborator Contribution | Philips Lighting gave me access to their people, so I was able interview many experts within the company about their knowledge and experience. Following this, workshops was undertaken on site with company and the thinking of the research as developed together collaboratively. Also, industry partners engaged in monthly meetings with me and put me in touch with the relevant people within the company. Lastly, the Philips employees also feedback on the research and it's outcomes to ensure that it was industrially relevant and gave meaningful and constructive critique on the outcomes, which helped to enrich the final research report. |
| Impact | Publication list in the other section A design toolkit - Emotional Durability Design nine card set, and other resources including several design and evaluative tools PhD thesis Several Product prototypes |
| Start Year | 2015 |
| Description | Co-organised a workshop session at DRS conference with Philips Lighting |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Professional Practitioners |
| Results and Impact | Co-organised a workshop type session at the Design Research Society (DRS) conference which was conducted to provoke debate and discussion on the some topics that are related to the research project. The intent was to speculate on some of the more future focused ideas and gain insight from the academic and professional design community. |
| Year(s) Of Engagement Activity | 2016 |
| Description | Conducted Workshop 10 with BSc Product Design students at University of Brighton |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Undergraduate students |
| Results and Impact | Conducted a workshop to test the final tool that was developed as a result of previous workshops sessions, the students acted/simulated new product development professionals in the workshop and developed new ideas. This activity was conducted to test conclusions that were drawn and find and new insight or limitations. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Conducted Workshop 8 with BSc Product Design students at University of Brighton |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Undergraduate students |
| Results and Impact | Conducted a workshop to test the final tool that was developed as a result of previous workshops sessions, the students acted/simulated new product development professionals in the workshop and developed new ideas. This activity was conducted to test conclusions that were drawn and find and new insight or limitations. |
| Year(s) Of Engagement Activity | 2017 |
| Description | Conducted workshop 1 with MA Sustainable Design students |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Postgraduate students |
| Results and Impact | Conducted a workshop with students to present my research and gather feedback on initial conclusions made developing the first iterations of my design tool. |
| Year(s) Of Engagement Activity | 2016 |
| Description | Conducted workshop 2 with New product development professionals |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Professional Practitioners |
| Results and Impact | Conducted a workshop with experts who worked in new product development (engineers, innovators) and gathered data and feedback from the participants which directly influenced the research activities and direction. |
| Year(s) Of Engagement Activity | 2016 |
| Description | Conducted workshop 9 with MA Sustainable Design students |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Postgraduate students |
| Results and Impact | Conducted a workshop to test the final tool that was developed as a result of previous workshops sessions, the students acted/simulated new product development professionals in the workshop and developed new ideas. This activity was conducted to test conclusions that were drawn and find and new insight or limitations. |
| Year(s) Of Engagement Activity | 2017 |
| Description | Getting in the loop podcast |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | I was interviewed in the podcast 'getting in the loop' and I spoke about my research and key findings of the study. |
| Year(s) Of Engagement Activity | 2019 |
| URL | https://intheloopgame.com/podcast/Designing-Materials-and-Emotionally-Durable-Products-for-a-Circula... |
| Description | Key findings feedback session |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Industry/Business |
| Results and Impact | Delivered a final presentation and carried out several meetings with designers, engineers, and researchers at Philips Lighting. The key findings of the researcher were shared and 8 copies of the tool handed out to people within the company. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Participated as session chair for PhD by Design at the DRS conference 2016 |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Postgraduate students |
| Results and Impact | Co-organised and participated as session chair for 1 day event for Design PhD students whereby we all shared our research projects to receive focused feedback. Participated activities that debated and discussed the current and future trends of the field. Event allowed for focused and productive networking with my wider community. |
| Year(s) Of Engagement Activity | 2016 |
| Description | Presented the EDD tool and outcomes of the research to companies in south west region |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Industry/Business |
| Results and Impact | Around 20 businesses and higher education professionals attended a workshop I was invited to guest speak. I presented my design tool and the key outmodes of the research. As a result of this engagement: - One lecturer requested to purchase a copy of the design tool to use with her undergraduate students - One manufacturer of high performance equipment requested a digital copy of the tool to run with his New product development team As a result of this engagement I am considering making the tool open access so more organisations can access it. |
| Year(s) Of Engagement Activity | 2020 |
| Description | Took part in 12 feedback sessions/meetings with Project partners |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Study participants or study members |
| Results and Impact | Conducted 12 meetings/ sessions with project partners to feedback the interim insights of the research and gain feedback on the outcomes of the research thus far. This activity was used to gain insight on the conclusions drawn and continue to explore how the research might be impactful to the company/participants. |
| Year(s) Of Engagement Activity | 2017 |
| Description | conducted workshop 3 with New product development professionals |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Professional Practitioners |
| Results and Impact | Conducted a workshop in London with experts who worked in new product development (engineers, designers, marketing) and gathered data and feedback from the participants which directly influenced the research activities and direction |
| Year(s) Of Engagement Activity | 2016 |
| Description | conducted workshop 4-7 with New product development professionals |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Study participants or study members |
| Results and Impact | Conducted 4 workshops with our project partner (Philips Lighting) who worked in new product development (engineers, marketing, scientists, product managers) and gathered data and feedback from the participants which directly influenced the research activities and direction. |
| Year(s) Of Engagement Activity | 2016 |