"The impact of the UK Soft Drinks Industry Levy on the extent and nature of soft drinks marketing in the UK"
Lead Research Organisation:
University of Cambridge
Department Name: MRC Epidemiology Unit
Abstract
Exploring the impact of the planned UK Soft Drinks Industry Levy on the extent and nature of soft drinks marketing
Organisations
People |
ORCID iD |
| Jean Adams (Primary Supervisor) | |
| Hannah Forde (Student) |
Studentship Projects
| Project Reference | Relationship | Related To | Start | End | Student Name |
|---|---|---|---|---|---|
| ES/P000738/1 | 01/10/2017 | 30/09/2027 | |||
| 1959433 | Studentship | ES/P000738/1 | 01/10/2017 | 04/04/2021 | Hannah Forde |
| Description | Since the last submission, I have conducted a scoping review of reviews to explore how 'marketing' is conceptualised in public health research that focuses on food and drinks marketing. I am not aware of this being rigorously assessed in the literature before. The review has enabled me to identified ways to improve conceptual clarity in future public health research. The results of the review have been prepared for publication and submitted to the journal 'Obesity Reviews', where it is currently undergoing peer review. I am also conducting interrupted time series analyses using market research data, to explore how expenditure on soft drinks advertising has changed following the announcement and introduction of the UK Soft Drinks Industry Levy. To my knowledge, this is the first time that advertising expenditure data has been used to gauge marketing activity that follows a public health intervention (in this case, a sugary beverage tax). |
| Exploitation Route | I have explored ways that marketing may be used as a lens through which the responses of the soft drinks industry to sugary beverage taxation may be understood. Doing so may inspire different approaches to assessing the effects of fiscal public health interventions in other contexts, and for other products that may be taxed (e.g. high fat or high salt foods). By applying approaches and using datasets that have not been used in this are of study before, I will also provide methodological insights into feasible ways of measuring and assessing the responses of the commercial food and drinks industry to sugary beverage taxes. |
| Sectors | Agriculture, Food and Drink,Healthcare,Other |
| Description | Submitted written evidence to consultation on Introducing a total online advertising restriction for products high in fat, sugar and salt (HFSS) |
| Geographic Reach | National |
| Policy Influence Type | Contribution to a national consultation/review |
| URL | https://www.gov.uk/government/consultations/total-restriction-of-online-advertising-for-products-hig... |
| Description | Blog post for Murray Edwards College's She Talks Science blog |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Undergraduate students |
| Results and Impact | Hannah Forde wrote a blog post for the Murray Edwards College 'She Talks Science' blog, titled 'Career path: understanding the impact of health interventions to reduce sugar consumption'. |
| Year(s) Of Engagement Activity | 2018 |
| URL | https://www.murrayedwards.cam.ac.uk/news/our-blogs/she-talks-science/career-path-understanding-the-i... |
| Description | Cambridge Economic and Social Research Council Conference 2021, 'Research in the 21st Century' |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Postgraduate students |
| Results and Impact | Hannah Forde was invited to present an oral presentation for 15 minutes at the Cambridge Economic and Social Research Council Conference 2021. The presentation was titled 'Research in the 21st Century'. |
| Year(s) Of Engagement Activity | 2020 |
| URL | https://esrcdtpcambridge.wordpress.com/ |
| Description | Cambridge Festival of Ideas 2018 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Public/other audiences |
| Results and Impact | Event was sold out, with an attendance of more than 120 on the evening, and a high level of engagement with the audience during discussion. |
| Year(s) Of Engagement Activity | 2018 |
| URL | https://sms.cam.ac.uk/media/2874835 |
| Description | Conference committee member, Cambridge Economic and Social Research Council Doctoral Training Partnership |
| Form Of Engagement Activity | A formal working group, expert panel or dialogue |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Postgraduate students |
| Results and Impact | Hannah Forde was invited to become a member of the committee organising the conference, which includes the following tasks: inviting keynote speakers, organising the agenda, dealing with submissions, creating marketing materials, other administrative duties. |
