Is Social Norms Marketing Effective? A Case Study in Domestic Electricity Consumption
Attributed to:
Sandpit: CHARM: Digital technology: shaping consumer behaviour by informing conceptions of 'normal' practice.
funded by
EPSRC
Abstract
No abstract provided
Bibliographic Information
Publication URI: http://www.cambridgescholars.com/contemporary-issues-in-social-marketing-16
Type: Book Chapter
Edition: Krzysztof Kubacki and Sharyn Rundle-Thiele
Book Title: Contemporary Issues in Social Marketing (2013)
Page Reference: 158-72
ISBN: 978-1-4438-5024-7