| Year(s) Of Engagement Activity | 2020 |
| URL | https://esrcdtpcambridge.wordpress.com/conference/ |
| Description | Great Snackington stall at the Grafton Centre |
| Form Of Engagement Activity | Participation in an activity, workshop or similar |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Public/other audiences |
| Results and Impact | More than 200 copies of the Great Snackington game handed out over the course of the day, and spoke with scores of visitors to our stand about our work at the MRC Epidemiology Unit and Centre for Diet and Activity Research. |
| Year(s) Of Engagement Activity | 2017 |
| URL | http://www.mrc-epid.cam.ac.uk/snackington/ |
| Description | Interdisciplinarity: Breaking Boundaries |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Other audiences |
| Results and Impact | The Cambridge ESRC DTP Conference Committee invited contributions from MPhil and PhD students in all disciplines across the schools of Arts, Humanities and Social Sciences to discuss the challenges, complexities, benefits and critiques of interdisciplinarity and to share interdisciplinary work. Hannah Forde presented a 20 minute oral presentation on an overview of her work. |
| Year(s) Of Engagement Activity | 2019 |
| URL | https://www.esrcdtp.group.cam.ac.uk/Doctoral-Training/conference-2019 |
| Description | Presentation at the University of Liverpool |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Other audiences |
| Results and Impact | Hannah Forde presented a 30-minute seminar to the Psychology Department at the University of Liverpool, presenting findings from her PhD. |
| Year(s) Of Engagement Activity | 2020 |
| Description | Public Health England's Public Health Research and Science Conference 2018 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Other audiences |
| Results and Impact | Hannah Forde presented an e-poster titled 'Mapping the journey to sugar reduction: sugar, taxes, and marketing (a work in progress)' at the Public Health Research and Science Conference 2018 focused on the application of scientific methods to protect and improve health. The purpose of this conference was to support high quality and innovative science through the sharing of good practice and to help strengthen scientific activity. The focus will be on the application of scientific methods to protect and improve health, including the work of the NIHR Health Protection Research Units. |
| Year(s) Of Engagement Activity | 2018 |
| URL | https://www.phe-events.org.uk/hpa/frontend/reg/absViewDocumentFE.csp%3FdocumentID%3D12442 |
| Description | Seminar to Faculty of Health Sciences, University of Witwatersrand |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Other audiences |
| Results and Impact | Hannah Forde presented a 40-minute seminar to the Faculty of Health Sciences, University of Witwatersrand, South Africa, during a week-long research trip. |
| Year(s) Of Engagement Activity | 2019 |
| Description | Seminar to Public Health England - 26 February 2019 |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Professional Practitioners |
| Results and Impact | Hannah Forde was invited to present a 40 minute seminar to c. 50 staff members at Public Health England. |
| Year(s) Of Engagement Activity | 2019 |
| Description | Stop motion animation on food systems |
| Form Of Engagement Activity | Engagement focused website, blog or social media channel |
| Part Of Official Scheme? | No |
| Geographic Reach | International |
| Primary Audience | Public/other audiences |
| Results and Impact | Hannah Forde made stop motion animation about making healthier food systems. This was shared on Twitter and Figshare. As of January 2021, this has received over 5,000 views, 220 likes and 47 shares on Twitter. https://twitter.com/_hannah_forde/status/1275399471606743040 |
| Year(s) Of Engagement Activity | 2020 |
| URL | https://figshare.com/articles/media/Food_system_Stop_Motion_Animation/12562397 |
| Description | UKSBM Annual Scientific Meeting |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | National |
| Primary Audience | Professional Practitioners |
| Results and Impact | Hannah Forde was invited to present a 12 minute oral presentation on a literature review conducted as part of her PhD research. The presentation was titled 'The conceptualisation and operationalisation of 'marketing' in diet-related public health research: a scoping review of reviews using principles of critical interpretive synthesis'. |
| Year(s) Of Engagement Activity | 2021 |
| URL | https://www.delegate-reg.co.uk/uksbm2021/programme |